How Much YouTube ACTUALLY Pays You for 1,000 Views in 2024

[00:00] so how much does YouTube pay for 1,000

[00:03] views well all of these guesses yeah

[00:07] they're correct that sounds a little

[00:08] crazy doesn't it and this is just the

[00:10] beginning for example how much money you

[00:13] make doesn't always depend on your Niche

[00:15] this is a video from our Channel which

[00:17] is all about YouTube education and it

[00:18] has an RPM of

[00:20] $3.38 this is also a video from our

[00:22] Channel but it has an RPM of

[00:25] $164 it's the same channel the same

[00:28] month but five times rpn so how is all

[00:31] of this possible in a minute I'll tell

[00:33] you all of the things that affect

[00:34] YouTube Revenue how much real channels

[00:36] are making in different niches and how

[00:38] to boost your potential YouTube income

[00:40] but first and important YouTube

[00:43] fundamental hang on I've already done

[00:45] this RPM is not to be confused with its

[00:49] close relative CPM while CPM or cost per

[00:52] 1,000 views refers to the cost

[00:54] advertisers pay on ad Revenue RPM or

[00:57] Revenue per 1,000 views includes all

[00:59] money monetization sources ads Channel

[01:02] membership super chats and YouTube

[01:04] premium Revenue in a nutshell CPM

[01:06] estimates what advertisers are paying

[01:08] while RPM estimates what the Creator's

[01:10] take-home pay is after YouTube's C this

[01:13] typically leaves the average creator

[01:15] with 55% of the ad revenue or 70% of the

[01:18] fan funding Revenue whether or not you

[01:20] think this is a creative extortion or a

[01:23] fair deal the bottom line is YouTube's

[01:25] house and YouTube's rules and personally

[01:28] I believe that YouTube leads the

[01:29] industry when it comes to compensating

[01:31] creators so you're already on the best

[01:33] platform and of course you are more than

[01:35] welcome to disagree and argue with me in

[01:37] the comments below but just remember you

[01:39] can store an unlimited amount of video

[01:41] online and have it broadcast to a

[01:43] potential audience of 2 and A2 billion

[01:45] people every single month for free feels

[01:47] like a fair deal to me anyway RPM lesson

[01:50] out of the way let's get back to the

[01:51] topic at hand Big Max bear with me on

[01:55] this one imagine strolling into a

[01:56] McDonald's in New York Tokyo or Delhi

[01:59] craving that I IC Big Mac surprisingly

[02:01] you'll find the price as varied as the

[02:03] cities themselves This Global price

[02:05] difference isn't random it mirrors the

[02:08] economic landscape cost of living and

[02:10] local purchasing power of each local on

[02:12] the bustling streets of the financial

[02:14] capitals of the world such as New York

[02:16] and London where economies are bigger

[02:18] the wallets open wider and that means

[02:20] advertisers are much more willing to pay

[02:22] top dollar to grab a spot on your video

[02:24] much like a price a Big Mac budgets

[02:27] swell in markets with potential driving

[02:30] your CPM and ultimately RPM contrast

[02:33] this with quieter economic Landscapes

[02:35] where company wallets might not be as

[02:37] thick reflecting a more modest Big Mac

[02:39] price and similarly your video earnings

[02:42] and to be crystal clear this has

[02:43] absolutely nothing to do with your

[02:45] channel settings or where you publish

[02:47] the video it's the location of a viewer

[02:50] who's watching it that matters and as

[02:52] you can see cpms the amount advertisers

[02:54] are willing to pay varies greatly even

[02:58] more than the price of a Big Mac another

[03:00] important factor is video length did you

[03:02] Spot the Difference earlier on yeah same

[03:05] Niche same channel same month but a

[03:07] massive difference in video length now

[03:09] there is a somewhat Tricky YouTube

[03:11] equation to navigate here where your

[03:13] video should be as long as possible but

[03:15] also as short as necessary the longer it

[03:17] is the more watch time you can get

[03:19] therefore the more money you can make

[03:21] but longer also means it's harder to

[03:23] keep viewers attention and it could even

[03:25] be a turnoff from the get-go I mean how

[03:27] often have you seen a time stamp in the

[03:28] bottom right hand corner of a thumbnail

[03:30] and said to yourself I ain't got time

[03:31] for this and so this is where the magic

[03:33] number eight comes into play YouTube

[03:35] lets you add more ads if your video is

[03:37] longer than 8 minutes if you jump into

[03:39] the YouTube Studio vent and monetization

[03:41] you'll see this option called mid roll

[03:43] ads where you can if you wish manually

[03:45] Place more ads throughout your video in

[03:47] this example I placed three manual ad

[03:50] spots which theoretically means I've

[03:51] just increased my potential revenue from

[03:53] that one video but in reality it doesn't

[03:56] mean that all of these ads will be shown

[03:58] to viewers and if you try to abuse the

[04:00] system YouTube will just laugh in your

[04:02] face when I tried it on this video

[04:04] Revenue simply went down so yeah don't

[04:07] do that you don't have to place these

[04:09] mid roll ads manually by the way YouTube

[04:11] will do it for you so there might never

[04:12] be a need to visit this screen but if

[04:14] you do want to specifically place and

[04:16] add at a certain point in the video

[04:17] because you know you have them hooked at

[04:19] least you've got that option so let's

[04:20] get on to RPMs and niches and yes they

[04:24] do play a big part so right here in this

[04:26] column is my RPM and honestly compared

[04:29] to other channels from what I've seen it

[04:32] looks like it's pretty low I don't

[04:33] really know the reason as to why maybe

[04:36] it's because I don't make Finance videos

[04:38] I know those have like a pretty high RPM

[04:40] Rebecca Joy is pretty much spot on here

[04:42] her Niche does somewhat dictate her RPM

[04:45] as a lifestyle channel it's a pretty

[04:47] broad topic with a wide audience appeal

[04:49] it's more likely to be a younger

[04:51] demographic too which means less

[04:52] disposable income all of that it's not

[04:55] as bad as the couch GM over in the

[04:57] sports Niche who showed an RPM of just

[05:00] $264 but we can go lower still Jack

[05:03] Craig has a football channel called

[05:04] nutmeg that's showing an RPM of just 50

[05:07] cents so are you a creator that puts

[05:10] profit before passion there isn't

[05:12] anything inherently wrong with this but

[05:14] RPMs do become a very important metric

[05:16] and that means there's a lot of niches

[05:18] that you probably want to steer well

[05:20] clear of cooking channels reaction

[05:21] channels Fitness and music are all low

[05:23] earners a prank Channel which may fall

[05:26] under entertainment and comedy such as

[05:28] the C Sawyer Channel reported earned

[05:30] just $161 from each 1,000 views

[05:33] according to the Business Insider but at

[05:34] the same time there are always

[05:36] exceptions within a niche gaming usually

[05:38] gets a bad rap but Nifty is reporting an

[05:41] RPM of $250 and then more impressive

[05:43] still is Wick gaming with an RPM of just

[05:46] under €5 which exchanges to just over $5

[05:50] and remember we mentioned music being

[05:51] Dreadful earlier on well Mary spender in

[05:54] the music Niche showed a CPM of

[05:57] £8.48 which is over $10 true this is CPM

[06:00] and not RPM but it's still an incredible

[06:02] figure from a music channel after

[06:04] YouTube's cut even if you do operate in

[06:06] a particular Niche the amount you earn

[06:08] May differ greatly from the average so

[06:11] it's not really worth complaining to

[06:12] YouTube if your figure is different to

[06:14] somebody else's it's to be expected

[06:16] anyway back to some examples what about

[06:18] the niche that's exploding on YouTube

[06:20] right now faceless channels the zini

[06:22] studio which is a channel that shows

[06:24] viewers how to make their own faceless

[06:26] channels shared an RPM of just over $6

[06:29] but what about the other end of the RPM

[06:31] Spectrum how much do high earners rake

[06:33] in every 1,000 views Joshua Mayo one of

[06:36] those fabled Finance channels has an

[06:38] average RPM of over $20 that even Peaks

[06:41] up to $40 on certain days this digital

[06:44] marketing Channel reports at an RPM of

[06:46] over $11 when you see this as 2 million

[06:49] views over a year for

[06:51] $22,000 you start to see why certain

[06:54] creators made the decision to go into

[06:56] certain niches making money and digital

[06:58] marketing seem to be the most lucrative

[07:00] of niches but what's this I see

[07:02] educational videos with an average CPM

[07:04] of

[07:05] $989 but is this true well luckily on

[07:08] this occasion we have a lot of data to

[07:09] pour through cuz we can take a look at

[07:11] our Channel it looks like we do well

[07:13] above average for the niche with a CPM

[07:15] of over $15 and yet our RPM is well

[07:19] under $6 now my Mas isn't brilliant but

[07:22] that feels like more than a 45% cut from

[07:25] YouTube but this is where things can get

[07:27] incredibly complicated incredibly

[07:29] quickly I mean look at the variation

[07:31] here in CPM between different videos one

[07:33] about a faceless channel gets more than

[07:35] double the CPM of a video it's about how

[07:37] to start a gaming channel on YouTube and

[07:39] look at this videos about how much

[07:41] creators earn on YouTube do really high

[07:44] cpms too kind of why I'm making this

[07:46] video to be honest I need some more

[07:48] money for my Lego

[07:54] budget all right let's get down to the

[07:56] real business of this video 1,000 views

[07:59] C PMS RPMs is this what creators should

[08:02] be focusing their attention on if they

[08:04] want to make YouTube financially

[08:06] sustainable you know what I think it's

[08:08] time for a quick case study money Ortiz

[08:10] is a self-taught photographer who used

[08:12] to shoot weddings on the weekends while

[08:14] working full-time as a police officer he

[08:16] jumped on the YouTube bandwagon to

[08:17] Showcase his work as a photographer as

[08:19] it is for every Creator every month's

[08:22] income is different so his an example

[08:24] from September 2022 nearly

[08:27] $23,000 and how much do you think came

[08:29] from all of those ads I'll give you 5

[08:35] Seconds barely 10% you see the smartest

[08:38] creators don't just rely on YouTube to

[08:40] sell their content to advertisers they

[08:43] Market themselves and earn way more

[08:45] because of it Manny sells an online

[08:47] course and presets for coloring filters

[08:49] he represents Brands he diversifies and

[08:52] is a business in his own right this is a

[08:55] problem you see creators get so obsessed

[08:57] with the scraps cpms RPM's ad Revenue

[09:01] that they fail to see the real Financial

[09:03] opportunities on YouTube yes absolutely

[09:05] ad revenue is the easiest way to make

[09:07] money on YouTube because you just flick

[09:09] a switch and YouTube takes care of a

[09:11] rest but YouTube also takes a lot from

[09:13] this and advertisers work within their

[09:15] own budgets you are at the very end of

[09:17] this financial funnel and it's getting

[09:19] squeezed by everybody along the way so

[09:22] stop focusing on how YouTube is going to

[09:24] monetize your content that will take

[09:26] care of itself you need to start

[09:28] researching how to I ize your audience

[09:31] and maybe your audience isn't big enough

[09:33] to do that yet but when it is the

[09:35] rewards will be so much greater to get

[09:36] you started down this road even YouTube

[09:39] offers you features on this topic before

[09:41] you even get ad Revenue they will help

[09:43] you directly connect with your community

[09:46] Through fan funding to find out more

[09:47] watch this video right now