Why Your AI Overwhelm Is Actually a Missing 'Why'
53sA compelling story about climbing a mountain to save a brother emotionally reframes AI fear into motivation, making viewers feel seen and inspired.
▶ Play Clip"Delivers practical advice for the overwhelmed, though heavy promotion of the paid summit slightly dilutes the value."
This episode of the Think Media Podcast features Dean Graziosi discussing how to overcome AI overwhelm by focusing on purpose first, then providing practical frameworks for leveraging AI in business and content creation. Graziosi emphasizes that AI is the great equalizer, collapsing the gap between idea and execution, and shares strategies for using AI as a collaborative partner rather than a mere tool.
Dean Graziosi stresses that the biggest mistake people make with AI is chasing shiny tools without a clear purpose. He uses a story about rescuing a brother to illustrate that a strong 'why' overcomes fear and overwhelm.
Graziosi explains that AI collapses the gap between idea and execution, allowing faster iteration and better outcomes. He compares it to past innovations like the tractor and internet, noting that this change is faster than anything before.
The key to moving beyond surface-level AI use is to spend 20-30 minutes speaking your goals, challenges, and context into an AI tool. This creates a 'digital double' that can then produce exponentially better results.
Graziosi shares how he used AI to create a 13-slide presentation for a major bank in under an hour—a task that would have taken 30-40 hours and multiple team members.
AI can analyze top-performing content and generate scripts in your voice. Graziosi's Instagram grew from 10-15k views to 323k views after implementing an AI agent that curates trending topics.
For business owners, Graziosi advises picking one department, one workflow (SOP), and integrating AI into that workflow. This builds momentum and spreads organically within the company.
The free 3-day event co-hosted with Tony Robbins is for the 80% who feel behind. It covers practical AI implementation, including the latest agent capabilities from the past 8 weeks.
The episode provides a clear path for anyone feeling overwhelmed by AI: start with a powerful purpose, invest time to teach AI your context, and implement it systematically in one workflow at a time. Embracing AI as a collaborative partner can free up time and amplify impact.
What is the first step Dean Graziosi recommends for overcoming AI overwhelm?
Find a deep purpose that is stronger than your fear of change.
03:42
How does Dean Graziosi describe AI's impact on the gap between idea and execution?
AI collapses the gap between idea and execution, making it faster than any previous technology.
09:45
What does Graziosi suggest doing to get AI to work at a deeper level?
Speak to AI for 20-30 minutes, sharing your full context, goals, and challenges, instead of just typing a short prompt.
13:00
Why does Graziosi compare AI to an 'A-player' employee?
Because if you give AI context and background, it can produce exponentially better results, just like a top employee with proper briefing.
13:57
How many people registered for the first AI Advantage Summit in November?
638,000 people registered.
16:46
What is the key difference between using AI like 'fancy Google' and using it as a digital double?
Using it like fancy Google gives generic results; using it as a digital double (after sharing context) gives personalized, exponentially better outcomes.
11:54
According to Graziosi, what is the fastest way for a business to start implementing AI?
Pick one department, then one workflow (SOP), and integrate AI into that workflow first.
32:24
Purpose Overcomes Fear
Uses a visceral story about rescuing a brother to illustrate that a strong 'why' makes people overcome any obstacle.
04:08AI as Great Equalizer
Positions AI not as a threat but as a tool that levels the playing field by compressing time.
09:31Spend 20 Minutes Teaching AI
Practical advice that can immediately improve AI output quality, showing the power of context.
13:57Deck Created in 1 Hour vs 30-40 Hours
Concrete example of AI saving massive time while improving quality.
19:13AI Slop vs Authentic Content
Contrasts generic AI output with context-rich output, emphasizing the need for personal input.
29:49[00:02] soul, if they don't accept this, they're going to fall behind. In fact We might as well say this is the greatest time to be alive. The internet, the phone, the fax machine, everything along the way eventually has made our
[00:15] lives easier, but nothing has moved as fast as this. We could focus on that world. And maybe it could, but why not just say it's here. I'm going to focus on how it can amplify my life, my business, my family, and the people I
[00:29] love. >> Why this moment is different in light of mentioned you've never seen anything like this. >> What we taught last year was how to get AI to know you deeply and work alongside
[00:42] of you. Now with the shifts of the last 8 weeks, you can get AI that knows you So it's doing stuff while you're asleep. AI collapse it collapses the gap between idea and execution. And the people who win are the ones that keep it simple, go
[00:56] fast, and execute faster than ever before cuz so they they they can find out what works and what doesn't. >> So if you are feeling overwhelmed by AI, you are not alone. Things are moving faster than ever before and most people
[01:10] are not behind because they are incapable. They're behind because they lack clarity. And today's episode is going to solve that because our guest today is Dean Graziosi and if you're just meeting him, he's a multiple New
[01:23] York Times best-selling author, entrepreneur, investor, and one of the leading voices in self-education and digital entrepreneurship. He's helped millions of people build businesses, create impact, and adapt to the massive
[01:37] shifts in the economy. But this is what we're diving into today. We're going to be talking about what actually changed in AI in the last 8 [music] weeks and why that matters to you. The biggest mistake most people make when they use
[01:49] AI and a simple daily framework that you can use in just 20 minutes [music] to start leveraging AI immediately for more views on your content, more revenue in your business, and honestly more freedom in your life. Now, today's episode is
[02:04] brought to you by learn AI summit.com. If you are looking to create an unfair advantage on AI, there is a free 3-day event that is coming up soon with in the show notes below, but I want to dive straight into today's featured
[02:19] dive straight into today's featured conversation with Dean Graziosi. Dean, making with AI right now? >> You know, um about me, I I love to I love thinking through these things, and and I I I
[02:33] they're chasing too many things. There's so many shiny objects. We have this feeling that we're behind when I don't think we really are. We just got to take >> And I I I could share a lot of things that
[02:48] second. And anytime you want to make a change in if you want to finally get in the best shape of your life, you want to bring back intimacy in your relationship, you want your marketing to do better so you
[03:01] company. I mean, it doesn't help, you know, being partners with Tony Robbins. You got to go upstream and create a purpose. If you just say, "I got to learn AI because I'm falling behind, my team needs it, I want to go faster."
[03:16] emotion. And you being so good on video and all videos that do well, why? Cuz they have an emotion. They stir something up in you. Nothing happens in life without a purpose. So, if you say, "I need to
[03:30] want to. I don't think I have time, but if I don't learn it, my team's not going behind." You'll do it. But if you say, "Hey, back. I want to figure out how I AI could take
[03:42] away the mundane, the boring, the repetitive work cuz I want 15 or 20 hours a week maybe to be more creative. Maybe to get back in shape. Maybe to be home for dinner. Whatever that purpose is, when we find
[03:55] that, it truly gives us the unfair advantage to cut through the clutter, to overcome the fear of AI. We could be afraid it's Armageddon, or we could be and help us, or somewhere in between. And this is that crazy phase where
[04:08] you're looking down both paths. If you don't have a clear purpose, then fear will get you. The fear of change will get you, right? Change, we all say we like change. We really don't. And this is the biggest change that we have. I'm
[04:21] 57. I've never seen anything in my life change and change so fast. So, before we get to the chasing shiny tools or single path and going deeper and, you know, you know, a a digital twin that knows
[04:35] you deeply, all those are cool things. But I'd say you want to truly learn it, find a deep purpose. Make it so strong it overcomes fear. Make it so strong you embrace change. And then cut the clutter, cut the noise, and going down
[04:48] then there's a next step and next step. Now, I know most of you listening are using it every day, but a lot of people are using it at a level two, and you >> So, I want to unpack that a little bit
[05:00] deeper because I'm curious the psychology behind where you took that. It's like finding emotion first before we get into all the tactics. And we'll But if I'm hearing you right, just tell me know if I'm on the track here.
[05:14] I've heard it said that reasons come first, results come second. Is that kind psychology behind getting the emotion aligned first? adversity when you're trying to do something new? Of course. Are you going
[05:27] old for this technology, or it's moving too quick? All of those things are going to happen, right? So, I got to tell you a quick story. I I had a meeting last more of it if time matters. It really doesn't matter. But I'm sitting in the
[05:41] company with 300,000 employees. And they want Tony to help us, Tony and I and our company to help train them. And I said, "Why your training's not working, whether you work with us or not." I said, "Why your training's not working
[05:55] is cuz you're starting out on on level say five, when there's four education. You're starting with overwhelm. You're starting with you, but I said, "You got to start with a why. Then you got to overcome fear.
[06:08] got to clear the cutter clutter, and then you have the opportunity to educate making sense." So, this is the part I wanted to tell you, and it'll sum up get on to whatever you want to talk about. We were looking out the window,
[06:20] the and where our meeting was was close to Camelback Mountain. It just it's in the heart of of Phoenix, Arizona. It's a fun place to climb. It's a it's a a focal point, right? So, I said, "Here's a reason. Here's why reason is so
[06:34] important." I said, "Do you have any family?" She says, "I have a brother." I top of that mountain, and he called you and said" It was hot that day. It was like 97°. He called you and said, "I'm at the top of the mountain. I forgot
[06:46] you run up this mountain and bring me a glass of water?" I like I don't know. I like you should have brought water. You're not going to your brother called you back, same mountain, same situation, but he says,
[07:00] 'I just cut myself on a rock. I'm bleeding. I could bleed to death.'" if he said, 'I'm bleeding to death. There's nobody around. I need you to run She said, "I'd jump out this window and sprint to the top." I said, "If you give
[07:13] a big enough why, you overcome the worry. You overcome the overwhelm. You overcome not sure where to start. Not sure No, you find the answer." And and maybe it's because I've been doing this for three decades, and I see amazing
[07:26] people with great path and plan. They have the blueprint, and it doesn't it shoot the video. They don't launch the program. They don't obsess on the didn't convert, and they fall back, and
[07:38] path. They didn't have the purpose. >> That's powerful, and I want to get into some tactical things, but before we get there, it's such an honor to have you on the Think Media Podcast, and you have a unique perspective because you've been
[07:52] years. And so, I'm curious why this moment is different in light of everything you've seen. You just mentioned you've never seen anything like this, and I'm not talking about maybe just AI.
[08:07] feels like we're kind of on edge, political, economy, all these different different? >> Well, and first off, I just want to say whatever we focus on is we get. We know that, right? Like that's not just me,
[08:22] I'm not trying to make this all about uphill strategy. I want to give you some we focus on what we get. We might as well say this is the greatest time to be alive. I don't know, I wouldn't want to have been born 100 years ago, or 300
[08:35] years ago, or 500 years ago. I wouldn't. We're here. Technology always eventually makes the world better. In the 1800s, there was no tractor. It would take 40 hours to plant an acre of corn. Technology built a tractor, same acre of
[08:50] corn, 30 minutes. Right? The internet, the phone, the fax machine, everything along the way eventually has made our lives easier, but nothing has moved as fast as this. And And when I say this, I'm going to say AI for you in business,
[09:05] one, you have a business, want to go to another level, AI can be the great equalizer. Again, we can focus on that it's going to be Armageddon and the world, and maybe it could.
[09:17] We can focus on it's going to be rainbows and puppies and and cure cancer and help us. Great, but why not just say it's here? I'm going to focus on how it can amplify my life, my business, my family, and the people I love, right?
[09:31] So, if I look through that lens, then AI is the great equalizer because speed is it the gap between idea and execution. Those of you using it, when you when you have an idea, do you remember when you
[09:45] somebody, do some research, Google something, do this thing, start writing, think for 3 days. Now you jump on, especially if your AI knows you, we'll talk more about that. If it knows your constraints, your ideas, your goals,
[09:57] strengths, where you want to be, you can collaborate and have better, clearer collaborate and have better, clearer outcomes in minutes that would take you months and maybe you never got it done. So collapsing time. Listen,
[10:10] attention is abundant. It's all over the place. Like get attention, attention, attention. But trust is scarce. And the people who win are the ones that keep it simple, go fast, and execute faster than ever before cuz so they can
[10:24] find out what works and what doesn't. The other thing that I believe is great, negative, but I'm going to talk about what's possible. In the past to go launch something new, sometimes you need an extra capital because you had to hire
[10:37] people. You needed credentials, maybe you needed permission. Today you need trust, you you need the courage to purpose. You just need the courage to move forward. Because the other thing I
[10:50] had a great guest here yesterday, super smart guy, his name is Zack Cass. And uh he said, "Intelligence now ever thought, 'I'm not so smart in business, I'm not so smart in
[11:03] I I interviewed someone 2 weeks ago, saying thank you. You and Alex Hormozi months now. Every bit of my copy is written through the lens of Dean
[11:15] Graziosi's art and Alex Hormozi data, and my stuff is converting twice as good as it ever has in history." I mean, that's my secret sauce, took me 30 years to figure out. You could use it today. Like that's just where we are. So
[11:29] focus on what's possible and how we can impact more lives including my own family. >> So if we talk about tactics, um at this point most listeners have probably opened up chat GPT or some kind
[11:42] of AI LLM like Gemini and they've started talking to it. They maybe said make me a recipe or maybe give me a workout plan. But why doesn't using AI
[11:54] just like Google work? Why if we just use it for search or something surface the deeper level? >> Yeah, so so here's the cool part. So using it like a fancy Google still way
[12:08] research, it gets you faster outcomes and it works. I'll give you a quick story. My my sister is 4 years older than me. She's 61. She called me 6 you're doing with AI. I love it. But you know what?" She has a really successful
[12:21] going to learn this now. I I I don't thing." Then she called me 3 months ago and she's like, "Uh I think I need to emails and stuff." She called me like 3 weeks ago. She's like, "Hey, can I get
[12:34] and Tony have?" I sent it to her. She's like, "OH MY GOSH!" SHE'S LIKE, "THIS IS AMAZING." And and the evolution is simply this. When you first start dabbling, it's you go down the rabbit hole of a fancier Google. And maybe it
[12:46] research. It becomes like a genie. You ask it to do something and it goes and search through a lot of stuff. It actually puts pieces together. something I'd say you want something tactical, do today. Whether you use
[13:00] tactical, do today. Whether you use Claude or chat, go in today and and just even go to the audio section, right? Click audio and just talk for 20 not. My sister wasn't and she owns a multi-million dollar business and she's
[13:14] super smart. I said, "Just go and share who you are. What are your goals? What worried about? Where do you want to be in a year from now? What do you think is is your biggest weakness? Who's your ideal client? What is the product? What
[13:29] is the outcome? What is the problem your product solves? What is the video you want to make? Just vomit up everything for 20 or 30 minutes and then ask it a question. Then ask it to collaborate. Then ask it to be your sparring partner,
[13:43] your business partner, your thought partner, your digital dumb double and solve. Give it an opportunity you want to fuel. It is not a little bit better. It is exponentially better. Again, those of you that know this, you're like,
[13:57] "Duh." Those that don't, this will change your life. Think about if you hired the best employee in the world. You hired an A player, everybody door and you said, you know, I don't know what a project you're working on,
[14:09] Sean, like, you know, it's like, we want to create four videos that does XYZ. We want to create our second book, right? If you just walked in and said, "Hey, we want to create our second book. Could you go start that? Thanks."
[14:21] That's what we do with AI sometimes. But imagine if you spent two hours with this reason we wrote this book. This is the impact we make. This is what's changed lives even more now." And after they read the book, we want them to be a part
[14:34] our mastermind. And you spent two hours and then you said, "Could you go start it?" He or she would walk out on fire with context, with understanding, and then they go get to be that A player. Think of AI as that same thing except
[14:48] exponentially smarter, exponentially cheaper, exponentially faster. Clear work. >> So really, that's this part of the podcast is worth rewinding because you just fired off a lot of stuff there,
[15:02] question, that question, the next question. And we have a lot more to cover in the podcast, but you mentioned this event that you are co-hosting with Tony Robbins. I looked at the speaker lineup. It's incredible. Some of my
[15:15] friends are speaking, and you guys are doing an event called the AI Advantage walk through that entire framework in a much more linear process, so people can create that context. So, I'll make sure there's a link to this in the uh the
[15:28] show notes of this episode, um or you could go to learn AI summit.com. But, what exactly's happening? You know, full disclosure, Brian and myself were a part of this event about 6 months ago, but you guys are doing it again, but but
[15:42] at a different level. So, I'm curious like the the details of this upcoming >> Yes, so so about a year ago, I'll just real quick, real quick. And I appreciate If you have any If you're unclear about AI, you're overwhelmed with AI, you want
[15:56] another level, just go. It's free, it's 3 hours a day, amazing guests. Tony and but we interviewed 50 of the top experts. We got We got path and plan, we got context, we got patterns. I mean, that's really what
[16:09] we do best is pattern recognition. And then we invited our favorite speakers, we partnered with one of them, and you will leave there with another level of confidence and capabilities, for sure. So, that's all I'll say about the event.
[16:21] Tony called me and said, "This AI, if people don't get in their soul, if they don't accept this, like, "We got to do something about it." That's my partnership with Tony. He's
[16:33] got to help them. Let's go interview the best. Let's partner with somebody who's great. Let's do this. Let's create an AI education platform that really serves the world." So, we launched our first one. It was in November, we had 638,000
[16:46] people register for that event. It was insane. And it went so good, and we people that context. You're using it like an employee that doesn't know you, and over 3 days we taught that, and gave them this path and plan, and people went
[16:59] another one this November. We always do a big event once a year. But, Tony again called me about 3 months ago. He's like, "We can't wait. It's go You see how much change has happened in the last 8 weeks." He's like, "It has changed so
[17:12] much because what we taught last year was how to get AI to know you deeply and Now, with the shifts of the last 8 weeks, you can get AI that knows you So, it's doing stuff while you're asleep. And we want We didn't want to
[17:27] teach that last time cuz it was too complicated. Complicated me. Now, I have agent every single day. I don't want to use that word to scare anybody, but we're going to show you this natural evolution, no matter where you are,
[17:39] you have the opportunity to have AI working for you and trust it to do it. So, that's why we decided to move up the event till uh to April 23rd because Tony till November. >> Amazing. So, again, yeah, if you're
[17:52] we'll make sure there's a link to it in the show notes. But, I love what you just said. I mean, you said agent. I think the term people are saying AI think the term people are saying AI agents. This is AI working for you.
[18:04] Um in another podcast, I heard you say you're twice as fast as you were 6 next 6 months you're even going to be twice as fast as that. You know, you're obviously going to go deep on this in the summit, but like
[18:18] deep on this in the summit, but like your daily routine with AI, where it's phone, happening on your computer, and how what you mean by that you're twice >> So, I'm going to give you an example. First off, you know, because I have a
[18:32] partner in AI and this is what we're obsessing on, you know, I have a I have 5:00 a.m. and says, "Hey, here's a here's a quote for your kids." I send my kids a quote every day, but it's got to be from me. So, it searches all my stuff
[18:45] that to me at 5:00 a.m. and it'll say, routine right now. What can I do to help support you today?" And all day on my phone, I'm I'm working with an agent. Now, that's next level. And and I'm only
[18:59] support me. But, let me give you an example of AI knowing you and working alongside of you. So, I building and we talked about the mountain of the the purpose of climbing
[19:13] that mountain if your brother was hurt, right? That company has over 300,000 the largest banks and financial institutions in the world and I needed to create a presentation for them on why our education, even though
[19:28] there's incredibly smart people at TAI, why ours will stick with a big chunk of their employees. Now, I'm going to give you just a a before and after. At any other time in history, I would have probably recorded a 10-minute voice
[19:41] research on their company, how many we serve? Maybe not the young people who already know it, maybe not the older and who in the middle? Is it sales? Is it accounting? Is it reps? Who would be
[19:55] they typically It would have taken me personally 10 hours to 20 hours of forth. My assistant would have done the same. Then I would have got my copywriter, our graphic design guy, and I would have put together this whole
[20:09] estimate 30 to 40 hours, and we would have had something great. My I call it my clone, you could call it your digital double, because my AI knows considering doing business with them. It's part of the idea of our expansion
[20:24] into B2B. Know everything about me. I literally picked up my phone said, "Here's what we're going to do. Here's the outcome. Here's what I want to accomplish. I want to know what group of humans in this company would be
[20:39] What is Tony and I's secret sauce? We're not the AI experts, we're the education experts to make things stick." I just talked for 15 minutes. In less than an hour, in less than 1 hour, I had the most amazing 13-slide deck I had ever
[20:55] seen in my life. Done. Slides. Literally did nothing to it when it was done. I away. We had a half-hour meeting, it away. When I got done, I said, "I did all this in less than an hour with my
[21:09] agent and my not even an agent yet, just with with AI helping me." And it blew their minds so much, but it blows my mind. Like, that it it not only was done
[21:21] in an hour instead of 30 or so. It was actually better. Like, honest and truly, it was better. It did better research. It It met them exactly where they are. They knew It knew how to be an expert to talk to somebody in that
[21:33] position. So, that's just an example of of a of a day extra time I can go on and try to get another one of those companies. It's It's It's a compounding effect. And if that's how you look at it, and if not,
[21:47] maybe I I get to go to tennis practice tonight because my son, who's 17 years undefeated. And I like watching him at >> Man, I love that. And I actually want to
[22:00] take it a little bit deeper in like routines because our audience is listening um and they wouldn't be on this podcast if they didn't create content of some kind. Now, you're one of the most prolific people that I know
[22:13] created and the books you've written and the videos you've created. types of individuals listening. On the one hand, some of us by nature kind of are natural content creators and we enjoy it, but we also feel the
[22:27] there could be like writer's block and those types of things. Then there's duty. They may be a business owner and they're like, "I it's going to be a mistake for me to not leverage social media marketing, to not
[22:39] leverage YouTube and you know, my it's it's an extension of trying to get leads and customers. Maybe I'll learn to love it, but I'm trying to fit this into my I'm curious, you know, you have a team supporting you, but how this has
[22:52] affected you as a content creator with videos and social media. Do you have plans of writing another book? What is your process? things. One, think of AI in these two working
[23:07] alongside of you and then working for you. So, working walking working read a bunch of my stuff, watched my videos, and I might load in four videos from people I respect. When it knows me, I could say take those four videos, what
[23:22] is the common thread? What would I talk about in that same genre? And give me a script for a video that's in my voice but those topics. knows you. Then I say, give me three hooks. Give me the best hooks based on
[23:35] >> Mhm. >> When you evolve that to an agent, now my partner just set up his name's Igor. He set up where every day every night my AI is searching the internet for the three top genres that
[23:49] are that are aligned with me looking for the hottest videos. So, by the time I breaks them down, and tells me in my voice what I should be speaking about. Instagram page, I never really focused on social media. I just got to be
[24:03] honest. I've been in this industry 30 years. I'm a direct response marketer. I've been running ads for 30 years. It's what I do. I I never put a lot of time in Instagram. Four months ago, my team's like, "Enough, Dean. We got to put focus
[24:15] Instagram. If you watch go back and look at my Instagram of 6 months ago, it did good. A million followers. Our videos would get 10, 15,000. I mean, the videos would get 10, 15,000. I mean, the one two one posted yesterday has 323,000
[24:28] on it. Like it's exponentially exploded because I have this unfair advantage of saying, "Some of the stuff it literally says, and now so-and-so's doing it. Just do it again, right?'" So,
[24:41] that's one thing. Secondly, I wrote I haven't written a book so much going on. I'm partners with Tony. We own multiple companies. I just got done in in the last 4 months I wrote two books.
[24:55] And they'll both come out this year. One on my mastermind company on how to be a experience and turn it into a product that impacts others. That's what Tony and I do and we own Mastermind and we wrote the book it's
[25:07] coming out called the AI advantage. That book I wrote I wrote all of it with the help of my clone. Now, here's what I want you to say. What most people fear is that I don't want AI to write for me. Neither do I. I've I'm a multiple New
[25:20] sold millions of copies of my books. I feel blessed to be able to say that. I saying this doesn't sound like Dean. What the heck? But when you teach it to be you, it pushes back. It writes like you. And I write along with it. So the
[25:35] way I set it up, I wrote both books literally in record time. I usually take about 4 months. But what I did it was like a writer sitting next to me. I'd Hey, I know a story that should go in there. This story is redundant. Why
[25:50] you tie Tony in here? It was the best writing partner of my life and I think I wrote two of the best books I've ever had. And literally ever written. And again, fortunate to say I've sold millions of copies of books. That's the
[26:03] life every single day. I'm like excited [clears throat] like a little kid cuz I to get a lot of this out there. I think I can get a lot more out in the next >> Man, so powerful and talk about compressing time. Uh you know, I've
[26:16] heard you and uh Tony say all the time decades into days. before. And I know a lot of individuals listening to this um have unfinished projects in their journal, on their computer, an an un-
[26:30] unfinished uh you know, course or program or coaching program and it's just a different era. Like you can with now, you know, from 6 months to a year ever. >> Absolutely.
[26:42] >> You know, individuals that do have those fears like okay, but also AI just used like in a rush or just used as like a race to the bottom is producing Yeah, AI slop. I am curious if you speak to the mindset because there's
[27:00] we the way we've said it here is that AI is separating winners and losers. way. >> Yeah, like that you in a way you have like no choice yet at the same time I'm curious about how you think about some
[27:13] of the debates. I'm sure as y'all do an event you maybe get comments and event you maybe get comments and you know about people are is AI ruining the internet or it's hurting, you know, content creators and
[27:30] think a lot of us feel these tensions. We feel maybe the overwhelm we want to start we also want to lean into it. But for those that are maybe separating the difference between AI slop, how it's affecting music, artists, you know,
[27:44] those types of things but yet wanting to be authentic, purpose-driven, integrity-led individuals that embrace AI in an ethical way. How do you wrestle >> So I here this is I I and I hope I'm not sounding redundant. But here's what I'd
[27:58] love. If you if you could say you're a coach. Um give me a topic of a coaching. >> So let's say women in their 40s and so it's it's health, fitness, mid-menopause or something specific.
[28:11] >> great. How to stay fit and and clear-headed through menopause. Let's a great example. Here's what I'd love to challenge you to do. Go into chat or Claude, one you haven't used or go incognito and say I
[28:24] haven't used or go incognito and say I would like to create a six-module coaching program to help women thrive through menopause, to get their heads And hit submit. And then look at that answer.
[28:39] It's going to be good. But it's what everybody can do. Now, what I want you to do is I want you to talk now open up another chat and talk for a minimum of 20 minutes about what you went through with menopause,
[28:54] discovered. Was it yoga? Was it exercise? Was it meditation? Was it supplements? Was it a certain type of yoga? Certain type of meditation?
[29:06] I want you to share everything you went through, who you've helped, why you want desire. And then I want you to describe who your ideal client is. It's a menopause, doesn't know how to tell her husband she's she's she feels emotions
[29:21] because in mastermind we have so many women that have created menopause they're killing it. But I would love for you to go 20, 30 minutes and just share everything about your story, everything about your ideal client, and then
[29:34] everything else you want as an outcome. Hear me, an outcome for people you work You want them to feel sexy again. You want them to get their their thoughts under control. Whatever it is, just talk. No coherence, just go. And then
[29:49] when you're done, ask it the same question. Say, "Would you help me create a six-module coaching program that helps these amazing women get this result?" Hit submit. When you compare the two, you will have
[30:02] When you compare the two, you will have goosebumps. One sounds like AI slop that that people are going to feel that. The other is an extension of you. Then you this, but I don't like this. This doesn't sound like me. Fix this." Just
[30:17] losers." People who don't make stuff work, sometimes they just don't put the put the effort and energy in. It just collapses time and allows you to go lay out my six modules over the next month," you can lay them out over the
[30:31] next 45 minutes. That's the power of what we have right the two. So, I have a couple final questions for you. I think these are the most important. Um I do want to talk specifically to
[30:43] business owners here. You've run multiple different businesses. And then also talking even about like maybe a 30-day game plan. A big opportunity, of course, is to implement what you're teaching us right now. To uh many people
[30:57] are going to jump into the AI Advantage Summit and implement implement that. Um, owners, team, operations, P&L, finances, what's one workflow that every business owner should automate first?
[31:13] Or how you're seeing AI cuz I know also as a business owner with a staff and creators, but maybe they have a couple, you know, even contractors and some And I and I I will one, I'm excited about AI and we're using AI, but
[31:27] overwhelmed. Like I can't keep up. I don't have time to to implement it. >> We and we all feel that way. We all feel that way. And and we're in this industry, right? It It's one of those things it just evokes that emotion
[31:40] one thing out and you're like, "Oh my god, it's like you got through second grade and now the next one is ninth grade." It's like, "Wait a minute. I I I you know, it's like these jumps." So So here's a I I want to share that's a
[31:53] really great question. Now, I could pick one like sales, right? Sales can help it can help automate and and maneuver in so many of the parts, the non-human parts. be human. And it let it do the in between work.
[32:09] to qualify and But here's the answer that I I think is go one department at a time. >> Pick a department. And then pick, you know, they call it a
[32:24] workflow. Let's call it a standing operating procedure. Say Say it's customer support. We're going to just use a example. Go into customer support and find one of the SOPs, one of their playbooks, one of
[32:37] hand, they send an email, they do the goes here, then it goes here, then it goes this part, they wanted a refund. Like, find a workflow and just pick one. One department, one workflow, and lay it
[32:50] out like the old days. Now, you could speak into Chatter Claude and say they second, third, fourth, fifth, seventh, eighth, ninth, you know, all the things. Say, lay this out for me. And then just simply say
[33:02] to your AI you're using what part of this workflow should I use AI first to help it go better? Cuz here's what I'm finding. In businesses, so many times a leader will say, "I want my team to all use AI to go faster." And
[33:15] then you're not using it. It's like at the level you could. We're the leaders. We have to we have to show up. I mean, I'm 57. I have to stretch myself to be in to AI and technology. I didn't grow up with this with a iPhone in my hand,
[33:27] right? There was barely computers in my classroom. So, how I'd say I see with all the people I've interviewed, the fastest and most powerful way, pick a department, pick a workflow, and then put AI in place in a few spots in that
[33:41] particular workflow, adjust, tweak, and watch it go faster. So, it's like normal, boom, you skip. Normal, boom, you skip. And all of a sudden you start getting effectiveness there, and you go deeper, and you go, "Hey, we could make
[33:53] this now. I get it. Let me go code it." Or let me go ask, you know, Claude Code people who were once scared start going down the rabbit hole. And then you pick another workflow, maybe in the same
[34:07] department use it, they tell everybody else, "Hey, I didn't get fired. I'm just more done. Our our students are getting better stuff. My accounting is easier. Sales are easier. Follow-up systems are easy." And that's that's the best advice
[34:21] I can give everybody is one SOP, one playbook, or one workflow at a time. momentum, and then build from there. >> Man, that's genius. One department at a >> Man, that's genius. One department at a time. I actually just asked AI like, you
[34:35] know, how many departments in functional businesses are there? And it's saying departments. >> Right. Always five to eight. Yep. >> Yeah, so five to eight. So that makes me think too, would you think if you really
[34:47] still have our day-to-day to do, but that maybe we could do like one months >> that here. We're literally at my company because we're all using AI, but I find there's some people using it more and
[35:01] less and it's kind of all over the place. So I just said one department at a time and I made one person like the AI operator. So they're attacking, right now they're attacking the data department. All the data that comes in,
[35:13] how can we get it into a clean data lake easier and how can we get AI that every data so they can be better in their department. That's what we're working on "Oh my god, I found this." And it could scrape this data and automatically I
[35:28] everybody's like, "I want it in my department. I want it in my department." I'm like, "One at a time." Next level. So yeah, I love I love the one at a >> Amazing. Okay, so I have one final question for you, but I do want to make
[35:41] question for you, but I do want to make sure that listeners, you know, they've have maybe many questions. Maybe want that they complete playbook, all the framework. So we'd already mentioned a little bit about the AI Advantage
[35:53] Summit, but who is it exactly for? Like who would this event be for and if you want to check this out, think media podcast listeners learn AI summit.com or notes, but just kind of the final thoughts on the event of what's going to
[36:08] and what's going to be best for >> Yeah, so I'll start by telling you who it's not for. It's not for the 20% of the early adopters that are already new tool that's coming out and you're excuse my language, you're a badass when
[36:22] could show up and support and and get people excited about what's possible, But, that's not who it's for. It's for the 80% of the rest of us that just feel behind. You're using it, you've got a Claude account, you have a chat account,
[36:35] you know you're doing well, it's being used in your company some, but you just need a clear path. That's who this is for. The people who feel behind, a little overwhelmed, a little confused, and they'll leave with clarity. They'll
[36:47] what's possible. So, that that's probably the shortest and best answer I >> It's a great answer, and so that event is called the AI Advantage Summit, starting soon, so check out the details in the show notes. Okay.
[37:00] What does someone who masters AI in the next 30 days actually look like a >> I think they're they're going to be dangerous in the best way possible, right? Um, their team is more effective and efficient because they're getting
[37:14] rid of the busy work. Um, they have the opportunity to grow in areas that you money to come in to hire that department, and now AI could be that department. Right? Um, you've I I honestly think for me, I want my
[37:30] anybody go. I want everybody to be more effective so we can grow without hiring people, and that that has shifted the culture of my team. I I think we could grow with less drama, especially when we have more data. We have more systems. We
[37:45] have all more operations in place, right? Um, I think your offers could be cleaner. Your margins could be greater. Your videos are tighter because it knows this. Here's three people that did it, but do it your way with this hook."
[38:00] Because it's getting to know you deeper and stronger. I think every department agent, and it won't feel overwhelming in a year from now. An agent for each workflows, and how do we make it faster?" Within a year, every department
[38:14] will have its own agent that's taught and trained, and it'll be the voice that you go to to ask questions, concerns, get feedback, or go do the work for you. Most importantly, I think um the identity of you and your company
[38:28] will shift from I'm learning AI to AI is just a part of what we do. It's It's AI going and there's no stopping it. So, we might as well jump on jump in and get ahead of the wave. >> Well, Dean, uh I love that vision and AI
[38:43] is kind of overwhelming, but it's also exciting. We're very excited for uh the upcoming event and you know, we loved the last one and and you know, for opportunity on that event to even be a part and go deeper with y'all. That's
[38:57] something we enjoyed. We were part of the boot camp and the monthly program. not, the fact that you're doing 100% free, you got 3 days super in-depth and uh we were looking for you know, we need
[39:10] help. We need mentors and grateful uh for you and thanks so much for being on anything, but also again, just want to acknowledge you and thank you for the impact you've made in my life. Um I remember when I purchased your book
[39:22] Millionaire Success Habits and I've been following you for years and so it's cool podcast. Absolutely. And uh is there any any have in the show notes, but so people can connect with you or you know,
[39:36] anything you want to mention. >> I think on social media just at Dean Graziosi, I try to I try to put powerful stuff every day. It's my my pleasure when I when I see it's impacting lives and if and if if the AI Advantage Summit
[39:50] is for you, show up. It is only once a year. It is free. You will leave. It is not a 3-day Listen, I'll be really transparent. We We teach for 9 hours over 3 days with some of the greatest experts on the planet, myself, Tony
[40:03] Robbins and the people we trust the most. In those 9 hours, in about 10 offer for those that want to be in our boot camp, but I promise you, the rest is so powerful. You'll Our Our goal is everybody leaves either saying, "Heck
[40:17] yeah, that was amazing." "Not for me." "Heck yeah, this is amazing. I want to way, I promise you at the end of three days you'll be so grateful that you learning. So, hope we get the chance to meet.
[40:29] Think Media Podcast episodes like this, it's always helpful if you hit the like button on YouTube and leave a review if you listen on audio on Apple or Spotify or wherever you listen. As a reminder, depending on when you're listening to
[40:43] this, there's a limited time to register for the free three-day AI Advantage for the free three-day AI Advantage Summit. Again, I am happy to promote this free event because we actually attended it at Think Media. Brian on our
[40:59] was taking notes when I could and then we joined their program so we could take things to a whole 'nother level. But, honestly, the three-day event, the free event with all the guest speakers, it's going to be incredible. I already
[41:12] this one better. And so, if you're ready to level up your AI game without the overwhelm and with the higher values of of course freedom and getting some of your sanity back and how can I make AI work for me to actually buy back my time
[41:29] to be a part of this event. So, we'll link to that in the show notes as well. link to that in the show notes as well. I want to thank you for being a part of whether this is your first day or whether you've been listening for the
[41:42] last five years. My name is Sean Cannel, your guide to building a profitable YouTube channel. This is the Think Media Podcast and I can't [music] wait to connect with you in a future episode.
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