AI Summary
YouTube's product team addresses creator concerns about channel memberships, clarifying how members-only content is surfaced and how it impacts recommendations. They announce upcoming changes to improve viewer experience and reduce frequency of members-only recommendations.
Chapters
A program manager from the product team discusses positive feedback and myth busting around paid vs organic traffic, focusing on memberships from the viewer side.
Creators worried that showing members-only videos on homepage might reduce regular video recommendations. The team clarifies these promotions do not impact visibility of regular videos; they are additional exposure.
Some non-members feel overwhelmed seeing content they can't watch. The team aims to create a positive experience by helping viewers find all content from creators they're interested in, both public and members-only.
The team will reduce the number of members-only recommendations to non-members in response to feedback. These adjustments will launch by the end of the year.
Members-only content appears in a separate tab on channel pages. Non-members may see it in home and search feeds, labeled 'YouTube Featured' and 'Members Only', based on subscriptions and engagement.
Viewers will soon have more control over seeing members-only content on channel pages. Creators are encouraged to leave questions below.
YouTube is actively adjusting memberships based on feedback, ensuring members-only promotions do not harm regular content visibility and giving viewers more control over what they see.
Study Flashcards (3)
Does promoting members-only videos on a creator's homepage reduce recommendations for regular videos?
easy
Click to reveal answer
Does promoting members-only videos on a creator's homepage reduce recommendations for regular videos?
No, in-product promotions for members-only videos do not impact the visibility of regular videos; they are an additional way to surface content.
00:16
What change will YouTube make to reduce how often non-members see members-only recommendations?
medium
Click to reveal answer
What change will YouTube make to reduce how often non-members see members-only recommendations?
They will reduce the number of members-only recommendations to non-members, launching by the end of the year.
01:10
How is members-only content currently labeled when shown to non-members in search or home feeds?
easy
Click to reveal answer
How is members-only content currently labeled when shown to non-members in search or home feeds?
It is labeled 'YouTube Featured' and 'Members Only'.
01:24
💡 Key Takeaways
No Impact on Regular Recommendations
Directly addresses a major creator fear with a clear, data-driven assurance.
00:16Reduction of Members-Only Recommendations
Demonstrates YouTube's responsiveness to viewer feedback and commitment to improving user experience.
01:10Members-Only Content Surfacing Details
Provides transparency on how members-only content is recommended and labeled, which helps creators understand the system.
01:24Full Transcript
[00:02] program manager working with our product team, and today we're talking about positive feedback on our myth busting around paid versus organic traffic, and questions and concerns we've been hearing about memberships from the
[00:16] viewer side. The product changes we'll discuss are a direct result of your feedback, so please keep it coming. First up, the team has heard some creators worry that showing a membersonly video on the homepage might
[00:28] come at the expense of a regular video recommendation and cost creators views. These inproduct promotions don't impact the visibility of creator videos and are solely an additional way to surface your content. It's not replacing a
[00:41] recommendation you would have gotten for a public video. We've also heard that membersonly videos to users, and some non-members may feel overwhelmed seeing content they can't watch. The team's goal here is to create a positive
[00:55] help viewers find the full range of content they're looking for from the they're interested in, both public and members only. The team is also adding an option for viewers to filter out membersonly content on channel pages.
[01:10] The memberships team has heard the feedback about some viewers seeing membersonly content too often and in response they'll be reducing the number recommendations. These adjustments will launch by the end of the year. Lastly,
[01:24] membersonly content is surfaced. For instance, in a membersonly tab separate from a channel's free content. Viewers who are not members may be recommended membersonly content in their home watch and search feed. This content is labeled
[01:38] YouTube featured and membersonly. These promotions surface to viewers determined by things like channel subscriptions and engagement on videos. A creator's membersonly content can also appear on their channel page alongside
[01:53] their public content. And again, viewers will soon have more control over their creator's membersonly content on the channel page. If you have other questions about channel memberships, leave them below and we'll pass them on
[02:06] leave them below and we'll pass them on to the team.
