Updates to Controversial Issues Monetization - YouTube Advertiser Friendly Guidelines

[00:02] we're updating the advertiser friendly guidelines to allow content focusing on what advertisers define as controversial issues, specifically abortion, self harm, suicide, and domestic and sexual abuse, to earn full ad revenue when the

[00:17] content is dramatized or discussed in a non-graphic manner. In the past, the degree of graphic or descriptive detail was not considered a significant factor in determining advertiser friendliness, even for some dramatized material.

[00:32] Consequently, such uploads typically received yellow dollar icon, which restricted their ability to be fully monetized. With this week's update, our guidelines are becoming more permissive and creators will be able to earn more

[00:46] ad revenue. Good news, right? So, why are we making this change and why now? Creators have been providing us with feedback around how our guidelines are impacting dramatized and topical content and leading to less ad revenue on those

[01:00] uploads. We want to ensure the creators who are telling sensitive stories or producing dramatized content have the opportunity to earn ad revenue while respecting advertiser choice and industry sentiment. We took a closer

[01:14] look and found our guidelines in this area had become too restrictive and ended up demonetizing uploads like dramatized content. This content might reference topics that advertisers find controversial but are ultimately

[01:28] comfortable running their ads against. For example, content may be in a fictional context or voiced from personal experiences in passing or in a non-graphic manner. So, as long as the content steers clear of very descriptive

[01:42] or graphic scenes or segments, creators can now earn more ad revenue. But what should creators remember? There are still some areas to be aware of where ads will remain restricted. We take advertiser sentiment seriously as ad

[01:57] revenue remains an essential part of our creator economy. Topics like child abuse, including child sex trafficking and eating disorders are not included in this update. descriptive segments of those topics or dramatized content

[02:12] delving into those areas remain ineligible for ad revenue. Finally, this change was prioritized in response to your feedback on our policies. Your input is vital to helping us determine our next areas of focus. So, please

[02:27] continue to share your thoughts. With each update, we get a little smarter in terms of how to land these updates with you. the creators that need all of this detail to hone your content strategy. My team will be reviewing comments on this

[02:41] video for the next 48 hours to track your feedback and answer your questions. your feedback and answer your questions. Keep it real.