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The Electric Car Revolution Is Not Going Well

0h 07m video Published Jul 12, 2026 Transcribed Aug 4, 2026 S Sabine Hossenfelder
Beginner 4 min read For: General audience interested in the EV market and automotive industry trends.
AI Trust Score 70/100
⚠️ Average / Some Fluff

"Title accurately reflects the content, but the sponsor segment and some repetition dilute the value."

AI Summary

The video discusses the recent slowdown in the electric vehicle (EV) revolution, highlighting major automakers' cancellations and financial losses, regional sales declines, and the underlying cost and infrastructure challenges. It argues that market economics, not environmental ideals, are driving the current reality.

[00:00]
EV Revolution Stalls

The once-inevitable EV transition is now less smooth, fast, and unstoppable, as car makers cancel models and delay factories.

[00:48]
Ford's $19.5B Write-off

Ford wrote off $19.5 billion, scrapped planned electric models including a large pickup, and shifted a Tennessee factory to petrol trucks.

[01:33]
GM's $6B Loss

GM told suppliers to prepare for more EVs than demand, leading to a ~$6 billion loss, slowed battery plant work, and cut production at an EV-only factory.

[02:00]
Honda Cancels EV Plans

Honda cancelled three US-bound EVs, dropped 20% EV sales target by 2030, and suspended an $11 billion Canada project.

[02:28]
Other Automakers Pull Back

Porsche, Stellantis, and Nissan also scaled back, with Nissan stopping work on an electric Qashqai for the UK.

[04:08]
Battery Industry Hit

Ford cancelled a $6.5 billion deal with LG Energy Solutions; Volvo paused its NOVO Energy project; other battery factories in Germany and Italy were abandoned.

[04:34]
Sales Numbers Mixed

Global EV sales hit a record 2.1 million in September 2025, but 2026 growth is only ~1% year-on-year, with regional declines.

[05:15]
Regional Slowdowns

North America saw a 26% drop in May 2026 due to tax credit removal; China fell 9%; Europe grew due to subsidies and emissions rules.

[06:00]
Cost and Infrastructure Issues

Battery, maintenance, and charging infrastructure costs haven't fallen as fast as projected, making growth hard without subsidies.

The EV transition is facing a reality check: without subsidies and with lagging infrastructure, growth is difficult, and consumer preference often hinges on discounts.

Mentioned in this Video

Study Flashcards (9)

How much did Ford write off due to its EV plans?

easy Click to reveal answer

$19.5 billion

00:48

What was GM's estimated loss from scaling back EV production?

easy Click to reveal answer

About $6 billion

01:33

What were Honda's original EV sales targets that they dropped?

medium Click to reveal answer

20% of sales from EVs by 2030 and only electric or fuel-cell cars by 2040

02:00

Which model did Nissan stop developing an electric version of?

easy Click to reveal answer

Qashqai

02:28

What was the global EV sales record in September 2025?

medium Click to reveal answer

2.1 million units

04:46

What was the year-on-year growth in global EV sales for the first 5 months of 2026?

medium Click to reveal answer

About 1%

04:59

By what percentage did North American EV registrations drop in May 2026?

medium Click to reveal answer

26%

05:15

Why did China's EV sales decline in May 2026?

medium Click to reveal answer

Due to tax breaks ending

05:29

What are the main cost factors hindering EV growth?

medium Click to reveal answer

Battery costs, maintenance costs, and charging infrastructure costs

06:00

💡 Key Takeaways

📊

Ford's $19.5B Write-off

Illustrates the scale of financial losses from overestimating EV demand.

00:48
📊

Honda Drops EV Targets

Shows a major automaker abandoning ambitious EV goals.

02:00
💡

Market Economics Over Ideals

Highlights the core principle that costs drive market decisions.

06:00
💬

Consumer Preference = Discount

A sharp observation that discounts often dictate consumer choices.

06:54

[00:00] The electric vehicle revolution was supposed to  be inevitable. Electric vehicles are cleaner,   less noisy, and accelerate faster. And  really, what's there not to like? Oh yes,   the price. That's why governments all over the  world subsidized electric vehicles. But in the  

[00:17] past 6 months, the situation has changed. The  smooth, fast, unstoppable transition that car   companies promised a few years ago is now looking  much less smooth, much less fast, and much less  

[00:31] unstoppable. Let's have a look. The clearest sign  is not the sales numbers. It's what car makers   are doing with their own money. They're cancelling  models, delaying factories, and switching back to   hybrids and petrol cars. I don't know much about  business finances really, but I think this is  

[00:48] not what companies do when a market is booming.  Ford is the most dramatic example. In December,   Ford admitted that its electric vehicle plans had  gone badly wrong and wrote off $19.5 billion as a  

[01:03] loss. They also scrapped several planned electric  models, including a large electric pickup that   were supposed to be built at a major factory in  Tennessee. That factory is now expected to build   petrol powered trucks instead. They also cancelled  some planned electric commercial vans and ended  

[01:20] battery related plans with supplier. In plain  English, Ford looked at the market for its next   generation of electric vehicles and decided that  much of it no longer made financial sense. That's  

[01:33] a $19.5 billion oops. I feel much better now that  I forgot to cancel that free trial. General Motors   made the same mistake. It had told suppliers  to prepare for many more electric cars than  

[01:47] customers now seem willing to buy. In January,  it said that scaling those plants back would   lead to about a $6 billion loss. They also slowed  work at battery plants and cut production at an  

[02:00] electric vehicle only factory in Detroit. Same  thing with Honda. In March 2026, they cancelled   three electric cars they had planned to build in  the United States. They also dropped their plans  

[02:14] of getting 20% of sales from electric vehicles by  2030 and to sell only electric or fuel-cell cars by 2040. They also suspended an $11 billion electric vehicle  and battery project in Canada. Same thing for  

[02:28] Porsche and Stellantis and Nissan. Nissan quietly  stopped work on an electric version of the Qashqai,   its bestselling model in Europe. The Qashqai  was supposed to be built in the UK and part  

[02:41] of Britain's electric car future. It's gone from  the future of transport to never mind in one year.   Quite the range indeed. Online shopping is now  basically an intelligence test where the answer is  

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[03:25] applies the best one it finds. It also compares  prices in real time so you can see whether another   retailer has a better deal. And just like this,  you become a smart shopper, guaranteeing you  

[03:38] the maximum savings possible. No more guessing, no  more wasted codes. Coupert also offers cash back at   over 76,000 retailers. Activate it before checkout  and your rewards are usually processed in 3 to 15  

[03:54] days. You can then withdraw them through PayPal,  gift card or bank card. So click on the link   in the description, install Coupert for free and  start saving on your next online order. And yes,  

[04:08] that includes your back to school shopping  too. And now back to the science news. These   cancellations trickle down into the battery  industry. Ford canceled a $6.5 billion deal with  

[04:21] LG Energy Solutions. Volvo passed its NOVO Energy  battery project in Sweden and cut the remaining   jobs there. Automotive sales company abandoned  planned battery factories in Germany and Italy.  

[04:34] These companies are saying the demand just isn't  there anymore. For now, the sales numbers don't   reflect this. Globally, electric vehicles,  including plug-in hybrids, are going well. In  

[04:46] September 2025, global sales hit a monthly record  of 2.1 million. Though that record was partly   caused by buyers rushing to get subsidies before  they expired. For the first 5 months of 2026,  

[04:59] the global year-on-year growth was about 1%. Not  great, but still growing. So far, the slowdown   is regional. In May 2026, registrations of battery  electric cars and plug-in hybrids in North America  

[05:15] were 26% lower than in May 2025, almost certainly  because the federal tax credit was discontinued by   the Trump administration. China is the world's  biggest electric car market, but even there,  

[05:29] the numbers have weakened. In May 2026, sales were  down 9% compared to May 2025, again, probably due   to tax breaks ending. In Europe, EV sales are  still growing, though, probably helped by high  

[05:46] petrol prices, European emissions rules, and new  or expanded support schemes in countries including   Germany, France, Spain, and the United Kingdom.  Italy had also introduced new subsidies in 2025.  

[06:00] So what is going on? The problem is as so often  that market economies don't care what sounds good.   They care about costs. Costs for batteries, costs  for maintenance, costs for the entire charging  

[06:14] infrastructure, which is still lagging behind. All  these costs haven't been going down as quickly as   the optimistic projections had it. It doesn't mean  it's not going to happen, but it's why without  

[06:26] subsidies, growth is difficult. And the problems  with the EV infrastructure are only just about   beginning to surface because all that energy for  charging the vehicles must come from somewhere  

[06:39] and it must get to the vehicle somehow. You can't  have an EV revolution without also having a plan   for power generation and grid updates, neither of  which is coming along. It's remarkable how often  

[06:54] consumer preference turns out to mean "there was a  discount." Thanks for watching. See you tomorrow.

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