Creators Get More Timestamp Control!
43sEducates creators on new timestamp tools that give them more flexibility and address viewer feedback about disruptions.
▶ Play ClipAI Summary
YouTube announced three new updates in July: improved product timestamp controls, a redesigned mobile shopping shelf to reduce viewer disruption, and expanded AI-enhanced comment reply suggestions for creators. These features aim to balance creator monetization with viewer experience.
Chapters
[00:13]
New Creator Controls for Timestamps
YouTube launched a drag-and-drop tool for timestamps, along with limitations like a 62-second maximum duration, giving creators more control over their content.
[00:42]
Product Banner Disruption Feedback
Product banners were timed with video content, but viewers found them disruptive. YouTube heard this feedback and decided to improve the mobile experience.
[00:56]
Mobile Shelf Redesign for Product Timestamps
Instead of a banner, product timestamps on mobile portrait mode will now appear as an expandable shelf below the video, minimizing disruption.
[01:08]
Shelf Availability and Behavior
The new shelf is available for mobile videos and shows the most recent product until the next timestamp appears.
[01:23]
AI Comment Reply Suggestions Expansion
YouTube expanded AI-enhanced comment reply suggestions to more creators on Studio mobile and web, making it easier to engage with viewers. Suggestions are optional, editable, and support multiple languages.
YouTube continues to iterate on creator tools and viewer experience, with these updates addressing common pain points around product placement and comment engagement.
Study Flashcards (3)
What is the maximum duration for timestamps under the new creator controls?
easy
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What is the maximum duration for timestamps under the new creator controls?
easy
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62 seconds
00:13
How will product timestamps appear on mobile portrait mode after the update?
medium
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How will product timestamps appear on mobile portrait mode after the update?
medium
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As an expandable shelf below the video, not a banner.
00:56
What languages do the AI comment reply suggestions support?
hard
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What languages do the AI comment reply suggestions support?
hard
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Multiple languages, based on the creator's history of replying in different languages.
01:37
💡 Key Takeaways
🔧
Drag-and-Drop Timestamp Tool
Simplifies timestamp management for creators with a visual interface.
00:13
💡
Shelf Instead of Banner
Addresses viewer feedback to reduce disruption while shopping products.
00:56
🔧
AI Comment Replies Expansion
Scales a feature that helps creators maintain engagement efficiently.
01:23Full Transcript
[00:00] a program manager working on our product team here at YouTube If it's Tuesday, it's news day. So let's get into it.
[00:13] In July, we launched more creator controls for timestamps, offering easier ways to add, edit and delete them in a new drag and drop tool, and limitations to creators like the 62nd max duration.
[00:30] over their content, and to improve understanding of feature limitations. Now we're further improving product timestamps on mobile for videos.
[00:42] Currently, product banners are timed with content and context of a video, as creators share product recommendations. We heard feedback that timestamps can at times be disruptive for viewers
[00:56] So we're improving the experience for mobile portrait mode. but instead a shelf that expands below the video.
[01:08] This will be available for videos viewed on mobile to minimize disruption. and will continue to show the most recent product until the next Last year, we began experimenting
[01:23] with updated AI enhanced comment replies that give creators The goal was to make it easier for creators to engage with their viewers via comments. We're happy to announce that we're expanding this feature
[01:37] to more creators on studio, mobile, Main App, Mobile and Studio Web. by YouTube comments, and you may see comment reply suggestions in multiple languages if you have a history of replying in multiple languages.
[01:53] Comment reply suggestions are completely optional and editable before posting. Simply tap the suggestion to edit before replying. From the creators of YouTube to YouTube creators.
[02:07] We'll see you next week.
