EV Revolution Fails: $19.5B Write-Off
51sFord's massive financial loss and scrapped EV models highlight a dramatic reversal in the industry, sparking curiosity and debate.
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The video discusses the recent slowdown in the electric vehicle (EV) revolution, highlighting major automakers' cancellations and financial losses, regional sales declines, and the underlying cost and infrastructure challenges. It argues that market economics, not environmental ideals, are driving the current reality.
The once-inevitable EV transition is now less smooth, fast, and unstoppable, as car makers cancel models and delay factories.
Ford wrote off $19.5 billion, scrapped planned electric models including a large pickup, and shifted a Tennessee factory to petrol trucks.
GM told suppliers to prepare for more EVs than demand, leading to a ~$6 billion loss, slowed battery plant work, and cut production at an EV-only factory.
Honda cancelled three US-bound EVs, dropped 20% EV sales target by 2030, and suspended an $11 billion Canada project.
Porsche, Stellantis, and Nissan also scaled back, with Nissan stopping work on an electric Qashqai for the UK.
Ford cancelled a $6.5 billion deal with LG Energy Solutions; Volvo paused its NOVO Energy project; other battery factories in Germany and Italy were abandoned.
Global EV sales hit a record 2.1 million in September 2025, but 2026 growth is only ~1% year-on-year, with regional declines.
North America saw a 26% drop in May 2026 due to tax credit removal; China fell 9%; Europe grew due to subsidies and emissions rules.
Battery, maintenance, and charging infrastructure costs haven't fallen as fast as projected, making growth hard without subsidies.
The EV transition is facing a reality check: without subsidies and with lagging infrastructure, growth is difficult, and consumer preference often hinges on discounts.
How much did Ford write off due to its EV plans?
$19.5 billion
00:48
What was GM's estimated loss from scaling back EV production?
About $6 billion
01:33
What were Honda's original EV sales targets that they dropped?
20% of sales from EVs by 2030 and only electric or fuel-cell cars by 2040
02:00
Which model did Nissan stop developing an electric version of?
Qashqai
02:28
What was the global EV sales record in September 2025?
2.1 million units
04:46
What was the year-on-year growth in global EV sales for the first 5 months of 2026?
About 1%
04:59
By what percentage did North American EV registrations drop in May 2026?
26%
05:15
Why did China's EV sales decline in May 2026?
Due to tax breaks ending
05:29
What are the main cost factors hindering EV growth?
Battery costs, maintenance costs, and charging infrastructure costs
06:00
Ford's $19.5B Write-off
Illustrates the scale of financial losses from overestimating EV demand.
00:48Honda Drops EV Targets
Shows a major automaker abandoning ambitious EV goals.
02:00Market Economics Over Ideals
Highlights the core principle that costs drive market decisions.
06:00Consumer Preference = Discount
A sharp observation that discounts often dictate consumer choices.
06:54[00:00] The electric vehicle revolution was supposed to be inevitable. Electric vehicles are cleaner, less noisy, and accelerate faster. And really, what's there not to like? Oh yes, the price. That's why governments all over the world subsidized electric vehicles. But in the
[00:17] past 6 months, the situation has changed. The smooth, fast, unstoppable transition that car companies promised a few years ago is now looking much less smooth, much less fast, and much less
[00:31] unstoppable. Let's have a look. The clearest sign is not the sales numbers. It's what car makers are doing with their own money. They're cancelling models, delaying factories, and switching back to hybrids and petrol cars. I don't know much about business finances really, but I think this is
[00:48] not what companies do when a market is booming. Ford is the most dramatic example. In December, Ford admitted that its electric vehicle plans had gone badly wrong and wrote off $19.5 billion as a
[01:03] loss. They also scrapped several planned electric models, including a large electric pickup that were supposed to be built at a major factory in Tennessee. That factory is now expected to build petrol powered trucks instead. They also cancelled some planned electric commercial vans and ended
[01:20] battery related plans with supplier. In plain English, Ford looked at the market for its next generation of electric vehicles and decided that much of it no longer made financial sense. That's
[01:33] a $19.5 billion oops. I feel much better now that I forgot to cancel that free trial. General Motors made the same mistake. It had told suppliers to prepare for many more electric cars than
[01:47] customers now seem willing to buy. In January, it said that scaling those plants back would lead to about a $6 billion loss. They also slowed work at battery plants and cut production at an
[02:00] electric vehicle only factory in Detroit. Same thing with Honda. In March 2026, they cancelled three electric cars they had planned to build in the United States. They also dropped their plans
[02:14] of getting 20% of sales from electric vehicles by 2030 and to sell only electric or fuel-cell cars by 2040. They also suspended an $11 billion electric vehicle and battery project in Canada. Same thing for
[02:28] Porsche and Stellantis and Nissan. Nissan quietly stopped work on an electric version of the Qashqai, its bestselling model in Europe. The Qashqai was supposed to be built in the UK and part
[02:41] of Britain's electric car future. It's gone from the future of transport to never mind in one year. Quite the range indeed. Online shopping is now basically an intelligence test where the answer is
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[04:08] that includes your back to school shopping too. And now back to the science news. These cancellations trickle down into the battery industry. Ford canceled a $6.5 billion deal with
[04:21] LG Energy Solutions. Volvo passed its NOVO Energy battery project in Sweden and cut the remaining jobs there. Automotive sales company abandoned planned battery factories in Germany and Italy.
[04:34] These companies are saying the demand just isn't there anymore. For now, the sales numbers don't reflect this. Globally, electric vehicles, including plug-in hybrids, are going well. In
[04:46] September 2025, global sales hit a monthly record of 2.1 million. Though that record was partly caused by buyers rushing to get subsidies before they expired. For the first 5 months of 2026,
[04:59] the global year-on-year growth was about 1%. Not great, but still growing. So far, the slowdown is regional. In May 2026, registrations of battery electric cars and plug-in hybrids in North America
[05:15] were 26% lower than in May 2025, almost certainly because the federal tax credit was discontinued by the Trump administration. China is the world's biggest electric car market, but even there,
[05:29] the numbers have weakened. In May 2026, sales were down 9% compared to May 2025, again, probably due to tax breaks ending. In Europe, EV sales are still growing, though, probably helped by high
[05:46] petrol prices, European emissions rules, and new or expanded support schemes in countries including Germany, France, Spain, and the United Kingdom. Italy had also introduced new subsidies in 2025.
[06:00] So what is going on? The problem is as so often that market economies don't care what sounds good. They care about costs. Costs for batteries, costs for maintenance, costs for the entire charging
[06:14] infrastructure, which is still lagging behind. All these costs haven't been going down as quickly as the optimistic projections had it. It doesn't mean it's not going to happen, but it's why without
[06:26] subsidies, growth is difficult. And the problems with the EV infrastructure are only just about beginning to surface because all that energy for charging the vehicles must come from somewhere
[06:39] and it must get to the vehicle somehow. You can't have an EV revolution without also having a plan for power generation and grid updates, neither of which is coming along. It's remarkable how often
[06:54] consumer preference turns out to mean "there was a discount." Thanks for watching. See you tomorrow.
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