I Studied 1,000 TikTok Shop Hooks, Here's How to ACTUALLY Go Viral (and convert)

[00:00] Today we're talking about hooks. If you

[00:02] really want your Tik Tok shop videos to

[00:04] do better, you need to focus on making

[00:06] better hooks. Now look, I have analyzed

[00:08] thousands of different Tik Tok shop

[00:10] videos. And sure, I could just give you

[00:12] a list of the top 25 best viral hooks.

[00:16] But that's not what you need. What you

[00:17] need is to understand the psychology,

[00:19] the why behind these videos working and

[00:22] then the tactics on how to actually

[00:24] implement that psychology into your

[00:26] videos. So today I'm going to be showing

[00:28] you the three most important elements

[00:30] that make up a viral hook and then how

[00:32] to actually turn those views into real

[00:35] cold hard cash. I can guarantee that if

[00:38] you implement all the different

[00:39] information I give you today, your

[00:41] videos will perform so much better. I

[00:44] know this because I've made multiple six

[00:46] figures from Tik Tok shop and done well

[00:48] over six figures in a single month. I've

[00:50] also helped coach multiple people that

[00:52] are doing anywhere from 50 to 100K a

[00:54] month. So, the three most important

[00:56] elements of a winning hook are the

[00:58] visual hook, the verbal hook, and the

[01:01] text hook. Now, yes, all the best hooks

[01:03] combine all these three hooks together,

[01:05] but what I wanted to show you is what

[01:07] each element looks like in already

[01:09] proven videos. So, as we go through

[01:11] these examples, yes, some elements will

[01:13] blend together, but we'll just be

[01:15] focusing on things section by section.

[01:17] So, starting with visual hooks, what we

[01:19] want to be doing with a visual hook is

[01:21] to interrupt the viewer's pattern

[01:23] through either movement, shocking

[01:25] images, or something that they just

[01:27] haven't seen before. You know, people

[01:28] are extremely brained, and we need to

[01:31] snap them out of their scroll. Think

[01:33] about it. The people that you are

[01:34] selling to on Tik Tok shop are just doom

[01:37] scrolling, doom scrolling, 67, brain

[01:39] rot, brain rot. And what we need to do

[01:41] is snap them out of that scroll and get

[01:43] them to actually watch our ad. So, let's

[01:45] run through some really good examples of

[01:47] visual hooks. So, starting right here,

[01:50] >> number one, does it work? Does that add

[01:52] up?

[01:53] >> So, what does she do here? First, we

[01:56] have all respect to this lady, but this

[01:58] is a extremely shocking visual. You

[02:00] don't really see that too often. And if

[02:02] you're just scrolling on TikTok and

[02:04] you're doom scrolling and then you see

[02:06] that, you're a lot more likely to stop

[02:08] and be like, "What did I just see?" Then

[02:10] we have movement. She steps back and

[02:13] pulls up her dress. This adds an extra

[02:15] dynamic to our video.

[02:16] >> Number one, does it work?

[02:18] >> Then finally, we have the exact desired

[02:21] transformation within the first couple

[02:23] seconds. This is an extreme

[02:24] transformation and gets people curious

[02:26] and they want to know more about the

[02:28] product, especially if they're suffering

[02:30] from that apron belly. Next up, we have

[02:32] this video right here.

[02:33] >> Mechanic will never tell you this trick,

[02:36] and once you see it, you'll understand

[02:37] why.

[02:38] So yes, there is an auditory element

[02:41] here with the sound of the clanking, but

[02:44] what I wanted to highlight was the

[02:46] visual hook. First, we have movement of

[02:48] the camera.

[02:49] >> Mechanic will never tell you this trick.

[02:51] >> So he is panning throughout the video,

[02:53] but then we also have an extremely

[02:56] interesting visual. Why is there nails

[02:58] in a tire?

[02:59] >> Mechanic will never tell you this trick,

[03:01] and once you see it, you'll understand.

[03:03] >> And then we also have a combination of

[03:05] an extremely satisfying visual. This is

[03:08] super cool to see it just get pulled out

[03:10] right away. This snaps someone out of

[03:12] their scroll and makes them want to

[03:13] continue watching the video. This is why

[03:15] this video got over 11 million views.

[03:17] Then we have this video right here with

[03:20] deals with Tai.

[03:21] >> Oh, you'll never go back to mopping.

[03:23] >> What I want you guys to notice is his

[03:24] pattern interruption right at the

[03:26] beginning.

[03:27] >> Oh, he's a master at this. And almost

[03:29] every Deals with Tai video that you see

[03:31] is going to have some element of the

[03:33] camera panning up interrupting the

[03:35] viewer's pattern. If this was just a

[03:37] stationary video and there wasn't any

[03:39] movement in the beginning, this video

[03:40] would have done a lot worse. But then

[03:42] besides that,

[03:44] >> we have an extremely interesting visual

[03:46] at 1 second in. A purple vacuum with

[03:49] steam popping all over the place. And

[03:50] then we have cool lighting in the

[03:52] background with a Christmas tree. This

[03:54] is a very visually stimulating hook and

[03:57] it helps snap people into Tai's ad. Next

[04:00] up, we have this video right here.

[04:02] >> Shave my face with me cuz you see I'm a

[04:04] hairy [ __ ] This one should be

[04:06] self-explanatory, but you know, you see

[04:08] this insane visual of some woman with

[04:10] her face completely caked on white.

[04:13] You're questioning what the heck are we

[04:14] even seeing right now? This gets someone

[04:16] to actually watch the video to figure it

[04:19] out. Then finally, we have this video

[04:21] from one of my students, Reed, here. And

[04:23] there are a bunch of elements that make

[04:25] this a great visual hook. First off,

[04:27] obviously it's extremely random. He's

[04:30] cooking poop in a pan. That is something

[04:33] that probably no one has seen before.

[04:35] Then we also have this very interesting

[04:38] visual. This angle that we're filming

[04:40] at, usually people would just film from

[04:42] this angle like this and not have this

[04:45] sort of panoramic view, whatever you

[04:47] want to call it. So this is very very

[04:49] stimulating visually because we haven't

[04:51] seen something like this before. But

[04:53] then also within just a couple seconds,

[04:56] >> you wake up like this and go to bed

[04:58] looking like this. We have an extremely

[05:00] shocking visual of bloating. This is

[05:03] showing the pain point in a very painful

[05:06] way to the audience. You know, I feel

[05:07] like that it's a shocking image with

[05:10] shocking visuals and shocking camera

[05:12] angles. So, next up we have our verbal/

[05:15] auditory hooks. What these do is they

[05:18] transfer emotion either through the

[05:19] energy and words themselves or they are

[05:22] interrupting patterns through either

[05:24] strong words or noises. So, let's jump

[05:27] right into this. First, we have this

[05:28] video right here.

[05:33] So, yes, he does have a pattern

[05:35] interruption with the movement, and yes,

[05:37] he has a text hook here with some pain

[05:39] points. But what I wanted to focus on

[05:42] was just, you know, the the noises that

[05:44] he makes here.

[05:46] >> This moan of feeling so relieved is what

[05:49] actually helps to get people to stop and

[05:51] stay there. They feel the relief of

[05:54] stress. Then he transfers the feeling of

[05:56] being relieved from all that stress.

[05:58] Next up, we have this video from My

[06:00] Family POV.

[06:01] >> My date just got here and I do not

[06:02] approve of this.

[06:03] >> The line was, "My date just got here and

[06:06] I do not approve of this." And what this

[06:08] does is it sparks curiosity. It creates

[06:12] an open loop through the copy that he's

[06:14] saying. I love seeing confrontations

[06:16] like this, so I want to see how this all

[06:18] pans out. Yes, obviously the text hook

[06:21] helped here to further build that

[06:23] curiosity and enhance that emotion, but

[06:25] you know, just focusing on the verbal

[06:27] here. Next up, we have this video, which

[06:29] is a video from my student Ashley, and

[06:31] I'll just play it for you guys right

[06:32] here. Before, after the mama 3, do you

[06:35] see my skin?

[06:38] >> So, obviously, there's a lot of elements

[06:40] that went into this. You know, there's

[06:41] the visual aspect of needles being on

[06:43] her face. There's the text hook, which

[06:45] is sparking curiosity. Was the Korean

[06:48] facelift worth it? There's movement with

[06:50] the camera shaking in the beginning, but

[06:52] we also combine this with the of

[06:54] frustration. So, like I was saying in

[06:56] the beginning, the top hooks in the game

[06:58] combine all these elements, but let's

[07:00] just focus on the first off, it's an

[07:02] interesting noise, which yes, interrupts

[07:04] a person's pattern, but then she's also

[07:06] transferring the emotion of frustration.

[07:09] What is she frustrated about? You know,

[07:10] this works together with the text hook.

[07:12] Was the Korean facelift worth it?

[07:14] Obviously, she's frustrated, so it must

[07:15] have not been. And now I'm curious and I

[07:17] want to see why. Now we have this video

[07:20] by Shop with Jake.

[07:21] >> Uh yeah, that used to be my face.

[07:24] >> But that was then. This is now. No

[07:26] makeup and no filter.

[07:28] >> So what he's doing here is transferring

[07:30] an emotion of feeling disgusted in

[07:32] himself through the way that he's

[07:34] delivering his hook. You know, if he

[07:36] would have said, "Yeah, that was me and

[07:37] I used to look like that." You wouldn't

[07:40] think that he's upset at himself and the

[07:41] video wouldn't have done well. But, you

[07:43] know, because he's saying, "Yeah, that

[07:45] used to be my face." You know, you can

[07:48] tell that he's visibly disgusted with

[07:50] where he used to be, and now he's happy

[07:52] with where he ended up. He's

[07:54] transferring his emotions through his

[07:55] verbal hook. Obviously, having the image

[07:58] helps, but mainly what is working is his

[08:01] verbal delivery. Now, finally, we have

[08:03] this video right here. Obviously, having

[08:05] a big buff guy looking at you into the

[08:07] camera is a great visual hook, but I

[08:10] want to focus on the verbal hook. I'm

[08:12] sick and tired of the obesity epidemic.

[08:13] So, he made this walking path the

[08:14] cheapest price we ever have.

[08:16] >> So, what does he do? He is one saying a

[08:18] controversial statement. I'm sick and

[08:20] tired of the obesity epidemic. But then

[08:22] he's also using extremely strong

[08:24] language. Obesity epidemic. These are

[08:27] words that you don't really hear too

[08:28] much and they have strong emotional

[08:30] connotations. Finally, we have text

[08:33] hooks. What these can do is either spark

[08:35] extra emotion through the copy, you

[08:37] know, adding extra context to the story,

[08:39] but then this could also help to sell

[08:41] your product. So, first, let's look at

[08:44] this video right here. And what I'm

[08:45] going to do is cover up the text hook so

[08:47] I can show you really what it means to

[08:49] add context to a story. So, let's play

[08:51] this video right here.

[08:56] >> If you have an old ass,

[08:58] >> so sure, that is a cool visual hook.

[09:00] Sure, the the auditory sound of the song

[09:03] playing is awesome, but you know, I

[09:05] don't think that this video would have

[09:06] done 39 million views if it didn't have

[09:09] the text hook. So, what actually was the

[09:11] text hook and what was the context that

[09:12] was added to the story? So, it was this

[09:15] right here. That's actually illegal with

[09:17] the finger and the nerd emoji. What this

[09:20] does is it adds a whole another layer to

[09:23] the story that's being told here. And

[09:25] we're obviously making fun of someone

[09:27] that doesn't watch shows while they

[09:29] drive. And this did an amazing job. And

[09:31] as we'll see from the top comment on

[09:34] this video, you know, why are you

[09:35] watching shows while driving? This

[09:37] obviously triggered a lot of people, you

[09:39] know, almost 40 million of them. So,

[09:41] this adds that extra context. Next, we

[09:44] have this video right here.

[09:45] >> The heck?

[09:47] >> Um, yes.

[09:48] >> Yo, I left my wallet in the gas station.

[09:51] >> So, you know, we don't really know

[09:53] what's going on here. We don't have any

[09:54] context. Why is he walking up and

[09:56] knocking? Okay, maybe this could have

[09:58] gone viral. Probably not. But when we

[10:01] have the hook text, oh, she got busted.

[10:04] We understand why this guy is

[10:06] approaching the car. And we can hear

[10:08] from the voice that, you know, it's a

[10:09] she that's a narrator.

[10:11] >> The heck,

[10:13] >> okay, he's catching her doing something

[10:15] bad. We know that because of the hook

[10:18] text. So, besides from adding that

[10:19] context to a story, you can also sell

[10:22] your product, showing the main benefit

[10:24] in just a couple words. Barberhop in a

[10:27] box. Boom. Perfect. We know exactly what

[10:29] the product is and how it can benefit

[10:31] our life. We can have the same quality

[10:33] of a barber shop at home, but you know,

[10:35] just put it in this tiny little box

[10:41] that makes me want to buy this product

[10:43] more. Then, as we'll see here, we can

[10:45] use text hooks as a way to add extra

[10:47] social proof. You know, we have a real

[10:49] testimonial. Thank you. I smoked for 22

[10:52] years. The use case. this works so good

[10:54] and I'm on my second bundle. I love the

[10:56] product. Then we also have her comment

[10:58] right here. I'm 50 and have no Botox. It

[11:01] works wonders. You know, perfect. Adding

[11:03] this extra social proof that the product

[11:05] works extremely well. So, now that we

[11:07] know the winning elements that go into a

[11:09] viral Tik Tok shot video, how do we

[11:11] actually get those increased views to

[11:13] convert? And I'll answer that question

[11:16] right here. So, we've established that

[11:18] we don't want a lot of eyeballs. We want

[11:19] a lot of the right eyeballs. So, what

[11:21] does that actually mean in a Tik Tok

[11:23] shot video? So, I'll show you an

[11:25] example, a real life example from my

[11:27] videos in the past. And you know, I'm

[11:28] not the most proud of these videos. I

[11:30] was doing a conspiracy style, but there

[11:32] is something to be learned from these.

[11:34] So, let me just show you these two hooks

[11:35] and we'll talk about the difference that

[11:37] was made in profit from both of them.

[11:39] >> They're trying to cancel him for

[11:40] exposing energy drinks. Watch this next

[11:43] clip very carefully because you might

[11:45] not hear this information anywhere else.

[11:48] >> Great. So, they're trying to cancel him

[11:50] for exposing energy drinks. Watch this

[11:52] next clip very carefully because you

[11:54] might not hear this anywhere else.

[11:55] Perfect. What this video did is it

[11:57] attracted 15 million energy drink

[12:00] drinkers to watch my video. That's why I

[12:03] made, you know, over $160,000 of profit

[12:06] from this video alone. I was selling

[12:07] Neurogum. And the direct worse

[12:10] alternative to Neurogum is an energy

[12:12] drink. So, this is my exact target

[12:13] audience, exactly who I want to watch my

[12:15] video, because these are the exact types

[12:17] of people that are going to buy Neurogum

[12:19] in the first place. Things that I did to

[12:21] attract these people are in my headline.

[12:24] Red Bull doesn't want you to know this,

[12:26] so why doesn't Red Bull want me to know

[12:27] this? Only people that know Red Bull and

[12:30] like Red Bull are actually going to

[12:31] watch the video. Then my verbal hook.

[12:34] They're trying to cancel him for

[12:35] exposing energy drinks. Again, I'm

[12:38] talking to energy drinkers. This is

[12:40] getting this audience of people who

[12:42] drink energy drinks. So, I have my hook

[12:43] and I have my body. And, you know, this

[12:45] body was proven to convert at over

[12:48] $160,000 of profit. So, why on earth did

[12:51] a video with almost the same exact body

[12:54] make only $3,000 of profit? Sure, this

[12:57] one only got 5 million views and this

[12:59] one got 15 million views, but with that

[13:01] logic, this video should have done like

[13:03] $53,000 of profit instead of just three.

[13:06] Well, the answer to why this video

[13:08] didn't convert well is because of the

[13:10] audience that I attracted. So, let me

[13:13] just play the hook. Why is nobody

[13:15] talking about what Joe Rogan was caught

[13:17] handing out on TV? They are not chewing

[13:20] gum and it's the real reason that

[13:22] celebrities can stay so focused all the

[13:25] time. And he just accidentally exposed

[13:27] what this stuff is. Watch this.

[13:30] >> And then it's the same exact script as

[13:32] the first one. And then after that,

[13:34] that's the only place where the

[13:35] differences are between these two

[13:36] videos. And you know the reason that

[13:38] this video didn't do as well because

[13:40] instead of attracting 15 million energy

[13:43] drink drinkers, I attracted 5 million

[13:45] conspiracists. And that is not the type

[13:47] of person that is going to buy Neurog

[13:50] secret celebrity brain supplement. I'm

[13:52] making it seem like it's like this

[13:54] elitist conspiracy, a denocchrome,

[13:57] whatever. I'm making it by saying

[14:00] they're not chewing gum and this is the

[14:02] real reason celebrities stay so focused

[14:04] seem like some drug and this is changing

[14:07] who is actually attracted to watch my

[14:09] video. This is why the video isn't

[14:11] converting. So what can we learn from

[14:13] this is that in our hooks we need to

[14:15] make sure that we are targeting the

[14:17] exact person who will actually buy our

[14:19] product. You know we can get millions of

[14:21] views but if we get millions of the

[14:23] wrong views that's not what we want. So

[14:25] now when you're making your hooks, yes,

[14:27] I want you to focus on the visual hook,

[14:29] the verbal hook, the text hook, and

[14:32] combine all three of those to make

[14:33] something that's super scroll stopping,

[14:35] but I also want you to make something

[14:37] that is going to be targeting buyers and

[14:40] not just viewers. So I hope that this

[14:41] video helped you guys. If you found

[14:43] value from this, I'd really appreciate

[14:45] it if you subscribe to the channel.

[14:47] Helps me know that I'm going on the

[14:48] right track and that you guys are

[14:49] actually enjoying the content I'm

[14:50] putting out. Anyways, if you have any

[14:52] questions, just feel free to DM me on

[14:54] Tik Tok. My username is Benjamin Jordan.

[14:57] And again, I hope this helped and I hope

[14:59] you guys have a great day. Peace.