How MAPPA Became Anime's Biggest Studio!

[00:00] Napa has been on an absolute Terror

[00:02] lately as though one of the biggest

[00:03] anime studios in the world if you don't

[00:06] recognize the name then you probably

[00:07] heard of their shows like Jiu Jitsu

[00:09] kaisen Attack on Titan the final season

[00:11] and Chainsaw man just to name a few

[00:13] mapla has been successful in creating

[00:15] fantastic anime adaptations of the most

[00:18] popular manga on the planet but how did

[00:20] they start and how did they achieve such

[00:23] notoriety well the answer will most

[00:25] definitely surprise you Maple would not

[00:28] be what it is today without masal

[00:30] mariyama who's produced iconic anime

[00:32] films over the years and helped bring up

[00:34] big time directors like mamaru hasoda

[00:36] and Satoshi Khan he's an honorary member

[00:39] of the Beloved anime convention autocon

[00:41] which if you haven't been you should

[00:43] definitely check out and more

[00:45] importantly co-founded Studio madhouse

[00:47] who is responsible for popular shows

[00:49] like Trigun death note and even Hunter

[00:51] Hunter because of this the studio grew

[00:54] into something more corporate than the

[00:56] 70 year old had wanted which is one of

[00:58] the reasons why he co-founded the

[01:00] mariama animation produce project

[01:02] Association or maplin 2011. he also

[01:06] really wanted to get the ball rolling to

[01:08] make the now highly acclaimed film in

[01:10] this corner of the world which ran into

[01:12] financial difficulties at mad house you

[01:14] think this movie would have been the

[01:16] first work map it would have released

[01:18] but you'd be wrong several titles

[01:20] released beforehand like the cincero

[01:23] autonomy directed series kids on the

[01:25] slope and Terror and resonance the third

[01:28] season of the boxing classic Hajime no

[01:30] ippo and the supernatural Harem like

[01:32] comedy punchline in this corner of the

[01:35] world ran into a lot of production

[01:37] problems but it finally released in

[01:40] 2016. set during the 1930s and 40s this

[01:43] film Chronicles the life of a young

[01:45] married woman named suzu who moves away

[01:47] from Hiroshima and she tries to take

[01:50] care of her family this movie won tons

[01:52] of awards including the country's top

[01:54] prize at the Japan Academy and has been

[01:57] praised greatly on his portrayal of war

[01:59] from a respective lesser scene that of

[02:02] Regular People 2016 was a major turning

[02:05] point for MATA just as Studio was

[02:07] gaining traction mariyama reside as CEO

[02:10] in April that year in order to create

[02:11] Studio M2 so that he could focus on

[02:14] personal projects he passed a job to

[02:17] promising young producer manabotsuka

[02:19] later that year the studio released Yuri

[02:21] on Ice which quickly became a worldwide

[02:23] phenomenon for its approach on the

[02:25] portrayal of lgbtq plus and mental

[02:28] health issues the story revolves around

[02:30] Japanese figure skater named Yuri who

[02:32] decides to quit the sport but runs into

[02:34] his Idol Victor who wants to coach him

[02:36] out of retirement Marion Ice is a pretty

[02:39] good series and much to its Acclaim is

[02:41] hailed for its realistic approach to

[02:43] Yuri and Victor's complicated

[02:45] relationship 2016 wasn't all Rose tinted

[02:48] flowers as reports started to emerge on

[02:51] the working conditions at Napa during

[02:53] the production of that series and they

[02:55] were less than ideal with very tight

[02:57] deadlines and low wages this would be a

[03:00] recurring problem for the studio as they

[03:02] grew bigger the post-mariama period for

[03:05] MATA released of resume worthy list of

[03:07] anime like kakaguri in 2017 Banana Fish

[03:11] in 2018 the re-adaptation of Osama

[03:14] tessica's 1969 classic doroto in 2019

[03:17] and an absolute favorite of mine the

[03:20] post-apocalyptic Dark Fantasy Dora

[03:23] hedora in 2020. 2020 was the next

[03:25] breakout year for Matas they released a

[03:28] whoppin eight anime titles within the

[03:30] calendar year and while most were pretty

[03:32] Unforgettable there were a couple

[03:34] standouts Attack on Titan the final

[03:36] season was the most anticipated since

[03:38] mapa announced they would take over

[03:39] producing the anime from with Studio

[03:42] while some people had issues with the

[03:44] show most desertedly how they are

[03:47] dragging out bending by making at this

[03:49] point what 50 million parts now Jiu

[03:52] Jitsu Kaizen is the other anime that

[03:54] stood out and this Supernatural Shonen

[03:56] was a surprising success with its

[03:58] gorgeous animation wild fight scenes

[04:01] crazy characters and amazing EP at this

[04:05] point Napa has ascended to a new level

[04:07] of notoriety but the working conditions

[04:10] continue to get worse as animators

[04:12] directors and producers alike have all

[04:15] reported short deadlines and long

[04:17] working hours an extremely high

[04:20] expectations unfortunately this systemic

[04:23] problem has no immediate answer but the

[04:26] studio has made improvements to combat

[04:28] this like opening a new studio in Tokyo

[04:30] with the aim to improve the working

[04:32] environment for its teams 2022 was the

[04:36] year of Chainsaw man which had become

[04:37] the most highly anticipated anime of all

[04:40] time and much is because of the

[04:42] celebrated reputation of mangaka tatsuki

[04:44] Fujimoto while chainsaw man may not have

[04:46] lived up to most people's locked

[04:48] expectations the series is still a very

[04:51] darn good one and has built the Studio's

[04:53] profile even higher in 2023 Napa

[04:57] released the second season of yet

[04:58] another popular anime Finland Saga which

[05:01] has received strong reviews the first

[05:04] half of the third part of Attack on

[05:06] Titan the final season which just saying

[05:09] that is nearly as ridiculous as the

[05:11] studio actually doing it and I bet you

[05:13] can't say that fast three times first

[05:15] half of the third part of Attack on

[05:16] Titan final season the first half of the

[05:18] third part of attacker Titanfalls the

[05:19] first half of the third part of the

[05:21] attack the fight of season

[05:24] I guess I got a b or an A I guess I

[05:27] don't know thankfully map is planning to

[05:30] release the last half of the third part

[05:31] of the attack on Titan the final season

[05:33] later this year so I'm not to say that

[05:35] Ridiculousness anymore and collectively

[05:37] we can just call it the last season most

[05:41] Paradise is another great series that

[05:43] started in early April and there's more

[05:45] on the horizon for mapo like Jiu Jitsu

[05:47] Tyson the second season and movies for

[05:50] Yuri and ice and Zombieland Saga the

[05:52] possibilities are truly endless for the

[05:55] studio because who knows what giant

[05:57] anime IP they will take or next maybe

[06:00] one piece JoJo's Bizarre Adventure look

[06:03] it could happen besides Ghibli there

[06:06] isn't an Anime Studio as successful

[06:09] internationally right now as MacBook and

[06:11] they've only been around for 12 years

[06:14] it's also important for mappa to

[06:16] continue making inroads and treating

[06:18] their employees better because if they

[06:20] stop trying people will leave and the

[06:23] entire Studio could fall apart mapa was

[06:26] born out of the simplest of reasons but

[06:28] has grown into something much greater

[06:31] than I'm sure any of the founders

[06:33] including Mariam himself ever expected

[06:36] with consistently high quality stories

[06:38] and the most popular anime out there

[06:40] mapa is the Juggernaut of the anime

[06:43] industry right now and seemingly shows

[06:46] no signs of slowing down now if you got

[06:48] anything to say I'd love to hear from

[06:50] you and talk some more about it let me

[06:52] know your thoughts in the comments you

[06:53] can send me an email or you can find me

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[07:06] nerdiest