You're Not Shadow Banned: How to Fix Your Views

[00:01] videos aren't even broken, but there is a specific reason why your content every single time. And once you understand the reason for this and how algorithms actually distribute videos, you can actually do something about

[00:15] this. It can feel confusing and overwhelming and there are a lot of there. Because the reality is there's thousands of creators every single day doing the same exact thing on TikTok, YouTube, Instagram, Facebook, you name

[00:31] it, and it is costing them months of growth. So, stick around because by the understand not only why it's happening, but what you can do about it. So, I've gone through this same exact experience [music] where I've been in this phase

[00:44] where I'd upload something to TikTok, for example. It would get 300 views out of nowhere. I'd get pumped, and then it would just flatline. And I I would get pissed off. I I felt like the platform was holding me back. I genuinely believe

[01:00] that that was 300 people watching my video, and then TikTok said, "Nope, That's actually not what's happening at all. What I've learned and what a lot of content creators discover over time is the algorithm doesn't work the [music]

[01:13] way we think it does. It's not pushing your video to 300 people and asking if you deserve more views, if you're just a good human being, if it likes you, to get you in front of more people. It's giving you the opportunity to be seen by

[01:26] giving you the opportunity to be seen by 300 people in a first batch test. And every website at this point with an algorithm works like this. On TikTok, it YouTube, it could be a consistent thousand views. So, here's how it

[01:40] actually works. The platform takes your video, shows it to a small group, your first test audience. Then it measures everything. How long did they watch? Did they rewatch? Did they engage? Did they actually enjoy [music] it or did they

[01:54] skip? What are the typical videos that viewers who enjoyed the video watches so it can connect that to similar people. Based on those signals, the algorithm then decides, "Is this good enough for the next layer?" And if the stats come

[02:06] back strong after a few tests, that's [music] when the platform will take other user data and start to push it to a broader audience. From there, if that works, if you get pushed to the broader audience, that's where the potential

[02:20] virality can happen. But the key focus is if that first audience doesn't react stop. Not because you're shadow banned or because the platform hates you, but because the data actually shows the people who gave your video a chance

[02:35] are not interested in this. So, the platform couldn't justify pushing it any further. The platform's main job is one simple thing. Get people to stay on their website as long as possible. They want people to search for things. They

[02:48] want people to watch live streams, watch verticals, watch long-form content, thing these platforms want. They want people to be on there as long as can get somebody to stay and watch, the more that you will get pushed. So, when

[03:02] every single time, the platform's not punishing you. It's giving you clear Your content got tested and it didn't pass the test. Once I understood that, everything changed. I stopped being so mad at the platform and started looking

[03:18] the platform will show me to more people, but I actually have to get out of my comfort zone to make videos that people would want to watch. But here's the thing. Now that you understand this, you can actually control this. Now, one

[03:31] thing that's important to understand is there's not a one way to fix everything in content creation. I've worked with creators in the gaming space, YouTube, learned that there's not a just [music] one-size-fits-all

[03:44] approach to everything. I've seen creator analytics where they absolutely creator analytics where they absolutely crush retention with like 60,000 views. But by them taking a little bit of a gamble with their packaging and losing

[03:57] some of that retention, it unlocked millions of views. The point is this. The general metrics that matter are the following. Click-through rate, watch time, retention, engagement. These all tell you something. These are all the

[04:10] important analytics that you need to be tracking to fix your content for your audience. But what they tell you is different for every creator. Some of you are weak on the hook. You don't get as many people to stop, but your story is

[04:24] good. Some of you are weak on the story, but you get people to stop. Some of you a little bit of that retention to reach a broader audience. So, instead of follow, here's what you should actually

[04:38] do. Understand the metrics that exist and then run experiments on your own works for you. See what's actually holding you back and fix it. And here's where like most of the online gurus give just horrible [ __ ] advice. They

[04:50] bounce. They don't tell you the part that actually [ __ ] matters. This is not a one-video fix. This is not a [music] solution. Understanding this [ __ ] is

[05:03] just the first step. It could take months of consistently showing up and figuring out what works for you, what doesn't work, before something finally starts to pay off. Like imagine that, six months of testing, iterating, data

[05:18] collecting, failing before you even see real movement. So, this only works if you actually like what you're making. Before you even start optimizing for click-through rate, retention, watch time, ask yourself this. Do you actually

[05:32] look forward to making [music] this content? Do you like the narrative you're telling? Do you enjoy the conversation? Cuz here's the dirty little truth. If you don't love making it, no amount of [music] metric

[05:47] optimization is going to save you. You won't even have the patience to fail and consistency to show up to see what the years is creators who break through don't have a perfect formula for

[06:00] everything. They love what they do so much and they stay so consistent on it that they develop a perfect formula for them. They're the ones genuinely making content that they care about. They can handle months of iteration and back and

[06:12] forth and learning because they're not just chasing numbers. work. So, before you even obsess about your analytics, make sure you're making content around [ __ ] you actually believe in. Cuz without that foundation, all the

[06:24] data in the world won't save you. So, here's the game plan. If I was starting from scratch or I was stuck in your position, here's exactly what I would do over the next 90 days. Step one. Figure out what you're actually making. Before

[06:38] analytics, before you optimize a single thumbnail, honestly. What do you think about on your downtime? What would you do for free? That's your thing. That's your conversation starter to the world. It

[06:52] might not be streaming Call of Duty. It might actually be showing off how you do lot of the creators that are failing the algorithm test aren't doing it because their hook is bad or their editing isn't good. They're making the wrong content.

[07:07] They're chasing what they think will perform and not actually making [ __ ] and then we can build everything on top of that. Step two. Commit to daily some of you guys out of your comfort zone, but especially with short-form

[07:21] content, it's just the easiest way to test [ __ ] And not only are you going to do this daily, you're going to post everywhere. You're going to set a you're making, we're going to upload it every single day. No questions asked.

[07:34] because daily uploads is a magic growth hack, but because showing up every your craft and gets you out of the overthinking spiral. You stop overediting. You stop overanalyzing. You stop waiting to be perfect. You just go.

[07:49] You'll get faster. You'll start to focus on the [ __ ] that actually matters. Step three. Weekly metric check-ups. Here's the thing about data. You can't trust it in hour one or day one. Let your videos live. Let your videos fail. Come back

[08:03] after a few days or a week to see what actually happened. What videos resonated? What videos flatlined? Which ones that got pushed had something similar in common? That weekly check-in over 90 days on your content will tell

[08:19] over 90 days on your content will tell you more about your [ __ ] than I could ever try to explain to you. Those three steps over the next 90 days alone will change how you think about content and growth. And I will say this is tough.

[08:32] Knowing what to do versus actually doing it for 90 days is two different things, self-doubt and comparison and questioning [ __ ] and the urge to quit. principles and then some and created the creator blueprint. [music] It takes

[08:47] these core pillars and it gives you daily structure, the weekly check-ins, and the accountability system to actually stick to it when motivation fades. Because motivation fades. It always does. So, the blueprint is

[08:59] motivation does fade. If you want the full system with the weekly, monthly, and quarterly structure, which includes brand building and monetization framework and a checklist to keep you accountable every single day, week, and

[09:13] available [music] on my website in the creator blueprint. you grab it or not, commit to those three things over the next 90 days and three things over the next 90 days and see what changes.