Wait Till You Hit a Million Followers
41sHonest look at the grind behind building a following and the advice that kept her going.
▶ Play ClipAI Summary
In this short interview, content creator Kate Steinberg shares her journey from advertising copywriter to full-time creator, emphasizing that consistency is more important than raw creativity. She offers practical advice on equipment, dealing with comparison, and maintaining perspective on audience growth.
Chapters
[00:02]
Background and start
Kate started as a copywriter in advertising and began making early morning videos out of nostalgia while stuck in her cubicle.
[00:29]
The 1 million follower advice
Another creator advised her to wait until she hit 1 million followers, but at 100k she thought she'd never quit her job. She stuck with it for 2-3 years before leaving.
[00:55]
Equipment realization
After hiring fancy cameras, she realized that good mic and lighting are more important than the most expensive gear.
[01:09]
Consistency over creativity
Fellow creator Victoria Paris told her: 'You don't have to be creative, you have to be consistent.' This resonated and helped her find her niche in nostalgia.
[01:35]
Perseverance through doubt
Even on days when she felt like giving up, she kept going every day, knowing she had to show up consistently.
[01:50]
Audience size perspective
She compares audience sizes: 10 watchers = coffee shop, 50 = nightclub, 1000 = theater, reminding creators to appreciate smaller audiences.
[02:03]
Avoiding comparison
Comparison is the thief of joy. Videos with lower views still bring new viewers and should not be dismissed.
The key takeaway is that consistency and persistence, rather than relying solely on creativity, are crucial for content creators. Avoiding comparison and appreciating all audience sizes help maintain motivation.
Mentioned in this Video
Study Flashcards (5)
What did Victoria Paris advise Kate Steinberg?
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What did Victoria Paris advise Kate Steinberg?
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You don't have to be creative, you have to be consistent.
01:09
How does Kate compare an audience of 10 people watching?
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How does Kate compare an audience of 10 people watching?
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Like a coffee shop.
01:50
What audience size does Kate compare to a nightclub?
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What audience size does Kate compare to a nightclub?
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50 people.
01:50
What audience size does Kate compare to a theater?
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What audience size does Kate compare to a theater?
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1,000 people.
01:50
What is Kate's advice on equipment?
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What is Kate's advice on equipment?
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You don't need the fanciest stuff; a good mic and lighting are enough.
00:55
💡 Key Takeaways
⚖️
Consistency over creativity
A foundational principle for content creators: showing up daily is more important than waiting for creative inspiration.
01:09
💡
Audience size analogy
Offers a simple, relatable way to appreciate and stay motivated by smaller audiences.
01:50
💬
Comparison is the thief of joy
A classic reminder that comparing oneself to others undermines happiness and progress.
02:03Full Transcript
[00:02] creator? >> It's been a long journey. I started off in advertising as a copywriter and um I was doing a lot of like my own work for agencies writing and I've always loved nostalgia. And so when I was stuck at my
[00:16] nostalgia. And so when I was stuck at my cubicle in between meetings um we woke up really early and started making videos and took a took a while but now >> I love it. Was there a moment where you realized you could do this full-time?
[00:29] took a while. I'm really hard on myself but um I think it was like I had another creator tell me, "Wait till you hit a million followers." And I remember being at like 100,000 and being like, "Oh, oh I'm never quitting my job. Never. Like
[00:43] this is going to take forever." But I mean I stuck with it for like 2 3 years like, "All right, I'm going to leave my job." thought about creators that you know was just like a complete not true anymore?
[00:55] videos. I think I went through a period where I like I did actually hire like a like cameras. don't need the fanciest stuff. I would just say have a good mic and lighting
[01:09] >> Is there any advice you got when you started that was really helpful to you? named Victoria Paris. I'll never forget this. She said, "You don't have to be creative, you have to be consistent." And I think that really stuck with me is
[01:23] that consistency because I would never have found my niche in like nostalgia if I wasn't showing up every single day. Even the days I was sobbing on my bed being like, "I'm going to give up. Like no one no one's watching my stuff. No
[01:35] one cares." Like I just kept going every single day cuz I was like I got to get video now? >> I think like 17 million or so. Like like even 10 people watching is like a coffee shop and then like 50 watching is
[01:50] like a nightclub and like 1,000 watching is a pretty good theater and then like >> Sometimes you have to like stop and remember that though because it's always it's a comparison game. I also feel like, you know, you feel like you hit
[02:03] person. So, I think also another piece of like I don't you didn't ask for advice, but also just like comparison is like the thief of joy. So, just trying to really stop comparing against and sometimes that that video that didn't
[02:16] hit the millions those that 1,000 views are new people that are coming in. So, >> Truly. >> Yeah, absolutely.
