The Absurdity Formula for Viral Videos
39sReveals a counterintuitive strategy that challenges conventional content creation wisdom, making viewers curious to learn more.
▶ Play ClipThe video presents five strategies for generating viral video ideas, including the absurdity formula, social hacking, the outlier method, the research tab, and the recommendation station. The creator shares personal examples and tools like VidIQ to help YouTubers consistently produce engaging content.
Create content that is within the realm of possibility but seems almost impossible. Example: 'I made a game in one line of code' got 2M views. Must deliver on the claim to avoid clickbait.
Capitalize on familiarity and relevance by collaborating with popular figures or trending topics. Example: George Jenko's video with Andrew Tate got 12M views.
Find videos that perform extremely well in adjacent niches and adapt them. Use tools like VidIQ to identify outliers. Example: Adapted Alex Hormozi's millionaire blueprint to YouTube growth.
Use YouTube Studio's research tab to find content gaps—high demand, low supply topics. This increases chances of virality.
Use VidIQ Chrome extension to see outlier scores on YouTube recommendations. Repackage high-scoring videos from adjacent niches.
By applying these five strategies—absurdity, social hacking, outlier method, research tab, and recommendation station—YouTubers can consistently generate viral video ideas and grow their channels.
"Title accurately promises five strategies, and the video delivers them with clear examples and actionable steps."
What is the absurdity formula for viral video ideas?
Creating content that is within the realm of possibility but seems almost impossible, and then delivering on the claim.
00:14
How did George Jenko use social hacking to get 12 million views?
He collaborated with Andrew Tate, who was popular among his target audience of 18-25 year old men.
03:26
What is the outlier method?
Finding videos that perform extremely well in adjacent niches and adapting them to your own niche using tools like VidIQ.
04:42
What is a content gap in YouTube research?
A search term with high demand but low supply of content, indicating an opportunity for a viral video.
06:27
How does the recommendation station work?
Using the VidIQ Chrome extension to see outlier scores on YouTube recommendations, then repackaging high-scoring videos from adjacent niches.
06:52
Absurdity Formula Explained
Core strategy that leverages the gap between possibility and expectation to drive clicks.
00:14Social Hacking with Andrew Tate
Demonstrates how leveraging a popular figure can massively amplify reach.
03:10Outlier Method Using VidIQ
Practical tool-based approach to systematically find and adapt high-performing content.
04:42Research Tab Content Gaps
Highlights a data-driven method to identify underserved topics with high demand.
06:09Recommendation Station Simplicity
Shows how to repurpose existing content while browsing, making idea generation effortless.
06:52[00:00] I use five main strategies to come up
[00:01] with viral video ideas that get views
[00:03] like this for myself and also my clients
[00:06] and in this video I'm going to share all
[00:08] five of them with you so that you'll
[00:09] never run out of Banger video ideas ever
[00:11] again so let's start with strategy
[00:14] number one the absurdity formula the
[00:16] absurdity formula relies on creating
[00:18] content that is within the realm of
[00:20] possibility but is so absurd that it
[00:22] seems almost impossible and I'm going to
[00:24] show you how to use it for yourself in
[00:26] the early days of YouTube it wasn't that
[00:28] hard to get a ton of views if you knew
[00:30] what you were doing because the
[00:31] standards for Content were so much lower
[00:33] than what they are now for example 6
[00:35] years ago Mr Beast published this video
[00:37] where he gave away $10,000 which was
[00:39] absolutely crazy for the time it ended
[00:42] up getting 10 million views whereas this
[00:44] video on giving away $10,000 that was
[00:46] posted by a Creator who has way more
[00:48] subs than Mr Beast did at the time only
[00:50] got 35,000 views which is pretty good
[00:52] nonetheless but is a long shot off of Mr
[00:54] B's 10 million nowadays if an unknown
[00:57] Creator were to publish this video it
[00:58] would probably struggle to even crack
[01:00] 1,000 views potentially because giving
[01:02] away $10,000 in a video is no longer
[01:04] absurd enough because it's been done so
[01:06] many times to weigh bigger scales so to
[01:09] use the absurdity formula you need to
[01:11] come up with ideas that people think are
[01:13] absurd or aren't possible on my old
[01:15] gamedev Channel Nate Dev I created a
[01:17] video called I made a game in one line
[01:19] of code which got over 2 million views
[01:21] the reason this video did so well is
[01:23] that most people understand that even
[01:25] small video games require hundreds if
[01:27] not thousands of lines of code to make
[01:29] them work so doing it in one line of
[01:31] code was crazy to people however I
[01:33] mentioned earlier that it also needs to
[01:35] be within the realm of possibility
[01:37] despite seeming almost impossible and
[01:39] this is important because if you make an
[01:41] absurd claim and then don't deliver on
[01:43] it in the video your viewers will get
[01:44] upset and click off your video killing
[01:46] its performance on the flip side if you
[01:48] make a bold claim like I did and then
[01:50] actually deliver on it you'll get way
[01:51] more clicks on your video than you even
[01:53] know it to do with in fact I literally
[01:55] did this with two other videos on the
[01:56] exact same channel that did the same
[01:58] thing as the first so to use this
[02:00] technique for yourself you want to first
[02:01] put yourself in the mind of the viewer
[02:03] and then write down 10 to 20 absurd
[02:05] video ideas don't even worry about
[02:07] whether these ideas are possible right
[02:08] now just generate the absolute best
[02:10] videos you can think of for example if
[02:12] you make Finance content you might want
[02:13] to make a video called I don't know I
[02:15] built a$0 million business in 24 hours
[02:17] or if you make cooking videos for
[02:19] example maybe you'll come up with a
[02:20] video called cooking a five-star gourmet
[02:22] meal with $5 just make sure your ideas
[02:25] don't seem too impossible or viewers
[02:26] will think you're lying and won't click
[02:28] and once you've written down a bunch of
[02:30] video ideas you'll want to figure out
[02:32] exactly how you're going to deliver on
[02:33] them which might seem really difficult
[02:35] until you get creative and realize that
[02:37] you can cap a little bit if you just
[02:38] follow it up with a super educational or
[02:40] entertaining video to make up for it for
[02:43] example in this video where I made a
[02:44] game without using my computer I
[02:46] technically made the game without using
[02:48] my computer because I actually ended up
[02:49] calling my friends on my phone and
[02:51] telling them how to make the game with
[02:53] their computers and the only reason this
[02:55] worked and didn't feel like clickbait to
[02:56] my audience is because I followed it up
[02:58] with a super entertaining story and
[03:00] video but if this strategy doesn't end
[03:03] up working as well as you'd like then
[03:04] don't worry because I have four more
[03:06] strategies that I'm going to show you
[03:07] for coming up with viral video ideas
[03:09] which leads me on to number two the
[03:10] social hack social hacking involves
[03:12] creating an idea that capitalizes on
[03:14] familiarity and relevance even large
[03:17] Brands like Nike outside of YouTube use
[03:19] social hacking like when they partnered
[03:21] with Michael Jordan to create the Jordan
[03:22] shoe line and I'm going to show you how
[03:24] you can use this method as well but
[03:26] first take a look at George jenko's
[03:27] Channel you can see that his videos get
[03:29] 10 of thousands of views with the odd
[03:31] video getting a few million views and
[03:33] then bam he creates a video with Andrew
[03:35] Tate becoming his most popular video and
[03:37] gets over 12 million views the reason
[03:39] social hacking he knew that his core
[03:41] audience was in the range of 18 to
[03:43] 25-year-old men and what is this
[03:45] audience love Andrew Tate so he got in
[03:47] contact with his best friend Patrick f
[03:49] David asked him to connect with Andrew
[03:51] flew all the way out to Romania and then
[03:52] did a podcast with him he took on a ton
[03:54] of risk but it paid off because of the
[03:56] power of social hacking his audience was
[03:58] super familiar with Andrew so they
[04:00] clicked right away now the good news is
[04:01] that you don't even need to have
[04:02] somebody famous come onto your channel
[04:04] to utilize social hacking instead you
[04:06] can always just capitalize on stuff
[04:08] that's currently trending for example
[04:09] the game power world recently blew up so
[04:12] on our client's Channel we knew a video
[04:13] about it would probably do well however
[04:15] every single video about po World
[04:17] circulating YouTube at the time was
[04:19] talking about the game's controversies
[04:21] and we knew that if we didn't do
[04:22] something different we just get lost in
[04:24] the SE of video saying the exact same
[04:26] stuff over and over again and probably
[04:28] wouldn't get fused so we took a
[04:30] different approach and instead focused
[04:32] on PO world's marketing success and it
[04:34] became a 20x outlier on the channel
[04:36] pulling in over 20,000 views on a newish
[04:39] 300 sub Channel and speaking of outliers
[04:42] let's move on to number three the
[04:43] outlier method an outlier is a video
[04:46] that performs extremely well compared to
[04:48] everything else on a given Channel now a
[04:50] lot of outliers come as a result of luck
[04:52] but these days there are tools that
[04:54] specifically help you find outliers and
[04:56] I'm going to show you the one that I use
[04:57] every single day so first you'll want to
[04:59] find niches that are adjacent to yours
[05:01] meaning you share a very similar
[05:03] audience with them for example the
[05:04] Roblox Niche is very adjacent to the
[05:06] Minecraft Niche the female fashion Niche
[05:08] is adjacent to the male fashion Niche
[05:10] and the YouTube education Niche is
[05:12] actually adjacent to the finance Niche
[05:14] basically F niches with a very high
[05:16] audience overlap to yours then you'll
[05:18] want to use the tool one of 10 to search
[05:20] these niches for videos that are huge
[05:21] outliers and then adapt them to fit your
[05:23] Niche for example when generating ideas
[05:25] for this channel I search through the
[05:27] finance Niche because it has a very
[05:28] similar audience to the YouTube
[05:30] education Niche and found Alex horos
[05:32] video if I wanted to become a
[05:33] millionaire in 2024 this is what I would
[05:35] do full blueprint which was a pretty big
[05:38] outlier I then adapted it for my own
[05:40] channel and created the video the
[05:41] blueprint to blow up on YouTube in 2024
[05:44] and it got a one of 10 almost instantly
[05:46] one of 10 has also been kind enough to
[05:48] sponsor this video but I genuinely use
[05:50] this tool every single day to give
[05:51] myself fresh inspiration for video ideas
[05:53] on a plethora of different channels I'm
[05:55] working on and it's never let me down in
[05:57] fact it's literally the third tab in my
[05:59] bookmark marks bar for easy access and
[06:01] for good reason so if you want to use
[06:03] one of 10 like I do then click the link
[06:04] in the description below for a 20% off
[06:07] discount code next up is number four the
[06:09] research tab alongside recommendations a
[06:11] lot of viewers also find videos through
[06:13] YouTube search features and you can use
[06:15] that to your advantage with the research
[06:17] technique to use this technique you want
[06:19] to first go to YouTube Studio analytics
[06:21] and then click the research tab where
[06:22] you'll be able to see things that
[06:23] viewers of your channel are searching
[06:25] for when looking for a video in fact
[06:27] it'll also show you searches that had
[06:29] what YouTube calls content gap which are
[06:31] gaps in the market where there's high
[06:32] demand for a specific search term and
[06:34] not a lot of Supply or you know content
[06:36] to deliver on that search term so if
[06:38] you're ever stuck for a topic idea I
[06:39] suggest checking out the research tab on
[06:41] your channel and using a Content Gap
[06:43] search you already know people want it
[06:44] and that in turn will increase the
[06:46] chances of it going viral if again you
[06:48] follow it up with a banger video and
[06:50] finally number five is the
[06:52] recommendation station the
[06:53] recommendation station is the simplest
[06:55] of the five strategies to keep it simple
[06:57] here's a quick tutorial on how to do it
[06:59] first you want to download the one of 10
[07:00] Chrome extension using my link in the
[07:02] description below then you'll want to go
[07:04] to the YouTube recommendations page and
[07:05] the one of 10 Chrome extension will then
[07:07] give you the outlier scores on the side
[07:09] of each video once you find a video that
[07:11] is in a niche that's somewhat adjacent
[07:13] to yours you can then just repackage
[07:14] that video and then use it on your own
[07:16] channel very similar to how we do it
[07:18] with the one of 10 tool except it's so
[07:20] much easier and you can even do this
[07:21] while you're on a break watching YouTube
[07:23] or doing anything else anyway I hope you
[07:25] found this video useful and if I missed
[07:27] any of your favorite ways to come up
[07:28] with video ideas then just just comment
[07:30] them down below so that I can make
[07:31] another video like
[07:37] this
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