If I Started Content Creation While Working Full-Time, I'd Do This

[00:00] So, if you clicked onto this video, it

[00:01] means you want to build an audience as a

[00:03] content creator while working a

[00:05] full-time job. But I'm also going to

[00:07] assume two things. So, I'm going to

[00:09] assume that you want to do it in a way

[00:10] that is sustainable and doesn't take

[00:12] over your entire life. And number two,

[00:14] you also want to actually make some good

[00:16] money from your content. Well, I've been

[00:18] a full-time content creator for 2 years

[00:21] now, and I've built my audience to

[00:23] 420,000.

[00:24] And in this video, I'm going to break

[00:26] down exactly how I would do that again

[00:28] if I was starting from scratch with a

[00:30] full-time job. So, back in 2021, I was

[00:32] working full-time and I had a 9 toive

[00:34] job. I was on the phones selling home

[00:36] insurance. It was the most boring thing

[00:38] imaginable. And at that time, I was also

[00:40] trying to make money online. So, I was

[00:42] trying to build up an online business.

[00:44] And one of the things I tried was a

[00:46] YouTube channel. So, I tried to get into

[00:48] content creation. And I would love to

[00:50] sit here and tell you that I had this

[00:51] all figured out from day one and that it

[00:53] was a huge success, but unfortunately

[00:55] that channel failed miserably. Like I

[00:57] just completely burnt out. But the

[00:59] interesting part is that it wasn't the

[01:01] filming that burnt me out or it wasn't

[01:02] the editing. The thing that burnt me out

[01:04] was the pressure I was putting on

[01:06] myself. I was putting this pressure on

[01:07] myself to grow as quickly as possible

[01:09] and to get as many subscribers as

[01:11] possible. And I had all this pressure to

[01:12] make my videos perfect like all the

[01:14] famous YouTubers. And that self-imposed

[01:17] pressure just completely sucked the life

[01:19] out of me. And like I said, I just

[01:21] completely burnt out. But the good news

[01:22] is that this is a very solvable issue.

[01:25] And it's a trap that can be very easily

[01:27] avoided if you play it right. Because

[01:29] it's not like you don't have enough time

[01:30] to become a content creator if you have

[01:32] a full-time job. I mean, there are

[01:34] endless examples of creators who started

[01:36] their journey while working a 9 to-5.

[01:38] The actual issue is that you're

[01:40] comparing yourself to creators who have

[01:42] been doing this for years. And these

[01:44] full-time creators might even have a

[01:46] team of people to help them. And I'll be

[01:48] honest with you, you're probably being a

[01:49] little bit unfair on yourself by

[01:51] comparing your situation to these

[01:53] successful creators. And you're beating

[01:55] yourself up for not moving as fast as

[01:57] the creators who have been doing this

[01:58] full-time for years. And I kind of want

[02:01] to start this video by giving you

[02:02] permission to maybe lighten that

[02:04] pressure that I know you're putting onto

[02:05] yourself to grow as quickly as possible

[02:08] and to make your videos as perfect as

[02:10] possible. because I believe this

[02:11] self-imposed pressure is one of the

[02:13] biggest reasons why new creators waste

[02:16] years trying to grow on social media,

[02:18] especially when they have a full-time

[02:20] job. So, with that in mind, what I want

[02:22] to give you right now is a very

[02:23] realistic, practical road map that you

[02:25] can follow to help you stay consistent,

[02:28] stay sane, and to start growing a real

[02:30] audience without sacrificing everything

[02:32] else in your life. So, step number one

[02:34] is to create a schedule that you can

[02:35] actually stick to long term. So, I'm

[02:38] sure you understand the importance of

[02:39] consistency when it comes to content

[02:41] creation, and it's definitely one of the

[02:43] most commonly given pieces of advice,

[02:44] you know, to be consistent. And there is

[02:46] a reason for that. You know, if you're

[02:47] consistent, that tells the algorithm

[02:49] that you are reliable and that you're

[02:51] going to show up for your audience. So,

[02:52] of course, it's going to push your

[02:53] content harder. But this is especially

[02:55] important if you're a creator working a

[02:57] full-time job. Because one of the worst

[02:59] things that you can do is overcommit to

[03:01] an uploading schedule that you're just

[03:03] not going to be able to stick to long

[03:05] term. For example, you don't want to

[03:06] think, right, I'm going to get home from

[03:07] work every day. I'm going to film a

[03:09] video every single evening and edit it

[03:11] until 2:00 a.m. just so that I can post

[03:13] every single day. Like, obviously,

[03:14] you're just going to burn out because,

[03:15] as we all know, life is unpredictable.

[03:17] Life throws us curveballs. You know, we

[03:19] all have personal struggles that we deal

[03:21] with sometimes. And that's just how life

[03:23] works. And that is why we need to create

[03:25] a content schedule that you can actually

[03:26] stick to come rain or shine. And this is

[03:29] so interesting because it means that

[03:30] avoiding that dreaded burnout is

[03:32] actually not that difficult because I

[03:34] think that all burnout is is just

[03:36] overcommitting to an unrealistic level

[03:38] of output and then just not being able

[03:40] to maintain that output. Whereas if you

[03:42] commit to an uploading schedule that you

[03:44] know that you can maintain, then the

[03:45] chances of you burning out become way

[03:48] smaller. So let's get specific here

[03:49] because this applies to YouTube,

[03:51] Instagram, Tik Tok, you know, whatever

[03:53] platform you're trying to get into. We

[03:54] want to ask ourselves, what is the

[03:56] minimum amount of videos I could post

[03:58] per week, even on my worst weeks? And

[04:01] I'm not saying that you can't post more

[04:02] than that if you have some free time.

[04:04] But what I'm saying is you need a

[04:05] minimum amount that you can actually

[04:07] stick to if you're having a bad week.

[04:09] Because the harsh truth is that if your

[04:10] schedule only works when life is perfect

[04:13] and everything is stress-free, then you

[04:15] don't really have a schedule and you're

[04:17] probably not going to get consistent.

[04:19] Okay, so step number two is that now we

[04:21] have a realistic schedule that we can

[04:23] actually stick to. We need to understand

[04:24] the importance of the Parto principle.

[04:27] And this is where things get interesting

[04:28] because if you're juggling a full-time

[04:30] job and you're trying to get into

[04:32] content creation, your first instinct is

[04:34] to assume that you need more time. But

[04:36] that's not necessarily true because your

[04:38] biggest problem isn't that you need more

[04:40] time. It's how you're using the limited

[04:42] time that you already have. And this is

[04:44] where the Pareto principle comes in. So

[04:46] if you don't know what this principle

[04:47] is, it's that roughly 80% of your

[04:49] results come from about 20% of your

[04:52] efforts. So when it comes to content

[04:53] creation, we need to figure out which

[04:55] 20% of our efforts are giving us the

[04:57] most leverage and actually moving us

[04:59] forward and basically just do more of

[05:01] that. So I'll give you a personal

[05:03] example. So back in the day when I had

[05:04] that, you know, that failed YouTube

[05:06] channel that I was telling you about, I

[05:07] spent so long obsessing over the channel

[05:10] banner, my profile picture, and even all

[05:13] these little fancy editing tricks that

[05:15] nobody was ever going to notice. And

[05:16] like I said, I had a full-time job, so I

[05:19] didn't have, you know, hours and hours

[05:20] to be worrying about these low-lever

[05:22] tasks. And I actually think that's

[05:24] probably the main reason why that

[05:26] channel failed and why I ended up

[05:27] burning out. But we can actually take

[05:29] this one step further because we can

[05:30] start to identify what I call asymmetric

[05:33] inputs. So these are things that don't

[05:35] really require a massive amount of time,

[05:37] but they give you a huge amount of

[05:39] progress and momentum towards your

[05:41] goals. And let's get really specific

[05:42] here. So I'll give you some examples. So

[05:44] we have bulletoint scripting a video. So

[05:46] that's very high leverage, very

[05:48] important. And then we have filming. So

[05:50] that's obviously very high leverage, you

[05:51] know, a very good use of your time. And

[05:53] even things like improving the hook of

[05:55] your video. So, you know, that intro

[05:56] section of the video that you use to

[05:58] captivate your audience, making

[05:59] improvements to that is also very high

[06:01] leverage. But when it comes to, you

[06:03] know, updating your profile picture for

[06:04] the fifth time, that's obviously very

[06:06] low leverage. Or refilming an entire

[06:08] video because you don't like the way

[06:10] your voice sounds, obviously, again,

[06:11] that's very low leverage. or even, you

[06:13] know, refreshing your YouTube analytics

[06:15] every 5 minutes. That is extremely low

[06:18] leverage. And by the way, I'm using

[06:19] these examples because these are things

[06:21] that I've wasted so much time on on my

[06:23] own journey. So, I would say if you take

[06:25] one thing from this video, it's to

[06:27] prioritize the tasks that actually give

[06:29] you momentum. And that is how you're

[06:31] going to start to see results really

[06:32] early on, even if you're working a

[06:34] full-time job. So, step number three is

[06:36] finding the path of least resistance.

[06:39] And I absolutely love this concept

[06:40] because now that we've identified the

[06:42] tasks that matter the most, now we need

[06:44] to make those tasks as easy, as

[06:46] streamlined, and as headache-free as

[06:49] possible. So, how do we actually do this

[06:50] then? How do we make these high lever

[06:52] tasks as effortless as possible? Now,

[06:55] this kind of depends on your setup and

[06:57] your lifestyle, but I'll give you a few

[06:59] ideas that you might find valuable. So,

[07:01] the first idea to make your life a lot

[07:02] easier when you're creating content is

[07:04] to not script your videos literally word

[07:06] for word. And I actually mentioned this

[07:08] in a previous video and a lot of people

[07:10] seem to resonate with it. You know, I

[07:11] got quite a few comments on the video

[07:12] about this idea specifically, because if

[07:14] you wanted to script a 15-minute video,

[07:17] let's say, you would probably have to

[07:18] write about 2,000, maybe even 2,500

[07:22] words, and you got to ask yourself, do I

[07:23] want to write a 2,500word essay every

[07:26] time that I want to film a YouTube

[07:28] video? And again, you have a full-time

[07:29] job, so we don't have all the time in

[07:31] the world to write these, you know,

[07:33] very, very long scripts. Now, I will be

[07:35] honest, it's a little bit more difficult

[07:36] at first to film a video from bullet

[07:38] points because you need to become a

[07:40] little bit more fluid and a little bit

[07:41] more conversational, but you do get used

[07:43] to it very quickly and it just saves you

[07:45] so much time and so much energy as well.

[07:48] Okay, so another way to make your life

[07:49] way easier when it comes to making the

[07:51] most of your time is to stick to just

[07:53] one format. So if you're trying to make

[07:55] reals and Tik Toks and long- form

[07:57] YouTube videos and you're also writing a

[07:59] newsletter, trying to do all that at

[08:01] once is very timeconuming and it also

[08:04] takes a lot of energy to figure out all

[08:06] of these different platforms. Now if

[08:08] you're a bit stuck on what platform to

[08:10] get started on, I generally recommend

[08:12] YouTube because while it is harder to

[08:14] grow at first, it's much easier to build

[08:16] trust with your audience when you do

[08:18] start to get views and it's also much

[08:20] easier to build a business in the long

[08:22] term. But of course, it's completely up

[08:24] to you. I first started to get results

[08:25] on social media with Instagram reels,

[08:28] but it's just about whatever platform or

[08:30] whatever style of content resonates with

[08:32] you the most. Now, the last thing I want

[08:33] to say isn't really part of the road

[08:35] map, but it's definitely a tip that I

[08:37] wish someone had told me when I was

[08:39] first getting started, and that is that

[08:41] you are going to have to make

[08:42] sacrifices, but do not make sacrifices

[08:44] at the expense of your sanity. Now, yes,

[08:47] we did talk about the fact that finding

[08:49] more time isn't going to be your biggest

[08:51] issue, but I can guarantee that there

[08:54] are certain things that you're doing

[08:55] throughout the week that you could

[08:57] sacrifice if you're taking this journey

[08:59] seriously. Now, this might be something

[09:01] like binging Netflix or binging YouTube

[09:03] or going out drinking at the weekend.

[09:05] There is definitely something that you

[09:07] can get rid of that you're doing

[09:08] regularly in order to pursue this dream.

[09:10] But what you can't give up is your

[09:12] well-being, your mental health, your

[09:14] exercise routine. You can't give up your

[09:16] capacity to actually enjoy the process

[09:18] of building this thing that you care

[09:20] about because at the end of the day,

[09:21] you're not building this new life so

[09:22] that you can be more stressed than you

[09:24] were when you were just working a 9 to5.

[09:26] So yeah, make sacrifices, but just don't

[09:29] sacrifice the parts of yourself that

[09:31] matter the most. As as cliche as that

[09:33] sounds. And if this video helped you

[09:35] even just a little bit, then you're

[09:36] going to get a lot from this next one.

[09:38] So, in this video right here, I'm going

[09:40] to give you eight brutally honest pieces

[09:42] of advice about becoming a content

[09:44] creator. So, yeah, click onto that video

[09:46] and I will see you there.