7 Digital Marketing Secrets — Full Breakdown & Transcript

[00:02] social media advertising campaigns and other platforms, and after trying almost every advertising, and social media advertising platform, I will give you the essence of all this experience in one free video, God willing. By the end of the video, you will take

[00:19] this experience and start where others left off, not from scratch, because I will give you seven secrets that you will only find in paid courses, and even then, you may not find them unless you are at a high level. These are things I learned through practical experience, my master's studies, and my training

[00:33] If you apply these points, I promise you a million percent, God willing, your sales will increase and your results will improve, regardless of your current situation. Whether you are selling well and want to grow even more, or you don't sell at all and want to start creating your first 20 or 30 orders a day, these points are

[00:47] rarely talked about, even by me, because they require focus. A deeper understanding than these quick tips, a summary of experience and trials, will teach you how to go from 100,000 to a million, or from a million to 10 million. I will be with you for any inquiries or consultations, free of charge,

[01:00] until, God willing, you take the world by storm. The first important point we must discuss is the advertising spend curve. I often hear people say, "My marketing isn't working," or " I ran a marketing campaign," or "I even tried Google, but the cost of buying was too high," or they say, "

[01:13] I tried Reels with this content, but it did n't yield good results; there was no engagement." 90% of these people don't understand the advertising spend curve well, and consequently, they fell into the trap social media or run an ad, sales will start pouring in the next day,

[01:28] orders will arrive, customer service will be busy, and so on. But then they discover that reality is completely different; they didn't achieve any of these results. If we focus on the curve, we have three main areas. The first area is the limit area. The minimum is when you first launch Reels on social media

[01:41] or run a Google campaign. You'll start entering this curve from the minimum zone. In this case, you might be spending a lot of money and effort on a team working on Reels, uploading content, editing, and so on, but you won't see results in this zone.

[01:59] results in this area. You need to continue and increase your efforts to reach the second zone, which is the maximum return zone. This is where you'll reap the greatest rewards. You'll get the highest return on investment. For example, if you spend 1 riyal, you'll get 6 riyals back. If you spend 100,000 riyals, you'll get 700,000 riyals. So, you won't

[02:16] reach this zone until you've passed through the minimum zone. You start working on a campaign, keep it running for a while, gather platform data, understand your target audience and your store, and gradually spread awareness on the platform. Then you start working on targeting and

[02:31] creating custom and similar audiences. So, your goal should be to reach the maximum return zone. Put in some effort with the campaign at the beginning, but with time, you'll reach 100%. You'll reach the maximum return zone. Don't judge all the results while you're still in the first zone, the minimum zone. That's

[02:46] why we always say marketing needs time, time, and patience to see the best results you can achieve with this store. After you continue spending on your advertising campaigns, for example, on Snapchat, Google, and Twitter, you'll start entering the third curve,

[02:58] which is the return-declining curve. In that zone, your conversion rate will start to decrease. Let me give you an example of the return-declining zone. For example, you're working on an advertising campaign for an online store and you spend 200,000 riyals per month and you generate sales of 800,000 riyals. That means you have a four times the

[03:13] conversion rate, meaning you're generating four times your advertising expenditure. Then, the company owner comes to you, for example, and is happy and doing well. He thanks you for achieving four times the investment and says, "Okay." Okay, starting tomorrow, the advertising budget will be 400,000. You're going to get

[03:28] me four times that amount of 1.6 million? Will it happen? Probably not. It won't achieve the same return on investment (ROI) of four. You'll reach a point where the more you spend, the lower the ROI and conversion rate will be. For example, if he spends 250,000, the conversion rate will start at

[03:43] 3.8. If he increases it a little more, the conversion rate will decrease. With this 400,000, the conversion rate might be 3% or 2.5%. The main reason for this decrease is that the platform has exhausted most of its

[03:56] target audiences, the ones that are easy to market to. They targeted the easy audiences who just need to see an ad once or twice a day to buy. And all of them have already bought. Now they have to look for new audiences. These new audiences might be harder to buy than the

[04:10] previous ones. So, he'll target, for example, a group of people who are loyal to another brand. He'll try to campaign with them more than once. Advertising is important, and ultimately, customers buy, but at a higher cost than previous customers. Depending on your goal, if you spend, say, 400,000 as in the first example,

[04:25] and the conversion rate was 2%, the company might still be profitable. This is a mistake; it means moving to a stage of declining returns or a decreased return on investment. For example, in the first example, they initially sold 200,000 units, generating 800,000 in net sales of 600,000. Now, let's assume the

[04:38] conversion rate drops to 3%, they sell 400,000 units, generating 1.2 million in net sales of 800,000, which is higher than before. Based on product and operating costs, these new customers might be more profitable than the first group. If you want to achieve the best return on investment, you should focus on the

[04:52] middle ground. If you have other goals, such as increasing the company's market share, increasing the company's market share, over time, then you can adjust your approach. His life is high, so if you invest, you'll go to the last zone, which is the low return zone.

[05:05] But you need to know the stages of return on investment. In every advertising campaign, you'll go through these three stages as they are, and this curve is unique to each advertising platform. For example, on Snapchat, I'm spending between 100,000 and 150,000, and I'm in the middle zone. My situation is good, and the return on

[05:18] investment is very high, thank God, and my situation is good. Then I get an additional budget from the company. If I increase the budget for Snapchat, I know that I'll go into the low return zone, so I don't want to go there. Okay, let me invest in TikTok, for example, or Twitter. On Twitter,

[05:32] my middle zone might reach 100,000 or 80,000. It varies, as we said, depending on the take this budget and put it into TikTok and work on it until I reach, for example, 80,000 riyals per month. Then, if you notice that I set it at 90,000, the number decreases for the investment, so I go back and say, "

[05:47] do the same with TikTok, Google, Instagram, and Twitter. Each platform will have a different target. Here, I always advise companies or marketers working with large companies: if you have a budget, try to first work on a

[06:02] strategy to dominate all social media platforms. Because on each platform, you'll follow this curve and reach the area with the best returns. Even if someone tells you, for example, that Twitter is expensive or something, it's okay. Go for Twitter, invest 5,000, and you'll reach

[06:16] that area. You'll be targeting a specific segment of people who aren't on Snapchat, Instagram, or Google. So, distribute your budget across each platform so that your goal is to reach the middle ground. This is the second important point, which is the "Seven Touches" rule. According to studies, the customer

[06:30] needs to see your product or Your product or brand needs to be advertised seven times before someone buys from you. So, let's say you happen to be near a flower and gift shop. You think, "Okay," but then you remember you have an occasion and want to

[06:42] buy flowers and a gift for someone you love. You might buy and leave without even looking at the shop's name, asking when it was founded, what services it offers, or checking its ratings on Google Maps. You just buy and leave. But it's the complete

[06:57] opposite online. If you see an ad for gifts on Snapchat, for example, and you want to buy a flower, you might get an idea. You might not buy that brand. You'll go for the strongest or most popular brand in your field. It's difficult to buy from a brand you're seeing for the first time. You'll immediately close

[07:11] Instagram, open Google, and go to the website or store you trust and consider the most popular, and you'll buy from them right away. That's why if you post only one ad, or if people see your ad just once, they'll likely not engage with it very much.

[07:24] But if you repeat the ad in different formats and on different platforms, the customer will start to gain more trust in your brand, and the more trustworthy they become, the more likely they are to buy, God willing. Of course, this rule varies depending on the product's price. For example, if you have an iPhone case for 10 riyals, it might not need

[07:37] seven clicks; two clicks might be enough to buy it immediately, or even after just one click. The opposite is true if your product is a car or something very large; it might take months because you have to build the foundation and all that stuff before they finally buy. But there's an important point: don't

[07:52] create an advertising campaign with a repetition rate of seven. That's a huge mistake. You'll fall into a problem called ad fatigue. The person will see your ad so many times that they'll no longer care. As soon as they see the same ad, they'll skip it

[08:08] diversify your advertising campaigns and your ad designs, whether it's images or videos. Video and image design, and things like that, are important, which is why awareness campaigns are so crucial, especially for large companies. If you notice, recently a new method for calculating referrals has emerged,

[08:22] recommended by digital platforms like Google and others. This method is called Data Driven, or the data-driven approach. What does this mean? Previously, referrals were calculated based on the last click. For example, as a customer, I saw an ad on Google, clicked on it, inquired about everything, and everything seemed fine. I didn't buy anything because I wanted to

[08:37] wait for my paycheck. Then, payday came, and an ad appeared on Snapchat. I remembered, "Okay, I want to buy," and I clicked and bought right away. If the referral calculation was based on the last click, Snapchat would get one point, and Google would get zero. It's as if Google didn't contribute

[08:53] anything because I was brought in as a customer, which is incorrect. On the contrary, Google gave me the initial idea and made me want to buy from that brand. I was just waiting for my paycheck, and then I clicked on the Snapchat ad. Later, the marketer might see the results and see that

[09:06] Snapchat... well, you know. There are many cases where Google isn't generating anything, so people say, "Okay, shut down Google, let's stick to Snapchat," and then it starts messing things up. But the Data Driven method divides referrals based on data using artificial intelligence. For example, in the

[09:20] first example, Google might get 60% of the referral and Snapchat gets 40%. So, it becomes clear that Google actually contributed more to bringing me in as a customer

[09:32] last. Data Driven works the same way. It's useful if you have three ads on Snapchat, for example: one awareness campaign, one engagement campaign, and one sales campaign. If you put them in Data Driven, it will tell you how much each of the three contributed to generating sales for that store. You might

[09:47] then find that the engagement campaign contributed more to generating sales than the sales campaign itself because it built the foundation, it built the awareness for the customer, and it made the customer interested in buying that product. But the sales campaign... The last step was, "Oh God," and the second thing you need to

[10:00] last step was, "Oh God," and the second thing you need to do is create a monthly content plan that includes all types of content, whether interactive, marketing, awareness, advertising, etc. So, make a monthly content plan template like this: put your logo at the top here, and put

[10:13] the dates here. For example, this is July 2024, divided into four weeks. Put all the dates here, and put the type of content here, whether it's interactive, marketing, awareness, etc. The content should be varied; don't make it all marketing or all interactive. There should be a great deal of variety. Also, specify the

[10:29] target audience. If you have more than one person, put the target audience here, for example, men, married men, or women in university, etc. Here, put the targeted keywords or hashtags that we use, for example, on Instagram,

[10:44] Twitter, etc. Also, include links if there's a link to a product or something like that in the post. And specify the type of content, whether it's video, image, or text, so that later, who is responsible for creating this content, for example, an image. The designer, if it 's a video, then the editor, or the

[10:59] photographer, for example, also needs to specify the content here. What content will I create? For example, what will the image be like? What will the video be like? It might even have a video. might even have a video. What Google Doc link, for example, to create a

[11:12] Google Doc file and then put the link? Here, I'll explain the entire scenario, the words and texts that will be written, and then also the caption or description that will be written. Also, the platforms: the name of the platform where it will be published, and the name of the person responsible for the design, whether it's a

[11:27] name of the person responsible for the design, whether it's a video, a single design, or several videos. Then, has it been approved by the marketing manager? Is everything okay? If so, the designer or editor will start working on the content. The content writer has already written it, and I'll put

[11:41] the link here. If there are specific KPIs, for example, a certain number of views we need, or likes, and all that stuff, we'll write them here. When will the publication date be? And here's the status: published or not? If there are any notes, we'll write them here too. And if you want this file, you'll

[11:56] find a link below in the description box. Enter your email address, and the file will be sent to you directly via email. It's crucial to stay top of mind for your customers because if you're absent, your competitor will step in, take over the market, and steal your market share and customers. That's why, if you notice, in

[12:10] Saudi Arabia, STC (the company that repairs sewage cylinders, excuse the expression) found in the streets. You'll see a large number of them with " STC" written on them. Part of the contract agreement stipulated that these cylinders would be repaired, and another part allowed us to

[12:24] print the company name on them. Nowadays, we all go about our lives, seeing company name on them. Nowadays, we all go about our lives, seeing STC," it comes to mind repeatedly, making us think, "This company is

[12:37] good, and things are going well for them." If I were to get internet access or a SIM card tomorrow, this would probably be the first company that comes to mind. So, the more I see this brand, the more it resonates with me. My loyalty is don't expect to post one or two posts a month and say everything's fine. You need to

[12:52] make sure you're consistently present in multiple places to achieve the seven-touch rule. The third point, which is a plan to achieve the goal or target, is one of the things that surprises me most about every merchant or online marketer when they set their marketing goals, especially the sales target. They tell you, "

[13:07] Last year we sold 7 million, okay, increase it by 30% to 10 million. Okay, this year our target is 10 million." They tell you, "Let's inject a bigger budget, God willing, and we'll cover these things, and God willing, we'll achieve this million." And they start without analyzing this number or a plan for how they'll

[13:21] achieve it. Then they start with the first month, the second month, the third month: "How are things going? Everything's fine. Little by little, God willing, Ramadan is coming. God willing, National Day is coming. I don't know what else." And after half the year has passed, after six or seven months, they start to see that it's too far away and they won't get anywhere. They achieve

[13:36] this target by the end of the year, but then in the last five months, everything changes for them, and they put even more pressure on themselves, demanding a specific figure. Now they're starting to realize where they were before, completely oblivious. And believe me, it's impossible to achieve this figure this way.

[13:50] Once, an executive told me, "A skilled person isn't necessarily an expert; they're less skilled than an expert. A skilled person who works with a plan is better than an expert who works without one." This is especially true when it comes to sales in e-commerce. First, you need to divide this 10 million target into monthly installments, not necessarily in a

[14:06] regular way. Let's look at this file, like this one. This is the target achievement plan for each month. First, we take the 10 million and distribute it across 12 months, not necessarily in a regular way. across 12 months, not necessarily in a regular way. Then, each month, we need to create a file like this one,

[14:21] analyzing sales daily. For example, this is for July. The target for July, For example, this is for July. The target for July, randomly, was 450. Okay, so far, I've achieved 54% of it. How? This figure was calculated based on

[14:35] all the days from the 1st to the 30th. This is July 1st, this is July 2nd, this is July 3rd, and I've also included the sales for each day. I've included the sales for these days. So, for example, up to the

[14:48] sales for these days. So, for example, up to the 17th, let's say today is the 17th, let's say today is the 17th, and I've achieved 241 so far, and 17th, and I've achieved 241 so far, and my target is 450. It tells me I've achieved

[15:00] 54% so far. Okay, what does this mean? Have I reached the target or not? It tells me the remaining amount the target or not? It tells me the remaining amount to reach the target is 208,000. Okay, this is an extra amount if I had already exceeded the target when it was calculated, but currently I haven't exceeded the target. It tells

[15:15] me the remaining amount to reach the target per day is 7,700. So I have to reach 7,700 riyals 7,700. So I have to reach 7,700 riyals to reach this target per day. Of course, it tells me that this is the average. So, currently, if I reach more than 7,000, I'll reach 10,000. So, things are

[15:32] very good like this. So, currently, my situation is very good. So, I'm achieving a daily increase of 2700, and it I'm achieving a daily increase of 2700, and it tells me that the expected target is 524 tells me that the expected target is 524 by the end of the month, and the percentage will be 116%. This means I'll

[15:47] by the end of the month, and the percentage will be 116%. This means I'll exceed the target by 116%. Of course, all these numbers are constant functions and equations. So, currently, I'm doing well at 11%, which means I'm doing well. But let's suppose, for example, that one month I don't have good sales. Let's say I made

[16:01] 1500 riyals this month and another 1500 riyals this month. Let's see how things are going. It tells me I've only achieved 44%, and it says that to achieve the

[16:14] daily target, I need to make 9200 riyals by the end of the month. But I'm only making 8700, which is less than what I'm supposed to make. So, this means I have a problem. It means that by the end of the month, I'll only be achieving

[16:27] 97% of the target, which means I won't achieve the target this way. Working on a file like this, you're doing well. You know if you're on the right track or not, and if there's anything you need to if you're on the right track or not, and if there's anything you need to improve early on, not later, after six months

[16:41] or at the end of the month, when you say, "I'll wait for payday," and then you're surprised to find there's nothing. So, the million we earned will be distributed irregularly over the 12 months. For example, we'll focus on achieving the highest target on National Day or during Ramadan.

[16:55] Then, we need to analyze each month separately in this way to ensure we're on the right track, month by month and year by year, God willing. If you want the file I created, you'll find a link in the description below. Enter your email address, and it will be sent to you directly. So,

[17:10] God willing, we won't start working on anything without a specific target and a clear objective that we can achieve. Therefore, always set a clear goal for yourself and your team as a whole, and get management approval. You're doing well. It's good to take it one step at a time, day by day. You're on the right track, God willing, and you'll

[17:26] continue on the right path. But if you're just going with the flow, relying on good intentions, as they say, "Let's go, in the name of God, launch a campaign and sell, and so on," believe me, you won't reach your target. Before we continue, I hope you'll support me with a like and subscribe indebted to you. The fourth point, which is the guest strategy, is the easiest thing I've helped

[17:41] many businesses with, sometimes just by offering advice, to increase their sales. It's a piece of wisdom I applied to them. Before you bring guests to your home, what will you do? You'll have to make sure that the air conditioner is working properly, that there's no trash, no garbage bins, nothing

[17:56] like that, that everything is in order, that the sofa is ready, the floor is there, and everything is you'll say to them, "Come in, you're welcome, have dinner." It's not appropriate to bring them dinner if the air conditioner is

[18:08] broken, they'll be sitting in the heat, or if the floor isn't clean, or if the house smells bad. This approach isn't good. Even if you bring them a whole roasted lamb, grilled meats, fish, and everything else, they won't be satisfied because you haven't provided the basics. The same principle applies to

[18:24] online stores. When running advertising campaigns, before attracting visitors and customers and spending money on social media ads to bring them to the online store, optimize the online store to increase the conversion rate. Instead of spending 10,000 riyals and getting only 3,000, you should optimize the

[18:39] store. God willing, that 10,000 riyals will bring you 500,000. Many people who work with stores or companies might run an advertising campaign that doesn't succeed, but when they review the campaign, they see that it was good and successful, and everything was going very well. However, the problem was with the

[18:53] online store; it wasn't ready at all. So, you're incorrectly evaluating the marketer, saying that the problem was with the marketer or the campaign. No, the problem is with the store itself. The marketer might be very good, so the problem lies with the store. Once you get your store organized, everything else will fall into place.

[19:07] So how do I optimize my store's marketing? I'll summarize it for you in four main points. First, the store's design and product page. Make sure your store is professional, with a clear and consistent identity. The first impression should be positive; when people see your store, they'll know

[19:21] you're a large company and doing very well. Also, pay attention to the product images. They should be clear, consistent, and have a good brand identity, along with an attractive title and description. Try to get reviews from your previous customers, and if you have a gold guarantee, mention it. Second, payment methods. Try to

[19:36] offer all payment options, such as installments, cash on delivery, and others. Imagine a coffee shop that sells coffee but only accepts cash. Someone goes there wanting to buy something, but the shop says cash only. The customer doesn't have cash, so what can they do? They'll just leave. They don't have cash, and they're not going to withdraw it

[19:51] from an ATM. No, they'll go to the coffee shop next door that has card payment and buy from there. It's the same with some people. Customers come wanting a specific payment method; they're loyal to that method. If you don't offer it, you'll lose a segment of your customers 100%. Don't expect that someone

[20:06] who wants to pay on delivery will simply say, "Okay, fine, I'll tell them to take a 5% discount and pay via [a specific payment method]," and they'll pay. Some will agree, but there's a segment that won't and will go and buy from a competitor who offers cash on delivery. Thirdly, make your purchase process as easy as

[20:22] possible. Don't overcomplicate the steps. Don't ask for their email, address, or name. Some stores ask incredibly complex questions that make you lose interest. Keep it clear and quick. Do n't overcomplicate the store with features and graphics that slow it down. You can use a tool called

[20:39] HotJar. This will help you see how customers are behaving on your website, their behavior, what they're doing, where they're going, where they're coming from, if they're getting lost or confused. Returning to the previous page, I'm not sure if I can find the specific category or if everything is working correctly. If there are any complications, please

[20:54] try to resolve them. The fourth and final point is the WhatsApp contact icon. This is very important. If someone has a question and doesn't find the answer on the website—neither in the questions nor in the description—and doesn't even find a WhatsApp icon, do n't expect them to contact you on Instagram or

[21:09] call you for the answer. A large percentage of people will simply leave. It's like going to a perfume shop and finding no one there to tell you, like on a sign, " Smell the perfumes you want, pay, and leave." You want to ask what this is made of, how long the

[21:25] scent lasts, or if you have a gold guarantee. If you don't get the answer, you'll just leave. So, the more you manage these things, the higher your conversion rate will be before you launch advertising campaigns, so that your campaigns will be successful, God willing. The fifth point is the 70/30 plan. When you want

[21:40] to determine who to target in your advertising campaigns, you have two types: new audiences (or prospects) or existing audiences (or retargeting). Of course, most of us know that retargeting will give you the best return on investment because these people have already seen

[21:55] our ads and know who we are; they just need to click and buy. But does this mean that all our campaigns should be retargeting? Absolutely not! Because at some point, you'll find your conversion rate is low, the cost per purchase is high, and you'll end up with a very small audience. You're not

[22:11] bringing new people into your marketing funnel anymore. So what's the solution? What's the best plan to follow? Of course, it varies depending on the store and whether it has run previous ads or not, but the general rule is to work previous ads or not, but the general rule is to work on a 70/30 rule: 70 new audiences and 30

[22:25] retargeting. This plan will guarantee your long-term success, not just a month or two and then you stop and get stuck. It's long-term success because you're working on two fronts: bringing new people into the marketing funnel and encouraging existing customers who haven't bought yet to buy. So your mind is

[22:40] working continuously in this way. You'll be targeting new audiences continuously, and you'll have very strong data that you can leverage during peak seasons. Of course, during peak seasons, you can increase the retargeting rate even further, up to 50%. That's no problem because it's a sales season, and you can capitalize on all the

[22:55] available audience. You'll definitely have a strong offer on National Day, Founder's Day, or Ramadan, and you can take advantage of that. The campaign's objective could be sales, engagement, visits to the online store, or even awareness. But generally, as an audience, we aim to be targeted in this

[23:08] way, whether it's retargeting, prospecting, or new audiences. The sixth point is very important: the difference between sales content and non-sales content. This is one of the biggest problems I see businesses face: they don't differentiate between content that sells and content that doesn't,

[23:22] or in other words, awareness content. Content is either sales content or educational content. For example, the owner or company director gives an online marketer a video and tells them to promote it. After promotion, there are

[23:34] no good sales; the results are very weak, just awareness and visits. They might say, "The marketer is exhausted, and the campaign is failing," for example, not realizing that this content isn't sales content at all. It's educational content about the brand, trademark, or product. So, you can't expect sales from this content;

[23:48] that's a mistake. Okay, what's the difference between them? How do we know if this content sells or if it's educational? Let's watch this video

[24:13] aromatic poem whose verses are patchouli and luxurious oud, spreading comfort and happiness. Order Maamoul Ashiq Al Oud now! We've seen both videos, and we think you know what

[24:25] sells and what doesn't. But let's talk about the main differences between them so we can differentiate your future. First, the difference is in the message. The message I want to convey to the customer in this ad is that the first video, the one about awareness, focuses on the quality of manufacturing, the quality of materials, and the quality of the product.

[24:41] It focuses on the brand in general, but not the product. The second video focuses on the product itself, its ingredients, and how to use it. And finally... The video in the CTI or call to action, "Order now," clearly conveys the message to the customer: to buy this

[24:55] product immediately. This message, the phrase "Order now," is directed at the subconscious mind. The subconscious immediately thinks, "I read 'Order now,' and I want to buy." This phrase, or message, addresses the subconscious mind, prompting it to make the purchase decision. Another important rule, though there are exceptions to every

[25:10] rule, is that sales content usually focuses on only one product. This product could be a package of three products, like the Diamond Package, for example. But don't create a video marketing three or four products and then tell the customer to buy whatever they want.

[25:25] This is sales content, and I want to focus on three or four products; I won't buy any of them. There's a saying: "If the customer wants to choose, give them a choice." Don't give them a choice; tell them, "This is good, buy this product. This is a bestseller, take this one and buy it." Put them at ease. Because if they think twice, they'll consider the

[25:38] offer and say, "Okay, then leave it, no problem." But sales content can... Marketing more than one product isn't a problem because it's a comprehensive marketing strategy. Even the landing page is the store's homepage or category page, not a page for a specific product. A third

[25:51] key difference is the voiceover and music. Sales content typically includes two of these three elements: a call to action (CTA), price, and voiceover. So, does this mean that awareness content is no longer useful and we should stop using it and rely solely on sales content? Of course not. The

[26:06] power of sales content is in the long run, not the short term. Awareness content will bring you new people, and the cost per view (CPD) for awareness content is always lower than the CPD for sales content. And it's even better than all of these, as we discussed earlier regarding retargeting.

[26:20] Retargeting is very beneficial for the people you targeted with awareness content because it gives you an impression of the brand. Tomorrow, at the end of the month, you tell them, "Come buy this product; it will be great." They've already heard about and become familiar with your product, and you didn't tell them to buy it until

[26:34] payday. They know who you are and what your advantages are, unlike if... I created sales content directly without first creating awareness content or properly targeting it. The seventh secret, one of the most important secrets of digital marketing, is making decisions based on numbers. A marketer's intuition or predictions are

[26:50] very important, but if you don't have access to and knowledge of the numbers happening in the digital world through intexis analytics and digital marketing analytics, you won't have the data to make decisions based on. You need to spend ample time analyzing the data you're

[27:04] working with, especially in Google Analytics. Where do the most visitors come from? What are the most frequent ad campaigns on Snapchat, TikTok, Twitter, Google, or what exactly? Which page has the highest conversion rate, and which has the lowest? This

[27:18] data from people accessing the site via computer and data from mobile? Instead of spending a huge budget on everything, I should focus on mobile. Mobile is what brings me sales. I only want mobile, or maybe even iPhones. I want to reach people with LEGO products

[27:32] using Samsung and Galaxy devices. It's also very important to focus on the HotJar tool we discussed. This tool will show you what customers are doing on your website. You might notice that people want to see more pictures of your product, but you only

[27:46] have one. So, they do this because there are no other pictures. Okay, there's a problem here; I need to add more pictures. People want to learn more about my product. When you combine performance analysis with user experience analysis, you'll be well-informed about what's happening in

[28:00] marketing campaigns and with your digital product. This will help you see what works best for you and what your customers want want, and your sales will increase, God willing, and you'll become more successful. In conclusion, to build a stronger foundation for digital marketing, I recommend watching this video; it's

[28:15] very useful, especially for beginners. And don't forget to support me with a like and subscribe to the channel. I'd be very happy to answer your questions, comments section below. God willing, I'll answer everyone. Thank you, thank you, thank you for watching, and everyone. Thank you, thank you, thank you for watching, and I'll see you in the next video, God willing.