Are Your Beats Failing? Fix These YouTube Metrics Now

[00:00] If you've been uploading beats

[00:01] consistently to YouTube and your

[00:03] channel's not growing, it's probably not

[00:04] your beats. It's because of how you're

[00:06] using YouTube. Most producers don't

[00:08] understand the analytics, what the

[00:09] numbers mean, which numbers are

[00:11] important, and they're rewriting the

[00:14] same descriptions and tags every time.

[00:16] In this video, I'm going to show you how

[00:18] to master YouTube specifically for type

[00:20] B channels. Everything from setting up

[00:21] your uploads the right way to reading

[00:23] your analytics like a blueprint for

[00:24] growth. And if you haven't watched my

[00:26] previous video about picking the right

[00:28] niche for you, make sure you check that

[00:29] out next because everything builds upon

[00:30] that. Let's start with upload defaults.

[00:33] All right, so the first thing I want to

[00:34] talk about isn't something that's going

[00:36] to make or break your channel, but it is

[00:38] something that will save you a ton of

[00:39] time, and I'm all about saving time

[00:42] taking away stuff that we don't need to

[00:44] be wasting time on. So you can spend

[00:46] more time on the stuff that actually

[00:47] matters. So from anywhere in YouTube

[00:49] Studio, there's a settings button down

[00:51] here. We click that. We can go to upload

[00:54] defaults and this will allow you to set

[00:56] a template basically for your title,

[00:59] description, your tags, um, and any

[01:02] advanced settings. And so, as you can

[01:04] see, for this channel, I have set it up

[01:06] as free keylog x young type beat 2026.

[01:10] And then I have a spot here where I'll

[01:11] put my title between the quotations.

[01:13] Down here, I have a spot to put my beat

[01:16] stars link. I have my contact

[01:18] information. And then again, I just have

[01:20] the beat name right here. I'll add the

[01:23] BPM and the key in those slots. And that

[01:26] saves me a ton of time. I don't have to

[01:28] come back every time and write all this

[01:30] out or copy and paste it from another

[01:33] document, you know, find wherever that's

[01:34] at. It's already here in YouTube. I

[01:36] bring in my video. It has all the

[01:38] information. I just got to fill in those

[01:39] little things that change with each

[01:41] individual beat and it's good to go.

[01:44] Same thing with tags here. Now, tags

[01:47] aren't super important. Um,

[01:50] they do help a little bit with SEO, but

[01:53] YouTube has said that they don't really

[01:54] impact how many impressions you get by a

[01:57] whole lot. But, you know, they're there.

[02:00] Might as well use them. So, fill those

[02:02] up with all your relevant tags. And

[02:04] that's another thing that you don't have

[02:05] to redo every single time on your type

[02:08] channel. You should be posting the same

[02:09] types of beats every time. So, there's

[02:10] not a whole lot that needs to change

[02:12] here. And then there's some other things

[02:14] you can set here. There's no really

[02:15] reason to mess with language because

[02:18] you're just posting beats.

[02:20] So, leave comments on moderation to your

[02:24] liking, but you can save those settings

[02:26] and it's going to save you a ton of

[02:28] time.

[02:29] All right, but now let's get into the

[02:30] meat and potatoes of this. We're going

[02:31] to dive into the analytics and see how

[02:35] we can use them to help us make the best

[02:39] um moves for our channel.

[02:42] Okay, so looking at this beat here, this

[02:44] is one that performed pretty well. Uh,

[02:47] it's got 9.3,000 views right now, 283

[02:50] hours of watch time, and gained this

[02:52] channel 60 subscribers. Okay, so

[02:57] there's a lot of stuff to look at inside

[03:00] of YouTube Studio and it can be very

[03:03] overwhelming. So, I'm just going to

[03:05] point you in the direction of the things

[03:06] that I think are the most important that

[03:09] we can actually control. Can we control

[03:13] how many views a video gets? No. Can we

[03:17] control how many impressions the video

[03:19] gets? Not exactly.

[03:22] But we can do things to help drive these

[03:24] numbers up. Okay, so this first tab,

[03:27] it's cool to look at. Um, for me

[03:30] personally, if I have a video that

[03:32] brings in subscribers, that's a success

[03:35] to me. So, this video brought in 60

[03:38] subscribers, this video is a winner in

[03:41] my book. How you define success may be

[03:44] different, but I would call this one a

[03:46] winner. Okay, let's look at reach.

[03:48] 75,000 impressions. That's a pretty good

[03:50] number, but there's no way we can really

[03:54] force YouTube to give us impressions.

[03:57] The way we get impressions is by proving

[03:59] that our video is something worth

[04:01] viewing. And how do we do that? Well,

[04:04] there's two metrics that we really want

[04:06] to pay attention to that we actually can

[04:09] control. And this first one is

[04:10] impressions click-through rate. So, this

[04:14] is the percent of times that your video

[04:16] is selected whenever it is shown to

[04:18] anybody. So, if your video pops up on

[04:20] the homepage, that's an impression. In

[04:23] search, that's another impression.

[04:25] increen elements could be in the side

[04:27] pane. It could be below the videos.

[04:29] Wherever it shows it to someone, if

[04:30] someone clicks on that, then it goes

[04:33] towards your click-through rate. And on

[04:36] the other hand, if they don't click it,

[04:38] it's bringing down your click-through

[04:39] rate. So the higher this number is, that

[04:41] means more people are deciding to

[04:45] actually click and view our video. Okay?

[04:48] So, if we get a high percentage of

[04:50] people that are clicking the video,

[04:52] that's going to signal to YouTube that

[04:53] this video is something that interests

[04:56] the viewers and it's probably going to

[04:57] get pushed out more. So, getting 8% of

[05:01] 75,000 viewers is a lot better than

[05:04] getting three or 4% of those 75,000

[05:07] impressions.

[05:09] So, that's the first metric that really

[05:11] matters.

[05:12] views is just a

[05:15] you know compilation of the impressions

[05:17] and the click-through rate. You have to

[05:19] get the impressions for people to click

[05:21] and then those people turn into views.

[05:25] The next thing is engagement. Okay,

[05:27] watchtime hours. This is super important

[05:31] for the channel. Um

[05:34] but that's not the really the metric you

[05:36] want to pay attention to is this average

[05:38] view duration.

[05:40] So, on average, people are watching this

[05:42] beat for a minute and 49 seconds, which

[05:44] is really good for a tight beat. Um, I

[05:48] try to shoot for a minute 30. Depending

[05:51] on how long your beats are, depending on

[05:53] the niche, your number may be higher or

[05:56] lower. I wouldn't be super concerned

[05:59] unless your average view duration is

[06:01] like under 30 seconds. Um,

[06:05] I' I've had videos under a minute. I'll

[06:07] show you some in a second. under a

[06:09] minute, that still did really well. Um,

[06:11] but if you're under that 30 second mark,

[06:13] there's definitely a problem with your

[06:15] intro. Maybe you have a long, boring

[06:18] intro to your beat. Need to cut that off

[06:21] um so that you can do better.

[06:24] Even more important, this time metric

[06:26] here, well, I think it changes. The

[06:28] algorithm is always changing. Sometimes

[06:31] I think this average percentage viewed

[06:34] is more important. So, they're watching

[06:36] over half of the video. That's a really

[06:39] good sign to YouTube as well. Um, and

[06:42] then sometimes it really just comes down

[06:43] to how much they're viewing the video.

[06:47] So, the longer the video is, obviously

[06:50] there's more potential for a higher

[06:52] average view duration, but say it's an

[06:56] hourong video and they watched 5

[06:58] minutes. That's a much lower percentage

[07:00] than if they watched two minutes of the

[07:03] three minute beat or two minutes of the

[07:05] four minute beat. Right? So

[07:09] there's some sort of balance there. You

[07:11] know, it's a very complex algorithm.

[07:13] Takes a lot of factors into play to

[07:15] decide if it's going to push the video

[07:16] or not. Um so we can't get it nailed

[07:20] down 100%. But these are things we can

[07:22] look to to help us move the channel

[07:25] forward. Let's look at a couple other

[07:27] examples real quick. So, this video

[07:29] right here is my best performing type

[07:32] beat video of all time. It's got

[07:33] 72.5,000 views, brought in 377

[07:36] subscribers. Um, you see it's got over

[07:40] 800,000 impressions. Clickthrough rate

[07:42] is 6.4. That's pretty good. Um, it's

[07:45] lower than that other video, but with

[07:48] the amount of impressions it's got, that

[07:50] number is naturally going to go down. A

[07:52] lot of times, my videos will start at 20

[07:54] to 30% click-through rate. But after a

[07:56] few days it drops down to that 6% to 10%

[08:01] mark. Um so anywhere above 6% is pretty

[08:06] decent. Um in my experience engagement

[08:10] only an average view duration of 54

[08:13] seconds 31.9% of the video. So like I

[08:16] said it's not as long as the other one.

[08:19] So in that sense it's not doing as good

[08:21] but it didn't matter. Right.

[08:24] This video has gotten way more views,

[08:28] way more watch time, and it's just

[08:32] because it got pushed by the algorithm.

[08:35] So, what's the difference maker between

[08:37] these two?

[08:39] Well, it really probably comes down to

[08:41] the niche and how many people were

[08:43] looking for this type of beat at the

[08:45] time it was posted. So, this one

[08:47] happened to be posted at a really good

[08:48] time for this niche. it got swept into

[08:51] the algorithm and it got pushed out like

[08:53] crazy and as a result it got a lot of

[08:57] views for my channel. The other dem uh

[09:01] niche wasn't as high in demand so it

[09:02] didn't get as much.

[09:05] So that's something you know again going

[09:07] back to picking the right niche is going

[09:09] to be a huge difference maker. You can

[09:12] make any niche work as long as there is

[09:14] some demand for it. But if there's a

[09:16] high demand, you're going to be able to

[09:18] achieve a lot more with a lot lower

[09:21] looking analytics. So, that was a pretty

[09:24] quick look into YouTube analytics. And

[09:26] you probably have some questions, so

[09:27] make sure you drop them in the comments.

[09:28] But let's talk about how we can use

[09:31] those numbers to guide us. Okay. If we

[09:34] need to get more average view duration,

[09:37] if we need to move that number up, how

[09:39] can we do that?

[09:41] Well, one of the ways is by adding some

[09:44] sort of intro to your beats.

[09:48] Sometimes it's good to just drop the

[09:50] beat right away. And if you have a beat

[09:54] that hits really hard

[09:56] and is going to have an infectious

[09:58] bounce, you can do that, but sometimes

[10:00] you'll need to kind of finesse the

[10:02] intro. There's a couple different ways

[10:04] you can do that. You can create a kind

[10:07] of a branded intro type deal.

[10:11] I've seen this done on several channels

[10:13] that are doing very well. I do it myself

[10:16] on my Memphis channel. Um, and I would

[10:19] say to stick to something that's like 6

[10:21] seconds long. Mine, it's got a like line

[10:25] made out of fire running out and then it

[10:28] splashes and burns up and it has my

[10:30] French Empire Beats logo.

[10:32] You could have, you know, something like

[10:34] that. Just something with your logo

[10:36] comes in real quick, adds a few seconds.

[10:39] It's not going to be so long that drives

[10:42] the viewer away cuz I've seen people

[10:44] that have like 30 second ones or close

[10:46] to like 20 second ones. Much too long.

[10:49] You don't want to do that. You could

[10:50] have a like movie quote intro where like

[10:54] you got your just instrumental playing,

[10:56] maybe no drums yet, and a movie quotes

[10:58] going like a monologue type deal.

[11:01] There's different, you know, hacks you

[11:03] can go about it like that.

[11:05] But

[11:07] the thing about doing that is if your

[11:09] beat doesn't deliver after that intro,

[11:13] they're going to be gone and they're

[11:14] going to be mad they sat through that

[11:15] intro and they're probably not going to

[11:17] click another one of your videos again.

[11:19] So unless you're sure your beats are,

[11:22] you know, up to par, probably stick away

[11:25] from doing that. The other thing you

[11:27] don't want to do is make a super long

[11:30] boring intro. Like if you have a basic

[11:33] melody playing for a long time, 30

[11:36] seconds, it's too long. No one wants to

[11:39] sit through that. They're gonna click

[11:41] off.

[11:44] A good intro length I have found, and

[11:47] I've said this in my other videos, is I

[11:48] say like eight bars, 16 bars at absolute

[11:52] max. If you're in like trap BPMs, like

[11:55] 140 and above, 16 bars would be okay.

[11:58] But really, eight bars would be better.

[12:02] You don't want it to be super long

[12:04] because they'll lose interest, leave the

[12:06] video. Especially if the melody is not

[12:09] like super cool or interesting,

[12:13] they're going to dip out a lot faster.

[12:15] If you have a super interesting melody,

[12:18] maybe a really cool buildup, you can

[12:20] squeeze some more time out of that. But

[12:22] otherwise, we want to get to those drums

[12:24] quick so that the viewer, the listener

[12:28] hears what they're looking for. For me,

[12:30] the drums are like the highlight of the

[12:32] whole thing most of the time. So, I want

[12:35] those drums to get in as quick as

[12:38] possible so that the listener can really

[12:41] get into the groove.

[12:46] The other big one was our click-through

[12:49] rate. Now, click-through rate is

[12:51] something that can be

[12:54] a little difficult to gauge um or really

[12:58] make good improvements on. And the

[13:02] reason I say that is because every type

[13:04] beat niche has a general

[13:07] format that it follows. you'll see all

[13:10] the people that are doing the type beat

[13:12] of that niche doing the same exact type

[13:14] of thumbnails, same exact type of

[13:17] titling um with very few variations.

[13:20] And there's a reason for that because

[13:22] the people who are looking for those

[13:25] type beats are conditioned to see that

[13:27] and know that that's going to lead to

[13:30] what they're looking for. If you step

[13:33] away from that,

[13:35] there's a potential that you could be a

[13:38] standout,

[13:40] right? You could draw more viewers. You

[13:43] could be more unique in that case. You

[13:45] know, maybe get more viewers than you

[13:48] would otherwise. But the alternative is

[13:50] they see your thumbnail and they're

[13:52] like, "That's not the type of beat I'm

[13:54] looking for. It doesn't look like all

[13:56] the other ones that I've been looking

[13:57] at." So, you can do some experimentation

[14:00] there, but generally the best thing is

[14:03] to follow what the niche is doing. Um,

[14:08] you might try little tiny things to make

[14:10] it pop out. Things you don't want to do

[14:13] is put a whole bunch of text on there.

[14:16] Putting your like producer logo on there

[14:18] is usually not a good idea. Avoid

[14:21] anything that is like the explicit

[14:23] banner type thing or I don't know if

[14:25] banner sticker whatever you want to call

[14:27] that. Um those are things that will kind

[14:31] of drive down your impressions on

[14:33] YouTube. So just avoid those. Hopefully

[14:36] this was helpful. Um there is so much to

[14:39] look at inside analytics. So if you have

[14:41] any questions, please feel free to ask.

[14:42] I've spent probably hundreds of hours at

[14:45] this point studying YouTube um not only

[14:48] for type beats but for regular content

[14:51] as well. So let me know and I'll answer

[14:54] them to the best of my ability and uh

[14:56] point you in the right direction. Till

[14:58] next time. Peace.