Why Forcing People to Twitch Is Killing Your Growth

[00:03] moment and and talk about the idea of multireaming in 2026 and and funneling pushing people from your Tik Tok's doing well, your YouTube's doing well. How do you get people to go to Twitch from there? I put out a vertical the other

[00:18] day to where obviously it was like really fast and short pace and I and I and people are like completely misunderstanding it, which is like have the the wrong mentality necessarily, but the general idea is you

[00:33] should stop stressing about trying to push people to Twitch so fast. Now, the caveat in that is like I mentioned that I don't even know why people are stressed about pushing every funnel from every platform to Twitch. Twitch is

[00:46] literally the worst platform in terms of what they offer you in tools as a creator. The cut and the cuts that you get, it's it's just not worth it. It's things. So obviously as a response a lot of people instantly jumped back and

[00:59] they're like, "Yeah, but Tik Tok takes cuts." Guys, Tik Tok is a platform with billions of users. Billions of users, not even comparable to Twitch. Not even [ __ ] comparable. And they literally shove people down

[01:13] your throat. Although I don't necessarily think it's a rewarding way and whatnot. Like I don't think you're actually you get 50,000 views in a a Tik

[01:25] Tok live stream, a lot of those people didn't give a [ __ ] about you. Your But nonetheless, I'm telling you right now on Twitch, you're not going to get shown to 50,000 people in a live stream. So to compare the two is just [ __ ]

[01:39] So to compare the two is just [ __ ] silly. It's just so silly. So I truly believe that so many people have it ass backwards. they're running on 2020 pandemic mindset where it's like go to Tik Tok, go to YouTube shorts, go to

[01:52] something and you're you're the biggest people over to Twitch and now we're seeing seeing it in multireaming. People will go multiream on platforms and your multiream experience is so dog [ __ ]

[02:06] do is the second you get views on Tik Tok or YouTube shorts, you're like, "HEY GUYS, BY THE WAY, T TWITCH, HEY GUYS, BY THE WAY, TWITCH, you're creating just a content, for your stream. You're not building shit." So that's what we're

[02:22] going to talk about today. Where how how your mindset should be moving forward, things that you need to understand. So guys, first and foremost, attention is a gift. It's not funnel. When someone finds you on Tik Tok,

[02:34] YouTube, Instagram, that's where they're consuming your content. You shouldn't be so desperate over it. If your first INSTINCT IS, FOLLOW ME ON TWITCH, FOLLOW ME ON KICK, you're essentially telling the user that just came along and

[02:46] discovered your page, they're trying to figure out who you are, you're telling them that the content there doesn't doesn't matter. It's not a real thing. So, while you think that it's just an easy view to push somebody from Tik Tok

[02:58] to Twitch because you want to get a [ __ ] sub, you're essentially saying, sucks. I don't ever want you to be here, but thanks for finding me on Tik Tok." you're you're the interaction on YouTube, the interaction on Tik Tok,

[03:13] it's not enough. Hey guys, this I know you just gave me stopped and started [ __ ] watching me after scrolling. It's not enough. I need more from you. I haven't shown you any proof of anything. You're not actually

[03:26] invested in me in any way, shape, or form, but I I need more from you. You then you're essentially saying this platform doesn't matter. That absolutely kills momentum. It's This is the reason why a after the last year or so is Tik

[03:40] Tok has pushed streams to compete with the live stream viewership, all these they're not seeing it it translate to any of their content because you're not community. We've been we've been actually utilizing Tik Tok live streams

[03:55] a little bit lately and YouTube live streams and they work they work for us because we're I'm creating I'm streaming and talking about the content that I would create. So it will actually translate if I get a new 100 new

[04:08] talking about these things. It's probably going to translate well because this is the content that I create too. My content in itself isn't just like hey I'm a streamer. Come watch me. I can't and I can't even believe that people are

[04:21] still doing that in in 2026. It's [ __ ] insane. Like, if you guys think nothing but an advertisement of come to another place, what what are you guys? What are you doing? What are you doing? The content is creating the conversation

[04:36] with people that might have like-minded interest to where you can align with individuals. And that's how you build the community. It's a conversation. It's a conversation. So essentially what you're doing is

[04:48] So essentially what you're doing is you're trading the want of growth or you're trading potential growth for immediate validation. You you Twitch gives you subs. Well, they don't give you subs. The viewers

[05:00] give you subs. So your idea is, okay, if I get somebody on TikTok that's watching Twitch, I'm more likely to get a sub out of them. Which is the response that I got from that video. People were not trying to make a case in any way, shape,

[05:13] or form of community at all. They gave me the comparisons of Yeah. Well, I get I get gifted subs on Twitch. I don't get that on on TikTok. So, okay. So, personal interaction that you could be building with a viewer that could stick

[05:27] you're willing to give that up right now because you want $5 on Twitch. Actually, you want $2.50 on Twitch or you want $4.75 on on kick. It it doesn't matter. you're just so desperate immediately of

[05:42] YouTube, Instagram, once you've got the views, you're you're you're just basically trying to trade a longterm long-term growth, long-term viewership long-term growth, long-term viewership for immediate validation, subs, bits,

[05:55] kicks, instant money feedback. You just want it right [ __ ] now. You want it You guys have been watching these streams these last few weeks. They've good time. We've been building up what I feel like is a pretty good community.

[06:08] Been seeing a lot of familiar faces, been growing the Discord. How many times guys How many times do you guys ever hear me tell you to leave somewhere? Never. If you want to watch on Tik Tok, watch on Tik Tok. If you want to watch

[06:22] on Twitch, kick YouTube, watch specifically there. That's the [ __ ] power we have nowadays. And if people genuinely [ __ ] with you, they will spill over. They will go to other things naturally,

[06:37] you're just like, "Oh, you're just a metric on one platform. Let me move you to another platform so I can make money off of you." Hey, BY THE WAY, BY THE WAY, now that I've got you onto this other platform, let me remind you to

[06:51] other platform, let me remind you to drop that Twitch Prime. Holy [ __ ] YouTube's even in the debate. I can understand Tik Tok because of the cuts

[07:04] they take, because of the immediate money gratification. Sure, I I can I can get that. I had one guy say, "Over the last 6 months, I've made $3,000 on one, you're not taking advantage of any of the other ways to make money on Tik

[07:20] Tok. On Twitch, you can't just promote a product that you use in your live stream that. on Twitch, you're going to get the worst dog [ __ ] brand deals in comparison pay you a percentage of. A lot of people don't know that that new which I don't

[07:35] level. Somebody can help me out with that as a response. I don't think on Twitch with their new ad campaign program to where you can accept brand entrylevel streamers can get access to that, right? I'm pretty sure. What do

[07:49] that? To where you can just get brand deals on Tik Tok and YouTube? I think you need to be a part of the the partner program. But but either way, a lot of people don't know that on on Twitch, it's it's a double dip. It's a double

[08:03] dip. Twitch is taking a percentage. So what happens is a brand comes along and says, "We have $100,000 in [ __ ] stream budgeting for this month." Okay. So then an agency says, "Okay, we're we're going to go let's go

[08:17] says, "All right, now that we're hosting it, we're going to take a little piece out of the out of the pie as well." So the leftover that you get from a campaign to where specifically for a creator, they might have offered $2,000

[08:30] for that brand deal. You're going to get $250 after everybody's taken a cut. Like what, guys? It's the immediate [ __ ] dude. And the immediate [ __ ] So again,

[08:43] Tik Tok gives you reach. Tik Tok and YouTube give you reach, discoverability. Twitch. You're not getting any of this on kick. None of it. No, no such thing. Anybody that tells you that is [ __ ] delusional. You're not getting long-term

[08:57] scale and you're not getting brand leverage. If you constantly push people away from platforms with algorithms, you're shrinking your future for short-term comfort. And and and the worst thing

[09:10] about this is people think that the the way that these platforms are currently wired is going to be forever. They think that Tik Tok is going to continuously push hundreds to thousands of people to your dog [ __ ] [ __ ] streams.

[09:25] It's not going to that's not going to happen forever. You're in a phase right now where Tik Tok is trying to leverage Tik Tok, YouTube shorts, all these Twitch, as they try to compete with kick, they are trying to leverage the

[09:41] up and really [ __ ] trying to build the [ __ ] on their platforms and they're people. And then eventually what's going to happen is all like the typical multiream to Tik Tok, not care about the community I want to build over there,

[09:55] just try to funnel every everybody over for subs." Eventually, they're going to stop pushing you. WHY WOULD THEY? ALL YOU'RE trying to do is funnel people off the site. That's all you're trying TO DO. YOU'RE

[10:07] AGAIN, YOU'RE TAKING THE platforms with the real tools with the reach, discoverability, long-term scale, with the algorithms, and you're shrinking your future potential for shortterm comfort. Because in 2020, you watch your

[10:20] everybody from Tik Tok to Twitch. In 2020, you couldn't make the [ __ ] money that you could make on these other platforms. Also, too, let's just be real. I I complete honesty here, guys. Let's just

[10:34] be real on this one. It looks desperate, you guys. Come on. Can we just [ __ ] acknowledge this? We all know this by now. It looks desperate. Hey guys, come watch me on Twitch, please. Please. What? Dude, dude, some streamers go far

[10:48] What? Dude, dude, some streamers go far on this [ __ ] Really, really far. I' I know you guys have seen this. Like people that they'll try to like almost people that they'll try to like almost manipulate you to feel bad.

[11:00] Well, you could come to Twitch, dude. You could come to Twitch, dude. Well, you're just staying on TikTok, man. You look desperate, dude. It stops feeling [ __ ] ad. Holy [ __ ] guys. People don't join

[11:15] communities because they're told to. They don't invest their time into creative. [ __ ] don't watch Bert Peanut because he made [ __ ] 50,000 clips of him saying, "Come watch me. Come watch me. Come watch me. Why are

[11:28] He just [ __ ] produced and lived. That's it. People join because they want to find my only fans and then you find out I don't have it and I manipulate you just kidding. But seriously, I don't like it's crazy. I I had a comment today

[11:45] like it's crazy. I I had a comment today on a YouTube long form. That comment from that person. I recognize [snorts] their face because we see them a lot. We see them all the time in these streams now. They came from Tik Tok. They came

[11:57] from Tik Tok first. They seen that I had a Twitch. I I just recently made a new Twitch. They seen that, they went over there. Oh, I have you have a YouTube, too. And they follow me on YouTube. Weird how that works. Just organic,

[12:11] every single platform, guys. Community over conversion. You're guys. Community over conversion. You're not trying to extract immediate value from every [ __ ] viewers viewership that you get immediately.

[12:25] You're not trying to convert every view you get on Tik Tok, [snorts] YouTube sale. How often do I mention God? I [ __ ] congestion, I can't [ __ ] talk. But how many times do you guys actually uh

[12:39] hear me say, "Go buy a blueprint. Subscribe to my [ __ ] Uh, join the members club." It's all reactionary. It's when somebody asks the question, then then I say it cuz it's a genuine conversation.

[12:53] You're trying to You're You're trying to build real value with your [ __ ] If you up consistently, you provide real content, you stop trying to make it a sales pitch every [ __ ] time, trying to funnel people everywhere to just

[13:07] support you immediately cuz you're so desperate, and you let people watch where they prefer, the real ones will find you find you every [ __ ] day, too. That's a thing

[13:20] that people don't get. you get those long [ __ ] six hour streams and you get all those, you know, 10, 20, whatever thousand views that people are coming along. Even if you get five new people that would genuinely [ __ ] with

[13:32] you, that's a W. That is a absolute W. So, when I say you shouldn't be so stressed about funneling people to Twitch and that they take the

[13:46] cut, yada yada yada, you guys got to understand when you say something like, "Oh, well, Tik Tok takes more of a cut from those little gift things." Brother, from those little gift things." Brother, Tik Tok is offering you tools to take

[13:58] the cut. Twitch is not offering you tools. Kick's not even offering you tools. They're just offering you a larger pay. That's not a tool. Sure, you get a little bit more immediate monetization. It's not a tool. You can't

[14:12] leverage bringing people over to those platforms and scaling. You don't have control over it. You don't have email list. [snorts] None of it. You're relying on the platform. You're relying on everything working in

[14:27] in this idea of just hopefully there's no algorithm, there's no discovery, there's no real true connection to brands and opportunities. It's just you want the immediate conversion on the idea of give me a sub.

[14:43] Outside of that, like communicate with your audience on Twitch or kick off offline. Oh, you can't do it. Gotcha. You can't go live for a week over there. Just reach out to them and let them

[14:56] know. Oh, you can't. You'd have to go live again. See how that works? It's not a very good thing. you're you you are not in control of the [ __ ] So, you're leveraging people off of real tools with real

[15:11] analytics where you can improve, you can get better, and you're trying to push them somewhere to just try to make money off them immediately. You're not growing long-term [ __ ] You're just desperate for shortterm immediate gratification

[15:24] for shortterm immediate gratification essentially.