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If You Don't Feel Ready to Start YouTube... WATCH THIS

0h 45m video Published Mar 17, 2026 Transcribed Jul 27, 2026 Think Media Podcast Think Media Podcast
Beginner 20 min read For: Aspiring YouTube creators who feel held back by fear, perfectionism, or self-doubt and need mindset strategies to start posting.
AI Trust Score 70/100
⚠️ Average / Some Fluff

"Delivers exactly what the title promises: real strategies and mindset shifts for those who don't feel ready to start YouTube, though sponsor segments slightly pad the runtime."

AI Summary

This interview with Dr. Katja Rusanen addresses the fear and self-doubt that prevent aspiring creators from starting a YouTube channel. She shares her personal journey from being terrified of public speaking to building a channel with over 1,000 subscribers, offering practical mindset shifts and strategies for overcoming perfectionism, accent insecurity, and the inner critic.

[00:27]
Belief That Speaking Isn't for Me

Katja bought into the belief that she was shy and not meant to share, reinforced by a traumatic school presentation experience.

[06:45]
Starting with Writing

A palmistry reading prompted her to start writing, which became a way to process trauma and reframe her story from suffering to learning.

[14:09]
Share from the Lesson, Not the Wound

When sharing your story, focus on the growth and lessons learned to inspire rather than pity. This changes the energy and connects with the audience.

[18:44]
Accent and Perfectionism

Katja believed her Finnish accent meant she wasn't good enough. She used scripts and many takes to try to be perfect, eventually learning to trust the message over perfection.

[21:51]
Choosing Love Over Criticism

When receiving a hurtful comment about her accent, she sat with the feelings, then chose to accept herself and recognize not everyone will be her audience.

[27:12]
Find Your Deeper Why

Ask 'why' seven times to get to the core motivation for your channel. This deeper why helps you press record even on days you don't feel like it.

[33:37]
Viral for You Concept

Viral doesn't mean millions of views. It means a video performs significantly better than your average, like going from 20 to 120 views. Celebrate those wins.

[36:35]
Celebrate Small Milestones

Celebrate views at 500 or 600, not just 1,000. Celebration brings joy and fuels persistence on the marathon that is YouTube.

[43:08]
Get 1% Better Each Upload

Consistent small improvements, like trying a new format or tweaking your content, compound over time. YouTube is a marathon, so pace yourself.

Dr. Katja Rusanen's journey shows that you don't need to be fearless to start YouTube—you need a supportive inner system, a deeper why, and the dedication to show up anyway. Celebrate small wins and trust that your message will reach the right people.

Mentioned in this Video

Study Flashcards (9)

What did Katja believe about speaking because of her school experience?

easy Click to reveal answer

She believed speaking wasn't for her and she was shy and not meant to share.

00:27

What was the first step Katja took to overcome her fear of sharing?

medium Click to reveal answer

She started writing, first a book, then sharing with one person.

07:12

How did Katja change the narrative of her story to inspire others?

medium Click to reveal answer

She shared from the lesson learned, not from the wound.

14:09

What meaning did Katja attach to having an accent?

easy Click to reveal answer

She thought it meant she was not good enough.

18:44

What technique did Katja use to find her deeper why?

easy Click to reveal answer

She asked 'why' seven times in a row.

27:12

What is 'viral for you' according to the video?

medium Click to reveal answer

It's when a video gets significantly more views than your average, like 120 views when you usually get 20.

33:37

What did Katja do to practice speaking off-script?

medium Click to reveal answer

She did vertical live streams.

32:10

What was Katja's most successful video about?

easy Click to reveal answer

A energy clearing meditation with Archangel Metatron.

34:43

According to Katja, what is the key to staying consistent on YouTube?

easy Click to reveal answer

Dedication and knowing your deeper why.

26:03

💡 Key Takeaways

💡

Life Happened for Me, Not to Me

Shifts from victimhood to empowerment, a core mindset for creators.

07:42
⚖️

Share from the Lesson, Not the Wound

Practical principle for storytelling that inspires rather than elicits pity.

14:09
⚖️

You Choose How to Respond

Empowers creators to not accept others' narratives about them, especially around criticism.

21:51
🔧

Dedication Over Inspiration

Contrasts waiting for creative flow with the discipline of showing up anyway.

26:03
🔧

Celebrate Small Wins

Counteracts the tendency to only celebrate big numbers, encouraging sustainable motivation.

36:35

[00:02] who's been putting off YouTube cuz you feel discouraged. You just don't feel You don't even think you should put your face or voice out there. >> I was one of those, afraid of school presentations, having that paper in

[00:15] hand, trying to read it, but my hands were shaking so much. I bought into this belief that speaking wasn't for me. And that was the story I believed for years.

[00:27] that was the story I believed for years. I'm shy and I'm meant to share. Having an [music] accent, that was a huge thing cuz the meaning that I had attached to an accent was that I'm not good enough. I'm joined by Dr. Katja Ruesanen, and

[00:43] today we're breaking down how to post anyway when fear, perfectionism, and self-talk are keeping you stuck. Katja had pushed through this inner battle herself. She got her 1,000 subscribers, and she's going to give you

[00:56] a simple system about how to build confidence as you go. If you needed a reset, you're in the right place. Settle in. Katja, how's it going? Thank you. Thank you. Thank you so much for having me

[01:08] here. I am so excited to share inspiration and some good tips so we can all to succeed on purpose and share our >> Let's go. I'm so pumped to have you here. I always love being in coaching

[01:22] we were pressing record, like you're such a light in there, not only cuz YouTube stuff, which we'll talk about, but you also just have such a positive that you've worked hard to cultivate. And so I'm excited to for you to share

[01:37] your wisdom here with our audience just like you do every time inside our you share really quick, kind of get us up to speed in a sentence or two, what's are you? What do you What kind of videos are you making? I love helping people

[01:52] who feel stuck in their business, in their life to test, build their momentum again so that they can really create the positive impact that they desire. And I

[02:05] help to liberate them from life traps as sometimes we get stuck. And uh and that way finding that way forward through higher awareness, what I call soul awareness. And it is again an

[02:21] opportunity for us to test not only like build a strategy cuz often it's not only the strategy that holds us back. It is

[02:33] the strategy that holds us back. It is the inner work that can help us then to succeed and really have the sustainable success. So I normally help with coaches, healers, entrepreneurs to liberate themselves from the past and

[02:50] help them to succeed. Wow. Okay, podcast, you see why Dr. Katja is here. >> [laughter] >> Lean in. This is perfect. Well, hey, um about like your business structure? How are you using YouTube right now? Just so

[03:04] you're doing. So YouTube for me was a calling. I got this calling to share and provide resources for those who are in that prison of their past. And first it

[03:17] started with the interviews. I was curious about people's paths. How did they succeed? How did they find the courage to keep going? So I started interviewing people and that was just once a month thing that I posted. And

[03:34] first I didn't even know why I wanted to do it, but there was such a deep calling do it, but there was such a deep calling to do it. And later on I included also me on camera when I overcame my fears and we talked more about that. Yes. And

[03:47] and we talked more about that. Yes. And then meditations as well that I love helping people to just find that um guidance within. So, I do meditations as well on my channel. I help people then with the one-on-one coaching and

[04:02] counseling as well as group coaching. And then I do energy clearing sessions for and energy healing sessions for groups as well. Okay. So, I would love

[04:15] already teased it there, so let's talk about it. So, when you first started YouTube, you weren't on camera? Like we wouldn't you the videos you were making we wouldn't have seen your face? No, I was on camera, but I was

[04:29] interviewing people. So, I was on the back. >> Yeah, yeah, okay. I was not the star. I was not the star of the show. I was just on the background. Kind of I feel felt like I was just uplifting the my guest,

[04:44] and that's sometimes what we do anyway. >> Yeah, that's right. Uh I I felt like I'm >> Yeah, that's right. Uh I I felt like I'm not the star on the show, but even doing that took some time. Like even pressing the record it was such a huge huge thing

[05:00] Please. >> Cuz I was one of those who was afraid of school presentations. I remember once like being in front of the class, first of

[05:15] all being totally red on my face, having that paper in hand, trying to read it, but my hands were shaking so much that I could I couldn't read the paper. And I could feel like my throat was

[05:29] And I could feel like my throat was blocked, and it was just horrible. And I just couldn't wait to run back to my desk and just >> [laughter] >> And

[05:41] I bought into this belief that speaking wasn't for me. Like I was like, "No way." And that was the story I believed for And that was the story I believed for years. I was like, "Mhm, public speaking

[05:54] years. I was like, "Mhm, public speaking definitely not my thing. I'm shy and I'm definitely not my thing. I'm shy and I'm not meant to share." Wow. Okay, so can listening right now who was just like, "Dr. Kacha is reading my mail. Like that

[06:07] is actually me right now." And feeling like cuz how do you manage this? How did you manage this tension between you said YouTube it felt like a calling, something there. There's something interesting about YouTube. I could see

[06:20] it doing this, this, or that. Maybe there's some dreams. Maybe there's some vision." And yet feeling like, "I don't think I should share or I'm scared to share or speaking's not for me. The camera, I

[06:33] don't even want to press record." Just walk How did you navigate that? Cuz many videos, you got a thousand subscribers. You're just We're hanging out and talking right here. It's just I love it. I love your story. Help us out.

[06:45] Take us back there. How did you cross that bridge? So, there's interesting that bridge? So, there's interesting story and sometimes we meet strangers who ask the right questions. And for me, I went to palmistry reading

[06:59] And for me, I went to palmistry reading because I was in a crossroads in life. And that man said many accurate things. One of them was like, "Why don't you write?" And I was like, "How does he know that I

[07:12] have a story to tell?" And there and then I promised to start writing and I went back home and I started writing. And that was way for me as well to start clearing and working through some traumas that I have gone

[07:28] through in my life and I share those in my channel now my channel now cuz I found that piece. And I through that writing, I started seeing also that life didn't happen to me, it happened

[07:42] for me. Mhm. And that gave [clears throat] me a spark. Cuz I've been in such a dark place that I almost didn't want to be here. Mhm. And

[07:55] And I was like, if I can help one person to I was like, if I can help one person to get a spark of light to continue. I want to share that message. I want to share something that I learned from my

[08:08] share something that I learned from my path to help someone else to continue path to help someone else to continue another day. And then another one. And find that deeper meaning and purpose in life. Find that joy of living again.

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[09:44] let's get back to Brandon. I'm not saying that I happened overnight. Sure. I started with sharing with one person first and even that was terrifying cuz some of the things from my past I kind of had blocked in the storage unit and

[10:00] maybe we all do have a storage unit where we put the things we don't want to talk about, we don't want to remember. We try to just ignore that chapter, but it doesn't work like that cuz those things come back up like a

[10:15] beach ball that you won't try to push under the water, but it just comes up >> [laughter] >> And that's that at least that what happened to me and believe me,

[10:28] I tried to just keep that ball under water, but then I realized that it doesn't work that way. I need to find a way to deal with

[10:40] the these blocks. And thanks to spiritual teachers, I found ways to start clearing those blocks and through writing, that was one of the things that writing, that was one of the things that helped me to start seeing Mhm. and

[10:54] finding that calling to share. So that really then the calling came so that I needed to needed to start sharing

[11:06] and starting small and then growing it and now I love love these opportunities. So I'm so grateful to be here. Oh, I'm so glad you're here. We need we need this conversation in 2026 with people thinking about YouTube as a coach, a

[11:21] common thing I'm coaching on is actually just this initial step. Is just taking the step to put yourself on camera or for your voice to be in a video. You know, like and and that's a really big gap for a lot of people to cross. A

[11:35] really quick from what you said. So, I'm hearing you say and you're actually Dr. Kat Chick, cuz it's like, oh, well, writing. You could start by writing. Maybe it's actually not pressing record

[11:48] Think Media, right? But, also, maybe it's just pen to paper or thumbs to screen or whatever, you know, but actually starting to write things. And so, how long did you do that? And what kinds of if I can ask, like what kinds

[12:02] of things were you writing that you think helped build your confidence and it helped you connect the dots to your calling, ultimately firing you up to press record and to be on camera and to become the star of the show, so to

[12:15] speak? Like, what were some tips maybe you could share about what you were writing about that seemed to help you? So, I started writing the book that first became a trilogy cuz I'm a little overachiever.

[12:28] >> Okay. So, why to write one book when you can I that >> Dr. Kat Chick, cuz it's like, okay, so, here's the tip for someone listening, start writing. Write a book.

[12:42] >> [laughter] >> Yeah, you can just write uh 10 minutes. Let's [laughter] Let's start with 10 minutes. keep going. But, so, you started writing things that became the book.

[12:56] Yeah. Yeah, and that was uh a journey, like I I knew that I have had a story to tell and I put it again wanting to help somebody. So, I wrote a young adult novel.

[13:10] I put it on the fiction cuz that was easier for me, but the core event was what I went through and that way gave me also freedom then to write and start

[13:22] perspective. And instead of only seeing the suffering, I started also seeing the learning, the growth that happened through after trauma. And that's

[13:37] through after trauma. And that's something very, very important as well when we are writing when if you are writing your own story cuz I think for any channel, people also want to know you. So, some point to writing your

[13:51] journey, your story, and sharing that on video that's I feel that's something I seek when I see people. I want to know why they are doing what they are doing. And that is helpful if you check, are you the hero of your of your story?

[14:09] And writing it from your journey, from that perspective, writing it from the learning and growth, it also changes the energy you share your story from. Cuz so often I hear this question

[14:25] and maybe you hear it as well as a coach like people are saying, "But people will pity me or they feel sorry for me if I'm sharing my story cuz I went through so much."

[14:38] And that is when you are writing and sharing from the wound. But if you are sharing from the lesson you learned, the whole story changes and people are getting inspiration from it. I just want to say you're not alone. And

[14:53] white knuckling everything yourself. This is why we created VRA Elite. It's our high-touch group coaching program that Dr. Katja is a part of where we help you get clear on your next videos, build a simple posting system, and get

[15:07] support when the discouragement hits so YouTube stops feeling impossible and you want help, you can learn more about that by hopping on a free call with your channel and help you strategize next steps. You can apply at

[15:21] viralvideocoach.com. Again, that's viralvideocoach.com. All right, back to Katia. Wow, okay. So, that is probably just worth rewinding so many for real, like this is the the inner work that content creators I think

[15:38] need to go through, especially if you're at the beginning and you're scared. Because all of the sudden, I mean, you're writing things down, you're writing about your story, and so many things are happening there. One, I'm

[15:50] realizing, oh, you were you're creating. Like you're actually you can start identifying as a creator, you know, by writing. Even though it's not a video yet, you're creating something. You're putting pen to paper. You're putting

[16:02] thoughts down and connecting things. And through that process, building confidence, right? Because you can become aware of of of your own history, the things you're working through. And I love what you just said.

[16:14] Basically, Dr. Katia, you put different language to the first starting point that we invite people to. In our framework, we have seven steps that Sean developed. And the first one is reverse engineer, you know? And so

[16:26] channel, we really encourage people to start with the end in mind. Like be try to be thinking about Okay, what is the where is this whole thing going? Because you post videos, what are they doing for you? Who are you? Who What kind of

[16:38] person are you? What kind of niche are you in? What are your values? How are what I'm hearing from you is kind of like the ninja hack, to be honest. I know it's deep meaningful work that needs to happen, but it's also like,

[16:52] man, if you're scared, even if you're overwhelmed, if you just need to a fresh set of clarity in 2026, sitting down and just writing or typing things out, recounting your story, that's just the way things connect in

[17:05] probably a different way. And even the fear, even the feeling of overwhelm, what are you learning through it? And maybe it is having compassion with yourself, being encouraging, checking the thoughts that you have. How

[17:20] supportive are you towards yourself? Are you saying, "Hey, let's go." And that's something I really love, Nathan. You are so supportive. You're so encouraging always. So, like do you have that energy towards yourself? Are you saying, "Hey,

[17:35] down like who are you to share this story? And then checking those emotions. How are you feeling in your body? And then it's what are the actions and non-actions that you are taking.

[17:50] So, it is all this is important cuz they all need to support you in order for you all need to support you in order for you to press record and boo publish that first video or second or whatever that is. Hey, that's right.

[18:04] >> need to have that supportive system within. So, this the system within, you of reasons someone could be scared to turn on the camera. I'm sure there's so many and it can just be different for everybody.

[18:18] what were some thoughts you had? Like what was scary about being on camera, being the star of the show, so to speak. It's your voice, you're looking at the lens. What were some thoughts that went through your mind? I know a lot of

[18:31] people struggle with imposter syndrome. I struggled with that when I started. Who am I to do this? But what were some things that you were wrestling with? Oh, first of all, all of you have heard my accent by now. So, having an accent,

[18:44] accent by now. So, having an accent, that was a huge thing cuz the meaning that was a huge thing cuz the meaning that I have attached to accent was that I'm not good enough. Like I can't speak English with perfect accent. So, anytime

[18:58] somebody gave me even a compliment about my accent cuz some people like my I was like, "Ooh." The inner story was I'm not good enough. So, that was first of all and I whatever language I speak, English, I speak

[19:13] so whatever language I speak, I speak with accents. So, >> I can't even get away now from my native language to speak Finnish without accent. So, it was again that story, I'm not good

[19:28] enough. And being perfectionist, wanting things to be perfect and then you can't speak English perfectly. That was such a big English perfectly. That was such a big story for me and then I got really

[19:43] trapped in that like I need to say things certain way. I wrote a script and then I if I couldn't stick with the script, I take took so many takes that it was ridiculous. Cuz anytime I've said um or um or

[19:59] Cuz anytime I've said um or um or something, I just started all over again something, I just started all over again and it was it was a lot cuz I wanted to be that perfect version and then

[20:12] that was something I needed to sacrifice in order for me to get the message out there. And trusting, learning to trust that the message gets through to those who need it even if I have an accent, even

[20:28] if I'm not perfect, even if I come across certain way. I was like, I just need to get this message out. That's so strong and I'm sure that that you know, like a big thing too as a coach that I work through

[20:42] negative comment. Or maybe I got a few. Um and you run into that. It's kind of just the nature of the game. Any anything public where you're you know, you're sharing something, you're posting

[20:55] things on all these platforms, a lot of people can engage, you know, disliking, commenting. Did you How did you Did you run anything work through those kinds of comments if you got those in the beginning? Even

[21:09] you got those in the beginning? Even recently I got a comment about my accent recently I got a comment about my accent that really hurt. Like it was ouch. Like [laughter] just to be transparent here. >> Yeah. Uh it it was about my accent that

[21:23] somebody just didn't like the way I sound. And that was a moment also of sound. And that was a moment also of course recognizing that I felt hurt. Like it was painful but luckily I had support reaching out to supportive

[21:36] communities sharing and finding that support that I needed. But also having that kindness towards myself. Like instead of buying again into that story I'm not good enough if somebody didn't like my accent

[21:51] then it was like hmm what kind of story I can tell about this. What if I can choose love and accept myself anyway. Mhm. And did it happen overnight? No, I think I needed to sit with that feeling for a day. But eventually I felt like

[22:09] okay. Well, I told that person well, do not listen to my meditations then if you >> [laughter] >> Well, I messaged yeah. Not on the cuz that was a private messaging uh with somebody I knew. So then I was like

[22:25] somebody I knew. So then I was like well, choose to listen somebody else cuz we are not everybody's cup of tea. And that's something to realizing like you have your people and there are a lot of people

[22:39] who are just choosing something different and that's okay. Wow. I mean again masterclass again in just dealing in working through these things. And think through wow yeah, you do get a comment you get

[22:53] something you get feedback. And it's just it's it's just text from other stuff that hit you that's dropped that's dropped on front porch, so to speak. But you get to choose how you respond, right? And I love that you're

[23:08] encouraging like, you don't just have to accept their story of you. And this ties back to what you said in the beginning. Knowing who you are, writing those being in community, and having support is a big deal, too. But I love that that

[23:23] ownership of you don't have to go that way, or you don't have to think what it makes me think, well, then it's like, what do they want? You know, if you were lot of creators will just start to, oh, maybe I should change, or maybe I should

[23:37] And now you're not, you're like off center, right? Like you're not your full focused on what the haters are going to say, what the comments could be, right? It's like, I couldn't even imagine. That'd be such a stressful way to film.

[23:50] Always trying to make everything. I get it. I'm a fellow perfect, recovering perfectionist is what I say now, Dr. K. Get it. Like Okay, let's go. Welcome to the club. Anybody else? [laughter] Okay. But like,

[24:03] little thing, and there's a freedom that comes from, call it what you want, maybe I guess it in in just embracing who you are, and being solid and secure in who you're showing up, and knowing, just like you said, the whole point isn't to

[24:18] be everything to everybody. The whole point of YouTube is to be you on YouTube. And you're not going to be everyone's cup of tea, and that's just you handled that, by the way, by just kind of responding, and being like,

[24:32] >> [laughter] >> You know, you can There's other people Wow. Yeah, cuz it's it's again, it is, and

[24:44] believe me, I did my tries on changing my accent, but it's just it's one thing that sticks, and it came to a place then when when it's like, okay, I I have an accent, and some people can handle it, some people can understand me. Some

[25:00] might need to pay attention and somebody said this to me and maybe there this helps other creators who are not using their native language >> [laughter] >> What do you say?

[25:14] There you It's a retention hack because maybe they have to rewind, you know, and >> [laughter] >> What did she say? That's right. You see all these spikes in your retention curve. Yeah. Okay, I like it. I like it.

[25:26] As you um let's fast forward a little bit, okay? So as you are creating, you're working your way towards your thousand subscribers. I would love to hear Well, actually real quick, when you still film a video today

[25:38] do you still feel some of those things or at this point does it feel more like it's it's something you're used to you're you're a certain thing you tell easier today to film or do you still feel some of those old feelings? Well,

[25:51] they come to test me for sure, but it's again having that awareness, having the observing my thoughts, feelings and being able not letting things to stop me

[26:03] and having that dedication. I think dedication is the key. Like if you set yourself like I want to do one video per week, you just got to stick with that. And often I hear from people, "Oh, but I didn't feel like it." I come from a

[26:19] sports background. Okay. >> was so many days I did not feel like it to go to the gym. Yeah. But I had commitment Mhm. to do it

[26:32] anyway cuz I was working towards a goal. I had a competition coming. So I knew that I had to overcome that I don't feel like it or I'm waiting for the creative

[26:44] like it or I'm waiting for the creative flow and it's beautiful when it happens. Of course, some days we are more inspired than others, but if we have that dedication to do it anyway, and it might not be the masterpiece,

[26:58] and it might not be the masterpiece, but you are training yourself but you are training yourself to staying committed, staying loyal your mission. Whatever that is in your in your YouTube

[27:12] channel, whatever whatever reason you want to do it, and I think that's the first step. You need to know your deeper why. Why do you want to have your YouTube channel? And one of the things that you might want to test out is to

[27:28] ask that question seven times on the row. So, you get really deep into that row. So, you get really deep into that why, cuz that why is the reason how you can then press record even on the days when you

[27:42] don't want to. So, you stick with it, and you will have that dedication and commitment. Okay, let's let's anchor here for just a second, cuz I know this is a big point for a lot of creators. And I know I I

[27:55] like I'm being called out in a good way, cuz this is me, if I'm just being completely real. I I want the stars to align, Dr. Cascia. I I want the stars to align, Dr. Cascia. I want my candle, I want my coffee set,

[28:08] I want the light to come in, and just for you know, I'm just like total free spirit when it comes to the creating time. But I've had to learn that that way of creating doesn't always serve me, and the thing that anchored me was when

[28:21] I got clear about what I'm really trying to do. What is my goal here? Who are the people I'm trying to impact, and to be a responsible creator to that audience means I can no longer pilot my creativity at the whims of my emotions,

[28:35] if I just do or if I don't. It's like, no, if I set it and I set a schedule, it and it's more about who I'm trying to reach, you know? And when that flip happened for me, it really helped me, okay, yeah, I don't

[28:49] really feel too good or maybe like I just came out of an argument or maybe I just got some bad news and it's like, okay, but like there's this commitment you're new and you're starting and you're building and the audience isn't

[29:02] quite there yet, there's still you, you know? Like there's still yourself to show up for. Yeah. So, how do you Let's talk about a couple of things here. How did you specifically Like what was your schedule that helped you? You know,

[29:16] time you're pressing record, it's like you don't really want to to some degree. There's like resistance between creating. So, what was your schedule for were some tips that helped you stay consistent to be able to get to 1,000

[29:31] subscribers? Yeah, that's a good question cuz yeah, there definitely there is even still sometimes the resistance that I have to sometimes the resistance that I have to overcome. Real time. Uh how I started,

[29:44] it was like I I started with the interviews. So, of course, I needed to >> [laughter] >> to meet them. So, that helped me a lot. So, accountability. And then what helped me like of course

[29:59] And then what helped me like of course joining VRA was a huge game changer cuz that I feel in a way that that's when I really started 2023 cuz that's when I joined VRA. That's when I was like, okay, I want to get

[30:14] more serious here. I want to start doing more and that's when I committed doing a one video per week. And that's what I have stick now. I did uh one crazy experiment. I did 21 long form

[30:29] videos, meditations, in a row. Yeah, [laughter] that's right. That was again a testing my limits and testing what I can do, but it wasn't how I started. It was first a month once a month, then it became once a week.

[30:46] And and then there was even this stretch that I I challenged myself to do. And I like challenges, that's how my I operate. Some people don't like it, but it might

[31:01] be for you. Check it out. Like maybe it is if you are not posting at all, maybe it is starting with the one video per month. And then like if you're not posting one video per month, maybe it is then okay, can I do one a week for a

[31:14] month? And see what happens. >> I love that. Instead of making it some That's a really good point. A lot of us think that when we're making an upload a decision for our YouTube channel like when to upload, the kind of videos to

[31:27] make, the content style, do I do shorts or do I not? It's like we're making that decision forever. You know, it's like once I decide Yeah, [laughter] once I for life. And it's like no, you totally

[31:40] anytime. So I love that of just try it for a month. Just give it a month and then see how it see how it goes. Um I that actually made going a little off script here, but I remember in one of these coaching calls

[31:53] remember in one of these coaching calls talking about how did you use shorts? was it practice? Like how did you how did you use that style of content? So shorts, yes, it's been experiment, but one of the I as well did was doing

[32:10] vertical lives. That's what it was. Okay. Yeah. That was experiment for me perfectionist. There we go. That gave me the freedom then to speak off the script, to show up and share.

[32:28] And that was my practice as well to really allowing me to just share from my heart. And just leave the script behind, give myself freedom. So, that was something and shorts I like doing inspiration,

[32:44] and shorts I like doing inspiration, just practicing. I love designs, so that was some something I played with and just having fun cuz I think that is one key element as well to and doing things you enjoy. So,

[32:59] allowing yourself as well test different things. What do you like doing on YouTube? Mhm, that's real strong. So, using yeah, different formats that YouTube lets you create and for even different reasons. That's what it was,

[33:12] vertical live streaming was something that you used to just help you get practice. All right, okay, that's very, very cool. Um let's fast forward a bit to So, now we've talked about like right, getting started, overcoming

[33:24] obstacles establishing content rhythm, pacing it, taking it slow, giving yourself reasonable things to try. Okay. Now, for you on your journey to 1,000 subscribers and most people on their journey to

[33:37] 1,000 to to 1,000 subscribers, I notice this thing happens that we call viral for you. We call viral for me. Here at Think Media, that's the like language we use, which just means, "Hey, woah, if you usually got 20 views, this video got

[33:52] like 120 views. That's that's actually viral for you. Doesn't mean like viral compared to Mr. Beast or whoever you're watching, but for you specifically and what's typical on your channel, there's usually videos that do that stick out,

[34:06] right? And they usually stick out for a reason. So, I'd love to hear about your most successful video along the way and do you think made that work and what had you try it?"

[34:18] >> Yeah, thank you for asking that and I love the viral for me concept. Agreed. Cuz so, it's so easy to go to that comparison trap and like, "Oh, but my my

[34:30] didn't get that many views, but it is again, it's your path, it's your again, it's your path, it's your journey, so just celebrate when you get journey, so just celebrate when you get your own viral moment. And for me, it

[34:43] your own viral moment. And for me, it was when one of my meditation videos got over 1,000 views, and I was like, Oh my goodness. That was like such a

[34:55] Oh my goodness. That was like such a beautiful moment. And especially cuz when I was writing my book, I happen to connect with angels. So, if this goes >> [laughter] >> it's okay. Bear Bear with me for a

[35:08] moment here. We got you. Uh while I was writing my book, I got this connection with Archangel Metatron. And it just gave me confidence to keep writing cuz I was again with this self-doubt, and that connection just

[35:25] brought me that strength to keep going, keep writing. And then as a thank you, I wanted to again share this special moment with others, so I created a meditation that was uh energy clearing with

[35:40] Archangel Metatron. And that was like so special moment. It And that was like so special moment. It was like, "Look, keep going." And it also helped me with the YouTube. It was just again a confirmation for me. That's

[35:54] just again a confirmation for me. That's how I took it as a sign to just keep how I took it as a sign to just keep going cuz again, if I If my meditations, if my message helps one person to continue here, it is

[36:09] it is worth the all the effort I'm putting in. And when it got over 1,000 views, I was like, "Wow." And it was the first meditation I did with the specific

[36:21] Archangel. And I was like, "Woah, so there it is. A sign saying, "You have support. Keep going." Because that's definitely something that we all need these moments to celebrate

[36:35] so we can keep going. Celebrating milestones, not the just the getting 1,000 views. I started celebrating when I had 500, 600. Like celebrating these

[36:47] moments. Just again, celebration brings you joy and that joy helps you to keep going. Love that feedback. And I remember I remember getting to celebrate call. And yeah, just continuing to see it to climb up. And I know that that did

[37:02] a lot of cool things for your channel numbers-wise and all that's fun. And I know we all want and need that if our goal is to continue growing on YouTube. But I love how you're framing also just like the in the inner win, which was

[37:15] I mean? Like it's Okay, there's something. You know what I right. Otherwise that wouldn't have happened, you know? And so and I love that uh reminder to celebrate the small stuff. I was really bad at that, Dr.

[37:29] Katia. Like if there was one thing that I could look back on with compassion like, "Hey man, you should have like stopped and celebrate more, you know?" And I really I really had such high expectations for myself and for my

[37:42] building that I just It's like anything anything that I just It's like anything anything except a big move or a big result. I that at the time. But in my head it would have just been big numbers or

[37:56] If it wasn't that, it wasn't It's like it didn't happen. And it's That's just such like an extremist head space to be in. And I but I see that in a lot of you see this too with people that you're coaching as well. It's like, "Man, you

[38:10] know?" And reframing and like regrounding what actually matters and what really is a win. Because you're so right. To the person that is like 3 months into their YouTube journey who's feeling tired, who's ready to stop and

[38:24] ready to give up. Like, I would also want to say, but what are the wins? And know what I bet they are? There's a lot to celebrate. You actually just were posting for 3 months. Who is even doing that? To be honest,

[38:38] it's only for a small percentage of people. You actually you posted multiple YouTube videos? That's like an anomaly in a YouTube coach's world. Oh, you stop? Like, there's multiple Wow, okay. You're already growing with

[38:50] your video. Look at that video. It did get 50 views and your others got 10. >> Yes. there are real mile- milestones and markers there and I just love that you're call- you're pulling us back into that reality, Dr. Kachi, cuz man, I

[39:03] don't know about you, but, you know, in our townhome here, if we had 50 people, probably outside. I don't know if everyone fits, you know? Like, that's a >> [laughter] >> Yeah, it is, but then we forget that cuz

[39:18] we compare. And it is then the expectations that hurt us. That's something my one of my spiritual teachers says, the expectation. You should get this many views or you should do this. And the funny thing is

[39:32] cuz we don't ever see the whole impact that our videos have. Like, we don't see the ripple effect of light. That's what I see in my head. Like, if my video inspires somebody or even this

[39:46] interview, if it inspires somebody, and then they go ahead and they inspire somebody, it's just this ripple effect of light. And that's what I believe. And but I never will see the whole meaning in this this level to see how our

[40:03] actions influence others in a positive way. But you got to believe. You just got to have that vision. You got to have that North Star. And I totally get that.

[40:15] Like, I wasn't good celebrating either. Guess why I'm such a fan now cuz I Guess why I'm such a fan now cuz I learned it just makes journey so much learned it just makes journey so much easier. So much more fun. Yes. Well, and

[40:28] you arrive so much happier. You know, like I've been thinking about that a lot is like okay as a coach I can try to and I'm sure you do the same thing. I can destination, some sort of place you want to be. Call it 100,000 subscribers. Call

[40:42] like whatever you want in this YouTube world, but it's my I feel a responsibility to not just be concerned with that you got there, but how you got there and how you feel upon arrival. You know, and man I'll tell you what we

[40:57] Kacha. I just love you are just like a beam of light right here especially on already tell. And this is Dr. Kacha and all the coaching calls is who she really here to hang out with us. Um you are so stoked and I I I know that

[41:12] worked through a lot of things, but it clearly is paying off because getting to you talk about your success with 1,000 subscribers and talking about man I had a video that did over 1,000 views. That is the attitude that is going to propel

[41:26] everyone wants to get, which is like tens of thousands of subscribers and all come, but because of the way that you're proceeding, you know, that arrival point

[41:39] So I appreciate you encouraging us in that way. Awesome. Yeah, and it is again seeing what else comes cuz I believe always what else comes cuz I believe always life is teaching us. It's supporting us.

[41:53] Like as I have done this YouTube journey, being doing the videos, and of course my channel is in spiritual development. So maybe it's not the mainstream that gets the millions of views yet. I believe it

[42:09] can. There we go. [laughter] Come on. I believe that my book can be in Oprah's Book Club. I believe I have these big dreams. I have these big visions. But dreams. I have these big visions. But then also just enjoying that journey.

[42:23] then also just enjoying that journey. And also seeing what opportunities can open. Like I got to be doing a podcast in my own language in the studio. Like I in my own language in the studio. Like I was invited to do that. Which was a huge

[42:37] again opportunity for me. And it came because I have been preparing myself all those interviews that I have done over the years. Like over 100 interviews with people. Then when this opportunity came,

[42:52] I was ready to say yes. And again, whatever you are doing, just And again, whatever you are doing, just keep doing. And get like Shawn is saying always get 1% better with each download upload. So every time you do video, just

[43:08] get a little bit better. Always checking what can I do better? Have support on what can I do better? Have support on the way. Cuz that is a journey and it needs to be something that you can keep doing. This is not YouTube is not a

[43:22] sprint. It's a more like a marathon. So you need to space yourself that you can keep going. This is huge, Dr. Katja. I just greatly appreciate you sharing your wisdom, sharing your insights, and your joy here

[43:36] love it if you could shout shout out your stuff. Where where can people find you know, potential people who are listening that you? How can they reach out to you?

[43:50] Absolutely. So please come to check out my channel. It's Dr. Katja Rusanen. And hopefully you put it on the show notes cuz it is a Finnish name. So spelling is >> interesting. We'll get it right. Of course I want all other social media

[44:06] platforms too, and then you can check out my out my my guide. I listed 10 life traps. So, if you feel stuck, that might be something that there is this life trap keeping you

[44:22] there, and when you have awareness, I believe awareness is the step forward. When you're aware, then you can have a choice to shift things. So, check out my guide as well, and I look forward to hearing from you. So,

[44:37] I look forward to hearing from you. So, please do reach out. I'd love to connect with you and inspire you even more on your journey to share your message and >> All right. I want to underline what Katia has modeled so well here. She

[44:51] didn't win because she became fearless. She won because she built the supportive system from within, and she kept showing up even when she didn't feel like it. please hear this. You don't need to be perfect. You don't have to have perfect

[45:05] confidence to start posting. You need a plan. You need support, and you need reps. And if you want help building that plan, this is why we put together VRA Elite. You should come hang out with us and Dr.

[45:17] Katia. You can go to viralvideocoach.com to hop on a free call with someone from our team. We'll take a look at your channel, help you strategize next steps. Again, that's viralvideocoach.com for the opportunity to apply for a free

[45:32] thank you for listening to today's episode. If you got value, like, rate, share, review, wherever you're watching or listening. I'm Nathan Eswein, and I can't wait to connect with you in a future episode.

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