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How to Run Subathons the Right Way as a VTuber

0h 22m video Published Sep 7, 2022 Transcribed Jul 31, 2026 V VtuberSenpai
Beginner 9 min read For: Small Twitch/YouTube VTubers and streamers planning their first subathon or charity stream.
AI Trust Score 65/100
⚠️ Average / Some Fluff

"Solid practical advice that mostly delivers on the title, despite rambling delivery."

AI Summary

This video is a practical guide for VTubers and small streamers who want to run subathons (subscription marathons) the right way. The creator covers preparation, time limits, community announcements, and charity safety, with a strong emphasis on avoiding burnout and legal pitfalls. It includes concrete thresholds, such as a 12-hour max and 15 average viewers, plus tips for keeping the stream alive overnight.

[01:26]
Prep by building stamina

Gradually increase your stream length before a subathon. If you normally stream two hours, add two hours per stream until you reach an eight-hour minimum so you don't burn out mid-event.

[03:18]
Set donation-to-time rules

Decide before going live how much time each sub or donation adds, e.g. $5 adds one hour. Clear time caps prevent you from streaming indefinitely.

[04:41]
Never stream 24 hours

Small streamers should cap subathons at 12 hours max — 24-hour marathons cause burnout and force you to take a week off afterward.

[05:47]
Take care of your body

Stock food and water, schedule bathroom breaks, and walk around every hour. Don't pause the timer to sleep; use a sleeping screen instead.

[06:54]
Play old content while you sleep

If you sleep during a long subathon, play old streams, YouTube videos, or story-based games to keep viewers engaged. Connor from Trash Taste played old Trash Taste videos while asleep.

[09:18]
Update games before going live

Make sure your games and software are updated before the stream starts. Most prep should be done in the preparation stage, not live.

[10:33]
Wait until you have 15 average viewers

Only consider a subathon when you have at least 15 average viewers on Twitch. Without an established community, long streams won't work well.

[14:06]
Announce on YouTube and Twitter

Post a video or channel post on YouTube and announce on Twitter. Give two weeks' notice for a normal subathon and one month for a charity subathon.

[17:19]
Use Twitch's charity profile

For charity subathons, use Twitch's built-in charity profile. Twitch handles the money as a 501(c)(3), so you never touch donations and are protected from taxes and chargebacks.

[20:29]
Avoid charity scams

Never collect charity donations personally. Direct handling leads to tax problems, chargebacks, and accusations of not sending funds — always use official tools.

[21:51]
Final rules of thumb

Run subathons at most once a year. Use @here instead of @everyone in Discord, target communities of 300–700 members, and you likely need Twitch Affiliate status for the charity button.

Mentioned in this Video

Tutorial Checklist

1 01:26 Gradually increase your stream length before the subathon. Add 2 hours per stream until you can comfortably stream 8 hours.
2 03:18 Define how each donation or sub adds time (e.g., $5 = 1 hour) and set a maximum time cap before going live.
3 04:41 Cap your subathon at 12 hours max — do not attempt a 24-hour marathon as a small streamer.
4 05:47 Stock food and water nearby, plan bathroom breaks, and schedule a short walk every hour.
5 06:54 For overnight streams, play old streams, YouTube videos, or story-based games while you sleep to keep viewers engaged.
6 09:18 Update all games and software before going live to avoid wasting stream time.
7 10:33 Only run a subathon once you have at least 15 average viewers on Twitch.
8 14:06 Announce the subathon on YouTube and Twitter — 2 weeks ahead for a regular subathon, 1 month for charity.
9 17:19 For charity subathons, use Twitch's charity profile feature so Twitch handles all money and protects you from chargebacks.
10 21:51 Keep subathons rare — about once a year — and use @here in Discord to promote without spamming everyone.

Study Flashcards (8)

What is the recommended maximum length for a small streamer's subathon?

easy Click to reveal answer

12 hours max.

04:41

How should a streamer prepare physically before a subathon?

medium Click to reveal answer

Gradually add 2 hours per stream until reaching 8-hour stamina, and stock food/water with planned breaks.

01:26

What minimum average viewer count does the creator recommend before doing a subathon?

easy Click to reveal answer

15 average viewers on Twitch.

10:33

What should you play while sleeping during a long subathon stream?

easy Click to reveal answer

Old streams, YouTube videos, or story-based games to keep viewers engaged.

06:54

How long before a charity subathon should you announce it?

medium Click to reveal answer

One month.

16:51

Why should charity money go through Twitch's charity profile instead of being handled personally?

hard Click to reveal answer

It's processed as a 501(c)(3), avoiding tax issues, chargebacks, and accusations of mishandling funds.

17:19

How often does the creator recommend doing a subathon?

medium Click to reveal answer

About once a year, not monthly or weekly.

13:10

What should you use in Discord to announce a subathon without spamming everyone?

easy Click to reveal answer

@here instead of @everyone.

21:51

💡 Key Takeaways

⚖️

12-hour cap

Gives small streamers a concrete burnout prevention limit instead of chasing 24-hour stunts.

04:41
🔧

Sleep-time content strategy

Repurposing old content during sleep keeps a stream alive without extra effort — a creative retention hack.

08:02
💡

15-viewer threshold

Defines a practical audience size before a subathon becomes viable.

10:33
📊

Twitch charity button

Official charity tools protect streamers from tax and chargeback risks — a key operational tip.

17:19
⚖️

Charity scam warning

A cautionary reminder that mishandling donations can destroy trust and lead to legal trouble.

20:29

[00:02] you a new youtuber and you're looking for some help consider joining my discord where we have thousands of youtubers that are just like you looking for help and seeking answers the discord has amazing and knowledgeable staff not

[00:16] only that lots and lots of other v tubers that are willing to help you so make sure you join the discord links in the pin comment and in the description down below so now we're recording for youtube while

[00:29] so now we're recording for youtube while we're on youtube are watching this recording maybe i don't know yet but uh some of thoughts

[00:46] how to do them and when subathons is a great way to get community interaction

[01:06] or you to interact with your community it's a great way to earn some revenue and all that fun jazz

[01:26] sections the first section we need to do is prep now not a lot of people uh know about prep not a lot of people do prep so depending on the length of your subathon

[01:43] kind of like if you're going to do like some sort of fast you kind of prepare so let's say for an example

[02:07] that so if you normally stream for two hours so if you normally stream for two hours at a time your streams like say the subathon will be uh a week

[02:23] like say the subathon will be uh a week away

[02:35] streams add two hours per live stream and get yourself up to almost or if not and get yourself up to almost or if not to the eight hours minimum

[02:53] do is they normally stream for two hours at a time they try to jump into an eight hour subathon by hour four they're burnt out they're

[03:06] already quitting and they don't want to continue whatsoever no worries christian have a good time doing your homework

[03:18] it's you got to really prep yourself another thing you guys got to do and is time limits

[03:30] typically on subathons if somebody donates to you the donation adds x amount of time

[03:46] value on that subscription on that subscription so if somebody subs to you so if somebody subs to you does the one sub

[04:00] equal let's say before you go live

[04:12] before you go live that's very very very very important right because if somebody comes by they and especially somebody in your they and especially somebody in your community comes by

[04:27] they're not gonna drop down 20 and you're gonna be live for the next 24 you're gonna be live for the next 24 hours

[04:41] uh establish a time cap don't be like those streamers out there that do 24 hour marathons i'm sorry you guys are really small not a lot of people are going to chill for the entire

[04:54] people are going to chill for the entire 24 hours especially if people donate for the full 24 hours uh at your guys's current size for most of you not all of you but for most of you

[05:07] don't do 24 hours you're just going to burn yourself out and then you're going to take a week away from streaming so please please please please please please do not do not stream for 24 hours but i would

[05:20] do not stream for 24 hours but i would say for people your size 12 hours max say for people your size 12 hours max and that's stretching it like absolute max is 12 hours

[05:35] she's got huge donuts and street for like four days yeah don't do that don't don't do that please don't ever do that you guys are way too small to really just start doing that right now

[05:47] so this is the main thing you guys want to do for prep uh another thing is you know obviously make sure you have lots of

[05:59] food and water next to you make sure that you have uh a lot of bathroom breaks

[06:13] and walking around every hour she paused her time the timer when sleeping yeah i i still wouldn't even do

[06:25] that i still wouldn't even do that not even if you guys are even sleeping sorry even if you guys are even sleeping sorry that's just me so that's just me

[06:41] sleeping screen you you can if you want i would you really can what you should do

[06:54] guys should do if you are going to go to sleep on this 24-hour stream if you decide to on this 24-hour stream if you decide to do one this is the 1000 iq

[07:06] do one this is the 1000 iq okay you guys ready for this 1000 iq okay you guys ready for this 1000 iq play your old streams

[07:18] made while you sleep a lot of there are some some people in your fan base that will watch you sleep there are some but

[07:33] you will have a lot more people staying if they get to see if they get to see something moving on the screen maybe long games like say if you play detroit becoming human or a story based

[07:48] stream like that or like i said a youtube video or like i said a youtube video uh conor from trash taste sea dog va i believe i could be 100 wrong but i'm pretty sure

[08:02] him or somebody else threw up old trash taste videos while he was asleep and people were watching him and old trash case videos and what that does is it allows people

[08:15] all all sorts of different content that you've made and older content too that they didn't know existed so if you're going to do the 24-hour route

[08:33] okay but please for the love of god don't do 24-hour streams and be awake for the entire 24 hours i promise you you guys will just lose energy and you will hate yourselves

[08:50] so this is the prep this is what you're going to do to prep going to split this to three different way or three different things okay way or three different things okay when you are live

[09:05] these are the things you should do when you guys are live

[09:18] so for example time limits time caps the amount of food and water you gotta intake so on and so forth these should be things that you set yourself up for and you got to make sure you stick to all of

[09:32] you got to make sure you stick to all of them when you are live you also got to make sure that uh your your games are already updated

[09:48] like me and your valorent makes you restart the your valerian's updated before you go live this kind of goes into the prep stage but you can do this while you're live as well entirely up to you but some

[10:02] computer like valorent for me i don't know why but make sure all that stuff is uh and and if you got to do it live on stream you got to do it live on stream but you know just do it

[10:16] when you're live because a lot of the majority of your work is going to be done here in the prep stage

[10:33] now this next section here is 100 in my opinion i don't know if you guys will agree or disagree on this particular one i don't know um

[10:51] you should or consider uh and and some of you guys will not like my answers on this

[11:04] minimum 15 average viewers on twitch that's when i think you guys could

[11:17] consider doing it or you should do one or you should do one the reason i say that is

[11:31] a lot of people have lives they just go away have an established community and maybe

[11:47] and maybe i want to say the reason for that is because you want to at everyone

[12:02] uh not not all the time but maybe once every two to four hours that you are live doing a uh subathon

[12:20] and it seems to work for them pretty decently is it possible do one on youtube oh yeah for sure for youtube wise i would say probably if somebody donates money like for example

[12:33] uh like like a dollar per hour type thing or five dollars per hour five dollar they donate five dollars and five dollar they donate five dollars and it adds one hour

[12:53] everyone i would do it at everyone i know there's some of you guys that are very insistent that you know you don't want to bug your entire server but

[13:10] again this is this is a way for you guys to you're not doing these subathons that often you really aren't this should be like once in a very blue moon i i mean like once a year thing

[13:26] not a once a month not once a week once a year so if you're doing an eight-hour stream and you're and you're uh doing it at and you're and you're uh doing it at everyone every four hours

[13:38] everyone every four hours that's not too bad everyone online okay that's cool that's cool that's cool okay so yeah you could uh out here i didn't know i did not know that ad here did everyone just online so

[13:52] something thank you [Music] [Music] so in discord [Music]

[14:06] i'm hoping that you guys are uh having a youtube channel if you guys want to make a youtube channel what you guys should do as well is post on youtube either in video format

[14:21] or a post on your youtube channel saying that you're going to do a subathon right uh [Music] i would also

[14:46] hmm i'm gonna stop myself on on that one yeah no okay nevermind so yeah post on youtube a video and then same thing for twitter

[15:01] that you're doing a subathon how early should you let people know you're planning months two weeks in advance or so so um to do so there are two two different types

[15:17] [Music] that i typically see of subathons that people do so first type is for uh themselves to get more subs uh or followers

[15:32] or money [Music] [Music] type two is uh charity so they'll do it for uh children's hospital

[15:47] children's hospital or some sort of foundation so if you're doing it for yourself

[15:59] to two weeks [Music]

[16:11] but this is kind of like messed up [Music] i'm not gonna lie this is messed up i see people doing it all the time though

[16:24] [Music] no clover never do that never do that never oh my god never do that we'll get okay we'll get into that one in a minute i'm so glad you said that clover never ever ever ever ever ever ever ever ever

[16:39] ever ever ever ever ever ever ever ever ever ever do that in a minute but charity what you guys should do is one month

[16:51] should do is one month type the hell out of it for for that month and post like even on reddit

[17:06] i would i post literally everywhere and like i would get art done out like if you're an artist and you know how to draw draw art for it and and oh my god okay

[17:19] so i'm gonna show you guys something and this is how you guys should do a charity if you're gonna do one twitch has actually made this very uh easy youtube it does not unlock unless

[17:33] you have 10 000 subscribers so youtubers uh i'd say just hold off on so youtubers uh i'd say just hold off on this for now uh where's twitch twitch twitch switch towards twitch

[17:48] you guys can't see it yet that's okay creator dashboard so if you guys go to

[18:04] they got a new thing here that says charity profile any money that is uh uh raised

[18:16] twitch deals with it all it never touches your fingers never goes through you you don't you you literally you literally don't literally touch it right it's a 501c3 charity

[18:31] yeah please please please please if you guys are going to set up a charity thing do it this way i promise you you want to do it this way i promise you you want to do it this way now let's talk about why

[18:47] so say you get say you get money from chat

[19:01] to charity you will get taxed a butt load

[19:19] tax the hell out of you please don't do it i've seen streamers accused of not sending the donations that they promised to send to charities

[19:33] do not just just just avoid that hassle love of god right donations are refundable tips aren't yeah so like if you give all the money

[19:49] to the charity they they did the donations and um and in half a month later when the money's already gone to the charity the money's already gone to the charity people do a chargeback you're out

[20:01] out of pocket right just do it through twitch to bottom if there's a charge back twitch will deal with it if there's any problems twitch will deal with it please for the

[20:14] love of god guys do not do it on behalf don't say charity if you're gonna do charity get the button put the button on your on on your thing and just be done with it

[20:29] okay there was there was a um there was a streamer who was in a wheelchair uh it's it was he wasn't raising money for charity but he was raising money for

[20:42] himself to get like surgeries and new wheelchairs and so on so forth he's he he pretended to be in a wheelchair for over a year over a year and then stood up one day

[20:56] magically stood up one day basically he was scamming people you guys could see it online but there's a lot of people that send tips and so on and so forth a lot of people lost money right

[21:09] uh and just like and people made charities for money for him if there's a scandal like that legit if there's a scandal like that legit please just don't do that guys just

[21:23] yeah iron mouse did a huge sub a thought to get a new hospital bed put in her house that that's pretty cool so a sum-a-thon for for herself that makes more sense she didn't do it through a charity so

[21:39] yeah don't yeah like i said let twitch do it okay so this is pretty much what you guys got to think about for subathons how to do them

[21:51] and when this is the when right here uh 15 average viewers three to 700 people 300 to 700 people in your discord ford mentioned at here because it does it on for the people online

[22:07] there are a lot of people that appear offline as well so i don't know you could do at here or at everyone entirely up to you spammy about it right

[22:21] only do it for that charity you should only do chair or uh these streams once every year not more than that be a certain level i don't know i think you have to be affiliate

[22:36] i think you guys have to be affiliate before you get the butt

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