Content Creator Burnout Here's How To Avoid It

[00:00] content creators are almost guaranteed

[00:03] to burn out at some point during their

[00:06] career if you're an online marketer the

[00:09] estimates are anywhere from 61 to 90

[00:12] percent that you will experience burnout

[00:15] as a content creator with some

[00:18] statistics showing that 71 of content

[00:22] creators have actually considered

[00:23] quitting social media all together now

[00:27] this isn't surprising to me because as a

[00:30] content creator you're supposed to be

[00:32] creating videos creating podcasts making

[00:35] short form tick tocks reels stories

[00:38] emailing your list and just generally

[00:41] pumping out daily content across

[00:44] multiple Platforms in order to

[00:46] successfully run an online business and

[00:49] over time that can really take a toll on

[00:53] your mental health and well-being as

[00:56] well as your excitement about what it is

[00:58] that you do and I have been creating

[01:01] content and building my business online

[01:03] for the past six years alongside

[01:07] homeschooling my children and posting

[01:09] almost daily content for all of those

[01:13] years so I know from first-hand

[01:16] experience how to simplify this content

[01:19] creation process and that's what I

[01:21] decided to share with you in today's

[01:23] video this is my content creation

[01:26] simplification plan on how you can

[01:30] create content each and every single

[01:32] week and then repurpose that across

[01:34] multiple platforms so you appear to be

[01:37] in all the places all the time without

[01:41] burning out so let's get into the

[01:43] training one of the big things that I

[01:46] find with content creators that really

[01:48] creates a lot of stress for them is that

[01:50] they're not getting a lot of reaction or

[01:53] engagement from their content so they

[01:55] don't feel like they know what to

[01:57] produce for Their audience or that Their

[01:59] audience is in a even interested in what

[02:01] it is that they have to say and the

[02:03] biggest reason behind this is that

[02:05] they're creating information about what

[02:07] their product is and what it does rather

[02:11] than creating content around their

[02:13] audience's pain points so if you are

[02:17] going through and you're talking about

[02:19] all the different ingredients in your

[02:21] products all the different things you're

[02:23] going to offer in your coaching program

[02:25] but you are not a talking to your

[02:28] audience's pain points it's likely that

[02:31] you're just gonna get lost in the

[02:33] shuffle online because people are being

[02:37] inundated day in and day out on social

[02:39] media with advertisements with people

[02:42] trying to sell them things with lotions

[02:44] potions and pills and unless they

[02:47] actually feel understood they don't

[02:49] really care what it is you have to offer

[02:52] and sell so how do you create content

[02:54] that actually gets right in to your

[02:58] prospect or your leads head and make

[03:00] them say

[03:01] you are speaking directly to me and I

[03:04] have got to find out what your solution

[03:06] to my problem is well the first thing is

[03:09] is you need to think about what are your

[03:11] audience's pain points if you have to do

[03:14] research on that then that's where you

[03:16] want to begin but we really need to

[03:19] understand our ideal customer and

[03:20] understand our prospects so for this

[03:23] example that I'm going to share with you

[03:24] today to help you understand where do

[03:27] you come up with these ideas how do you

[03:29] research these things we are actually

[03:31] going to use the example of weight loss

[03:34] so let's say you have a product that

[03:36] helps people with weight loss how do we

[03:39] know what to talk about if we don't want

[03:40] to talk about all the special

[03:42] ingredients and all the different things

[03:45] that this magic weight loss pill or

[03:47] potion is going to do and rather we want

[03:50] to talk about our audience well come on

[03:52] let's head over to one of my favorite

[03:54] tools so here we are on one of my

[03:57] absolute favorite tools which is called

[03:59] spyfu.com

[04:01] and what I did was think about what are

[04:03] some of the biggest problems or

[04:05] struggles people have when they're

[04:07] losing weight so one we could do you

[04:10] know they want to lose weight but they

[04:11] don't want to exercise they want to lose

[04:13] weight but they don't want to give up

[04:14] the foods they love or perhaps in this

[04:16] example how do they lose weight like

[04:19] what do I do to lose the weight have

[04:22] they been struggling with it for a long

[04:24] period of time and I come over to spyfu

[04:27] and I type in the the search how to lose

[04:29] weight and you can see this search has a

[04:32] monthly volume of over 40

[04:35] 000 searches that means 40 000 times per

[04:38] month people are typing these words into

[04:41] the Google search algorithm now if you

[04:43] are trying to blog on this it would be

[04:45] very difficult it has a difficulty score

[04:47] of 64. so I don't suggest you go out

[04:50] there and start creating a weight loss

[04:52] blog and start doing a bunch of articles

[04:54] on how to lose weight but what I love

[04:57] about spy poo is that it gives you 118

[05:01] thousand questions that people are

[05:03] asking around how to lose weight so we

[05:06] have how to lose weight fast how many

[05:08] calories should I lose should I eat to

[05:10] lose weight how many calories to lose

[05:12] weight how much can I lose in a month

[05:14] how much water should I drink does water

[05:17] help does apple cider vinegar help you

[05:19] lose weight so all of these are

[05:21] questions and you can see these search

[05:24] volumes right over here these are

[05:27] questions that people are actually

[05:28] typing in looking for answers to these

[05:32] problems

[05:33] and this is the exact type of content

[05:36] that you want to be creating so creating

[05:39] content that leads with these questions

[05:42] is going to make your ideal Prospect

[05:44] your ideal customer say oh my gosh this

[05:47] person knows exactly what I'm dealing

[05:50] with now if you're looking for well how

[05:52] do I actually create that content let's

[05:55] take this one how to lose weight fast

[05:57] and we head right over here to YouTube

[05:59] type in how to lose weight fast okay

[06:03] these are like not magic tools not magic

[06:06] secrets this is accessible to all of you

[06:09] and there are tons of videos on here

[06:12] about losing weight fast fast for

[06:15] teenagers how to lose weight fast how to

[06:18] lose belly fat so these are all things

[06:20] that people are looking for in fact if

[06:23] we start typing in let me go back up

[06:25] here

[06:27] how to lose weight and we just start

[06:30] typing those words into Google you can

[06:33] see all the questions or I mean into

[06:35] YouTube you can see all the questions

[06:37] that people are asking about how to lose

[06:41] weight at home uh for kids in three days

[06:46] you know somebody's got a wedding coming

[06:48] up you could do a whole video on how to

[06:50] lose weight before your wedding before

[06:53] your high school reunion whatever it is

[06:56] and this is the type of information that

[06:58] people are searching for and the type of

[07:00] content to be creating that your

[07:02] audience is going to be looking for and

[07:05] then you can simply plug your products

[07:07] at the end of it as a potential solution

[07:09] for them to try so once it is that you

[07:12] know what you want to sell all you need

[07:14] to do is come up with the questions that

[07:16] those people are asking and think about

[07:18] different types of people right think

[07:21] about demographics women do women need

[07:24] to lose weight people who are over 40

[07:27] people who are wanting to lose weight

[07:29] but there may be vegetarians or you know

[07:33] people who want to lose weight on the

[07:34] paleo diet all these different types of

[07:37] psychographics and demographics can

[07:39] continue to help you come up with tons

[07:43] and tons of content ideas so that you

[07:45] never experience content creation

[07:48] burnout from trying to create ideas that

[07:52] will serve your audience and I can all

[07:54] but guarantee you that if you start

[07:56] posting more about your ideal customers

[07:59] problems and struggles and challenges

[08:01] you are going to get tons of engagement

[08:04] on your content and a whole lot more

[08:07] sales now once you know what type of

[08:09] content to create how do you not get

[08:13] burned out creating it right if you've

[08:15] got to be on Facebook and Instagram and

[08:18] Tick Tock and YouTube and emailing your

[08:20] list and starting a podcast and doing

[08:22] all these things how do you avoid that

[08:24] burnout well my suggestion is that you

[08:27] actually create one piece of pillar

[08:29] content per week so it could be a longer

[08:32] form video like I'm doing right here on

[08:34] YouTube you could turn around and turn

[08:36] this into a podcast if you didn't need

[08:38] the visuals that I'm showing and then

[08:40] once you have that longer form content

[08:43] you could actually turn that into a blog

[08:47] post you could email it out to your list

[08:49] you could take the content that you're

[08:52] creating in these videos and create a

[08:54] bunch of little short videos that are

[08:57] breaking this video apart or leading

[08:59] people back to this pillar content video

[09:01] you could take original quotes I love to

[09:05] use the service temmi.com which can

[09:08] transcribe my videos I'll go ahead and

[09:11] put the link below it's like 25 cents a

[09:13] minute to transcribe my videos and you

[09:15] can pull original quotes from that post

[09:18] those things on social media share your

[09:21] pillar content videos on social media if

[09:24] you haven't figured out by now I highly

[09:26] suggest that your content create Nation

[09:28] really revolves around video because

[09:30] that is the fastest way to build no like

[09:32] and trust with your audience and it's

[09:34] really what a lot of people are

[09:35] searching for people don't have time and

[09:38] they don't necessarily want to read

[09:40] through a long ebook or long posts on

[09:43] social media but they will click a video

[09:45] and just listen to it in the background

[09:46] or turn it up to double speed and so

[09:49] you're going to get a lot more

[09:51] engagement a lot more consumption of

[09:54] your content if you do it in video form

[09:56] and then you can break it apart and

[09:59] spread it out to all these different

[10:00] platforms

[10:01] one of my other favorite tools is

[10:04] actually called metrocool I'll put that

[10:07] one below as well and metropool allows

[10:10] you to pre-schedule and post things to

[10:13] multiple social media platforms so a lot

[10:16] of times I'll spend a day batching all

[10:19] of my content scheduling it all in

[10:21] metrical and then I can be off

[10:23] homeschooling my children while my

[10:25] content is posting day in and day out

[10:28] onto all the different social media

[10:30] platforms and I never have to get burned

[10:32] out now they do have a free plan and I

[10:35] think it's like up to 30 posts per month

[10:38] for free but I go for the premium paid

[10:40] plan because I want to post to all the

[10:43] platforms without having to worry about

[10:45] it or think about it and just get it all

[10:47] scheduled and done with now if you've

[10:49] been creating pillar content for a while

[10:51] or you've been a content creator for a

[10:53] while and you're still not getting

[10:56] traction on your posts it might be that

[10:59] you don't have the Right audience and if

[11:02] you don't have an audience that is

[11:04] looking to you for health and wellness

[11:06] and weight loss then doesn't matter how

[11:09] great that content is you're not going

[11:12] to get the traction so make sure that in

[11:15] addition to creating really really

[11:17] valuable content for your ideal

[11:19] customers that you actually have those

[11:21] customers seeing them and how do you go

[11:24] and find those people well again go back

[11:26] to YouTube and search for the top

[11:30] influencers in your Niche so let's say

[11:34] you're in the keto space maybe you

[11:35] follow Dr Berg and you can go ahead and

[11:39] you can head on over to his Facebook

[11:41] page and you can go and see all the

[11:45] people that are following him or over on

[11:47] his Instagram profile if you're there in

[11:49] that platform as well and you want to go

[11:51] engage with those people you want to

[11:54] follow those people you want to get into

[11:56] keto Facebook groups and start hanging

[11:58] out and posting valuable content in

[12:01] there that is going to be beneficial to

[12:05] that audience because what's going to

[12:06] happen they're going to come over to

[12:09] your Facebook page or your Instagram

[12:12] account or get on your email list or

[12:14] your YouTube channel and they're going

[12:16] to start checking out all the

[12:18] information and content that you have to

[12:20] offer because you're interacting with

[12:22] them and you're peaking their curiosity

[12:24] and you're providing interesting

[12:26] educational and valuable things inside

[12:28] of those groups inside of those

[12:30] communities and then you are going to

[12:32] build that audience of your ideal

[12:35] clients and customers and when you're

[12:37] doing that and you're putting out

[12:38] valuable content you are going to be

[12:41] making continuous sales in your business

[12:44] and when you're making money in your

[12:46] business and when you have a plan for

[12:49] your content you're far less likely to

[12:52] experience content creator burnout so I

[12:55] hope this video was a helpful to you

[12:58] today go out there do some research on

[13:01] what it is that your audience is looking

[13:03] for stick to a pillar content or week

[13:07] content plan and I'll see you in the

[13:10] next video

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