Creator Burnout Is REAL. 6 Ways To Recover

[00:00] young creators are burning out it is no

[00:03] surprise that you're gonna see headlines

[00:05] from the new york times cnn and more

[00:08] with big bold headlines saying that

[00:10] creators are burning out right we're

[00:12] getting this news from some of our

[00:13] favorite media we're seeing titles like

[00:15] young creators are burning out and

[00:17] breaking down or youtube's top creators

[00:20] are breaking down in mass i think that

[00:23] this is a really important topic

[00:25] especially as a creator-centric channel

[00:27] here at sidewalker daily we are speaking

[00:29] to the creator and we need to speak

[00:31] about burnout it's rampant in our

[00:34] industry i'm seeing it happen to so many

[00:36] of the creators in my community so

[00:39] what i want to do for today's video is i

[00:41] really want to talk about like what it

[00:43] is how to know if you have it um why

[00:45] it's happening and then dig into some

[00:47] solutions

[00:49] some solutions that i think are tried

[00:51] and true because we are getting feedback

[00:54] from creators who have suffered from

[00:56] burnout and are coming back and being

[00:58] like this was this is what i did um and

[01:01] especially as you know again a channel

[01:03] that is dedicated to the creator i want

[01:05] to make sure that we nip this in the

[01:08] butt before you even get burned out so

[01:10] hopefully you can watch this video

[01:11] before you're on burnout um to prevent

[01:14] it from actually happening now in terms

[01:16] of a definition for a creator when a

[01:18] creator is going through burnout they

[01:20] are really feeling highly unmotivated

[01:22] the things that they used to love to do

[01:25] they no longer like to do

[01:27] we have seen depression being linked to

[01:29] depression um being linked to a loss of

[01:32] energy just overall a feeling of feeling

[01:36] burned out i mean that's why the word is

[01:38] called burnout right like feeling like

[01:40] you have nothing left to give um and

[01:43] it's really obviously

[01:45] strongly linked to mental health it's

[01:47] something that

[01:48] the need for creators to be constantly

[01:51] posting constantly doing it and we'll

[01:53] get into that in a little bit but it's

[01:55] without a doubt that if you don't take

[01:57] care of yourself and set up some

[01:58] boundaries you are going to burn out

[02:00] it's not a matter of if but when if

[02:03] you're not protecting yourself

[02:05] and creating systems that will protect

[02:07] you from getting there now think about

[02:09] how many people identify as creators

[02:11] know whether it's a youtuber tick talker

[02:14] instagrammer on twitch twitter like

[02:17] linkedin creators are on all platforms

[02:20] producing massive amounts of content a

[02:22] day we know that you know creator

[02:25] burnout is something that so many people

[02:27] deal what will that look like for our

[02:29] society in a whole right if we don't

[02:31] take measures to prevent it and to do

[02:34] the work now ahead of time i think that

[02:36] for the outsider when you're not in a

[02:38] creator you know when you're not a

[02:39] creator they think being a creator is

[02:41] like so glamorous it's so fun oh my gosh

[02:43] you just post content for a living but

[02:45] you guys and i know that that is not the

[02:47] truth right that it is so much more than

[02:50] what meets the video what meets the eye

[02:51] what meets the post it's coming up with

[02:54] the concept shooting it editing it

[02:57] shooting it again because you messed up

[02:59] um you know all the things of producing

[03:01] the actual content and that's just the

[03:03] tip of the iceberg right because

[03:06] the more and more creators are doing

[03:07] this full-time and doing this as a

[03:09] business then they have to deal with the

[03:10] avalanche of being an entrepreneur and a

[03:12] business owner i always say creators

[03:15] don't realize that they're actually

[03:16] entrepreneurs and business owners they

[03:18] kind of just think that they're these

[03:19] like creative little beings but in fact

[03:21] you are building a business right that

[03:23] means taxes that means all the

[03:25] administrative work that requires

[03:27] setting up a business and running one

[03:29] and hiring people and outsourcing and

[03:32] like literally all the things right

[03:34] comes to no surprise that so many

[03:35] creators are feeling like the sense of

[03:38] overwhelm but don't worry because

[03:39] today's video is going to give you some

[03:42] good insights on how to prevent it from

[03:44] happening i do want to state that i am

[03:46] not a believer in quick fixes i don't

[03:48] think like taking a day off um is going

[03:51] to relieve you of burnout

[03:54] a lot of times it requires doing a

[03:55] little bit more self digging and

[03:57] understanding the symptoms of it um

[03:59] instead of you know i don't think it's

[04:01] just taking some time to realize that

[04:04] you really need to self-analyze like why

[04:06] are you feeling this way um and then

[04:09] come up with a plan and i'm gonna help

[04:10] you and start recognizing the patterns

[04:12] that are leading to your burnout i think

[04:14] the biggest sign of burnout is when you

[04:16] don't want to do something that you used

[04:17] to love doing right that's like the

[04:20] biggest one yes there's depression lack

[04:21] of motivation um we're seeing all those

[04:24] other symptoms but i think if you love

[04:26] doing something like if you loved

[04:27] posting on tick tock and now it's like i

[04:29] don't want to post another video like if

[04:31] you're getting to there

[04:33] that is not a good sign i think that's

[04:35] what it looks like um when you are

[04:37] really feeling that sense of dread of

[04:39] doing the things that once brought you

[04:40] so much happiness

[04:42] and again let's talk about why creators

[04:44] are facing burnout right the number one

[04:46] reason being this unrealistic

[04:48] expectation to produce on every platform

[04:51] um producing for so many platforms is

[04:54] really really tiring producing for one

[04:56] is tiring enough imagine having to

[04:59] produce for all of them i think there's

[05:00] just also like a fear of the algorithm

[05:03] like if you don't post you're not gonna

[05:05] you know the algorithm is gonna punish

[05:07] you whether it be the youtube algorithm

[05:08] or their tic talk or instagram like

[05:09] there's this fear of algorithm and

[05:11] there's also this fear just kind of

[05:13] missing out like will i be forgotten if

[05:15] i don't post will people even care will

[05:17] i be replaced by another person i think

[05:20] so many people like they're watching

[05:22] they're spending their time on tick tock

[05:23] and they're seeing all these other tick

[05:24] tockers so they're like if i don't post

[05:26] you know they're going to get the

[05:27] attention or the business or the leads

[05:30] or whatever so there is a sense of like

[05:32] seeing other people do it and doing it

[05:34] so freely and like this constant

[05:37] comparison game that's what's driving us

[05:39] to go on this you know mode of having to

[05:42] constantly create there's this huge

[05:45] sense of competition on social we all do

[05:47] it we all say oh look they're doing so

[05:49] much more than us oh look they're on

[05:51] tick tock and we're not oh look they're

[05:52] on this and we're not so we have to do

[05:54] it we have to push ourselves we have to

[05:56] you know participate and this will lead

[05:58] to burnout if you don't have the systems

[06:00] in place so let's go ahead and talk

[06:02] about some solutions um that are going

[06:04] to help you the creator prevent this

[06:06] from happening and if it's already

[06:07] currently happening to you hopefully it

[06:09] will provide you with some questions

[06:11] answered and some relief so the first

[06:13] step is obviously recognizing it right

[06:15] being like okay

[06:17] i am burnt out this is no longer working

[06:19] for me um and in this moment you know

[06:22] depending on the severity of your

[06:23] burnout you are going to want to hit

[06:25] pause you need to hit pause because you

[06:27] need to find clarity to think all the

[06:29] things that you're afraid of fomo and

[06:31] the algorithm and all of that i'm here

[06:33] to tell you it can wait your mental

[06:35] health comes first you are nothing

[06:37] without your sanity so if you're gonna

[06:38] break down and you're not gonna even

[06:40] have a platform to post on if you're

[06:42] like not physically well so the first

[06:45] step is obviously we're gonna need to

[06:46] take a break and take pause the second

[06:48] thing i want you to do during this pause

[06:50] is take a look at your habits where are

[06:52] you spending most of your time on um are

[06:55] you on your phone all the time you know

[06:57] is there a way for you to track it to

[06:58] see how much time you're spending on

[07:00] your phone is this sucking up your

[07:02] energy and your drain and causing you to

[07:04] get into that competitive space i know

[07:07] for me like i always put my phone in the

[07:09] drawer during certain hours of the day

[07:11] there are even apps out there we just

[07:13] found the forest app that you can put to

[07:15] like kind of help you be more productive

[07:17] and focus and not spend the time again

[07:20] that the phone can end up doing and

[07:21] bringing us in take a look at your

[07:23] habits in the sense of what do you do

[07:24] for fun outside of work outside of

[07:26] content are you meditating are you

[07:28] spending time with friends and not

[07:30] shooting content um what are you

[07:32] investing your time in in your habits

[07:34] because a lot of maybe your burnout is

[07:36] coming from your poor habits right maybe

[07:38] you're just constantly in this space of

[07:41] content content content and what you

[07:42] need to do is kind of outline okay this

[07:44] is my content time and then this is my

[07:46] off time you know you may want to look

[07:47] into meditation or a morning routine or

[07:50] something that is completely quiet time

[07:53] and allows you the time you need to fuel

[07:55] your engine so for me at sidewalker one

[07:57] of the things that i started this year

[07:58] was a really good morning routine a 5

[08:01] a.m challenge i did it with the

[08:02] sidewalker daily inner circle community

[08:04] and it's been really really great

[08:06] because during that time i am not

[08:08] working it is not work time when i'm up

[08:10] at five it is not work time it's growth

[08:12] time it's reading it's journaling it's

[08:14] meditating it's all the things that help

[08:16] me in entrepreneurship um that fuel my

[08:19] engine so that i can be better at work

[08:22] if you guys are interested in any of

[08:23] those sort of topics also let me know in

[08:25] the comments below if you'd like to

[08:27] learn more about routines and systems

[08:29] that i personally use i'd love to create

[08:31] that type of content if you guys are

[08:33] interested in it the third thing that i

[08:35] think is going to help you if you are

[08:36] going through or if you're going if you

[08:38] feel like you're approaching burnout

[08:40] is to create some space between you and

[08:42] your work right so not only is it doing

[08:44] activities but a lot of times

[08:46] because you are your brand a lot of my

[08:48] creators and influencers they are

[08:50] forward-facing they are their own brands

[08:52] what happens is you get too emotionally

[08:54] attached and you need to create space

[08:56] between your physical persona and what

[08:59] you post online you have to remember you

[09:01] are not your work and you need to

[09:03] basically be focusing on the things that

[09:05] bring you joy that bring you excitement

[09:08] that light your soul on fire

[09:10] and find a way to delegate the rest

[09:12] especially if you're growing as a

[09:14] creator this is like a really important

[09:15] transition you're going to need to

[09:18] invest in help

[09:19] and i don't mean like mental health help

[09:21] that could be something as well but i

[09:22] mean help like get someone to help you

[09:25] with the things that you don't want to

[09:26] do and spend most of your time in the

[09:28] areas that you are really good at now

[09:30] i'm not gonna go like you know sugar

[09:32] coat it as a business owner creator

[09:34] entrepreneur you will need to do things

[09:36] that you don't like to do right that's

[09:38] just in all businesses the question is

[09:40] is how long are you doing those for and

[09:43] are you able to get someone to support

[09:46] you in those tasks so that you can do

[09:49] what you're really good at because if

[09:51] you're focusing on what you're really

[09:52] good at that's going to bring you in the

[09:54] most money and help your bottom line

[09:56] this comes to my next tip for burning

[09:58] out to helping prevent burnout is

[09:59] delegating tasks again as a creator you

[10:02] want to do it all you want to do every

[10:03] single piece of your business but you

[10:05] need to let go this is how you scale

[10:07] this is how you grow you need to let go

[10:11] get people to help you delegate tasks

[10:13] you know whether it's joining you know a

[10:15] fiverr or finding someone on upwork or

[10:17] getting an assistant or whatever it is

[10:19] delegate delegate delegate get stuff off

[10:22] your you know table um in order for you

[10:24] to flourish now if you're like i don't

[10:26] have the money to do so um you have to

[10:29] again think of this as a business you

[10:30] need to invest

[10:32] in this and the time and the money that

[10:34] you invest in having someone help you

[10:36] should be time that you are putting

[10:38] towards generating more revenue a huge

[10:41] way to help prevent burnout i have seen

[10:43] is join a community of people like you

[10:46] um here at sidewalker daily we have a

[10:48] creator community it's called the inner

[10:50] circle i'm obsessed with it we have

[10:52] weekly calls we're always in base and

[10:55] creators will come being like yeah i

[10:56] feel like really unproductive

[10:59] and that's okay right you have a safe

[11:01] space to kind of vent you have a safe

[11:03] space to see other creators that also

[11:05] may feel like how you do you need to

[11:06] find your people your tribe um you can't

[11:09] do it alone okay you can't be in a

[11:11] little room creating content all day

[11:12] alone you need your humans that is

[11:14] what's going to help you push through

[11:16] especially when you feel super down and

[11:19] low and again i will leave a link to our

[11:21] inner circle it is a waitlist program

[11:24] but go ahead and sign up the waitlist is

[11:25] always opening it's on a rolling

[11:27] admission so go ahead and sign up so you

[11:29] can be a part of our community i think

[11:31] another great way to help a creator when

[11:33] they are

[11:34] experiencing either burnout or getting

[11:36] close to it is think about you know an

[11:38] accomplishment

[11:39] think about something that used to

[11:41] excite you in your biz

[11:43] and a lot of times it's like finding

[11:44] inspiration inspiration is not something

[11:47] that i don't think will just come to you

[11:49] you have to go look for it i find it

[11:52] really hard getting inspired in my

[11:53] office on my desk sitting looking at the

[11:55] computer

[11:56] it's just not my zone right i'm inspired

[11:59] when i'm out in nature when i'm out when

[12:00] i'm in new places around art around

[12:02] creative people smart people networking

[12:05] that's when i'm inspired that's when i

[12:06] feel alive so you need to find where do

[12:09] you feel alive

[12:10] where does the inspiration come to you

[12:12] where and next time you are in a moment

[12:14] of inspo and you feel those floodgates

[12:16] coming in and you're like on a high

[12:18] remember it so you can go back and

[12:20] revisit it when you are feeling again a

[12:22] bit down anyways guys i know today's

[12:24] topic was a tough one and i hope that if

[12:26] you are

[12:27] feeling any sense of burnout you are

[12:29] getting the help that you need whether

[12:31] it be professional help or business

[12:33] support um make sure that you do invest

[12:35] in yourself because remember without

[12:37] your sanity you are nothing and the

[12:38] platform is nothing and it all means

[12:40] nothing if you're not doing well

[12:42] i hope you guys enjoyed today's video

[12:44] let me know in the comments what you've

[12:46] done to prevent burnout in the past for

[12:48] you you never know who you're inspiring

[12:50] along the way leave that comment we can

[12:52] all learn and share together and i will

[12:54] see you guys in the next video