The Science-Based Method To Create Irresistible Ideas

[00:00] Today we're talking about ideas. If you

[00:02] want your videos to perform better, you

[00:03] have to improve your idea process. This

[00:06] is the most important aspect of content.

[00:08] Nothing else matters if the idea is

[00:10] weak. Now, here's the truth about ideas

[00:12] that may surprise you. The top creators

[00:14] you look up to, they're all using the

[00:15] exact same process to find and develop

[00:18] their ideas. They've all built an idea

[00:20] mining system, and that really is the

[00:22] secret for how they're growing so fast.

[00:24] Their ideas are just better. So, in this

[00:27] video, I'm going to walk through the

[00:28] step-by-step process for how you can

[00:30] build the exact same idea mining system

[00:32] for yourself. It's just three steps, and

[00:34] if you do this, I guarantee your videos

[00:36] will perform better. I know this works

[00:38] because content is all I do all day

[00:40] long. I have a million followers. I've

[00:42] done billions of views, and my idea

[00:44] mining system is the reason I can go

[00:46] viral whenever I want. All right. Now,

[00:48] before I break down the process on how

[00:49] to build the idea mining system, let's

[00:51] just get crystal clear on what a video

[00:53] idea actually is, cuz it's probably not

[00:55] what you think. Most people think the

[00:57] video idea is just the topic. But that's

[00:59] only one small piece of it. A video idea

[01:02] is made up of seven different

[01:03] components. I call these idea Legos. You

[01:05] have the topic, but you also have the

[01:07] angle, the hook, the story structure,

[01:10] the visual format, the key visuals, and

[01:12] the audio. Think of these seven

[01:14] different components as Lego bricks that

[01:16] assemble together to create a unique

[01:18] video idea. Now, let's just define each

[01:20] of these seven pieces very quickly so

[01:22] you know exactly what I'm talking about.

[01:24] The topic is the one sentence simple

[01:26] description of what the video is about.

[01:27] But the angle is the combination of the

[01:30] premise, take, and interesting key facts

[01:32] that are used to explain the topic. So,

[01:35] you could have two branding videos about

[01:36] Apple. One of them about the history of

[01:38] their logo design and the other one

[01:40] about a specific ad campaign from 2004.

[01:43] These are very different videos. Similar

[01:45] topic, completely different angles.

[01:47] Okay, let's keep going. The hook

[01:48] structure is made up of three parts. The

[01:50] spoken hook, what is said. The text

[01:52] hook, the text that is shown on screen,

[01:54] and the visual hook, what is shown and

[01:56] how it's shown. The story structure is

[01:58] the way the story is delivered. Could be

[02:00] a breakdown, a listical, a tutorial.

[02:02] Think of it like story blocks or an

[02:04] outline structure that determines how

[02:06] the story flows. The visual format is

[02:08] the way the video is laid out visually.

[02:11] Could be green screen, could be a POV

[02:13] vlog, could be a faceless music only

[02:15] text conversation. There are dozens and

[02:16] dozens of winning visual formats. But

[02:18] just think of this like the visual

[02:20] layout of the video. Then we have the

[02:22] key visuals, which are the actual

[02:23] visuals used in the layout. It's what's

[02:25] actually shown on screen. The A-roll,

[02:27] the B-roll, the animations, etc. The

[02:29] visual format is how the visuals are

[02:31] laid out and sequenced. The key visuals

[02:33] are the visuals themselves. And then

[02:35] lastly, you have audio, which is either

[02:36] the background music or sound effects.

[02:39] Now, every video is a combination of

[02:41] these seven Lego bricks. And this is

[02:43] really important because knowing this

[02:44] and thinking in these Lego brick terms

[02:46] will completely change the way you find

[02:48] and develop video ideas. So, as we build

[02:51] the system for finding better ideas,

[02:52] just keep those seven Lego bricks in

[02:54] mind. We'll come back to those in a

[02:55] second. Okay, now let's get to the good

[02:57] stuff. This is the three-step system for

[02:59] coming up with better content ideas so

[03:01] that you get more views and grow faster

[03:02] on social media. Step one is called

[03:05] outlier research. The first step in the

[03:07] process is to find other videos in your

[03:09] niche that have already performed well.

[03:11] We call these outliers and we measure

[03:13] them using an outlier score. An outlier

[03:15] score takes the views of one video

[03:17] divided by the average views of that

[03:19] channel. So, for example, if some video

[03:20] gets 100,000 views and the average views

[03:23] on that channel is around 10,000, that

[03:25] would be an outlier score of 10x. Now,

[03:27] outlier scoring is really important

[03:28] because it helps us compare different

[03:30] sized channels apples to apples. Small

[03:32] channels typically don't get as many

[03:34] views on average. But if they have a

[03:35] banger video with a 50x outlier, then

[03:37] that signals something different

[03:39] happened there that's worth studying. So

[03:41] outliers are the core to everything we

[03:43] do when it comes to idea research. And

[03:45] it makes sense, right? If I showed you a

[03:46] hundred videos and said, "I'll give you

[03:48] a million dollars if you can make one

[03:49] that beats all 100." What would you do?

[03:52] Well, the first thing is you would rank

[03:53] the hundred from best to worst. And you

[03:55] would study the best ones. You look for

[03:56] gaps, identify where they were weak, and

[03:58] then try to make your version better

[04:00] than the weak points of the best videos.

[04:02] Well, those best examples are called

[04:04] outliers. They're the outperformers. All

[04:06] right. Now, I'm going to explain exactly

[04:07] where and how to find outliers in a

[04:09] minute. But just know step one in the

[04:11] process is that you need to build a

[04:12] system for finding outliers in your

[04:14] niche. Okay. Now, here's step two. Once

[04:16] you find an outlier, you need to analyze

[04:18] it across those seven Lego bricks. And

[04:21] your goal is to find common patterns

[04:23] across the winners. Maybe you notice

[04:24] that six out of the top 10 performing

[04:26] videos in your niche are all talking

[04:28] about the same topic. Or maybe when you

[04:30] zoom out and analyze the top 50 best

[04:32] performers, you keep seeing the same

[04:34] visual format that grabs your attention

[04:36] over and over. These patterns are

[04:37] indicating there is a proven answer for

[04:39] that Lego brick in your niche. That

[04:42] insight is gold because what you're

[04:44] really doing when you analyze the

[04:45] patterns is letting the data tell you

[04:47] what works best. See, if you've ever

[04:49] tried to make content before and it

[04:50] hasn't worked, well then the number one

[04:52] question on your mind is why isn't it

[04:54] working? And the reason why it isn't

[04:55] working is because you're guessing at

[04:57] what might work across all seven of

[05:00] those Lego bricks. You probably came up

[05:01] with an unvalidated topic, had a random

[05:04] take, tried some story structure or hook

[05:06] structure that was unvalidated with a

[05:08] visual format that you had never seen

[05:09] before, etc. You weren't using data, you

[05:11] were using your gut. Using data makes it

[05:13] much easier to win faster because humans

[05:16] cannot outrun their psychology. They

[05:18] tend to behave the same way over and

[05:20] over. If the research is saying one Lego

[05:22] brick works best for your niche in a

[05:23] certain way, it's probably going to keep

[05:25] working well in that way over and over.

[05:27] Now, am I saying you shouldn't ever try

[05:28] to be creative and experiment with

[05:30] something that's never been done? No, of

[05:32] course not. You should. But just know

[05:33] your hit rate is going to be way lower.

[05:35] If you make 10 reps based on validated

[05:37] data, you're going to get more winners

[05:38] than 10 reps based on your gut. It's

[05:41] just a fact. So, if you want to grow

[05:42] faster on social media, trust me, you

[05:44] need an idea research process based on

[05:46] finding outliers in your niche. Okay, so

[05:49] far we've covered two of the three steps

[05:51] in the idea mining system. First, you

[05:53] need to look for outliers in your niche.

[05:55] And second, once you find those

[05:56] outliers, you need to figure out what

[05:58] those seven idea Lego bricks were for

[06:00] that video. What is the topic? What is

[06:02] the format? How was the hook made?

[06:04] You're looking for patterns that signal

[06:06] what is already working. Now, here's the

[06:08] third and final step. Once you identify

[06:10] winning patterns in the idea Lego

[06:11] bricks, you want to hold the winning

[06:13] components constant and remix the rest.

[06:15] So, for example, let's say we make

[06:16] fitness content and we notice that all

[06:18] the best performing videos are hooking

[06:20] in the same way and using the same

[06:22] couple visual formats. We'll take those

[06:24] two components, keep them the same, but

[06:26] then we will change the topic, the

[06:28] angle, the story structure, the key

[06:30] visuals, the audio. So, in this case,

[06:32] it's hold two remix 5. I like to think

[06:34] of this process kind of like playing

[06:36] five card poker. You see some reference

[06:38] outlier, you break it into seven cards.

[06:40] You pick which cards to keep and then

[06:41] you reshuffle the rest to get a new set

[06:43] of seven. This makes a new combination

[06:45] which has a higher chance of

[06:46] outperforming the original cuz you kept

[06:48] the good parts and you fix the bad. Now,

[06:50] this process I just described, it's

[06:52] called idea mining, and it's the most

[06:53] important step in the entire content

[06:55] workflow. Ideas are the thing that

[06:57] differentiate the winners and losers on

[06:59] social media and YouTube. This mining

[07:00] process is what all the top creators and

[07:02] brands are doing, and it's why they have

[07:04] an edge over you. They're using the data

[07:06] to tell them where the fish are. Now,

[07:08] not to rain on the parade, but here is

[07:10] what makes this idea research process so

[07:12] difficult. The patterns for what works

[07:14] in each Lego brick changes over time.

[07:16] And the winning combination is

[07:18] completely different from niche to

[07:19] niche. What works for the fitness niche

[07:21] won't always work for the makeup niche,

[07:23] which is not always going to work for

[07:24] the marketing niche, and so on. For some

[07:26] niches, certain hook styles always work.

[07:28] For other niches, certain formats always

[07:30] work. For other niches, it's not clear

[07:32] what the pattern is. There is no

[07:33] one-izefits-all strategy that applies to

[07:36] all businesses across every niche. It is

[07:38] a completely blank slate from category

[07:40] to category. That's why learning how to

[07:42] do this idea research process is so

[07:44] critical. It's probably the most

[07:46] valuable content skill you could

[07:48] develop. In fact, it's so valuable that

[07:50] if you train yourself on becoming really

[07:52] good at this, you could probably start a

[07:54] sevenfigure revenue per year solo agency

[07:57] where you just did this for top creators

[07:58] and brands. Because regardless of the

[08:00] niche, if you get good at identifying

[08:02] the patterns, you can't lose. Okay, so

[08:03] now that we're clear on what a video

[08:05] idea actually is and the three-step

[08:07] strategy for how to build an idea mining

[08:09] system, let's get tactical because what

[08:11] kind of channel would this be if I

[08:12] didn't also just give you the stepbystep

[08:15] click forclick exact tactical process

[08:18] for how to do what I just described. So,

[08:20] let's dive into it. First, I'm going to

[08:22] explain exactly where to find the best

[08:24] outlier ideas for your niche. Then I'm

[08:26] going to share my screen and I'm going

[08:27] to show you exactly how I run this idea

[08:30] mining process a hundred times faster

[08:32] than everybody else. Okay, so first

[08:33] where do we find outlier videos? There

[08:35] are four main places you can look for

[08:37] outlier ideas. We've got a 2x2 matrix.

[08:39] Let's say you make Instagram reels about

[08:41] fitness content. So that means you

[08:43] create short form videos on Instagram.

[08:45] Short form videos is the content type.

[08:47] Instagram is the content platform. Now

[08:49] your goal is to find outliers of fitness

[08:51] content that you can study to make

[08:53] better Instagram reels. Keep that in

[08:54] mind. So you could look for outliers in

[08:56] four places. Same type, same platform

[08:58] would be other fitness related short

[09:00] form videos on Instagram. That's what

[09:02] you're making and where you are. Same

[09:03] same type, different platform would be

[09:05] other fitness related short form videos

[09:07] but on Tik Tok, YouTube, LinkedIn,

[09:09] Facebook, any other platform except for

[09:11] Instagram. Now different type same

[09:12] platform would be other fitness related

[09:14] posts on Instagram but it'd be static

[09:16] images or stories. Anything except for

[09:18] short form video. And then lastly,

[09:20] different type, different platform would

[09:21] be other fitness related posts, but

[09:23] maybe it's tweets or blogs or YouTube

[09:25] videos. It's non-short form video and

[09:27] it's non- Instagram. Now, of those four

[09:29] boxes, which places do you think are

[09:31] going to be the best source of

[09:32] continuous inspiration that you can use

[09:34] for fitness related short form IG reels?

[09:37] Two of these boxes are the golden geese

[09:39] for where you should look. Pause the

[09:40] video and think about it for a sec.

[09:42] Okay, I'm going to tell you the answer.

[09:43] It's the top two boxes. same content

[09:46] type and either on the same platform or

[09:48] different platforms. That's where you

[09:50] should look for outlier ideas. And this

[09:51] is going to be the rule. The best place

[09:52] to look for outlier ideas is going to be

[09:54] the same content type, in this case,

[09:56] short form video, and either the same

[09:58] platform, Instagram reels, or other

[10:00] platforms that support that content

[10:02] type, Tik Tok, YouTube, etc. And why is

[10:04] this? Because humans tend to behave the

[10:06] same over and over. Like I said, they

[10:08] cannot outrun their psychology. Vertical

[10:10] video content hits people differently

[10:12] than other types of content. The

[10:13] consumption patterns are just different

[10:15] type to type. So the easiest foolproof

[10:17] path to find winning outliers is to hold

[10:19] the type constant. Find other fitness

[10:22] related short form videos wherever you

[10:24] can and mine them for patterns. Now if

[10:26] you really know what you're doing with

[10:27] content, you can find interesting idea

[10:29] seeds on other content types, tweets,

[10:32] blogs, YouTube. But if you do this and

[10:34] find the topic and even the angle,

[10:35] you're then playing from scratch on all

[10:37] the other LEGO bricks. The hook won't

[10:39] carry over, the story structure won't

[10:40] carry over, the format won't carry over,

[10:43] etc. These will not be onetoone from a

[10:45] tweet to a video, and so you won't be

[10:47] able to just transport it. You're gonna

[10:48] have to crack the full code on your own.

[10:50] This is very hard for people to do

[10:52] consistently unless they're experts at

[10:53] content. So, if you want the easy path,

[10:55] the easiest mode, the path that all

[10:57] these brands are doing, just look for

[10:59] the same content type either on the same

[11:01] platform or different platforms. Because

[11:03] the goal when you're making content,

[11:04] especially as a business or business

[11:06] owner, is to derisk your effort. Every

[11:08] rep, you want the highest chance that

[11:10] your effort is actually going to pay

[11:11] off, that the video is actually going to

[11:13] work. If you want to increase your odds

[11:14] significantly, just narrow your research

[11:16] focus to the things that are already

[11:18] working in the same format that you're

[11:20] making. Okay. Now, before I get to the

[11:21] real sauce and break down my process for

[11:23] doing this 100 times faster, let's just

[11:25] recap on where we've been so far, just

[11:27] to set the table. Everyone can be even.

[11:29] First, we broke down that every video

[11:31] idea is really seven different idea Lego

[11:33] bricks. Next, we explained that the way

[11:35] to figure out what the winning patterns

[11:37] are across those seven Lego bricks is to

[11:39] find outliers in your niche and analyze

[11:41] them. We then established that the best

[11:43] place to find those outlier videos in

[11:45] your niche are either on the same or

[11:46] different platforms using the same

[11:48] content type. So, in this era, short

[11:50] form video is king for social media. If

[11:52] you want to grow on social media, you

[11:54] got to be making short form video. And

[11:55] that means you should be looking for

[11:56] outliers on Instagram, Tik Tok, and

[11:58] YouTube. Okay, so at this point we're

[11:59] clear. We need to look for outliers on

[12:01] those platforms. So now the big question

[12:02] is what is the actual process for doing

[12:05] this outlier research because you can't

[12:07] really expect to just scroll the feed

[12:09] for 2 hours and outliers will come to

[12:11] you, right? Well, the crazy thing is

[12:13] yes, that is the process that everyone

[12:15] has been running this whole time. They

[12:16] either curate their feed to try to have

[12:18] those outliers serve up automatically or

[12:21] they have a list of inspiration accounts

[12:22] that they manually open, scroll through

[12:24] and try to find the outliers. That

[12:26] process takes forever. The good news is

[12:29] I have a much better way. Basically, a

[12:30] shortcut for all that manual work that

[12:32] makes it a hundred times faster. And

[12:34] that shortcut is using Sandcastles.ai.

[12:36] Sand Castles is the only tool in the

[12:38] world that makes this idea mining

[12:40] process extremely easy. And by the way,

[12:42] if you tried the original version of

[12:43] Sandcastles that was just for script

[12:44] writing, this is a completely different

[12:46] thing. Here's how Sand Castles works and

[12:47] why it's so cracked for idea mining.

[12:49] First, you build a watch list of the top

[12:51] channels in your niche. And this is so

[12:52] you can narrow in your outlier search to

[12:54] just the accounts that you already know

[12:56] are crushing. In Sandcastles, you can

[12:57] use the channels tab to search for any

[12:59] creator. Just drop in their handle or

[13:01] their URL of their profile. And you can

[13:03] add any account from Instagram, Tik Tok,

[13:04] or YouTube. Now, there are thousands of

[13:06] creators already in Sandcastle, and

[13:07] those are going to pop up immediately.

[13:09] But if we don't have somebody you want,

[13:10] just search for their handle, press add

[13:12] new channel, and we'll get them in there

[13:13] in 15 minutes. Now, there's no limit on

[13:15] the amount of channels you can add or

[13:16] the amount of lists you can make. So,

[13:18] you basically have unlimited power. What

[13:19] you want to do is build out a list for

[13:21] your core niche. And then if you want,

[13:23] you can build out separate lists for

[13:24] adjacent niches. So if you make fitness

[13:26] content, make a watch list, name it

[13:28] fitness, and add 20 to 30 of the top

[13:30] fitness creators that you know are

[13:32] already crushing. Now, here's a very

[13:33] common question. How do I figure out

[13:35] which channels I should be looking at

[13:36] for inspiration? I understand how to do

[13:38] it in Sand Castles, but how do I

[13:40] actually know which ones to add in the

[13:41] first place? And this is a great

[13:42] question. There are four ways to find

[13:44] the best inspiration channels when

[13:45] you're doing outlier research. The first

[13:47] way is that you already have a list of

[13:49] accounts either in some Excel or some

[13:51] list that you know make the best content

[13:52] for your space. And if you have that

[13:54] list, problem is obviously solved. Just

[13:56] start adding that list in. The second

[13:57] way is you might not have a full list,

[13:59] but there's probably at least one person

[14:01] that you can think of that really makes

[14:03] amazing content for your space. Start

[14:04] with that person. Open their account up

[14:06] on Instagram and Tik Tok. Click who

[14:08] they're following. And then you can see

[14:10] a list of the people that they follow.

[14:12] Typically, if someone is legit in a

[14:13] space, they're also following the other

[14:15] legit people in a space. So, that

[14:17] shortens the list. Go through that list.

[14:19] Anyone that's relevant, copy their

[14:20] profile link, add them to Sandcastles.

[14:22] The third way is to search on Instagram,

[14:24] Tik Tok, or YouTube. Search for topics

[14:26] or keywords that will be relevant for

[14:28] your niche. When you do that, the top

[14:30] videos will surface. Click on the video,

[14:31] see the creator, click them, add them to

[14:33] Sandcastles, and then you can start with

[14:35] them and run path two that I just

[14:36] mentioned. Go to who they're following

[14:37] and look through that list. And the last

[14:39] way to find relevant accounts to add to

[14:41] watch list in Sandcastles is go to the

[14:43] video tab in Sandcastles. Clear all the

[14:45] filters and then search by topic or

[14:47] keyword. Our database is all the top

[14:49] creators across every niche. So the

[14:51] videos that show, click on the creator

[14:52] who made them and add that person to a

[14:54] list. So there are four ways right there

[14:56] to find the top accounts in your niche

[14:58] to then add to a watch list in

[14:59] Sandcastles. Regardless of the path you

[15:01] take, all roads lead to curating a list

[15:04] of the top accounts in your space. Take

[15:06] the 10 to 15 minutes and do this. It'll

[15:08] make everything so much easier. All

[15:09] right, now is where things get really

[15:10] interesting. Once you have that watch

[15:12] list built out, go to the videos tab and

[15:14] filter the videos for just that watch

[15:17] list. What you then have is a feed of

[15:19] videos posted only from the accounts in

[15:21] your list. And if the hair on the back

[15:23] of your neck is not standing up as you

[15:24] see this, it should be because this is

[15:26] an absolute cheat code for finding

[15:28] outlier videos. You can take this

[15:29] database of videos and now you can sort

[15:32] by outlier score or posted date and

[15:34] filter by a bunch of different key

[15:36] metrics. So, for example, let's say I

[15:37] wanted to make content about social

[15:39] media marketing. Maybe I run a social

[15:41] media agency or I'm trying to build a

[15:43] personal brand around content marketing.

[15:44] Here's the list that I've already made

[15:46] with the top 20 channels that talk about

[15:48] this stuff on Instagram and Tik Tok.

[15:50] I've already built it out. So, I go to

[15:51] the videos tab. I filter by that list.

[15:53] Now, if I want to see the best

[15:54] performing videos in the social media

[15:56] marketing space posted in the last 3

[15:58] months from my list, sorted best to

[16:00] worst. Boom. There it is. And this is

[16:02] basically all the outliers you need

[16:04] served up on a silver platter. It is

[16:06] insane how easy Sand Castles makes this

[16:08] compared to the manual way everybody was

[16:09] doing it. Now you can analyze these

[16:11] videos in this card view so you can see

[16:12] the thumbnail or in like a table view a

[16:14] little bit more minimal if that's what

[16:16] you prefer. If you want to just copy my

[16:17] filter settings these are the best

[16:18] settings for making sure the outliers

[16:20] are relevant every single time. First

[16:22] for outlier score you want to filter 5x

[16:24] and above. For engagement rate you want

[16:26] to go 5% and above. This will screen out

[16:28] all the paid brand deals that are juiced

[16:30] but actually not outliers. For post

[16:32] date, you want to play with 7 days, 14

[16:34] days, 1 month, 3 months, 6 months, 12.

[16:36] If you're making news-based content

[16:37] where relevancy and recency matters, 7

[16:40] days, 14 days is the best. If you make

[16:42] evergreen content, 3 months, 6 months,

[16:44] even 12 months might surface interesting

[16:46] ideas that are still relevant. And then

[16:48] you want to sort using those two arrows

[16:50] in the upper right by outlier score

[16:52] descending. That's the easiest way to

[16:53] get the top performing videos at the

[16:55] top. And you can create a filter preset

[16:57] with all these. Just press that save

[16:58] button. It'll save a preset for you. So

[17:00] you can one click get this every single

[17:01] time. Now obviously new videos are being

[17:03] posted by these creators every single

[17:05] day and we're ingesting them daily. So

[17:06] you really want to be in sand castles

[17:08] every day or at least four to five times

[17:10] a week so you're constantly seeing the

[17:11] latest outliers. Now from here the

[17:13] process is to start analyzing those

[17:15] individual outlier videos across the

[17:18] seven idea Lego bricks. And you can do

[17:20] that in two different ways. The first

[17:21] way is you can just click play video on

[17:23] any of the cards or the row and it will

[17:25] open the video up so you can just watch

[17:26] it manually. The second way is that you

[17:28] can click into each video and see the

[17:30] idea detail page. And here you get a

[17:32] bunch of metrics on the video, the full

[17:34] transcript, as well as detailed analysis

[17:36] on the hook structure and the story

[17:38] structure. Now, here's my personal

[17:40] process for how I go about using this. I

[17:41] like to use both of those methods

[17:43] combined. So, first I will open the

[17:45] video and watch it manually. Then I'll

[17:46] go to the idea detail page and I will

[17:48] look at the transcript and those

[17:49] structures. And again, the goal and the

[17:51] reason I'm doing this is that I'm trying

[17:52] to mine for patterns across those seven

[17:55] idea Lego bricks so that I know what

[17:57] works in my space. Okay, so when I'm

[17:59] analyzing each video and I'm going

[18:00] through this mining process, what am I

[18:02] actually looking for with respect to the

[18:03] Lego bricks? I like to go about this in

[18:05] two ways as well. The first category is

[18:07] daily inspiration. And really what I'm

[18:09] looking for here are specific topics,

[18:11] angles, and key visuals that are

[18:13] interesting to me that might be a topic

[18:15] I want to make soon. And I'm doing this

[18:17] daily to find these daily inspiring

[18:19] pieces. And then on the other side, I've

[18:20] got more long-term monthly and weekly

[18:23] tracking that I'm doing. Hook structure,

[18:25] story structure, visual format. You may

[18:27] not see a common pattern across visual

[18:29] formats in just 20 videos on one day.

[18:31] But holistically, if I do this every day

[18:33] for a week, am I starting to see the

[18:35] same story structure? That's more of

[18:36] long-term. So, I'm doing like real time,

[18:38] daily, and long-term at the same time

[18:40] when I mine. So, for me, I like to open

[18:42] a Google doc and I set it up like this.

[18:44] At the top of the page, I've got daily

[18:45] inspiration. Each bullet is a topic. And

[18:48] so, if I see a video I like and the

[18:50] topic is interesting, I'll grab that

[18:51] video and I'll write the following

[18:53] topics, angles, anything about the hook

[18:56] that popped out to me, key visuals. I

[18:58] also drop the link for that video there

[19:00] so I have it to reference. And then any

[19:02] audio notes about this video. So, it's

[19:04] all me analyzing this one video, not an

[19:07] aggregate pattern. It's this one

[19:09] specific video. Was it interesting to

[19:10] me? And what did I like about it? Then

[19:12] below in a separate section on the page,

[19:14] I have more of these long-term patterns

[19:16] that I'm trying to monitor over time.

[19:18] And so I've got hook structures, series

[19:20] structures, and visual formats. Anytime

[19:22] I start to have an idea pop in my head

[19:23] about a trend across any of those three

[19:25] that I'm starting to notice, I write it

[19:27] down. And to click down even one step

[19:28] further, this is literally what I do. I

[19:30] open the video and I watch it. The first

[19:31] filter is this. Do I find this topic

[19:34] interesting or is it kind of dumb and

[19:35] not relevant to me? Because obviously,

[19:37] you're not going to remake a video if

[19:38] you think it's dumb and interesting.

[19:40] That's like the first dumb filter.

[19:42] Anything that doesn't pass through, I

[19:43] just skip it and ignore it. Right? So,

[19:44] we get past that first. Now, after I get

[19:46] past that kind of like dumb check

[19:48] filter, and I do see a video that

[19:50] inspires me, I'm going to open the dock.

[19:51] I'm going to add that new bullet for a

[19:53] topic. And I'm going to write all those

[19:54] things down. Am I interested about this?

[19:56] What did they say? What were their

[19:57] certain lines they said that piqu my

[19:59] interest? Were there visuals they use?

[20:01] Are there gaps that I'm seeing that

[20:02] could be potentially filled? Did they

[20:04] use certain audio that drove emotion?

[20:05] I'm just writing notes down about the

[20:07] effectiveness of this video. Because the

[20:08] truth is, if I'm looking at it using

[20:10] sand castles, this is an outlier. So,

[20:12] they did something that worked. What was

[20:14] it that worked? I'm trying to figure

[20:15] that out. And I'm using this doc

[20:17] bucketing it by Lego brick because I'm

[20:18] trying to figure out where are the weak

[20:20] points. What did they do well? But then

[20:22] what didn't they do well that if I remix

[20:24] I can beat. After going through 20 to 30

[20:26] videos in a single session, I will have

[20:28] a list of ideas, topics that I liked

[20:31] that are also validated by the market.

[20:33] And my goal, like I said, is to analyze

[20:35] those seven Lego bricks of the outlier,

[20:37] figure out what they did really well

[20:39] that I want to keep constant and what

[20:41] they didn't do well that I could improve

[20:43] on. Now, typically for me, what I've

[20:44] noticed is I will almost always change

[20:46] the angle, the hook, and the visual

[20:48] format. But usually, I will leave the

[20:50] topic, some of the key visuals, and

[20:52] usually like the audio mood of it. But

[20:54] this is all an iterative process. It

[20:56] changes topic to topic. It changes niche

[20:58] to niche. The point is, you know, how to

[21:00] pull the winners and look for why they

[21:02] won and where there are weak spots. Now,

[21:04] if you guys want, I can make another

[21:05] video in the future that's just a screen

[21:07] share live session for an hour of me in

[21:10] sand castles doing this, like voicing

[21:12] over the process. What am I seeing for

[21:14] every single video? Why am I pulling it?

[21:16] I can do that for you. We don't have

[21:17] enough time to go through deep examples

[21:18] in this video, but if you want that,

[21:20] comment below and I'll know to make that

[21:22] video. Okay, so that really is the easy

[21:24] mode process of how to do idea mining in

[21:26] a nutshell. You're going to use sand

[21:28] castle.ai to create a list of the top

[21:30] creators in your niche. You're going to

[21:31] use that to aggregate the best

[21:33] performing videos in one place. And then

[21:35] you're going to analyze them one by one.

[21:36] And when you watch each video, you're

[21:38] going to look for insight across every

[21:40] Lego brick. What was the topic? What was

[21:42] their take, premise, or angle? What was

[21:45] the hook they used and how was it

[21:46] executed? How did they structure the

[21:48] story? What was the visual layout or

[21:50] visual format? Were there compelling key

[21:52] visuals they used or not? What was the

[21:54] audio and did it emotionally drive you

[21:56] to the feeling that you thought was

[21:58] compelling? Based on those answers,

[22:00] you're going to assess where the white

[22:02] space is. What was weak about that

[22:04] outlier that you could improve on to

[22:05] make an even better version. And the

[22:07] best part about using sand castles for

[22:08] this process is that there's no noise.

[22:10] You're only seeing the best performing

[22:11] videos in your space. So, that helps you

[22:13] see the patterns way faster. Okay. Now,

[22:15] after this, what comes next? What comes

[22:18] next is being able to take those raw

[22:19] Lego bricks and reassemble them into new

[22:22] combinations for your version of the

[22:24] video. And that's where you really

[22:25] figure out which parts to hold, which

[22:27] parts to remix, how to combine all that

[22:29] and write a new script, and so on. And

[22:30] this is the second piece of the idea

[22:33] process. It's called idea development.

[22:35] First, you mine for the winners, analyze

[22:37] them, and break it apart into pieces.

[22:39] Then, you reassemble those pieces in a

[22:41] new way to make a better video. Now, I

[22:43] don't have enough time in this video to

[22:44] cover the whole idea development process

[22:46] because that's another piece in itself,

[22:48] but so you know, when I do the idea

[22:50] development, I've got a full hook

[22:52] database. I've got a full story

[22:53] structure database. I have a full

[22:55] database of the visual formats. I'm

[22:56] looking at the winners. I'm holding

[22:58] pieces constant. I'm going to my

[22:59] database, swapping in new pieces. That's

[23:01] how I'm doing the development in real

[23:03] time. Now, if you guys want me to make

[23:04] that idea development video, kind of

[23:06] like part two to ideas where I take one

[23:07] of these outliers from the mining, break

[23:09] it down, and then rebuild it, you need

[23:11] to drop in the comments as well to let

[23:12] me know that's what you want. Just say

[23:14] something like, "Give me the sauce

[23:15] chef." And I'll know exactly what that

[23:17] means. Also, by the way, to thank you

[23:18] guys for the support on this channel,

[23:19] anybody watching the video at this

[23:20] point, I'm giving you the biggest

[23:22] discount code on sand castles that

[23:24] exists on the internet. It's code

[23:26] callaway. Use that at checkout. I'm not

[23:28] going to have it up forever, so make

[23:29] sure you use it now. All right, guys.

[23:30] That is all I've got for this video. As

[23:32] a recap, we covered a ton of ground.

[23:34] This one really was a tactical banger on

[23:36] ideas, and this was the first time I

[23:38] covered ideas on this channel in a

[23:39] meaningful way. So, make sure to let me

[23:40] know what you thought of this one in the

[23:42] comments. Here's a summary of what we

[23:43] went over. First, we broke down the

[23:45] seven core pieces that make up a video

[23:47] idea. We call those idea Lego bricks.

[23:49] And those were the topic, the angle, the

[23:52] hook structure, the story structure, the

[23:54] visual format, the key visuals, and the

[23:56] audio. Then we broke down the three-step

[23:57] process for how to build an idea mining

[24:00] system and introduced the concept of an

[24:01] outlier. After that, we explored the

[24:03] four options of places to look for

[24:05] outliers and the two best ones, the same

[24:07] content type across the same or

[24:09] different platforms. From there, I went

[24:11] kind of super saiyan, breaking down the

[24:12] exact tactical process for how to use

[24:14] that idea mining system with sand

[24:16] castles.ai to find and mine for

[24:19] patterns. We also broke down the exact

[24:20] process for how to build your idea short

[24:22] list, that dock that you capture

[24:24] patterns on. This should be everything

[24:26] you need to go from zero to having an

[24:28] idea mining system in place that

[24:29] actually crushes no matter what your

[24:31] niche is. From here, the next piece in

[24:33] the process is idea development, where

[24:34] you take those winning idea Lego brick

[24:36] patterns and build them up to make your

[24:38] own version. And again, I'll make that

[24:39] video for you guys as long as you

[24:40] comment, give me the sauce chef below.

[24:42] As always guys, I'm trying my absolute

[24:44] best to actually give you the sauce, the

[24:46] answers that nobody talks about. So, if

[24:48] you like this stuff, please make sure to

[24:49] subscribe. It helps me out a ton. And

[24:51] here's the last thing, my free gift to

[24:52] you. If you're a business owner and

[24:54] you're really focused on improving your

[24:55] content, you want to grow your personal

[24:56] brand, you want to drive leads and sales

[24:58] for your business, I built a free

[25:00] community specifically for you. It's

[25:02] called Wavy World. We have over 60 free

[25:04] content trainings and playbooks just

[25:06] like this one. And there's over 30,000

[25:08] other entrepreneurs in there already,

[25:10] all helping each other, trying to

[25:11] improve content together. It's

[25:13] completely free. I've got an invite link

[25:14] in the description if you want to join.

[25:16] All right, we will see you guys on the

[25:17] next one. Peace.