How to Find Viral Video Ideas in 10 Minutes (The Outlier Method)

[00:00] Hello and welcome to this YouTube video

[00:03] ideiation course. Today I'm going to be

[00:05] teaching you how to stop wasting your

[00:09] hours watching at a blank screen and

[00:12] come up with video ideas that gain

[00:14] clicks and they grow your channel. For

[00:17] those of you who might be asking, I'm

[00:18] Alan. I've been on YouTube for quite a

[00:20] while now and I'm hosting a YouTube

[00:23] operator academy which is a school

[00:25] community for growing on YouTube. There

[00:28] are lots of courses where we completely

[00:30] remove the overwhelm. It's a stepbystep

[00:32] process helping you get good on YouTube.

[00:36] The video ideation is the part of the

[00:38] course that's available here and it

[00:40] contains of multiple modules which we

[00:43] are going to be going through within the

[00:44] next couple of videos. So today we're

[00:47] going to be talking about how to find

[00:48] viral video ideas in 10 minutes. So, you

[00:51] should be stop wasting your hours

[00:53] standing at the blank screen scratching

[00:55] your head and trying to figure out what

[00:58] should I post next. It's dependent on

[01:00] your own niche, obviously. But today,

[01:03] we're going to be talking about the

[01:04] proven outlier method that top YouTubers

[01:07] use to never run out of content ideas.

[01:10] And if you thought top YouTube content

[01:12] creators are coming with those ideas

[01:14] from scratch, you would be dead wrong.

[01:16] Actually, most of the small YouTube

[01:19] creators like you, me, and others are

[01:22] wasting countless hours trying to figure

[01:24] out with new concepts, new ideas instead

[01:27] of just looking what already works on

[01:31] the platform. It's literally that

[01:33] simple. However, YouTube is a very, very

[01:37] difficult platform because there's so

[01:39] much content. And today, we're going to

[01:41] be showing you how the top YouTubers

[01:44] never create from scratch. They

[01:45] strategically find what's already

[01:47] proven, what's already working, and they

[01:49] just adapt it to their unique style. So,

[01:51] there is a better way to discover viral

[01:54] worthy content in just 10 minutes. So,

[01:57] let's get right in. So, first and

[01:58] foremost, what are the outliers? The

[02:01] outliers are the videos that receive 3

[02:03] to 10x more views than the average

[02:06] videos on the channel. So, they

[02:09] outperform the channel's average by 3 to

[02:11] 10 times. The question is, why do they

[02:14] matter? Obviously the creator has tapped

[02:16] into something which resonates with its

[02:19] target audience which resonates with its

[02:21] viewers. That means more people are

[02:24] clicking, more people are watching and

[02:27] based on that it's possible to evaluate

[02:30] what's the idea behind it. So basically

[02:32] those are the proof that the idea works

[02:34] and the advantage is that outliers

[02:37] actually reveal exactly what the

[02:39] audience wants to watch. So you don't

[02:41] need to be guessing what should you be

[02:43] watching next or how should you be

[02:45] structuring that video. Just looks what

[02:47] works and copy adapt with pride. So

[02:50] let's talk a little bit about the

[02:51] outlier score formula. And the outlier

[02:54] score formula is actually quite simple.

[02:57] It helps you calculate how much better

[03:00] is a certain video performing compared

[03:02] to the channel average. So basically

[03:05] what you're looking is at the views. So,

[03:07] the outlier score says, what are the

[03:10] current video views versus the channel's

[03:13] average views, and you want to be

[03:15] looking for a minimum score of 5x for a

[03:18] high confidence ideas that are proven to

[03:20] resonate with your audience. 10x if you

[03:23] can actually nail something that's

[03:25] really good. So, where to find those

[03:27] outliers? Well, obviously, you want to

[03:29] match your format. You want to be

[03:31] searching something with the same

[03:34] content type and form. If you're looking

[03:36] for short form, then it's YouTube uh

[03:38] reals, Tik Tok, Instagram stories, and

[03:41] these kind of things like YouTube

[03:43] shorts. However, if you're going long

[03:45] form, just open up the long form and try

[03:47] to look for something that's within your

[03:50] niche. But do pay attention to the

[03:53] outlier score. And you might also also

[03:55] want to do a cross-platform hunting. So,

[03:58] for example, if you're doing YouTube

[04:00] shorts, you might want to be checking

[04:01] Tik Tok or an Instagram res. Ideas that

[04:04] work on other platforms sometimes do

[04:06] translate brilliantly to another without

[04:08] proper adaptations. But remember, you

[04:10] have to stay within your niche. Focus on

[04:13] channels covering similar topics to

[04:16] yours. Relevance is critical. What works

[04:19] in gaming won't necessarily work in

[04:21] cooking. It might, but it's there's no

[04:24] guarantees. Also, it's really important

[04:27] whom to look those uh outliers at where

[04:31] you would should be looking. A lot of

[04:33] people do the mistakes where they

[04:35] actually look for the big content

[04:37] creators and there's an error in this

[04:40] way. If you think about it, the big

[04:42] content creator is already wellknown and

[04:45] there's a lot of people watching it for

[04:47] the creator because they already know,

[04:49] they already like the creator. Whereas

[04:51] if you look at the small channels for

[04:54] example within your niche, you want to

[04:56] be looking at the small channels and

[04:57] then you want to be looking at the

[04:59] outliers because there is no familiarity

[05:02] bias. So viewers click because the idea

[05:04] was compelling or title and thumbnail

[05:06] spark the intrigue. So it's basically an

[05:09] evaluation of pure idea and packaging

[05:11] strength completely removing the

[05:14] familiarity bias and a risk of people

[05:16] actually clicking because they're just

[05:18] interested in that content creator.

[05:20] Also, it's possible to get higher rep

[05:23] replicability. If it worked for them

[05:24] without fame, it might also work for

[05:26] you. So, let's go through the 10 minute

[05:28] research process. First, you search

[05:31] through keywords. And you can actually

[05:32] do it by typing in into YouTube whatever

[05:34] is that you're looking for. Then you can

[05:36] actually go filter views and see which

[05:39] videos perform the best, calculate the

[05:42] outliers, verify the channel, and save

[05:44] the top 10. Now, there is a lot of tools

[05:46] that you can actually use to do that.

[05:48] I'm going to just show you a couple of

[05:50] them. One of them is for example one out

[05:53] of 10. You can actually use it to search

[05:55] for various outliers and actually it

[05:59] also helps you with the thumbnails and

[06:01] titles generation but it helps you also

[06:04] identify the uh outliers. Then there is

[06:07] the Vid IQ which is a little bit more

[06:09] pricier model but it also has the

[06:11] outlier tool and the outlier help you

[06:14] search and find various videos within

[06:17] your trusted niche. I have been using

[06:19] Vid IQ for quite a while and it's

[06:22] actually pretty good because it

[06:23] immediately shows you the outlier score

[06:26] and you can provide filters in terms of

[06:28] recency and other content. So here are

[06:31] just some of examples that are relevant

[06:33] to my main Groundworks channel. So this

[06:35] streamline process eliminates the hours

[06:37] of aimless scrolling. In 10 minutes you

[06:38] can have a curated high list of video

[06:41] ideas proven by data. So your research

[06:44] toolkit you have the YouTube search

[06:46] where you can actually manually look at.

[06:48] You can do manual analysis or use the

[06:50] tools that I have just shown you. And uh

[06:54] then we have the video idea library

[06:56] which you want to be storing those ideas

[07:00] somewhere. I'm using notion but if

[07:02] you're using some other tool that's also

[07:04] fine but you have to use the toolkit. So

[07:07] the key takeaway I want you to have is

[07:09] never run out of ideas again. Outliers

[07:12] are the proof. They demonstrate idea can

[07:14] work for you. No guesswork required.

[07:16] Small channels is where you should be

[07:18] looking for those outliers because they

[07:21] are in the same situation as you. So if

[07:23] idea works for them there's a chance it

[07:25] might be working for you. Remember that

[07:27] you should be focusing within the same

[07:29] niche. Then my guess is don't invent.

[07:33] Adapt what's already working instead of

[07:35] creating your own ideas from scratch and

[07:38] use the 10 minute system. Find these

[07:40] proven ideas using the outlier method.

[07:43] And video ideas are really important for

[07:46] your YouTube journey. And that's why

[07:48] they're really prominent in my YouTube

[07:50] operator tool, a complete system for

[07:52] running your channel. You can actually

[07:54] jolt down ideas in seconds and then

[07:57] review them and approve them in which

[07:59] case they're going to be ready for

[08:00] progression onwards. And to help you out

[08:04] further with evaluating your video

[08:06] ideas, I have pre prepared an episode

[08:09] idea evaluation checklist [music] where

[08:11] you can actually jol down your idea and

[08:14] check it against the proven methods.

[08:17] What is working already on YouTube? And

[08:19] we even have the AI section which helps

[08:22] you evaluate and add suggestions. So

[08:25] this is a part of the YouTube operator.

[08:27] Link will be provided in the description

[08:29] below. But as a permanent present for

[08:32] me, I have actually exported this

[08:34] YouTube video idea evaluation checklist.

[08:36] You can use it completely for free. Link

[08:38] will be provided below and you can

[08:40] download it completely for free from the

[08:42] Gumroad store. This is my gift to you to

[08:45] help you jol down your and work on your

[08:47] ideas. So, we have covered the outlier

[08:50] method. We've recaped that you should

[08:52] not be inventing your ideas yourself.

[08:54] You should be finding them on the

[08:56] outliers and try to use proven methods

[09:00] that that have already generated clicks

[09:02] for other small content creators to help

[09:04] you jumpstart your channel. Now, in the

[09:06] next video, I will be going through the

[09:08] idea breakdown system, how to steal

[09:11] video ideas like Mr. beast which is the

[09:14] seven Lego brick method and it will be

[09:17] available here or through the school

[09:20] YouTube community. So, thank you very

[09:22] much for watching and I'll see you in

[09:23] the next