The 2 Lies Every New YouTuber Believes
60sDebunks common myths about equipment and algorithm, offering a fresh perspective that resonates with struggling creators.
▶ Play Clip"Delivers solid, actionable advice on YouTube growth, though the title's 'KILLER' and '2026' are slightly oversold."
The video debunks common myths about YouTube growth, emphasizing that success comes from understanding the audience and prioritizing ideas over equipment and effort. It provides practical advice on video packaging, content strategy, and the difference between search-based and recommended-based videos.
Growing on YouTube is a skill learned through failure, not a game. The speaker shares personal experience to emphasize this.
Good equipment is not required to make good videos. The speaker started with a basic laptop and still grew the channel because viewers want value, not expensive setups. However, audio quality is crucial; people will tolerate bad video but not bad audio.
The algorithm is simply a system that analyzes viewer behavior. The key question is whether the audience is happy. Replace the word 'algorithm' with 'audience' to simplify your approach.
Hard work does not guarantee views. A video made with minimal effort can get over 1 crore views if the idea is strong, while a heavily produced video can flop. The idea and concept are more important than the effort put in.
For videos, spend 70% of your time on the idea, research, and script. If these are weak, no amount of tricks or strategies will make the video work. Big YouTubers focus on concept and idea.
Packaging is crucial. Thumbnails must be understandable at first glance because viewers decide in 0.3 seconds. Titles should be short, powerful, and evoke emotion or curiosity. Combine title and thumbnail to create a compelling story.
Instead of moving to a new topic after one success, create multiple videos around a proven idea. This builds trust and increases subscription chances, as viewers who watch three videos are most likely to subscribe.
Search-based videos are evergreen and grow slowly but steadily. Recommended videos are scroll-stopping and can go viral quickly. Strategies differ: search videos need SEO, recommended videos need compelling titles and thumbnails.
The speaker addresses the question of how many videos to upload per week, directing viewers to a dedicated video for clarity.
To grow on YouTube, focus on delivering value to your audience through strong ideas and packaging, rather than obsessing over equipment or the algorithm. Understand the difference between search and recommended videos, and create content that resonates with viewers.
What is the first lie about YouTube growth mentioned in the video?
That you need expensive equipment to make good videos.
00:34
What is the second lie about YouTube growth?
That the YouTube algorithm is a mystery or something to be cracked.
01:44
What should you invest in first according to the speaker?
Audio, specifically a good microphone.
01:30
What does the speaker suggest replacing the word 'algorithm' with?
Audience.
02:55
What percentage of time should you spend on idea, research, and script?
70%.
05:38
How much time does a viewer have to decide whether to click on a video?
0.3 seconds.
07:13
What is the difference between search-based and recommended-based videos?
Search-based videos are evergreen and grow slowly, while recommended-based videos are scroll-stopping and can go viral quickly.
09:14
What is the key to getting subscribers according to the speaker?
Creating multiple videos around a proven idea, as viewers who watch three videos are most likely to subscribe.
08:34
Audio Over Video Quality
Challenges the common belief that video quality is paramount, emphasizing that viewers tolerate bad video but not bad audio.
01:30Effort Doesn't Equal Views
Provides a concrete example of a low-effort video getting over 1 crore views, proving that idea matters more than production value.
03:5270% Rule for Video Creation
Offers a clear, actionable guideline for allocating time and effort in video production.
05:380.3 Second Thumbnail Rule
Highlights the critical importance of thumbnail clarity in a mobile-first world.
07:13Search vs. Recommended Strategy
Distinguishes between two fundamentally different video types, helping creators tailor their approach.
09:14[00:02] Get a ring light, get a mic, install an editing app and just go viral. But what no one tells you is that growing on YouTube is not a game. It's a skill, and you don't learn that skill until you fail. And I'm
[00:18] not talking about anything superficial. I have personally experienced all this. So if you are taking YouTube seriously then first of all let's clear up two big lies. Two lies that distract every new YouTuber.
[00:34] no need to waste time on these lies. The first lie that comes to mind is that only if there are good equipment, a good video can be made. This thing has been stuffed into the mind of every beginner. Personally, when I started YouTube, I
[00:49] just had a normal laptop. Aser Swift 3 I made a video on it. There was no tripod, no camera, the editing was also very basic. But the video still played. The channel grew. Why did it happen? Because people didn't want to see expensive setups.
[01:03] He did not want to see expensive equipment. They wanted value. Yes, but one more thing is never ignore one thing which is very important. That is audio. You think there is a video which is of bad quality. Blur, green and 480p
[01:17] but its audio is absolutely crisp. People will still watch. Now think about it for a moment, there is a video in full 4K. Proper everything is crisp. The shooting is being done with high quality cameras but the sound is echoing. There is noise in the background. Will you see? I will
[01:30] not watch it at all. People will open and close the video. So that's why if you want to invest money in one thing, then first of all invest that money in audio, on mic. The rest of the microphones that I personally use and recommend for YouTube, I will give them
[01:44] can check them out later to see which mic will be best for you according to your budget. And the second biggest lie is the YouTube algorithm. You must have often heard that some people do not understand the YouTube algorithm. Some think algorithms
[01:58] are useless. And someone is after cracking the algorithm. But the YouTube algorithm is just a system that looks at what people are watching on YouTube. Which video are you watching? It analyses all the things like how long you are watching, what you are clicking on the most.
[02:11] watching, what you are clicking on the most. a useless thing. Once you get into that thing, as to why it is not getting views ? Why are my subscribers not
[02:26] increasing? Why is the video not ranking? YouTube has only one question for an Uber. Is the audience happy or not? If it is, then everything will work. If it is not there then nothing will work. Make anything, it does
[02:42] n't matter. And earlier I also used to over analyse all these things a lot. CTR, retention, analytics, overall lots of graphs, everything and I used to get bothered by these. Then I heard a simple trick. Whenever you hear the word algorithm,
[02:55] replace it with audience. Because the algorithm works for YouTube's audience. Audience means algorithm. Algorithm means audience. So what I want to say is that blaming the equipment or algorithm is not going to help. Just
[03:08] understand the audience, understand their language, understand their feelings and understand their interests. The rest of the YouTubers who pay attention to their audience, the algorithm finds them and pushes them itself and I pay a lot of attention to my audience. That's why I keep bringing such videos every week.
[03:23] YouTube Growth, Video Production and more. So if you want to and press the bell notification so that you get the updates of such videos first. Now, there is another biggest misunderstanding that every beginner has
[03:37] in their mind that the more hard work you do, the more views you will get. This means going to different locations to shoot, taking a separate camera, taking drone shots, taking two-three days for editing. Only then will the video play. I wish YouTube was that easy.
[03:52] Once I just started turning on the camera directly without any planning. I didn't even know anything. I had basic knowledge of that topic. Started it , shot it, hit cut and after finishing everything, uploaded the video in 2 hours. And that same video got more than 1 crore views. In
[04:05] 2 hours of work, I got more than 1 crore views and earned lakhs of rupees. And on the other hand, for one video, I literally went to another city and shot it. It took two days for the shoot. I put my heart and soul into the edit and in the end the video got
[04:17] only 11,000 views. So this does not mean that efforts do not matter. We do. But the idea and concept of the video is more important than that effort. You must mean what you say. That idea should be important. People should
[04:30] understand by looking at it. People should connect with him. Yes, I want to see this. You should have such a feeling. If the idea is boring or the packaging is weak, you can breathe life into it. Make a video by moving the camera, go here and there, nothing is going to happen.
[04:43] And this entire YouTube system is based on just one thing. Your idea. Everything else like camera, editing, background music, all those things are secondary. You think I could make a video right now
[04:58] titled How to Spot Fake YouTube Sponsorships ? But that video does not play. And how come I don't know because I have already made it. This idea is a narrow idea. There will be only a few people who will show interest in this because
[05:13] not everyone gets sponsorship and even those who get it, it is not necessary that they get fake sponsorship and even if they get it, then it might not come to their mind that this sponsorship which I am getting is probably fake and if they see that video later then the chances are very less. And
[05:26] this video that you are watching is a video with great thinking. It is based on big thinking. How to make better videos and how to grow. That's why the concept also matters a lot. And what most beginners think is that the process of video is
[05:38] a very simple thing. Idea, research, script, shoot, edit, thumbnail, title and upload the video. Yes, it is simple. But for videos, you should put 70% of your time and effort into just three things. Video idea, research and
[05:52] you further in the next section. If you are weak in these three things then no matter what else you do, no matter how many tricks, no matter how many strategies you use, the video will not work. And I can guarantee this thing will not work. You can
[06:06] look at any big YouTuber. CarryMinati, Bhuvan Bam, Mr. Beach, any big YouTuber, everyone runs after one thing - concept, idea. And if the concept is good then you can shoot with a simple phone or even a cinema camera. It's not going to make much difference.
[06:20] And by the way, tell me in the comment box below with whom do you shoot your videos ? From an expensive camera, a dedicated DSLR mirrorless camera, or from your phone. How many people shoot with phone and how many people shoot with camera,
[06:32] please tell in the comment box below. Now once your video is made, the most important thing after that is the packaging of the video. And packaging on YouTube means a title and thumbnail. No matter how good your video is,
[06:45] if people don't click on it, there's no use. But here also many people have doubts in their mind that I have to keep the title like this. I will add text or not? There is no need to think so much.
[06:59] Remember one simple rule. Your thumbnail should be understandable to the viewer at first glance. Why? Because when someone is scrolling on the phone, he has only 0.3 seconds to decide whether to click or not. Meaning, if it takes
[07:13] more than 1 second for the viewer to understand, then it is game over. And yes, I am telling this in terms of phone because 70% of the people who come to YouTube come from phone. Watch videos from the phone. Talking about the rest of the title, a short and powerful title, one that evokes emotion or
[07:25] curiosity, just combine your title and your thumbnail to create a story that forces the other person to watch it. Now, getting a good idea is also a big thing. But even more important is being able to
[07:40] create a lot of content around that idea. Because it is then the work becomes much easier. I know that if I make a video on this topic, I will definitely get views. What do most people do? After one good
[07:54] video of his is played, he moves on to another topic. Again a new struggle, again finding a new topic, what to make? How to make? Will it work or not? All these remain in doubt. But if you put the same idea into a format. Such a
[08:06] format that you don't have to think of an idea from scratch every time. Just twist the same idea and make its next episode or related videos around it. a new person comes to your channel. He saw a video. Should you start a vlog channel? Now
[08:21] another video comes in front of him on how to start a vlog channel? And she wanted this video because she decided yes, I want to do it. After that he will watch the second video completely by clicking and his chances of subscribing will also become very
[08:34] high because generally people subscribe When someone watches three videos on YouTube, their chances of subscribing are the highest. Trust increases. And this isn't a theory at all.
[08:47] I have done this practically on my channel. Whenever I have an idea that works, I make multiple videos around it. Yes, I do make videos. Views also come but more than 95% of the people watch the videos
[09:00] but do not subscribe to the channel. So if you are also one of them then I have a so that you will keep getting such videos and I will keep getting your support. There are basically two types of videos on YouTube.
[09:14] Firstly, it is search based and secondly, it is recommended based and the method of both is different and the result of both is different. Search video means that someone searches on YouTube how to start a blog channel and your video appears in that list. It should either come at the top of that list or it should
[09:28] look here, my video is on top with these keywords. But the searched videos move forward slowly. It does not grow suddenly. Nothing will happen in the beginning. But after a year or a few months, you will start getting views from those videos every day.
[09:42] talk about recommended videos, it means that the person is , scrolling and YouTube will
[09:54] likes the title thumbnail of the video then he will click on it. So the thing to understand is that if you are making a search based video then be patient. Those are evergreen videos. If not tomorrow, it will run the day after tomorrow. People will search and look. But if you are making a video in the recommended style, then
[10:08] look. But if you are making a video in the recommended style, then whether the video will be popular or not. So the strategies of both are a little different and should be. So next time you make a video ask yourself one question. Am I
[10:21] making an evergreen search video or a scroll stopping recommendation video. And when you get the answer, then make the video accordingly, add the title and make the thumbnail, set it. So now you understand that growing on YouTube is
[10:35] understand that growing on YouTube is still lingers in the minds of many people. How many videos should I upload to YouTube per week ? Will uploading more videos lead to more growth? So let's clear this confusion.
[10:51] I have made a dedicated video. How Many Videos Should You Upload Per Week on YouTube? Click here because it will give you exact clarity on how many videos you will need to upload to grow on YouTube. Click and grow. [music]
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