She Retired Her Husband With YouTube Videos

[00:01] real business. She's turned a tiny niche into a six-figure business that actually has replaced her salary, even retired her husband. Oh, and she's doing all of this in a space where she couldn't even legally run a single ad.

[00:14] >> I had to go all in on what was working. And for me, what was working was business of my dreams. >> Dr. Megan, who is a predinazone pharmacist. Did you even know that was a thing? Dr. Megan, I'm stoked about this.

[00:28] minutes together. She's going to be sharing the top three most important things that she's done to get where she's at today. Megan, how's it going? >> It's so It's going so well. I'm so glad I'm here. This is an exciting time.

[00:42] >> Let's go. I'm so stoked about this. I would love to uh set the tone really stuff. If you could give everyone the quick version, who what's your channel about? Who's it for? And how big is your

[00:54] channel right now? How many subscribers? So my YouTube channel is called Dr. Megan Prennazone Pharmacist. So I'm very very specifically helping people taking one drug. I'm a pharmacist, a doctoral degree, board certified and I literally

[01:09] degree, board certified and I literally help with one drug and I recently hit my 4 millionth view and I am this close to 20,000 subscribers about one drug. 20,000 subscribers. We'll call it like that. But 4 million views channelwide.

[01:24] I'd love to hear about if you wouldn't mind sharing what happened last month we pressed record you're like dude I have like my biggest month yet. Could You had your biggest month. You got four million views and you also said views

[01:36] were up like what 30 or sorry sales were up like 35%. celebrating? >> Yeah. So for the last two years my sales >> Yeah. So for the last two years my sales have stayed stable, profitable, great,

[01:49] but not like wow this is really taking off. It's just been steady. And that's fine. It was enough to retire my husband. But then in May, my sales went husband. But then in May, my sales went 35% up from that average. And it was

[02:04] incredible. I had at least two videos that I could directly attribute sales that I could directly attribute sales to. Like I posted the video, couple days later, people were like, "Hey, I just watched this video and I want to buy."

[02:16] And like over and over and over like just answering phone calls. It was awesome. No way. And these are YouTube videos, just like organic YouTube videos >> Yeah. >> Oh my goodness. Okay. So, I am excited

[02:29] to jump into um these three things and you'd share this, you know, as we were preparing for this episode. Three things that you would recommend to kind of business. And I think they're so important. Let's just start right away.

[02:42] Number one, the first thing that you said was niche down. And I feel like you were the expert to talk about this with like what your channel is. said, "One drug, one thing. What have you learned about niching down? This is honestly

[02:55] What if I go too too far down?" >> Yeah, I I totally get it because I'm >> Yeah, I I totally get it because I'm really talking about one drug, and there are hundreds of drugs I could be talking about. There are people taking millions

[03:11] more of other medications than this one drug, but I found the drug that causes more side effects and more pain than any other drug. And so the people who take

[03:23] it are truly suffering and are looking for help. And so it was finding a niche for help. And so it was finding a niche where there's a painful problem that I could solve and I could personally solve it better than anyone else because not

[03:37] only am I a board-certified pharmacist, but I personally had to take the medication >> and it so I can explain it from not just the clinical boring textbook side but also from my own personal experience of

[03:52] suffering through these terrible side effects. And so what I really learned about niching down is that it's finding something where you have a unique advantage that other pharmacists could talk about this drug. They could I mean

[04:09] they've probably taken the medication too, but I had a uniquely awful experience and then came up with a solution to the problem as well. And so it kept me motivated to stay on this because I actually have a product to

[04:25] sell once these people know, like, and trust me. And so it I needed to be niched down so that I could sell my product. But I also discovered how to

[04:37] talk about the same topic over and over again. >> So that's what I'm excited to talk about because another thing I hear a lot from creators is like, h how do I talk about the same thing over and over again? And

[04:49] it's kind of like the whole idea is to have something you should be in a niche where you actually could talk about this thing over and over and over again. Not super passionate about, but because it's also something that you're on like a

[05:02] it's not just about you. It's about something that you want to pass on to art form, right? Because you might feel like, well, what if people saw the last video? What have you learned about this? Because as I look at your channel, you

[05:15] have over 2,000 videos published across different mediums. you're rocking shorts, live streams, long form. So, like when it comes to being worried about repeating yourself, what are some best practices we could take away for

[05:28] It has a specific topic they're going to anchor around. How would you encourage >> Yeah, I think it's figuring out what the heart of your message is. And for me,

[05:41] the heart of my message is that you can counteract the side effects by doing certain things. is that I'm trying to help minimize the side effects and I help minimize the side effects and I come at that ultimate like heart of how

[05:55] to solve the problem in as many different ways as I can and as basically as people are asking how I've actually came up with this many videos is first I

[06:07] started out with what were my own problems that I was trying to solve when I was personally taking the medication and what I discovered in that process. So that was the first thing I did. The next thing I did was I looked at Google

[06:22] to see what the search engine optimization SEO search terms were. What were people actually looking for? And then I made videos about those topics, then I made videos about those topics, but the destination is always the same

[06:36] but the destination is always the same place. It's somehow get them into my network by downloading a product, downloading a PDF, a free lead magnet, whatever it is. so that then I can sell to them. So I did SEO really in-depth

[06:51] to them. So I did SEO really in-depth for quite a while. I was really into um creating blogs about answering a specific question and with a corresponding video and I loved making videos. That was my easiest way and I

[07:04] outsourced the making of the writing down part of it to other people. It allowed me to rank high on Google until they changed their algorithm with the your money or your life algorithm update, which meant that if you weren't

[07:19] a legit script certified website, you were completely gone. That I had to go allin on what was working. And for me, what was working was YouTube. And it that's not originally what I thought it was going to be. I

[07:34] never thought this was where I was going to have to really put my focus. But once I kept trying stuff out, I realized this was what works for me. This is what my audience wants. This is how I can give them the best help. And it's allowing me

[07:50] >> Real quick, what Megan just walked through right there, finding these exact questions people are asking, this isn't some lucky instinct. This actually comes that she's been dialing in as a student of ours inside Accelerator, which is our

[08:04] one-on-one YouTube coaching program here at Think Media. So, she's not doing this alone. There's a team in her corner that's helping her continue to turn her And hey, if you want that kind of help,

[08:16] rather have a system like this, that's exactly what Accelerator is for. It's that could be helpful for you right now, you can apply. We got a few slots open and it is application only so it's not for everyone but you can apply at

[08:29] viralvideocoach.com to see if it would be a good fit. Again, that's viralvideocoach.com and someone on our team will hop on a free strategy call with you to get eyes on your channel and help you strategize

[08:42] your next steps. The first thing that you did, first big move was niching down. The second thing though is what you're talking about now, which is answering what people are searching. Could you walk us through the process?

[08:56] these you find these questions on Google. Are there any other tools that you're using to become aware of the way people are typing things in? And then people are typing things in? And then how do you turn that idea into a video?

[09:10] how do you turn that idea into a video? >> Yeah. So, first it was um tools like Uber Suggest. Okay. that it was free back then and you could just put in a ways people are searching for it, who, what, when, where, how. And I would

[09:25] literally write down all of them and the number of searches per month. And then I made those like I I scheduled out one a week for a full year after running that that search. I was like, "Okay, how does this happen? When do the side effects go

[09:42] away? Who gets the worst side effects?" I made every single video that was on that report over the next year. Once you get people watching stuff, they keep get people watching stuff, they keep asking questions. So, it gets easier at

[09:57] now. >> So, they're literally sending me DMs, >> Yeah. >> And like they're scheduling appointments with me and I'm hearing the same question over and over. I'm I'm hearing

[10:13] the same problem asked multiple different ways. And so some people are saying, "How do I taper prennazone?" Whereas other people are saying, "How do I wean off prennazone?" It's the exact same answer, but two different videos.

[10:27] >> You just explained probably the biggest disconnect I see in new and small get more views on videos is exactly what you just said. It's like this it's this bias towards the expert language so to speak and expert like is a word that

[10:43] intimidates people. I just mean like someone like you legit like legitimately an expert a doctor you have the clinical terms medical terms for things but your they don't know all the >> they have no idea the medical term for

[10:57] the medical term. And if I were to post using the medical term I'd get medical audience which is not what I want. They're not going to buy my product. I have to use the terms of the people I want to watch the video, right? And so

[11:12] I'm using their words, not mine. >> It's moments like this I wish that I did plug in sound effects to my little road cer over here because I would love to click a button that goes like a power up because you just dropped the gem right

[11:24] there, Dr. Megan. That's exactly it. Meeting your audience where they are, which I think that you've done so well. And I'd love to talk about a couple videos on your channel if that's cool. like some actual examples and maybe you

[11:36] could walk us through the headsp space you were in like the strategy behind the video what you were thinking. So I thought I would just start with okay the could come to one that's a little more recent if that's cool. We could do like

[11:48] a live little workshop here. Okay. So your most popular video of all time has gotten nearly 170,000 views and it's called this. Here's the title if you're called this. Here's the title if you're listening. Seven plus things to avoid

[12:02] while taking predinazone. And the plus isn't the actual word. It's the symbol for plus. So seven plus things to avoid while taking prennazone. So this all I I remember the headsp space you were in when you made this video? This was a

[12:15] this did so well? Why is this your number one? The number one? The >> title alone is just the perfect YouTube title. Like there's a reason people click on it. It's got the number at the

[12:27] beginning with the plus which leads to curiosity. Oh, there's more than seven >> and then a things to avoid. Like if you just use X number things to avoid and then whatever your niche is, that's a title. Like anyone can use that. People

[12:42] already >> and they're wondering what else could be causing me to feel this bad. Like am I doing something wrong? And the things on the title alone, I I'm probably doing one of them, I better

[12:58] find out what it is, right? So, there's so much curiosity in the title alone. And then um my performance that day was really fantastic. Like >> I had worked really hard on coming up

[13:13] with the seven, which I actually it's actually 11, but 11 doesn't look as good on a title. So, I start out saying, >> you know, it's seven or more things, but let's just be honest, it's actually 11, but I wanted to use seven because it

[13:28] starts with an S, and all 11 of these things start with an S. And I was like a little bit humorous, and I'm not normally a very humorous person. And it it just and I had worked so hard, like I owned the outline. I knew it. like it

[13:42] owned the outline. I knew it. like it was it was so much my content that I just performed well that day and it's it's really thoughtprovoking stuff like

[13:54] it's really thoughtprovoking stuff like wait I should avoid caffeine like why that is stimulants if people are like yes >> there we go someone listening was like

[14:06] wait but okay so you actually just touched on I'm just thinking about right now. I don't think we talk about this enough been doing YouTube even for a little bit, you start to understand real

[14:19] quickly hopefully that the title and thumbnail and idea, well, it matters a whole lot because this is the this is the way people are going to choose you, right? So, we talked about that, but now you're hitting on another another note

[14:31] The performance because it's one thing to get the click, it's another thing to get people to stay. And a part of a reason that people will stay on your >> I actually would attribute to the

[14:44] to throw anybody off. Like you're not dancing in this video for clarity, >> I'm literally in this exact seat. It's literally literally >> a face. It's not like there's nothing.

[14:56] I'm not dancing. It's me. >> There's no singing, you know. Yeah. Right. Right. Right. You're literally in the same set or like a Yeah. You're right here. But it was like where my head was like I was in a giving space. I

[15:09] head was like I was in a giving space. I was in a you know talking to myself when I was that person like this is what I would love to know and I wish someone had told me instead of being like approaching my okay got to just I got to

[15:22] do a video >> okay do the video all right it's boring it like I was excited I was happy I it was it was a great topic that I was passionate about and you could feel the passion through my performance which I

[15:36] can't say that always happens and I was At the point I I had made enough horrible videos that I knew how to talk on a camera. Yeah, >> it's real talk. Like you guys see my

[15:52] beginning there. >> I thought I was good. And no, >> we all do. >> Yes, but we need that like super keep us going. You're like, man, I just crushed that. It's like you look back

[16:04] hitting on the performance. Do you mind if I ask 2,000 plus videos in, how the heck do you monitor that now? Like do you is there any sort of ritual you do any sort of thing that you've found to be helpful to to consider the

[16:19] form, a live stream, or a long form because you're touching all the different mediums like what's kind of a pre-recording process for Dr. Megan? pre-recording process for Dr. Megan? >> I love that question. Uh, so I

[16:32] have to do something to get my heart rate going. Like jumping jacks, turn on some music. Like I have to be excited some music. Like I have to be excited and in a positive space or it's it's not

[16:44] going to turn out well. And I had an awesome tip from another creator. She said, "Go live first and then create." I haven't actually done that, but I like I think it's genius because when I go live, I feel so good after. like I've

[16:58] got such adrenaline and enthusiasm and like I've gotten good feedback from the audience of like this is so helpful. You're the best Dr. Megan and like I'm in like this this space. And so I think if you have that opportunity I never

[17:12] have that big of a time period to go live and then record. It's I have kids like that's it's not usually an option for me. Yeah. >> And so I think just whatever it is for you that gets you

[17:25] in a uplifting, positive, happy place where you can really be a giving, interested, interesting performer. >> So this is a perfect segue to the third and final thing that you kind of attribute to your YouTube success here

[17:40] with small channel, full-time, six figures. Um, and you said it this way. You said talking about the same thing over and over from a slightly different angle. So that what it ultimately leads to what you just said. It leads to

[17:52] to what you just said. It leads to people wanting to buy your product. And so we've heard bits and pieces of your YouTube money plan so to speak so far like leads offering things, solutions being your product. Do you mind if we

[18:06] kind of like go a little bit deeper here? So like maybe even we can hang on that video if you want to. Like let's just jump right into how do you get the question I want to ask. Like, okay, cuz you know, I remember this like,

[18:20] okay, I make a YouTube video and then years ago, even for me, it was like, but how how do I connect it to the whole making money thing? I get that I make a video, but how do the views turn into leads turn into sales? So when you

[18:33] create a video and you deliver this thing really well, which is called a CTA, a call to action, which is inside of your video, how much of how much uh how part of that scripting outlining process is the call to action? And how

[18:49] have you learned what to even call people towards in a video through the years you've been doing this? was a bit there, but as you hear the question, to actions in your videos to get people to buy?

[19:02] to buy? >> Yeah, call to actions are vital and that changing my call to action strategy has been probably the most important thing that I've learned through the video ranking academy. M

[19:17] ranking academy. M >> um originally it was give give give and at the very end while I've already concluded hey you should download my concluded hey you should download my thing and if you look at your retention

[19:30] graph there's like 10% of people watching by then like literally no one's even seeing that call to action and it was effective I was getting thousands of people on my email list o over the years but it wasn't necessarily leading to

[19:43] >> and one of the things things you guys taught me is that there are basically taught me is that there are basically two people, two personas who are two people, two personas who are watching my video. Those who are like, I

[19:56] just want to solve this problem now. Give it to me now. And like they're way deep in the funnel. They are way deep in the solve the problem mode. And so the solve the problem mode. And so within the first 35% of the video, about

[20:11] 30 to 40% is when I give that first call to action to help them solve the problem immediately. I never did that before. I never had a call to action before that never had a call to action before that moment and now I do and I'm getting

[20:25] higher conversion rates. Then at the end of the video, I'm doing another call to action. could be to do the same thing or it could be to watch the next video in the series or watch this video because this I know this video is going to lead

[20:40] to sales so you should watch this one next. You know, like it's a different call to action or maybe the same, but I'm giving two call to actions. One a third of the way through, one at the end, and not really concluding the

[20:56] video. just kind of now that you know this now here's an open loop that we this now here's an open loop that we haven't solved and that structure has haven't solved and that structure has been incredible to change that I'm still

[21:10] getting the same quality information but I'm getting better return on the video views themselves. >> Okay. So the big change you made was moving when you it's timing when you did

[21:26] the call to action from the end where most people won't see it to further up in the video where most where most people will. Okay. So, that's I mean a genius move. And in coaching, I definitely have seen that a lot. Like we

[21:40] of a video. At least for me when I started because I was a little self-conscious and it was like I'm just going to do the video video and then hey, by the way, I've got this thing, you know, and then see you.

[21:52] >> It was like a little scared, right? >> Yeah. A little nervous. See you later. Um and so I love this reframe of No, actually like move it up closer to the video. So now I want to ask you this. What's your process for weaving in a

[22:05] call to action like that naturally when it's happening earlier in your video? Like, how do you kind of make it as a part of the content, so to speak? >> Yeah. And at this point, I have enough lead magnets that I kind of have

[22:20] lead magnets that I kind of have specialized ones for each general topic that I cover. >> And so, in that video specifically, it was like, "Hey, you need to download my taper chart." and we're gonna be talking

[22:32] through it and you need to be ha you need to have it in hand like the video is going to be so much more valuable if you've if you're holding it if you can it was just >> a natural outgrowth it was it was very

[22:47] like in a giving like I it didn't feel like an ask it was more like this is the most valuable thing I can possibly give you you should go get it so you can >> well >> and it's cool

[23:00] >> and it's cool >> it It's It's a lot easier to sell with conviction when it truly is helpful. >> I love how you just said that. And I also love the strategy around it's just a companion guide, you know? It's like

[23:15] video, get the workbook, you know, or get the fill it out page, like let's do this together. I love that um invitation almost to someone who's watching. It's really really good. Um, I wanted to ask you, knowing what you know now, classic

[23:28] were to start over, but you know everything you know now, what would be the first lead magnet or freebie or thing? What would be the first kind of call to action you would do in a YouTube video

[23:42] to start making money off of YouTube? So, it can't be on platform, it has to be off platform. What's the first thing you would kind of cook up, you know, and start to offer people? That taper chart is is my most successful lead magnet

[23:56] that turns into sales because I'm finding the people at the moment. They're the ones of all the people I'm dealing with who are suffering the most, who want the most help. And then I'm able to tag on the back end of them

[24:10] downloading this free printable taper chart like take this dose, then take this dose, then take this dose. On the back end of that, I can tag on, hey, and if you take my product along with your predinazone, you're going to feel so

[24:25] predinazone, you're going to feel so much better. Like, it's taking them where their problem is and then solving the problem more completely with my product. So, it it it's been the best bleed magnet because it's exactly what

[24:39] they want with an even better way to solve it. Whereas other things, it's harder to find that exact lead magnet that fits their moment, what they want,

[24:53] and can convert that. It's something they want so badly enough to give me an email address. It It has been hard to find what that is. And that one's the you're listening, you're thinking about, okay, what is that thing I could put

[25:08] together? rewind and listen to Megan just recount the things because there was like a lot of emotional principles and pillars that I think are there which is like solving a problem solving it quickly solving it completely. I love

[25:20] other side of this now? Because you've been someone that's posted a lot of videos at this point and you I'm sure right there's got to be this compounding effect that's happening throughout your catalog and so I'd love to ask you now

[25:32] and take this wherever you'd like it but how do you keep doing this? Like, no, for real. Like, you've done 2,000 plus videos. It's a very niche thing. It's a fellow content creator, I want to be like, Megan, yo, like how are you doing

[25:46] this for another years or whatever? Right? Like, how are you thinking about that? Like, and what's your headsp space when you think about continuing to do space, continuing to hit things from a different angle? Do you have any sort of

[25:59] >> I'll start with my ongoing battle with myself, which is Yes. I see lots of other drugs I could be talking about. I see lots of other videos I could be see lots of other videos I could be making and it's very tempting to branch

[26:15] out and do other topics. I constantly have to be like, "No, you need to focus on this right now." And it is the hardest thing as a content creator,

[26:27] entrepreneur is to focus like to turn off distractions, shiny objects. it. I like the hardest thing for me is to just do the one thing that is working. The

[26:39] problem I can solve better than anyone else is predinazone. >> And so I have to go back to this because my product truly works to help people

[26:52] neutralize the side effects through neutronize. Like that's that's what I say. You can neut neutralize the side effects through neutronize. And so if I want to keep making money, I've got to stay focused on what works. And YouTube

[27:07] works. Selling this product works. And so stay focused on the thing that's working. And I I think of it as like a gold mine that I can keep digging down

[27:20] wider >> or I can start a new branch off into that mine or into that mine or into that. And maybe there's gold there. But maybe there isn't. And so I have to keep thinking, okay, just dig deeper into

[27:33] this mind and that. So this is this is the whole coaching I have to give >> So >> it's good. Thanks for taking along with you, you know. Yeah. >> Yeah. Now that we've covered the shiny

[27:45] object like focus complication that I personally go through. >> Yeah. The way I keep talking about this, like I just told you the why, but the way I do it is I like I mentioned at the

[27:58] beginning a little bit is I have this core message that I'm always getting to and I'm approaching it from every single different person who interacts with me's perspective. that first year or even three years I had to really research and

[28:13] three years I had to really research and come up with um the facts the you know the scientific basis for what I was saying but once I h I personally had that foundation now it's really easy for me to make a video by taking like the

[28:29] solid foundation of a previous video but just twisting it instead of tapering how do you taper from 10 milligrams now we're tapering from 5 milligrams. Same we're tapering from 5 milligrams. Same exact principles, but it's just a little

[28:43] bit a twist on the exact same topic. >> I really don't have anything to add to hit the nail on the head really. Like it's I love this encouragement here as we land the plane to like don't underestimate the long tail. Like there

[28:57] there is so much more runway I think for all of us in the niche we're in to stay focused to avoid distractions. Yeah. Could you talk about X, Y, and Z? Probably. But is that like where you're best at? Is that in your strength zone?

[29:12] And I love how you phrased it of like while a video may feel old to you as the creator, it could be brand new to the person you're about to publish it for. the game, right? Like that is the headsp

[29:26] exciting for me personally, but you know, I'm like we're both nerdy YouTube people. It's like, oh man, what's on the other side of the compound effect of better because I'm doing this YouTube thing and I'm improving on top of people

[29:39] it's like you have this, wow, what does life look like in several years, right? know, because it's like it's working. I'm getting better and then who knows at some time in the future maybe you will branch out. Maybe you will do something

[29:53] else. But I love how it and I appreciate your honesty for being like, "No, no, no." Like, I could I am distracted and it's tempting to do other things, but I being right here serving people where they're at where you clearly have a

[30:07] people. So, man, Dr. Megan, I'm so grateful for your time. We've talked important things that helped you get to where you are. I'd love to land the plane here on this one final question for you, which is the classic question,

[30:21] but I always love this listening to people and their stories. If you did had people and their stories. If you did had to start over, what is the first kind of content that you would make? Would you go long for shorts, live stream?

[30:33] >> I hate shorts. >> But you do them, right? You do you do >> I hate shorts so much. >> I love the honesty. So I started out doing live stream and then reposting it as a long form

[30:46] >> and that so that's that's where I started because it was easier for me because like if it's live stream nobody expects you to edit it right like >> it was so easy it's an easy way to get started to just go live that is the

[31:00] started to just go live that is the easiest like if I didn't have an existing audience and I didn't have my whole library of having already created stuff it's so much easier create a outline where you're going to talk about

[31:12] and go live. >> I love it. Hey podcast, I want to know Dr. Megan wants to know who's going live this week. Who is about to punch fear in the face? Press record. And I love that invitation. Live stream. It's easy.

[31:26] Lower the barrier to entry. Huge thank you to Dr. Megan for this conversation. the episode. Right after we stopped recording, as we were saying goodbye, Dr. Megan told me she's about to head out on this awesome international

[31:38] vacation with her entire family. And the reason she can do it is with YouTube. And that's why she actually batched and pre-recorded all of her videos. Her channel's just going to keep working, serving people, making sales while she's

[31:50] vacation. And that's just worth sitting with for a second. Like, you could think if you're here by at this point of the episode, like this lifestyle is just actually possible. That's what Megan said. You can absolutely get to this

[32:03] your time detach from one another because of the way that you're making the key is that she didn't do it alone. This is the thing. She is a student in our one-on-one coaching program. And like, no pressure. But if you are

[32:15] you've been trying to crack YouTube by yourself, maybe stop, you know, like maybe stop trying to do it alone. I would love to encourage you to apply for accelerator program at viralvidecoach.com.

[32:29] We got a few slots open right now. And if you think this would be a good fit, a good fit, our team will jump on a call with you, help you strategize your next steps after actually looking through your channel and identifying your goals.

[32:41] Again, that's viralvideocoach.com. This is the Think Media Podcast. I'm Nathan Eswine and I can't wait to connect with you in a future