Why Your Videos Don’t Go Viral | YouTube Shorts Swipe Rate

[00:00] in this video I'm going to explain why

[00:01] your videos aren't getting any views I

[00:03] know in my other video I advise that

[00:05] likes subscribers and retention are the

[00:08] key metrics that will determine if your

[00:09] videos will go viral or not but today

[00:12] I'm going to specifically focus on swipe

[00:14] rate swipe rate is a very

[00:16] straightforward metric basically it's

[00:18] just the percentage of viewers that kept

[00:20] watching your video when it popped up in

[00:22] their short speed for example if you

[00:24] have a swipe rate of 70% that means that

[00:27] 70% of viewers chose to keep watching

[00:29] your video when it appeared on their

[00:31] feed yesterday I discovered something

[00:33] very interesting with my videos

[00:34] analytics and I thought it would be

[00:36] worth sharing it with you all I wasn't

[00:38] even planning to make this video but

[00:40] after going down a deep Rabbit Hole

[00:41] yesterday I really want to show you all

[00:43] what I've discovered I had the

[00:45] realization that there's an

[00:46] understanding correlation between a

[00:47] video swipe rate and the number of views

[00:50] it gains I've briefly mentioned swipe

[00:52] rate in this other video where I

[00:54] mentioned with your swipe rate anything

[00:56] above 70% is really good but now I'm

[00:59] going to show you my video swiper rate

[01:00] analytics to prove just how crucial this

[01:03] video metric really is you'll need to go

[01:05] to analytics select content and if you

[01:08] scroll down you'll be able to see your

[01:10] Channel's full swipe rate my channel has

[01:13] a swipe rate of

[01:14] 80.5% meaning that for all of my viewers

[01:17] 80.5% of people have chosen to watch my

[01:20] shorts when it appears on their feed

[01:22] when I started my channel my swipe rate

[01:25] was about 60% and over time it has grown

[01:28] from 60% to now

[01:30] 80.5% and hopefully it will continue to

[01:33] increase like I was mentioning before

[01:35] there is a great correlation between

[01:37] swipe rate and the video's views for

[01:39] example you'll see here this video in

[01:42] particular has a swipe rate of

[01:46] 98.7% meaning that for all the viewers

[01:48] that had this video on their shorts feed

[01:51] 98.7% of people kept watching and as you

[01:54] can see the video has performed

[01:56] extremely well with almost 10 million

[01:58] views and as we go down the list you'll

[02:01] notice that most of my videos have a

[02:02] swipe rate greater than 70% so this just

[02:06] proves that there is a strong

[02:07] correlation between the swipe rate and

[02:09] the number of views the video has gained

[02:12] I posted this video and it actually

[02:13] performed really badly for my channel I

[02:16] was quite confused as to why it

[02:17] performed so badly because the video was

[02:20] just like any other video that I've

[02:21] posted recently and they've all tend to

[02:23] do really well so I selected reach on

[02:26] the video's analytics and straight away

[02:28] I noticed that the swipe rate was very

[02:30] low compared to my other videos so the

[02:32] video swipe rate is under 60% which is

[02:35] not typical for most of my videos they

[02:37] usually get 70% or greater after the

[02:40] first few hours of posting this video I

[02:43] assumed it performed badly because it

[02:44] had a low likes and subscribers ratio

[02:47] but after looking at it I could tell

[02:48] that the likes were pretty substandard

[02:50] compared to my other videos and the

[02:52] retention was also extremely high so as

[02:55] you can see at the beginning of the

[02:56] video I'm pointing to some text and then

[02:59] it takes a few seconds for the video to

[03:01] actually start so this means that people

[03:03] have started watching the video not

[03:05] really understood why the video was

[03:07] created or what it was about and kept

[03:09] swiping so this video has recently blown

[03:11] up on my channel and if we look at the

[03:13] swipe rate it is incredibly High which

[03:15] makes sense as to why it's blown up and

[03:17] got so many views so if we look at the

[03:19] video itself I'll show you the exact

[03:21] first few seconds as to why it kept

[03:23] viewers engaged so it's obviously

[03:25] something that's very engaging and

[03:27] viewers have kept watching the entire

[03:30] video it also has a very high like and

[03:32] subscriber ratio however the retention

[03:34] is only 70% which is a lot lower than

[03:37] most of my other viral videos so this

[03:39] just proves that the swipe rate is

[03:41] actually more important than retention

[03:43] itself the most viewed videos have the

[03:46] highest swipe rate and if we go all the

[03:48] way down to my lowest viewing videos

[03:51] this video's only got 162,000 views and

[03:54] it's got a swipe rate of under 60% so

[03:56] looking at these video analytics it is

[03:58] very obvious that the swipe rate

[04:00] definitely determines whether or not

[04:02] your video will go viral in this case

[04:05] any swipe rate below 60% will not go

[04:08] viral on my channel and to prove this

[04:10] point none of my viral videos have a

[04:12] swipe rate under 65% so after looking

[04:15] through my own video swipe rate I'd be

[04:17] interested to know if you guys see the

[04:19] same results when looking at your own

[04:20] videos analytics do you have any High

[04:23] performing videos with a swipe rate of

[04:25] less than 65% and if you have an average

[04:28] swipe rate across your Channel of

[04:29] anything less than 70% this may be the

[04:32] reason why your videos are stuck on zero

[04:34] views or are not getting any views at

[04:36] all it seems that YouTube really

[04:38] prioritizes this metric of swipe rate as

[04:41] they want viewers to stay engaged and

[04:43] keep watching as much content as they

[04:45] can so it makes sense for channels with

[04:47] high swipe rate get more views as

[04:49] YouTube want viewers to stay engaged for

[04:51] as long as possible please comment down

[04:53] below if you've noticed the same thing

[04:55] happened with your own channel and tell

[04:56] me about your own swipe rate I really

[04:59] hope that you guys have gained a

[05:00] valuable insight into this video metric

[05:02] and can improve it going forward on your

[05:04] own channels if you have any other

[05:06] questions about metrics or how to get

[05:07] views make sure to comment down below

[05:10] thanks for watching