Why Your Content Isn't Getting Pushed | Tactical Tuesday

[00:02] to another episode of Lockin Live. Today is tactical Tuesday. Moving forward, we're going to have specific four days a week that have uh more more themed to week that have uh more more themed to say structured and organized here. Um I

[00:15] will say just giving everybody a heads up, Fridays are going to be the new content audit days. So those will be the days if you're a premium member on going to be reviewing things. Now, the difference with that is we're going to

[00:31] be moving it to Discord. So, make sure you are in the Discord and make sure you have your YouTube connected to your Discord because you will automatically get access to a channel that's purely for the premium members. But the benefit

[00:45] from this is if you're not in stream, we can still go over your stuff. If it's can go over that. I want to move the framework away from channel reviews on Fridays to content audit essentially content auditing like across the board.

[01:00] Let's let's let's talk about your first brand deal. Let's talk about how do you reach out to your first brand? Let's talk about you know more more variety of things. You're doing good on Instagram. How do you transfer that to Tik Tok? You

[01:14] know the little deeper [ __ ] But today is tactical Tuesday and today we're going to be talking about why your content is is not getting pushed. Um, and and hopefully that the objective from today is give you a little bit more

[01:28] confidence, but also like break it down to make it seem less daunting. I guess to make it seem less daunting. I guess you'd say that makes sense. Um, so you'd say that makes sense. Um, so get into this,

[01:45] Tony? Hello. Hello. Also, by the way, I do want to in the last YouTube stream, I do want to in the last YouTube stream, I tried to simplify the VOD into being a video, which by the way, that's doing really well, actually. But I got a lot

[01:59] like, "No, no, no, no. Where's the where's the long VOD?" And then it kind lot of value in just putting these on in the background as streams. And that's another reason why I want to move the the content auditing to Fridays because

[02:13] people can there's still value in in even breaking down somebody else's [ __ ] And if you don't see the value in that and and and you're just thinking like, oh, just check out my stuff because I want to watch you watch it like come on,

[02:26] seeing how I mean I I listen to guys like Alex Ramonesi and them break down like Alex Ramonesi and them break down uh Gary Vee break down [ __ ] all the time just got value out of watching those guys interact. So that you know whole

[02:41] point of that. But um you know the thing is I feel like in 2026 the way the platforms are built in the lack of real conversation about

[02:55] algorithms and and how to kind of feed into um putting together a piece of content. I feel like a lot of content creators like themselves up like you're a shitty

[03:08] make better content. But the reality is like you just need to understand the metrics. A lot of you guys are actually naturally good at talking to a camera or you're you're seriously

[03:21] interested in the thing that you're doing, but like you're not paying attention to your metrics. Your hooks [ __ ] suck. Your packaging is is dog [ __ ] You don't leverage SEO. you don't get you don't analyze when people are

[03:38] leaving because that would that would um I guess offend you. But the thing is it's it's literally what's going to get your literally what's going to get your content put out there. Like metrics I I

[03:51] feel like is much larger of the battle. I was doing a consulting gig last week uh with a client and their eyes lit up when I dove into the back end of of YouTube with them. I'm like, "Oh, well, this explains

[04:05] everything, dude." Well, so the video that you were beating yourself up over because you wanted to try to expand out of the the niche thing you're doing, that video did well, dude. Your packaging sucked. When we went in there

[04:18] and we seen all of his other videos, we get a certain click-through rate cuz he then when he tried a new video and he's like, "Yeah, I tried a new video, but it absolutely flopped." But when we went in there, it had like a 75%

[04:33] there, it had like a 75% intro retention and like 50 to 60% of So, the people that clicked the video were interested in the video. The video was put together well. It was bad titling and and thumbnail. It was a

[04:47] packaging issue. And when that [ __ ] happens, and I think this is what's happening with this guy, and this is exactly why he hired me to get the call, is you start to just beat yourself up because you're not looking at those

[05:00] analytics. You're not saying, "Oh, wait. people actually did like this video, but I didn't do a good job at at making sure people clicked on the video. And you know, there's this is where we create so much like divide in the creator space

[05:16] because we try to put pressure on people like smaller creators just create this narrative where it's like the big get bigger. It's just because you're big, that's why you get the support. us small

[05:30] guys. Of course you big guys think this way. Well, you got to understand you only think this way because you're not paying attention to the tools. You once you learn to harness the tools and you understand why your shit's not

[05:44] getting pushed, you can actually change it. You can control it. So, three things that control whether your content gets pushed or not. Period. End of it. It It very It very much is that that simple. Uh, my answer was literally

[06:00] finding a partner I was comfortable enough to be cringe and project my voice in my videos. There you go. Show upgrade. I have no idea, Jerry. I have no idea. It's harder to grow when you're big. Honestly, I I actually agree with

[06:12] pressure to stick with the thing that you've started to grow something in. It's a lot, man. A lot of people can't handle that. So, uh, thing number one is you're you're stopping. You're you're halting the halt rate. Your ability to

[06:30] get somebody to Okay, I got to give this a chance. A lot of people miss that. Lot like, dude. Oh, especially with stream clips. This is where so many people go wrong with stream clips. No con, no nothing to

[06:45] elicit like a a shock, uh a fast response, a text. Like for example on Tik Tok uh you know the objective is to get somebody to stop scrolling on your video. You have like one to two seconds to do that. This could be a loud noise.

[07:01] This could be motion. This could be just getting somebody into it. I've been taking advantage of this by Yeah, Tik Tok is all [ __ ] up today. I don't know everything seems to be running fine on my end across the board.

[07:13] my end across the board. Um, but yeah, a stop scroll on Tik Tok is is huge. Huge. It's the first story. If you don't have and create a reason for somebody to want to stop scrolling on your video, boom. It like the view

[07:27] as a metric that just scrolled by, it doesn't matter. I wish they didn't even count those as views. So when you get this ex inflated um idea that oh I got 300 views and then Tik Tok

[07:43] stopped pushing me. No, you put Tik Tok put your video in front of 300 people put your video in front of 300 people and out of those 300 people uh 200 people didn't even stop for the first two seconds. They just kept scrolling

[07:55] cuz you didn't get them to stop. It's a hook speed. On YouTube it's the the click-through rate. It's the title. It's the um the clarity and understanding of

[08:07] thumbnail and title combination. That's your stop rate on YouTube shorts. It's it's kind of same thing as Tik Tok. How do you get somebody to stop scrolling? Uh but yeah, long form it's it's how do you get somebody to be like, "Oh, look

[08:21] at that video with that thumbnail and that title. I got to click on that." Uh Instagram, it's like a visual pattern break again. Let's stop scrolling. Getting somebody to on vertical content. You got to

[08:36] understand the habit is just people are doing this, people are doing this. If you just get somebody to just, oh, let me double check that or scroll back let me double check that or scroll back up, you don't understand how massive of

[08:49] a green flag that already throws your video to the platform. Whoa. Holy [ __ ] Out of those 300 first phase of people that we sent the video to to test out,

[09:03] that we sent the video to to test out, 275 of them stopped scrolling. Okay, 275 of them stopped scrolling. Okay, that's a good hook. this all the time. Slow, uncontextualized intros, no concept, no

[09:21] bar. And like it's not like you have to manipulate this with sounds. like people do do that, but it could be like informative a lot of my response videos, they do decently well because I try to give this

[09:38] I I try to like make the opening line uh uh like controversial uh like controversial um interesting almost. Oh, why did he say that? Why why did they why did they say that?

[09:52] why comments do so well because it's like you see that thing. Wait, stop. said. What's he responding about? So, it's it's no slow intros. And this is in any form, guys. Any form. Why Why does live streaming typically do well for

[10:07] people. It the it's it does well for the individuals that keep the communication up. This is why so many of you guys will stop by a live stream and you'll be it. He's not even responding to chat or anything." Like, and that's what a lot

[10:22] even want to talk to you, and then they get mad that they're not getting subs and getting pushed. Dog, you're doing it for the wrong reasons. Um, being able to take anything you do, vertical, long form live streams, your website, um,

[10:38] product photography, anything. If you get somebody in 2026 to stop scrolling get somebody in 2026 to stop scrolling and and and get that click, brother, first two seconds are so crucial for vertical content. Um,

[10:52] yeah, not having any context for a payoff, starting mid-sentence with something and rambling on before you even build any structure. Like, what am I doing on this [ __ ] video right now? Um, showing outcome first. It is a fast

[11:09] know a lot of people try to take advantage of this, but the your falloff advantage of this, but the your falloff is so fast. If if if your general video just get straight into the point with no context.

[11:23] They're just going to move on and it'll it'll be targeted for a specific group of people, but it won't ever really like grow and blossom and do well really get grow and blossom and do well really get pushed. Um,

[11:40] claims, creating like a little tension. It's like a rage baiting aspect if if It's like a rage baiting aspect if if you would. But the thing is like

[11:56] like I don't have to overcurate my [ __ ] And I used to do this too. And the thing is when you start creating content that you just align with. It's not that hard to get a stop. It's not that hard to

[12:11] come up with a hook. Does that make sense? Like the more fluid you get and creating the content you want to you want to get you know what you can hook things start working they start repeating then you repeat the

[12:26] system and you know how to look for it in in different aspects I think the only do I come up with a good hook is like if you're just like if you don't even know and fully invested in the content that you're creating in the first place yeah

[12:38] figure that out you know like for an example let me let me just show you two examples There. I'll show you an example of a

[12:58] worked for you. You got you stopped and watched. All right. So, this is a great example. So, obviously, this video got millions of views, right? This keyboard's causing a lot of controversy. So, this

[13:13] >> like, dude, the first couple seconds I I even made sure when I made this that I emphasized this, it sounds cringe. Sounds annoying. Uh, excuse me when I say that if being maybe a little slightly cringe or annoying in the intro

[13:27] of a video can get me to more brands, more viewers, more consumers, I'm I'm going to go ahead and take that. But even still, like I took this bit here

[13:39] from uh Hold on one second, brother. We ain't when you go ahead and build a six-figure business and help other people scale and then we'll take you serious. We'll take you serious. Sorry about that, guys.

[13:53] you serious. Sorry about that, guys. Sorry about that. So, cur the curated version >> from a company called High. This So, this >> You see, you see the stop. You see what

[14:09] elicit it got the stop? It's the immediate noise. It's the text and it's the [ __ ] This keyboard's getting a lot of controversy. That's where I do lean a lot of my stuff. Kind of like taking some rage bait antics,

[14:23] right? And then like this is a clip that I took from a video. Obviously, this isn't going to perform as good obviously. But like this is even just a general idea of how you can take content from content that you've created to

[14:36] create it into vertical content. Posting every day doesn't do what most people think it does. Like literally the first now. Am I going to get as many people to

[14:48] stop because there's this or that flash going on immediate noise? Probably not. Probably not. The point of this video and some of these videos is just like, okay, well I put out a vlog. How can I

[15:01] also just retake some content from there and repurpose it? right now for actually being the Bert Peanut aka the Bert. I'm not I am not

[15:13] actually getting controversy. I am not, dude. It's crazy for gaming. Come on.

[15:30] you [ __ ] drunk already? That's the part that really Oops.

[15:45] cuts. Start with a instant instability pattern distribution uh to the best I pattern distribution uh to the best I can with a clip. Rinsing rising tension. Quick payoff. Boom. Yeah, you [ __ ] read that off of AI, you [ __ ] [ __ ]

[16:01] You read that off of AI. Better better name. Better. Yeah, we're we're getting better. We feel a lot better now. We feel a lot better.

[16:16] Got some workouts in. Got a workout this morning. Did a little sauna time. We are feeling much better. I hope you're doing well. I hope you're doing well. All well. I hope you're doing well. All right, let's get back into this.

[16:30] way to where I can combine scene transitions. Like I want to be able to hit a plug in a transition on OBS and plug in a transition on uh Tik Tok Studio. I don't know if

[16:46] that's possible or not. Love the content. Ended up getting a Canon R50V. New to content creation. Uh, can you explain clog 3? I

[17:00] whole another thing. I' I'd just go ahead and research into that. Research conversation. Uh, what camera and lighting setup do you have? It's all on goal is getting pushed uh to getting pushed is to find a niche and keep

[17:14] making content. I mean, it's easier said than done. That's not That's not the goal of getting pushed, by the way. That's that's the goal on who do you talk to. Let let me make this very abundantly

[17:26] mean obviously you heard that from somebody else. You're not actually actually have like genuine success helping brands or customers or you you not that that's not the advice that you get. The goal in getting pushed is

[17:43] stop rate. Getting people to stop and watch a video. a hold rate, getting people to stay and stick around for the video, and then getting some form of

[17:55] continuously get pushed. You can target the same niche every single day for 365 days. If you don't have a good hook on your video to get people to watch, your niche is [ __ ] irrelevant. If you you can you can have a a niche

[18:10] for 365 days, but if people don't stay to watch your videos, your niche is irrelevant. You can have a niche for 365 days, but if people aren't commenting, sharing, interacting, and giving green flags on

[18:25] any platform of, hey, this like people like this. They're eating this [ __ ] up. they're staying, they're consuming. Your niche is [ __ ] illrelevant. It's not as simple as that. the content content the actual content production in

[18:42] itself to getting people to click stay and watch will outperform your your the idea of just the niche. Yeah, you have to have a niche cuz you like a a general niche. The word niche is just so [ __ ] annoying in 2026. Holy [ __ ] dude.

[18:55] Because everybody like overgeneralizes it. My niche is I'm a Call of Duty gaming streamer that's only allowed to do fun. No, it's not. Your niche could be FPS shooters. It depends on how you're building the conversation. If

[19:10] everything that you build your conversation around is I only want to narrowing your niche. So, you're hunkering down in that idea. Fine. That's fine. That's your niche, but that's where you're going.

[19:25] That's where you're specifically building. saying. The question is why are people staying? Right? So you can't just have a simple [ __ ] answer of getting push is find a niche and making content. It's

[19:40] not you can you can be passionate about something that you're talking about but not be putting together the videos at all to actually display that passion. off. You might have a spike because you do the same thing 30 [ __ ] times. But

[19:54] What are you going to have to do after 2 years? As AI innovates, as people use AI, as people put together stories much more, how are you going to get better at that? You can't just rely on the idea of just,

[20:07] oh, I have a niche. I'm just going to make sure I keep posting content. That make sure I keep posting content. That it's just it's it's [ __ ] failed pipe it's just it's it's [ __ ] failed pipe dream advice.

[20:22] niche and keep posting. Okay. What happens if 20 videos do bad in a row? Do you think those 20 videos are doing bad because the algorithm is just not just saying you haven't earned it yet? No. Those videos are doing bad

[20:37] cuz you didn't have a stop. You didn't have retention and you didn't have any to interact. It is arguably the most important advice to getting pushed. I don't even say it's arguably. It is

[20:53] the most important advice. How like imagine being a media company, news outlet, and you're creating an idea of like we'll just talk about the same

[21:05] [ __ ] all the time. Like we'll lean into one side, but you don't ever headline your [ __ ] You don't ever develop hooks. You don't ever cut try to come out with the breaking news stories to get people to stop and stay and watch and figure it

[21:20] out. Imagine that though. Honestly, it would never work. We We've been doing this for the [ __ ] dawn of time. Imagine how boring the movie would be in love with the girl. You already know the plot. Why would you even watch the

[21:34] [ __ ] movie anyways? Because it had a good intro. It had a good story and it gave you the conclusion. This is this is [ __ ] that's been built in our society [ __ ] that's been built in our society for [ __ ] since media has exist. I

[21:46] also kind of lazy. If you want to grow, you've also got to grow your videos and be creative. Yeah, I agree with that. I agree with that. Well, the problem is people take the concept of like what was just mentioned and they they look they

[21:59] just mentioned and they they look they use extreme examples, rarity examples like you're not him examples. You're not Sam Solic. You're just not right right place, right time, right energy, everything. It is it's also too we got

[22:14] to give some credit to people. It is not natural for the average person to be able to just show up and talk to a camera and just free flow off of ideas. It's not natural. It It does take a skill set. This is why a lot like a lot

[22:29] this? How do I get over?" Because you haven't acquired that skill set yet. things like, "Well, okay, if it's just so easy, why are you not doing it? If it's just that easy, how are you not blown up yet then?" Because like there's

[22:44] plenty of people that just stick with the specific things. because it takes time to find an audience. No, it doesn't. You're you're

[22:56] platforms in the world with the most advanced AI algorithms that exist. The whole purpose of these websites is to get an audience to your fingertips as fast as possible, as fast as [ __ ] possible. This is why somebody can start

[23:10] a new YouTube channel and grow overnight. man, but I'm like checking out your page and stuff. See, this is what I'm trying And this is no disrespect. Uh, take in mind, by the way, somebody reached out

[23:23] to me years ago and and gave this type of constructive criticism and advice, and it completely changed my life. I It takes me two seconds to look at your wrong. Everything you're doing wrong. Two seconds. Two seconds. I know exactly

[23:37] I know exactly why your shorts are not getting pushed. It takes 2 seconds, dude. 2 seconds. I can already see why you're not doing well. I'm telling you niche. You are not going to reach a point to where eventually, if you just

[23:51] going to break through. It's going to be life-changing. You're going to go from 133 subscribers to tens of thousands and it's going to change your life. You're not going to get there. And and the bad thing is there was this window where

[24:04] brands would even invest into guys like you and partner with guys like you. This getting more better at AI, they're understanding algorithms. Businesses don't [ __ ] care about the uh what's what's the word that I'm looking for?

[24:17] Businesses and brands don't care about the [ __ ] ethical moral let me make don't give a [ __ ] man. They want results. And the thing is, as more people learn how to leverage these things and figure this [ __ ] out, they're

[24:30] say that like looking at your channel you have to turn into a [ __ ] mindless drone and not enjoy what you do. I think that's where a lot of people go wrong. But the the advice that you just gave in chat is it's why I get so worked up

[24:42] about this [ __ ] It's the worst [ __ ] dog [ __ ] advice ever because you could have real potential. Maybe you are actually really good at talking to a camera. Maybe you're really good at storytelling. Maybe your passion can

[24:55] storytelling. Maybe your passion can help [ __ ] connect. May maybe you thinking about ending their [ __ ] life some one day. IF THE [ __ ] PLATFORM, IF that person can't find you because you don't know how to [ __ ] title,

[25:09] tag, put together intros, put together a story because you can't get distributed. you're a very positive person that can give a lot of [ __ ] uh entertainment to individuals. You are doing a bad job as a creator getting yourself to that

[25:24] point. And the advice you give to other people is just niche down and just create content. That's how you get pushed. You don't even have proof that you've done this. You don't even have P. And by the way, it's you actually don't

[25:37] have to niche down and uh to get pushed, by the way. You can actually just manipulate [ __ ] Rage Bait in any scenario and have a whole bunch of random videos pop off. It's It's not hard to actually get pushed. Just want

[25:49] more. No, it's not about knowing more than me because there's I'm sure you're educated in. There's plenty of knowledge that people have in in other aspects. Okay, we're talking about the experience thing. That's all that's all it is. It's

[26:05] just experience in this facet. I have more experience than you. You might be good at work woodworking, which I which I envy. Maybe you work on on cars. You have the ability. So, it's not it's not even about knowing more cuz at the end

[26:18] of the day, we all know certain things over other things. It's and it's healthy you take like even everything I'm saying, the the whole reason I'm trying two ways. You can be like, "I disagree with this and I want to explain why I

[26:31] [ __ ] man. This guy's giving me the power to understand this is within my control." Cuz that's how I took it when I had 5,000 subscribers years ago and I was uploading every single day targeting a niche, just making sure I uploaded

[26:44] every single day. And shout out to the [ __ ] Fish who came to my channel, had 800,000 subscribers, came to my channel, DM'd me, and said, "Brother, your thumbnails and titles are trash.

[26:57] Trash. you make good videos, nobody's clicking on your [ __ ] At first, I was offended. I had push back. I was like, I know what I'm doing. And then he he showed me. He's like, go look at your impressions. Went looked at impressions.

[27:10] that's how many people YouTube pushed your [ __ ] to this last [ __ ] month. And it was 900,000 people. Guess what my clickthrough rate was? 1.6% or something like that. He's like, that's horrible click-through rate. You are providing

[27:24] good content. You're stubborn with your thumbnails and titles. You're not making that connection. You are holding yourself back from [ __ ] millions of views because of stubbornness. That is the best advice I ever got.

[27:38] You're the mentality and idea that just niche down. It's crazy bad. The the idea that all you do is niche down and just show up and create content and you'll just make it, buddy. It's your mentality needs shifted. You got the content part

[27:54] right, 100%. You have the niche understanding down. You clearly have a niche. You're talking you're doing like a lot of this gaming [ __ ] but it is that is not how you get pushed. How you get pushed is the stop factor. It's the

[28:09] story factor and it's the result factor. I'm telling you right now. Telling you right now. That's how you get pushed, brother. Oh, dude. 1.6 6 CTR was horrible, brother. Horrible. I was missing OUT ON

[28:25] HUNDREDS OF THOUSANDS OF VIEWS. They pushed my [ __ ] passionate about when I talk about because the idea is this. You said that

[28:38] in my stream today. It lights a fire under my ass, by the way, because dude, you look like a normal guy just like me. And for years, I created this idea in my head that I had to be somebody special. I had to be

[28:52] like, maybe it was cuz of my looks. Maybe it's cuz the platforms holding me situation. Maybe it's cuz I spent too many years being a [ __ ] alcoholic, out what I wanted to do with my life. I used to beat myself up all the time. And

[29:07] then I realized that it like I was within complete control of my [ __ ] I because the option that you presented me, it is the route that you're not within control. What I'm talking about today, the things I talk about, I know

[29:22] learned how to edit a video. Now you have to learn how to do a hook. Now you have to learn how to do a story. I I know it's intimidating. It's annoying. But if you want dream life, that's what it takes, guys. It I'm sorry. It's not

[29:36] this fluffy feeling [ __ ] man. It's It's every level you get to. You unlock new realize after a period of time is actually that's the fulfillment. That's where you get your result. That's where you get genuine drive. The fact that you

[29:51] you get genuine drive. The fact that you are 35, 36, 37, 40, 45 and you can still do learn new things and level up, brother. It changes everything. It gets you something to chase. What a what a boring life it would be to just feel

[30:04] like you have it all figured out with no like no real results in your mid-30s can't scale. What a just horrible way to live, right? The thing is in your particular situation,

[30:18] that because you're going to [ __ ] yourself because that's not how you're going to get results when you change your mental. You have a again good start it because everybody talks about niches and [ __ ] nowadays. Everybody knows the

[30:32] word niche now, but you're you're you're like 10% of the battle. 10% of the guys? any of the other successful creators in here. I know we got a couple and you guys have good inputs and stuff. Like some of you guys know click-through

[30:47] rate, you know, retention. I would say the figuring your target audience is 10% of the battle. It's the start cuz like the real work comes in like sticking with it. It really does. It really does.

[31:01] with it. It really does. It really does. It it it just becomes the like showing up even on the days where you're like, "Ah, yeah, come on." You know what like, "Ah, yeah, come on." You know what I mean? You know what I mean? Um, but

[31:14] yeah, Chris, yeah, I'm not saying it out of bad faith. I'm saying it because I passionately don't want you [ __ ] just thinking that advice is going to get you somewhere. You are holding yourself back, not taking yourself serious.

[31:28] There's nothing stuck, guys. The biggest [ __ ] streamer of the world right now [ __ ] streamer of the world right now is a [ __ ] guy avataring as a peanut is a [ __ ] guy avataring as a peanut getting drunk on stream. Okay.

[31:40] GETTING DRUNK. UH, SHADOW $10 SUPER CHAT. Do you think intros and outros for your content impact your retention? Always remember to uphold the honor of the samurai, the courage of the Spartans, and the relentlessness of the

[31:54] Vikings. I love that, man. Um, this is something I struggle with. I made like a cool little intro to my building in public series. I just love the intro. It's like it the giving me making me a little tiny uh intro that

[32:06] two seconds. You can see it in my newest vlog. It's just a me thing. However, um I I I don't think those are like they can hurt retention when I So last week

[32:18] we did I did a consulting call with a client. Um and by the way, this is what I would talk about whenever somebody's like what what do you get with this [ __ ] the these are like real problem solving

[32:31] the these are like real problem solving situations. So, um wait, hold on. and anytime he would try to push out of his typical niche or what he thinks is

[32:48] his niche. So, so this guy, he's a general all-around lifestyle and and wellness channel. like that's really what he is. But he has super super targeted and this is why I hate the word niche. He has super targeted one aspect

[33:03] of that industry and he feels stuck in that and it's because he's he has with it and he keeps replicating those videos in that but he doesn't trial run and look inwards at other the other videos that he tries. Right? So, we

[33:18] analyzed a test video that he did a year ago. year ago or he did a year ago and he's like, "This video flopped." And again,

[33:32] what we seen with this is we went in there, that video had good packaging. It had good click-through rate. People were clicking on it. The bad thing he used clicking on it. The bad thing he used the same intro from his other stuff, his

[33:45] targeted niche in this video video that it's a pillar. They're related. There's still health style or there's still lifestyle and health and fitness, but he used that same intro. Dude, the [ __ ] it was like 80% of viewers. Boom. 55% of

[34:02] was like 80% of viewers. Boom. 55% of viewers in in in the intro. He lost 30% of of the people that clicked on the video because of the intro.

[34:15] clarity and and context to the story and wouldn't keep somebody engaged, cut them. Cut them. Get them out of there, guys. They're they're gamers do this all the time. Egotistical.

[34:29] narcissistic thing. You don't actually need to advertise your logo and have an intro. It's a presentable thing. It's a It's a I can't say ego and narcissistic. That's why I like to use a little bit like to to document the building and

[34:44] public series like this right here. book a call with you? They are on my website. Um yeah. So so how this works guys to be clear too. So what happens is you just get it on

[34:59] So what happens is you just get it on there. I have it set up on my Shopify that day. I'll reach out with an introduction email to go through a checklist of like, is this conversation actually going to be worth it? I I

[35:12] create a Here, I'll just I don't [ __ ] care. I guess I'll give away my [ __ ] [ __ ] Um I'll even show you guys a thing that I put together. Um I actually been told that I charge way too less. I don't want to use theirs as an example. So

[35:27] yeah. Um, so this is obviously Tik Tok can't see this. Uh, yeah, these are like some like so this is what I do. So, you know, we build the the client snapshot,

[35:39] strategy, um, thumbnail, you know, insights, content delivery, [ __ ] like that. So I it it I'd like to show that because like it's one of those things to where like if we can't even figure out half of

[35:54] those things that we should be to strategically being able to help a call. I don't know if it's Dude, I I've gotten suggested from a couple businessoriented guys are watching this. You know what I've learned over the over the time, by

[36:09] the way? The people that will invest into you most likely are not the ones that are talking in chat. And and this is why I laugh at the the [ __ ] [ __ ] that are that worry about viewership. Boy, ve that

[36:23] [ __ ] [ __ ] that we just had come over at a kick. This is this is why you'll never be successful in anything. The vanity metrics is is killing so much potential for people. Holy [ __ ] The reality is is across the board, whatever

[36:36] we have I don't know what what today's metrics are. I don't pay attention. Um but let's just say there's 100 200 people across all platforms. Let's just let's just give a hypothetical. Um there could be five people in there that

[36:52] consulting need help and those are the people that I really would be working somebody watching this stream right now on a platform that generated seven figures this year, come on. It's it's it's it's baffling

[37:07] just the discredit that people will generate for their viewership. You just the stream is just a [ __ ] [ __ ] And this is why you don't value their time and this is why you don't appreciate it. I would rather get less views being more

[37:22] uh direct and providing value for people actually clicking on the stream than try to just elicit a response by doing, you know, a rage bait conversation to just [ __ ] get viewership of of honestly bottom

[37:37] feeders on average. No offense. When I was doing the like drama content on kick, those were bottom feeder viewers. Those are just people that are just something. They're not even there for me. They're just I'm picking a topic.

[37:49] they can come. They can [ __ ] yap about the [ __ ] And that's all they do. some people like Assan are so successful. The majority of the chat is 90% of people just bitching and just moaning and just arguing. YEAH. BAD.

[38:03] anymore. It's just there there's just no no reason. It's just it's disgusting. no reason. It's just it's disgusting. Just nasty. Just nasty. Nasty. Nasty. Just nasty. Just nasty. Nasty. Nasty. So, um,

[38:17] I clicked on Peanut because he looked like a Peanut. His streams overall are entertaining and it stands out. Yeah, but the deeper nuance with that is like he's got a stop factor. You're stopping because of the Peanut. You're staying

[38:31] lot of And this is where I was talking about like you got to give the natural about like you got to give the natural praise, guys. Peanut, you're not Peanut. It's it's a very rare group of people that are a peanut. The best way that I

[38:45] friend that you had in high school and it pi it like I don't know maybe pisses that one friend that just everybody [ __ ] with because they're so witty. They're so quick with it. You're they create the trends in the group of

[38:59] friends where they say the like they say the same [ __ ] over and over because so and so kept [ __ ] saying it and now it's like become a group trend or they created like a habit or something and now all the boys do it as like a memey

[39:11] fun funny funny you know funny gesture and way and you always just wonder like how does that person just naturally flow in any situation people he can just talk to anybody he can crack jokes about anything that's peanut pe so peanut has

[39:26] his shock factor from his clips, his stop factor cuz he's a [ __ ] peanut. He makes those weird noises and [ __ ] and then the story in itself is what people actually discovered him. That's why the majority of people that discovered

[39:39] majority of people that discovered Peanut, it was because of the clips. And the clips, the the hook factor was the most important part of that. But the most important part of that. But the reason you stayed is because of the stop

[39:53] rate or it's because of the hold rate. It's because you kept watching. I don't on TikTok after watching a couple peanut peanut clips. You'll find a [ __ ] wet avocado, a a [ __ ] toasty toast, a

[40:08] [ __ ] you, dude. So many people are trying to replicate his [ __ ] Prime example that it's just not, oh, build a character. Just replicate what Peanut does. It works. It's different, man. It's different. He He has the hold rate.

[40:22] Sure, he's a peanut. He has the hold rate, though. You just got to figure out what your hold rate is. This This is my hold rate. when I play a game because I I just get too focused. I get Oh. Oh, no.

[40:38] Hello. Wait, what? What? The camera's not dead. Hold on. Let me replace the battery just to be safe. HOLD ON. HOLD ON.

[40:50] HOLD ON. HOLD ON. SORRY, BOYS. SORRY, BOYS. All right, let's see if this works. Sorry. Sorry.

[41:19] sil chilly avocado. That's what I'm I'm rename myself to silly avocado. God, the [ __ ] CAM LINK IS SO DOG [ __ ] IT'S YEAH, IT'S ON THE LONG FORM [ __ ] IT'S YEAH, IT'S ON THE LONG FORM PLATFORMS, GUYS.

[41:39] platforms that are doing it. This the dummy battery that I have is also Wait, dummy battery that I have is also Wait, is this still doing it? Jesus. ONE SECOND. LITTLE [ __ ] WALKIE. Little [ __ ] walkie.

[42:08] back. Yeah, cam links are so [ __ ] bad. I don't know why I use it. Yeah, this is amateur hour. This is amateur hour. though. We should we we should be good for a while. Uh I just need to I just

[42:24] need to use uh the actual cam capture card uh the Elgato capture card or card uh the Elgato capture card or whatever. the the hook, uh, the hold rate is actually I think a

[42:39] lot of creators start to figure out hooks. is the holding, like getting somebody to stay. Hold. Hold. I mean, I it's not

[42:54] even a thing. Retention is like the most important thing. If you're not having retention. You're not getting somebody to stay and watch. Tik Toks is like a completion rate. The the the vertical in general, I think, is completion and uh

[43:10] general, I think, is completion and uh looping, like re-watching. Uh YouTube looping, like re-watching. Uh YouTube long form is the first 30 seconds. It's great thumbnail, you could have a great

[43:22] title, you could have good CTR, people are clicking. If you lose 50% of your viewers in the first 30 seconds, that video is going. It's not getting pushed. It's not getting pushed. Um, if go look at my last few weeks of

[43:37] if go look at my last few weeks of uploads, tell me the video. uploads, tell me the video. Tell me uh the video with good CTR. one's not good CTR. That's killed that video actually. It's crazy how much of

[43:53] this like bleeds off into each other. I had very good retention on that video. that video, people are staying and watching. It's a well put together just I I for the life of me, I can't get

[44:06] letting it live. Maybe maybe it'll kick back up uh later down the line. But, uh you you can clearly tell in the last four weeks what video had really good

[44:19] really good retention and a good click-through rate. You can tell. You can tell which one's doing well. Oh, I'm talking about on YouTube. Sorry. Sorry title. Uh because we're talking about the first we're talking about long form.

[44:32] The first 30 seconds of the retention uh is huge. Midvideo drop off is is a big important thing. Um the biggest thing with this is like a lot of creators don't know the filler that they need to remove.

[44:47] that they need to remove. uh again like you'll see drop offs and "Oh, what did I do there?" And it's like you kind of veered off track and you started talking about some other [ __ ] Um which obviously we have retention

[45:00] Um which obviously we have retention fall off all the time on [ __ ] uh on YouTube streams for example. Of course, of course, cuz I I ADHD brain. But when you're putting together a video, it's very crucial that you stick to the

[45:14] point. I think a good way of thinking about this is like at the end of the day if you do a good hook, a good stop to get somebody to stay and watch something, you owe it to them to provide the reason

[45:27] to stay and watch or they're [ __ ] moving on. And not only they're moving on, they're [ __ ] pissed. Yeah, the death setup video. Great retention, great thumb. It's just it's at like 6.6 right now while getting pushed.

[45:40] um it's getting suggested way more than anything else and it's like mid70s or something like that retention at at the start of that video and like uh 40 to 50% staying in that video or something like that. Uh it's just a good video and

[45:54] you could clearly tell it's getting the best results right now. Clearly getting the best results. This is Jenna Rex. Oh my god. Why is your name moist Brenda? my god. Why is your name moist Brenda? Okay.

[46:10] uh tactical fixes, remove filler, increase the pace, guys. You don't have to talk like a [ __ ] robot, a zombie. Hey guys, but like if you go look at my newest video, for example, uh I actually thought that video was going to flop.

[46:23] It's doing really well. The camera I'd buy if I had to start over. I just sat down at my desk, no B-roll, no overediting, nothing, and I just talked to cameras for eight minutes. Just talked to cameras. and it's uh

[46:40] three of 10 right now. It's one of my better performing videos over the last 30 days. I don't have fillers in there. My pace is just from start to finish, it just moves. I This is a big thing that I had

[46:54] to work on. Cutting repeated phrases. Oh my god. We do this. We do this all the time. Oh my god. How many people can relate? Be honest. You don't realize

[47:06] sometimes like, "Bro, you already said that. You already said that." And like subconsciously, these seem like little moments where you're just like, "Ah, who's going to really notice or care?" People like just naturally get

[47:23] Um, another thing you can do is you can add tension every so many seconds, add tension every so many seconds, keep open loops,

[47:38] streams. So I kind of stopped over seeing about replayability like so like the 98% of your content is live streams. Is that what you're saying? Is that what you're saying? God.

[47:54] lately to help out. Yeah. Like I'll cut something down and They'll throw it into AI and be like, "How's the pacing of this? Did I Did I

[48:06] like, "Yeah, you've already brought this point up. This is good flow. This is bad flow." Thank you, man. Appreciate it. Doing good. Doing good. Yeah, fam. Fam's good. Everybody's well. We got We have uh some

[48:22] family coming down this weekend. Also, I forgot to check, too. Is Tik Tok still Well, I mean, you guys are in here. Tik Tok was down this morning. It was weird.

[48:36] that. Don't like that. So, yeah. Um, so kind of catch up. Getting people to stop, guys. No slow intros. Getting

[48:48] people to stop is is the first important step of is somebody going to watch your content? And then as a result of that, are you going to get pushed into the stop, it's a green flag. Hey, green flag number one. [ __ ] yeah, people are

[49:01] should push it to more people so they stop and watch. Green flag number one to get that no slow intros, no context before payoff. Don't start mid-sentence at something. Show don't showing the outcome first in some

[49:17] just give away the entire video in the first 5 seconds and then expect them to first 5 seconds and then expect them to say for 30 seconds. Um, bold claims with Like I said, that's how I get people to stop. It's [ __ ] This lens sucks or

[49:32] something like that. Or or no, that's actually not your camera that's doing this. It's your lighting. That's just an that having the comment on there that not it. It's kind of like just a good punch of

[49:45] oh, what's not it? Let me see what this fat ass has to say. Let me see what this [ __ ] has to say. It's just a way to kind of uh use a bold claim, get some tension. So use those to fix your hooks. Hold rate. Once you get somebody to stop

[50:01] and watch your video, remove filler, build a story, tell a story, like keep them engaged through the conversation, but increase your pace. Cut repeated [ __ ] Maybe add a little [ __ ] ooh ah 10 to

[50:18] 30 seconds. A little pizzazz, little controversy, little tension. Um yeah and just keep uh keep create retention as this idea of time management.

[50:30] Can you like a a good advice that I got a while ago from a creator which has helped me out uh com so much over the years. Um if you're getting bored editing your video guys it's probably a bad sign.

[50:47] your video like, "Oh my god, I can't [ __ ] I I can't even keep up with the story on this. I'm just cutting clips and stuff." Okay. Well, it's kind of a [ __ ] I mean, some of my best videos that I put out uh like skits, I I

[51:02] laughed at the video. It was funny. I like play when I [ __ ] uh rendered the punch line. I'm like, "That's funny. That's that's a that's a funny video." Weird weird how that works. Happy

[51:16] Tuesday, my friend. Second day of the week. So, uh, let's keep the good times day. A great stream. I'll be hanging in the shadows. Take it easy, brother. Have a good one. Have a good one. Your skits are pretty good. Thank you,

[51:29] Your skits are pretty good. Thank you, man. Well, I have basic structure. When I come up with an idea, I know that build a story, and I know I have to have a punchline.

[51:42] Uh, but for the most part, they're pretty random. I just kind of come up pretty random. I just kind of come up with it. I It's usually situational. and I'll be like, "That's

[51:54] [ __ ] stupid. I should make a skit about it." Does that make sense? Does that make sense? And by the way, guys, um

[52:17] Wait, what do you mean with the with the skits or what? When it comes to thumbnail, simple is better, right? Yeah.

[52:30] content, what you're trying to trying to do. It really depends. I like the iPhone skit. I love I love doing them. I love How about recycled content? I mean, brother, if you can recycle anything and

[52:44] it still provides value, I mean, you're goofy for not doing it. Yeah. I mean, of the day, let me give you some life advice here. Some of the best, most successful businesses locally, worldwide, they're boring. They

[53:00] just solve a simple problem and they do it on repeat 24 [ __ ] seven. Simple, simple, boring. Nothing glorified from it. Some of the best content creators, just do it over and over and over and over and over again. They recycle

[53:13] content every day. And obviously not to discredit them. Again, he's generational talent in terms of the idea of like his personality is just so good. Look at the bird peanut. So [ __ ] will actually like

[53:28] So [ __ ] will actually like criticize somebody for saying uh and I'm not saying that you are. I'm just saying some people just like hate on the idea of like recycling content. When I seen that a iPhone skit would do well, I I

[53:40] made 30 of them [ __ ] When I seen a setup video do well, I made 30 of them, [ __ ] I make them all the time cuz they do well. They [ __ ] work. And people will be like, "Oh, another one could have come up with some original."

[53:53] We still watch them. They still get views. Every day Peanut says the same [ __ ] 20 things and [ __ ] are glued to that TV. glued to that TV. every [ __ ] day. Guys, think about it.

[54:05] Gary Vee has been saying the same [ __ ] for [ __ ] 12 years now and you still watch clips of his [ __ ] Alex Rormony says the same [ __ ] Casey Neistat did day in New York and just told a different story around it. But like you

[54:21] [ __ ] skateboard and he was going to do a [ __ ] time lapse and yada yada do a [ __ ] time lapse and yada yada yada every day. What kills a lot of creators, uh, maybe some businesses, is people

[54:36] constantly are trying to create new problems to solve. Like, you have to be [ __ ] Elon Musk or some [ __ ] You You just really don't. You really don't. I I myself have gotten in my head over this. I doing this [ __ ] There's a

[54:52] general idea of how can I actively talk about content creation and and trying to help up buildup creators and talk tech and gear

[55:05] few things you're just going to be done with it. But but the thing is it's always going to be relevant and you're always going to need to be reminded of certain things. content and fashion is very uh cyclical.

[55:21] 100% agree with you, sir. Smith with a hung hung response. Rewatch your 2020 M1 Max setup video. And I was like, "Wow, this is still dude." Well, that's like this. I I get [ __ ] on all the time for this. People will like look at

[55:35] current metrics and be like, "What are you talking about? You don't know what you're talking about. Your videos did this over the last few days." Yeah, dumbass. also made evergreen videos, too. What are you talking about? People

[55:48] just don't understand content. You don't have to [ __ ] be the top of the top at every single thing you do to understand. Like, you don't have to be the most jacked person ever to understand that how to lose [ __ ] weight and how to

[56:01] give somebody good advice. Some of the people that train some of the biggest bodybuilders are [ __ ] small. They're not that jacked. talking about. But I've noticed on Instagram if my

[56:17] doesn't do well. Yeah. Because you're not holding retention. So it's not that on Instagram your shorts don't do well if you're if they're longer than 15 seconds. It's that your shorts aren't put together well. Period. Sorry to tell

[56:31] put together well. Period. Sorry to tell you after. So you're doing something after 15 cuz like that's not Instagram. It's not Instagram. It's not Instagram saying, "Well, videos

[56:45] only perform well for 15 seconds." No, it's just Instagram is the platform that's exposing and showing you that at 15 seconds you have a problem on Well, don't know if you're talking about your retention graph drops off at the 15

[56:57] seconds or if your average watch time is 15 seconds, just clicking off. So, it's low retention.

[57:12] every right now? A lot of it is my website. A lot of it's my website, which is why I'm very happy to be in the situation didn't want to be relying on kick. I just don't think it's the future. Uh

[57:27] personally, that's just me. But I also don't do the specific stuff that would garner a lot of results over there anymore. So, just not my thing. Not even trolling. I I I didn't see the previous message.

[57:42] Just see if you were trolling. Just a heads up.

[57:58] Uh I don't even know. I haven't even brought that down. Probably about the same right now because my YouTube's up. My kick's obviously down. I think my kick's down to like maybe like 1,500 or something a month, I

[58:12] think, or something. Yeah. Oh, so you know, YouTube would be more now. How's your lighting so perfect? Hung, How's your lighting so perfect? Hung, your stream makes me drool. O my gosh,

[58:36] social media to start out with for streaming? Um, everything. I monetize everything. Um, can I I'm going to fire something back

[58:48] at you. Why are you asking? I think it's more interesting because at shouldn't matter. Every platform makes money. You should I don't I don't want you asking on the idea of, oh, well, okay, this makes more money. I should

[59:03] focus on that. because I can show you kick streamers that make $20,000 a month. I can make I can show you YouTube creators that make $100,000 a year. Okay. Okay. That I'm just making sure.

[59:16] get a perspective of like does it does it pay well type [ __ ] Let me tell you. Uh all I'll tell you is this. Um let's say a combined let's just say hypothetical

[59:29] YouTube and kick combined will make $4,000 a month. Let's just throw that $4,000 a month. Let's just throw that out there. I am more than happy to trade that over kick itself making me $6,000.

[59:42] That's the perspective that you should have. It should not be about the spec like well navigate to the specific place that will make you more. It should be you need to have more stable control everywhere

[59:57] across everything. Even if it's [ __ ] you're still multi streaming to this platform and it's making you a hundred while the The the whole point is monetizing yourself everywhere because the more you

[1:00:11] There's other ones are going to grow as well as as well as the main ones are. And you're less reliant on this idea that you can't [ __ ] do anything

[1:00:23] yourself and you are pigeonheld to the [ __ ] platform. It's not a good feeling. It's not It's just not a good feeling.

[1:00:37] gets way better view and retention than edited videos? My lives are not getting into the the high hundreds of views. Edited is like 10. Edit like you you're editing your live down. Is that what you're talking about?

[1:00:54] Tik Tok. I earn monthly from three sites. Good. Okay. Good. Then you're reasons. I'm just making sure you're not asking the question on the idea of like want to navigate to what's making you more money cuz it like if you want to

[1:01:08] make a lot of money on kick. The recipe is out there for everybody. You you [ __ ] say rage batty [ __ ] You do IRL degeneracy. You go get clips on on the currently promotes. Like and and this is why I just don't really currently align

[1:01:23] with it. There's no real tools there. I don't have tools over there. It is funnel people over there and they will give you the [ __ ] bag. And that's that. That's just where they lean. For sure. For sure. But like I don't want

[1:01:37] you getting in the h I didn't want you getting in the idea of like, well, where can you make the most money? Because like you can make a lot of money on in a something. Yeah. It depends. Well, it depends on

[1:01:50] the target audience that you want. If you don't want that target audience, that's not a good way to make money. But it's there if you want it. Toughest part about multireaming is the big gifters tend to be on Twitch 50/50 instead of

[1:02:02] kick 955 and it's hard to convince them to create kick account. Well, no. Your toughest part about multireaming is you are stressed about big gifters. That's your toughest part about multireaming. That's really that's really your issue.

[1:02:16] I don't rely on gifting. You you guys, let me just be abundantly clear. If your objective of monetization, if you go to budget your month and you're like, uh,

[1:02:29] well, I make this much a month off of subs, so I'm stable at that monthly income because of subs, you are [ __ ] Just I want to point that out bunching, when I mention the numbers that I that I mentioned, I don't include

[1:02:42] members and [ __ ] into that stuff. I like so on my floor like when I'm doing budgeting and I say, "Okay, this is my monthly bills. This is how much I make subs. Those are benefits. Those are perks. Those are ups. And the amount of

[1:02:59] people that include that as like that is a stable form of income. What a recipe for disaster. Holy [ __ ] Especially if you change your the way of living. Oh my

[1:03:11] god. The amount of creators that I've seen have like a good year where they generated like $20,000 a month. So then they made their like their floor bills, they got a new house, they got the new car, their rate of living went up to 12

[1:03:24] 13k. Guess guess what happens when it goes down? Yeah, guess what happens when it goes down? What's stable for me? I don't even need to generate six figures anymore if I really don't want to. But I kind of I try to stay above that just

[1:03:37] cuz like it's just I don't know. It's just a goal to shoot for. just an easy goal as well for for monthly and stuff. But, you know, a lot of my journey over this last year or so has been get my floor as low as possible.

[1:03:53] I mean, what do you count if it's not big gifts? That No, that's that's extra income. Wait, what's are you what's stable? Everything else. You get kick partner pay. You get

[1:04:06] advertisement on YouTube. I run a website where I sell products. I deals. It's it's everything across the board.

[1:04:23] caveat of what happens if that goes away? I I'm just I'm curious if that's going to happen. What happens if your brand deal goes away? I should get another brand deal. What happens if the person

[1:04:35] You don't just go and get another person that's gifting subs. If you have value in your audience and across the board, people people are

[1:04:47] going to invest into that one. I I I just like case in point, I just closed out the stake deal. I I I walked away from them. Took two it's actually I actually argue it's better. It's much better.

[1:05:03] value, that's where you actually have control. You have output. You can bring you can bring a tangible thing to somebody to say, "I'm valuable. Would you like to work with me?" Now, they could say, "No, but you can't you can't

[1:05:17] do that to [ __ ] Now, I know some cringey [ __ ] streamers do do cringey [ __ ] streamers do do this, but you can't just say, "Hey, I just lost my top gifter on on Twitch. Will you be my new gifter?

[1:05:35] gamer. So, it's not worth having sub goal or that's like your personal environment. You can do it if you want. You can do it if you want. But if you start living by that goal, if that goal is there because

[1:05:50] you have to get that red red flag. That's a problem. That is an insane problem if you're So, and I've been there, by the way. That's why I'm saying that just not a good place to be. If that goal is there because you have

[1:06:05] to have 10 20 gifted that day to get your bills paid, problem. Get a job. your bills paid, problem. Get a job. Stop. The reason why is because you are going to end up hating doing this. You

[1:06:18] are not going to like this. You It's not even the idea it's becoming a job. It's becoming mundane. You're not even surviving off the [ __ ] You're stressing about it. You are going to hate it. You're going

[1:06:30] to say, "I burned out." No, you did it. You just dove way too deep, brother. You dove way too deep. I'm stingy as [ __ ] with my money. I'm not giving it to anyone. Yeah. Like, and I How many, guys? How often do I tell

[1:06:44] you guys to subscribe and [ __ ] like that? Guess what I do? I create valuable products. I give I I sell my time. That's my value. That's whether you agree with it or not, there's going to

[1:06:56] can solve and they'll pay $250 an hour for me to help them solve that. Or even bring like last week, the the individual different perspective. They were so hyperfocused and where they're

[1:07:08] right now that they feel like they were sleeping in certain areas. They watched one of my live streams, they didn't even [ __ ] talk in it. And they heard me say one bit of advice about cleaning up old videos to help throw them back in

[1:07:20] my god, I never thought of that. This guy knows his [ __ ] I got to get in a call with him for an hour." Guess what? Guess what I guess? So, this is a prime example, too, of this. Guess what he did after that first call? He booked two

[1:07:33] after that first call? He booked two more instantly. also showing me a red flag that maybe I'm charging too cheap. But, um, I'd like to make it I'd like to make it open to a handful of people. You do. You do.

[1:07:55] too. Feels like a charity. People asking for money at stoplights, uh, puts in for money at stoplights, uh, puts in more work. Yeah. Yeah, that's true. Tips on landing a sponsor, brand deals. What stage of growth does it make sense? When

[1:08:08] you when you can provide value for them via content, traffic, clicks, whatever it may be to when you can provide value to them. Doesn't need to be later in the game. I got I tell the story all the time. got my first $20,000 brand deal

[1:08:20] views a video. I didn't get it I didn't get the brand deal because of the views would push over. I got the brand deal because at that size I was very passionate about the content I was creating. Uh I I loved uh cameras and

[1:08:34] lighting and I was trying to learn all that. Look how much it paid off. And the together a good video for us. Like we hear it in your voice. We want to buy They bought my creativity and then they put it on their sites. They put it on on

[1:08:49] their social posting. There's multiple ways to be valuable to a brand. Yeah. When you're in it to help the help the money flows, dude. Daniel, that's been Okay, so that right there, that's been my prime. If you guys want a couple big,

[1:09:06] my prime. If you guys want a couple big, how do I say this? If there was like a bit of a hack in 2026, like a legitimate hack to find 2026, like a legitimate hack to find some sense of success in a specific

[1:09:20] form of content creation, like genuinely um I would say these two maybe three things uh are are the most crucial. Number one, if you show up on the idea

[1:09:32] Number one, if you show up on the idea of providing value to other people, like that's your sole objective, you'll become valuable for sure. The money will flow. It It doesn't make sense when you give that advice up front. People over

[1:09:47] objective is to get on today and help that for me my like as an example to struggling to help the business that's generating multiple six figures a year YouTube. um to the person that's just like, "Dude, I want to learn photo and

[1:10:03] video, but I have to have nice gear." And I can take a couple minutes and just you need to learn this, you need to learn that." And you become highly addictive at your craft. And and uh you know, a big thing is like if I can give

[1:10:16] know, a big thing is like if I can give you the confidence to believe that you deserve and [ __ ] can earn whatever it is that you want to do, it just naturally comes back to me. And it's not in a [ __ ] or inorganic way.

[1:10:30] It just I'm telling you, when you align yourself with that perceived value as being the number one goal, you will get rewarded for it. And there's a reason why so many people say this, cuz it's [ __ ] true. Um, and

[1:10:44] then the and then the second thing, biggest advice that I'll give you guys, biggest advice that I'll give you guys, stop being the consumer more than the creator. Holy [ __ ] man. This is something that I'm trying to work on

[1:10:56] something that I'm trying to work on myself and it is exponential guys. Some of you will give other creators more time out of your day than you give your [ __ ] self. You want people to invest into you. You want

[1:11:08] people to [ __ ] give you subs. As much as goal that is I I would not suggest as much of a goal that's is that I wouldn't suggest, that's still something that you're trying to [ __ ] rely on, right? I'm telling you right now, some of you

[1:11:23] guys are spending more time being a viewer for other people than you being a viewer for other people than you are [ __ ] working on your own [ __ ] this year, you'll [ __ ] find some sense of success at the end of the day.

[1:11:39] And and I think and I would say the third thing is rip yourself apart, man. Like own your [ __ ] dude. When you're slacking in something, how can you [ __ ] improve? First off, it's highly

[1:11:54] better at something and you can learn more [ __ ] And the and the fact that you can learn more [ __ ] so that way life doesn't just become this boring mundane new. Uh like there's always something new to learn. I'm telling you, you do

[1:12:09] those three things, yeah, you'll become unstoppable at some point. what you want, man. Some people just like to love live in cringe land. Some people just like to be a hater on the

[1:12:22] is. You all have your [ __ ] place. For some of it us, it's going to result in the people just say, "Oh, you got so [ __ ] lucky. Ah, you got so lucky." worked for anything. It makes sense. Yeah, I get it. I get it. You're you're

[1:12:37] envious of other people. So, you try to use just [ __ ] typing in the comments on something online to try to take stabs or or try to make yourself feel like really not. And at the end of the night, you have to go to bed knowing that you

[1:12:50] weren't regardless of what you say. Yeah. Yes. Learn, that's a key word there.

[1:13:02] What's up, Jason? Learn how to use AI. A lot of people don't know how to use AI about that earlier. All right, guys. Let's talk about the third important your content pushed. So, once you get

[1:13:16] the hook, once you get the story going, you get the retention down, you got to get the [ __ ] signals for the platform. Um, so this is I hopefully This is where I would say maybe jot these things down. Um,

[1:13:34] certain platforms need certain things. This is why some of your verticals do well in one area but don't do well in another area or why your long form can do really well but you can't get like short form on the YouTube channel to to

[1:13:46] short form on the YouTube channel to to do well a as well right um shares saves comments for example on Tik Tok and Instagram share the shares on Instagram is the

[1:14:01] specific big one if you can get people to share your video oh My god. How many of you guys share videos on Instagram? How many of you guys have group chats on on on Instagram or on Tik Tok and you guys share videos to your

[1:14:15] boys? I'm pretty sure if some of those videos got leaked that you shared as well, you would be [ __ ] But nonetheless, like you you're a consumer of doing this.

[1:14:31] What I've started to notice as well, some people call my [ __ ] cringe when I little motivational bit and I've started to turn that into content more. Yeah, you might think it's cringe. That's gay, dude. That's gay. Stop trying to be a

[1:14:45] motivational speaker. Those [ __ ] get shares. I I I'll go on my Instagram notifications at the top of my page that said somebody shared my [ __ ] And it's it's Dude, it's every [ __ ] day. Every [ __ ] day. Yep, there it is. So and so

[1:15:01] Oh, that's my penis. I'm just kidding. Um, yeah, those motivational bits, like if I go off on something and clip it and turn it into like a little like

[1:15:13] [ __ ] yeah, no, I'm not [ __ ] peanut. Uh, dude, I mean, those videos are a many people um took those clips and like sent them to friends? Shared those clips to friends saying like

[1:15:29] um dude all this this is actually the peanut. This is actually peanut. I think this is actually the peanut [ __ ] like that. that. The these he's hilarious. Uh yeah. So

[1:15:41] shares, saved, comments, uh, on YouTube long form, comments, watch time, session time, how long they spend time on your page overall. Uh, this is why I always was say as we started multistreaming and we were trying to focus on YouTube.

[1:15:57] And the reason why I I was like, okay, no offense, [ __ ] kick, I'm going to focus on YouTube, is because there's there it's it is Okay, how do I say what I'm about to say? Let's say on kick, if I just kept all the views there, I would

[1:16:12] be able to monetize it more. But the reality is is the session time that I reality is is the session time that I can get on my channel by having you guys participate on YouTube, it's more valuable long-term to the YouTube

[1:16:27] channel as a whole than it is trying to just monetize off of views in one consolidated location. Does that make sense?

[1:16:42] that was like digestible like set like this is why YouTube provides a homepage structure. You got video tab, you got shorts, you got live, you got playlist, you got post, uh you got the store. YouTube's goal as a whole

[1:16:58] is like they don't want you feeling the need to leave the site. And and by the way, the other platforms are leaning into this. Instagram's leaning into this. Tik Tok's letting answer this. This is why it's so hard. The thing is

[1:17:12] Kick and Twitch are fighting a different battle right now between each other. And battle right now between each other. And like I just I don't maybe I'm just dumb. like I just I don't maybe I'm just dumb. I don't see a world where long-term if

[1:17:26] they're not building the things now which is going to shift the culture of everything in the future. I don't know how they're going to keep up. It doesn't make sense to me. I can't find an endgame. And I mean, there's a possible

[1:17:40] Twitch is working on uh uh something right now. I don't know. And and what I mean by this is Instagram and Tik Tok has seen what the Instagram and Tik Tok has seen what the real power with YouTube is and Google.

[1:17:54] number one websites in the world. You is nothing new. Google's number one. YouTube's number two. They are the most want to go learn something, you want to go search something up, you figure

[1:18:08] something out, you go to Google, you go to uh YouTube. Now, everybody's just go to Chad GBT now. I don't even go to Google, but I I mean I built my whole entire career from Google. Everything I learned, everything I learned, I learned

[1:18:21] from [ __ ] Google uh and YouTube. I learned tutorials. I learned how to learned tutorials. I learned how to [ __ ] manage finances and and uh get out of [ __ ] get out of debt. and uh yeah, everything off that [ __ ]

[1:18:35] Instagram and Tik Tok see the real power in the fact that YouTube has created need to leave. You don't need to leave for [ __ ] now. It's it's all there. So session time is super important on your page. But the thing is Tik Tok's doing

[1:18:51] this too. Tik Tok like more and more people right now than ever have started to use Tik Tok oddly and Instagram as like best local restaurants to eat. Like

[1:19:03] SEO, which there's a couple things from this by the way. This means there's content. So like all the valuable [ __ ] that you've seen on YouTube over the years, the old valuable [ __ ] Well, this is exactly why I pivoted a lot of my

[1:19:17] content recently, by the way, is as people start to search up things more uh informative stuff become more valuable on those on Instagram and Tik Tok cuz on those on Instagram and Tik Tok cuz again, their their whole goal on these

[1:19:32] platforms, Tik Tok does not want you leaving. They want you to be able to want you to be able to consume the content, see somebody in a live stream. They they want you staying on that platform as long as possible. Instagram,

[1:19:46] same thing. I just don't see a world because it's it's and guys, it's gonna happen. That's the thing. I think that's where like a lot of people like people we're going to make the biggest Twitch like, no, this is the place where gamer

[1:20:00] stream, man." And like Kick is like, "No, we're going to become a good streaming platform." And I'm like, you guys get that eventually, like Instagram, Tik Tok, and YouTube are just going to consume more and more people

[1:20:13] every [ __ ] day because naturally as you wake up, as you go to take your [ __ ] and the first thing you start the habit is you scroll Instagram first or Tik Tok is you scroll Instagram first or Tik Tok or YouTube. Um, or maybe that's not your

[1:20:27] live stream while you're doing some downtime [ __ ] But it all it's going to take is one [ __ ] update. That one video you watch on Instagram that gets you to scroll a little longer. And then instead of you creating the habit or

[1:20:41] some of your viewers having the habits of like, "All right, let's show up and today." You're going to naturally create the habit where you go to check [ __ ] go to check YouTube, and then because it has reals there, because it has live

[1:20:55] streaming there because you can see the best places to eat locally, because you can search up how to scale your business, because you product, you're just going to stay there. You're just literally going to

[1:21:09] there. You're just literally going to stay on that site. And when Twitch and Kick don't have either one of these things, I'm just like, how are they going to compete? It like it doesn't make sense, does it? So, and by the way,

[1:21:22] make sense, does it? So, and by the way, what I mean by this as well is like what I mean by this as well is like nobody goes to Twitch or Kick to do anything outside of watching the streamer who they're most likely already

[1:21:35] platform so they're going to go check them out on on Twitch or they already actively follow them. You don't go to Twitch and kick to have a conversation like an authentic convers like to learn about a new update to you. If I told you

[1:21:51] guys today, hey, go find out, go look, somebody right now, go find me just got launched today. Are you going to Twitch or kick for that? Honestly,

[1:22:03] are you going to Twitch or Kick for that? No, of course not. Naturally, you're either going to be on Tik Tok because you're on Tik Tok or you're going to go to X or you're going to go to YouTube, you're going to go to

[1:22:17] Instagram. Until Twitch and Kick can ever create a a a habit to where society over time will naturally use their devices for more than just streaming. I how how are they ever going to compete with the people

[1:22:32] that are manipulating people's attention spans to [ __ ] consume their sites longer? They don't have that on Twitch or kick. It It comes down to the creator being good enough and wanting to stay on that platform to entertain the

[1:22:46] I mean, you're talking about human psychology here, guys. You're talking about these platforms and now they're using [ __ ] AI, man. I mean, it's case in point. Pizza's in here right now. Case and [ __ ] point. Let me like let

[1:22:59] over the next couple years. Dank Pizza just commented in here. Okay, I met Dank Pizza just a few weeks ago on Tik Tok and their first inclination was, "Oh, I like your TikTok. I discovered you here. Let me go to Twitch." Within two weeks,

[1:23:14] the normal interaction now is YouTube. Normal interaction now is YouTube. Dank, ever said is I just naturally go check people out on Twitch, uh, from Tik Tok.

[1:23:26] Something's changed. You just you just came to my YouTube. You were either a different alert. But there is something that Alysa You already changed in two you even said in Tik Tok. The amount of

[1:23:40] five, six months of doing this. It's astonishing how many people had the habit of, oh, you're on TikTok, let me come to this yada yada yada.

[1:23:54] these platform you got like the I think the scarier thing to understand and you the scarier thing to understand and you can say this is not good or or what not the difference with Twitch and and kick is YouTube, Instagram and Tik Tok is

[1:24:06] [ __ ] scary of how much they know about you that you don't know. It is [ __ ] scary and they're not making anything at all to compete with that. Now you could look at that as a positive way of like, yeah,

[1:24:21] It's here. It's It's [ __ ] here. Every day you're consuming [ __ ] and interacting with tools that is changing your [ __ ] brain chemistry.

[1:24:35] Every [ __ ] day. You cannot like it. You can stand against it, but at the end of the day, it's here. You don't even know you're being manipulated by these things. It's why you feel like you have to check a certain app at a certain

[1:24:50] to check a certain app at a certain time. relying on is the dopamine rush of people making money trying to convert people off of those other platforms through attention to bring people over.

[1:25:03] There's no actual human psychology to it. The second you get hooked on another thing, you would stop watching those those things immediately because there's no other consumption outside of you know a streamer there. And the thing is, if

[1:25:18] this too over the last few months, especially with Peanut. I've talked to a couple people about this again, they went to to Twitch because of Peanut. That's where the general idea was to stream over time as they use YouTube

[1:25:32] more. And YouTube is so good at the metadata and understanding people and what they watch, YouTube says, "Oh, you're probably interested in [ __ ] Bert Peanut." So then they suggest them on

[1:25:45] I watch them on Twitch, but now I can just watch them on YouTube. I I'll just just a consumer and they don't really interact, they just start watching. And uh yeah, I don't know. You just realize, I mean,

[1:26:01] the ignorance in in the gaming and streaming world is pretty crazy in a lot of aspects. It's it's it's a it's really [ __ ] culty and cringe. I searched peanut and that's how I found this live. Oh, there

[1:26:15] thought that was actually like an edge. [ __ ] you. [ __ ] you, pal. Um, streaming like the gaming streaming culture is light years behind

[1:26:28] everything, dude, it it changes your perspect. Like, I don't know, man. What's a good way to comp Oh, dude, guys, you just see Okay. Okay. Listen to Here's a great example of the gaming and streaming space and how confined they

[1:26:42] are in this bubble when they think the whole world lives around them, but even in their in their own world that like their priorities and thought process is so [ __ ] outdated. Guys, we're talking about the same uh uh like group

[1:26:55] about the same uh uh like group community of of people to where example Elgato just came out with a new um a new interface for streamers.

[1:27:07] next couple years, all you guys are going to not be using roadcasters. You're going to be using the Elgato thing that just launched because it's literally the best product that exists. But there's this like stubbornness in

[1:27:20] the gaming space because it doesn't look like a Go XLR. So, they essentially want like a Go XLR. So, they essentially want everybody to just make a Go XLR. make a Go XLR. Well, if I don't know what I'm talking about, there's no

[1:27:33] reason for you to be here, right? That would be [ __ ] to do. So they don't they like think about that. Go XLR went out of business for a reason. Everybody It does well. Okay. Why did they go out of business?

[1:27:48] Why did the company go out of business? Oh, because of mism. No, I mean they're product. They're supposed to be really good, but they went out of business. So you're tying your identity to something that actually does didn't do well. You

[1:28:01] says that said you needed to have a Go XR to be a streamer. So you think it does well. You You think you have to be a Twitch streamer because they take 50% and you want other platforms to just become Twitch. That

[1:28:16] doesn't make any [ __ ] sense. Twitch is a failed product. It doesn't work. That's like long-term. All they're relying on right now is their creators being there and funneling people over. as a website, it doesn't

[1:28:30] work. It's never been profitable with no actual long-term potential of finding profit 17 years later. It doesn't actually work. But and and a lot of you guys hate Twitch, BUT YOU WANT YOUTUBE to just

[1:28:44] become Twitch 2.0. Close-minded. The amount of [ __ ] that live in the Mixer world and it's like, "MIXER WAS SO GOOD, DUDE. IT WAS THE BEST WEBSITE." OH, YEAH. WHERE THE [ __ ] IS

[1:28:58] WEBSITE." OH, YEAH. WHERE THE [ __ ] IS MIXER, DUDE? OH, THEY SHUT DOWN. IT WASN'T A GOOD PRODUCT. It didn't [ __ ] work. Oh, well, that's because somebody said some racist [ __ ] It had nothing to do with that, brother. If that place was

[1:29:11] making [ __ ] money, that place would have never shut down, bro. [ __ ] really, really? You think that's what it actually was? Microsoft was looking for a reason to shut that [ __ ] down. Looking for a reason to shut that [ __ ]

[1:29:24] down. Just looking for it. Yeah, Tik Tok's all over the place today. Is it true you're not allowed to say kick on Twitch? No. Just like it's not

[1:29:39] actually true that you [ __ ] can say that on [ __ ] uh say these no no words, bro. If you keep people clicking, staying, watching, it doesn't matter. Doesn't matter. Doesn't matter. So with

[1:29:55] that being said, when you understand that a large portion of the streaming culture is built up of this, like it's reality, guys, is built

[1:30:07] up of a a large portion of this very closed-minded gaming niche culture that doesn't understand like big picture. You start to realize that it the platforms that are chasing that, it's not it's not good. It's no bueno. Does that make

[1:30:21] sense? Does that make sense? What's up, John? What the connection I'm trying to make from this is like once you understand that the the like for years there's this general idea oh you're a streamer you stream games culture shifts

[1:30:35] going to become more mainstream and I'm not just talking about IRL streamers it's already started some of the some of the big business guys and some brands they're going live every 2026 is going to be a huge boom in

[1:30:51] live product sales I think you're already seeing it on Tik Tok everywhere. live stream talking about their products and [ __ ] like that. These aren't this isn't a gaming culture. It's not a g it's not a gaming culture anymore. It's

[1:31:05] going to outgrow that. And all the [ __ ] that live in that bubble streaming, which is like gaming, watching streams, and they live off of those antics and that like that idea of how to like be successful in something

[1:31:21] keep living this idea of like, oh, we'll just harness the [ __ ] original streamering feeling over here. If you aren't [ __ ] competing with the big dogs to take advantage of human psychology to manipulate people into

[1:31:36] staying and interacting with your site, you're you're I I just I don't see a world where they can stick around. I just don't see it. Do you think streaming games will die out then? No. Oh, no. No. Absolutely not. Absolutely

[1:31:48] not. No, no, no, no, no. I think over the next two years, some of your biggest gaming streamers are going to be on Tik Tok and YouTube. I think that's already Tok and YouTube. I think that's already started. Is hasn't it?

[1:32:07] dialed. So, Shadow, I'm so sorry about that. I'm I'm trying to do a better job that. I'm I'm trying to do a better job in these streams to um structure them down and stick with things. And one habit I'm trying to break is not like

[1:32:21] a super chat right away, going in a different direction, and then trying to come back to the thought process. So that's that's my bad. Um, let's get one thing straight once and for all. Big E sounds absolutely nothing like B Peanut.

[1:32:33] sounds absolutely nothing like B Peanut. Bird Peanut sounds like Big E. I hate you guys. Um, you paid $5 to say that, by the way. Either that or they

[1:32:48] lag, bro. They lag like hell. Wait, what? What does the super chats kinks built around community involvement? What do you mean, Joe? Are you talking about Only Fans? Cuz I got a link for you, buddy. No, I'm

[1:33:02] just kidding. Um, guys, by the way, friendly reminder also too, I was suggested I I need to do a better job at this. This is This is the part of like the whole like building and public [ __ ] that I'm talking about. And

[1:33:16] I I need to bring you guys in my thought process more. I got I got reached out individuals. These are people that clear like seven figures. And um dude, they they pinpointed things in my stream. They're like, "Dog, when people ask for

[1:33:31] consulting, you tell people not to do it." And I and they're like, "I get it. and you're like, "You don't want people to waste money." Um, the thing is people to waste money." Um, the thing is people that need [ __ ] they they they need the

[1:33:45] help. Let like stop discrediting it. So that's one thing I got to work on. The the second thing that I got to work on is I have to stop looking at the blueprints of being reactionary. The lots that can be reactionary. I

[1:34:00] think the good advice that I have is the the a couple people read the blueprints and they're like, "People need to [ __ ] they need to read these. They need they need the [ __ ] sheets."

[1:34:13] So, while we're talking about all these things, guys, the blueprints, I know we're talking about all these theories and how to make content better, yada yada yada. What's up, Matt? But then when you do

[1:34:29] What's up, Matt? But then when you do bookie coaching, I I got dude I so I'd love your input on this. I got one I've gotten absolutely ripped alive by one of my buddies now. He he's more like fitness, but like it's kind of like same

[1:34:44] concept. First off, he's like 250 an hour. And I don't you you've seen what I did. I I provide a like I have an actual Google Sheets document that I put together for anybody that I drop jump

[1:34:57] into a call with where I take down notes. I try to put together [ __ ] yada there it's we we could [ __ ] dial it in, right? We can dial it in. Um yeah,

[1:35:09] yeah, we we we can just [ __ ] dial it in, right? He's like, "Dog, for even 250 call and just be like, "What's up if I were you?" He's like, "The fact that

[1:35:22] you're doing this and that." So, I already got ripped alive for for that. But then I told him, I was like, "Yeah, we actually went two hours." And he's did you say like, "Hey, time's up." I was like, "No, man. I just we just kept

[1:35:35] ripping." AND HE'S LIKE, "WHAT ARE YOU DOING? WHAT ARE YOU DOING?" I'M LIKE, "MAN, DUDE, I CAN'T. THIS IS THE PART that I I I'll be out there. This is the part that I struggle with is I I I'm trying to do a better job at

[1:35:50] monetizing my [ __ ] I I know it [ __ ] works. I know it works because for works. I know it works because for years, dear [ __ ] YouTube creators, your gaming YouTube creators that had problems were in my DMs asking me

[1:36:03] questions and I'd just [ __ ] I'd spend an hour [ __ ] helping them solve [ __ ] And one of the number one lessons in selling a product is if you are questioning if it's valuable, if you get the same question 50 [ __ ] times, it's

[1:36:15] valuable. Period. Period. End of. And I'm trying to do a better job at that. So yeah, as a friendly reminder, guys, I truly believe in the blueprints that I built. I have not gotten one bad response about it. At the end of the

[1:36:28] talk about retention, we could talk about uh whatever. If you do not have a about uh whatever. If you do not have a system in place to show up, get work done, set objectives, check your analytics, reach out to brand deals. If

[1:36:44] yourself accountable, none of the [ __ ] matters. None of it. That's why I built version. I have a creator blue version. I'm telling you right now, it's the

[1:36:56] easiest $25 [ __ ] dollars anybody can [ __ ] spend to start off. And if you can't do it for 90 [ __ ] days, he said, "I also need to stop doing this." Don't waste your [ __ ] money cuz cuz honestly, I don't think you're

[1:37:10] you want to be a creator, if you want to be a streamer and start being a content creator and learning how to create videos out of your [ __ ] if you can't getting [ __ ] paid, without getting crazy results and the stupid [ __ ]

[1:37:25] [ __ ] vanity metrics, THE [ __ ] I JUST WANT 10,000 FOLLOWERS, if you can't show up and be present for 90 days, showing something you're into, creating content, conversation around it to build a real community, you're not going to do

[1:37:37] this anyways. So, you should just be a consumer, not a doer, personally. Uh, bro, I'll I'll book five more calls with you cuz we're uh you were generous with what hour? Tell your buddy. I got you, brother. I got you. I'm looking for

[1:37:49] up. I'm I'm thinking about doing something more big picture for more serious guys like you, too. I I love At the end of the day, guys, like it's a win-win for me. I like getting in the call with Matt and helping him out with

[1:38:02] a couple things, seeing his eyes spark up, dude. I get addicted to this [ __ ] man. cuz it's dude there's and the thing is the the thing is it's a win-winwin for guys like me. It it is because then Matt mentioned things I'm like dude why

[1:38:17] am I not thinking of this very Matt you're killing it man I told I meant what I said man I think you're going to do some good [ __ ] just the analytics alone oh my god it just get through the power it gives you just like oh [ __ ] I

[1:38:30] control the narrative I control this I get the reaction I I really appreciated was a good time random question if I have a a6400 is it worth upgrading the sitdown channel with good lighting dude

[1:38:42] A6400 is a great camera. You get this lens that's on TikTok right now, the 15 mm one uh the 15 millimeter 1.4. Oh my god, your shot's going to look [ __ ] buttery smooth. You'll be creating Only Fans content in no time. I've been doing

[1:38:56] it for six years. I made enough to uh pay for a $20,000 plus gaming PC. Dog, your your gaming PC is not 20K. What the [ __ ] you got in that? You got Megatron's dick in your gaming PC? What do you edit all your videos or I So

[1:39:13] What do you edit all your videos or I So I actually edit it all now. Lev, I edit it all now. I had an editor for a while now. Let me actually explain that. I think that's actually super healthy to do.

[1:39:26] way, I seen that we had Calum in here. Sup my guy. Hope you're well. Just passing by before I had to edit, my man. So I had a period. This was another trap that I fell into when I was doing kick and stake. It was just so much money

[1:39:41] that I had a period where I was just paying for editors to do [ __ ] And that. I think eventually I'll have editors again. But the thing is, this is is the whole [ __ ] point I'm trying to make. I can pay somebody

[1:39:57] thousands of dollars to just offload the editing process. If I don't have a system to adhere to as a team, it doesn't matter. It just flat out does not matter. Paying

[1:40:12] somebody else to just take a little load off. If you haven't built anything, it's not going to help you. So I and I and I told him the last editor that I was working on with was Grizz. This was the era that we were doing like the drama

[1:40:25] [ __ ] What up peeps? When we were doing the drama [ __ ] guys. And we were him, sending it over. He would edit them. He was a great editor, too. And he undercharged. It was kind of a win-win. I overpaid to his typical, but he

[1:40:38] undercharged really. So, it was a really good partnership, too. Um, but there was just no real like we were kind of just winging it and there was no real system I was talking to. We were just trying to produce content that would just monetize

[1:40:52] as fast as possible. And we did monetize pretty quick. We got the channel up to over uh a million long form views really fast again. Um, it it was great insane monetization on Kick. Uh the other socials were doing okay. I had a

[1:41:06] couple videos that popped off in like a controversial landscape. Uh but like I identity crisis of like I just don't want to even be doing this. It works. It makes money, but it's just not for me. So I I told him I I was like, "Hey, I

[1:41:20] the first people, by the way, that like knew in August that I was changing my course and going down this direction and I was going to start build this cuz I it's it's nothing to do with your work or performance. It's like it it it

[1:41:33] know it's like good reliable income for you. But the the only way to get me into a situation long term where I can give where you can work with me and through

[1:41:46] you working with me, we can make [ __ ] you money is I have to be very intentional of what I'm doing and I have to build a system. I have to know what works for me to a tea before I bring somebody on. That's

[1:41:59] tea before I bring somebody on. That's how you really grow with bringing people how you really grow with bringing people on. OH MY GOD. OH MY GOD.

[1:42:19] I thought that was the end of that camera. I thought that was the end of that camera. OH MY GOD. Holy [ __ ] If you guys are on the If you guys are on uh YouTube, Twitch, and kick

[1:42:38] guys are on uh YouTube, Twitch, and kick my [ __ ] Okay, so the battery. my [ __ ] Okay, so the battery. So, I have the the vertical camera. It's the A75 and I have it mounted to the top of this DSLR mount. Highly recommend,

[1:42:51] guys. It's on my site. $70. This thing is [ __ ] insane. So, so I have two mounting points. I have the top of the the mount where my vertical camera is and then I have the where the um FX3 is where I can move it around. So, it was

[1:43:05] just one arm I can move the arm around and get my sitown shots in my YouTube videos. And the battery is right next to this the small rig clamp. And because loosened up that clamp and my camera just went. I thought it was falling off

[1:43:20] camera on a mount and you think you have it tightened and it ain't tight enough. it tightened and it ain't tight enough. Oh, [ __ ] me running. Uh, yeah. Everything everything is on my website. Everything is on my website. Yep. Yep.

[1:43:33] Yep. Yep. Yep. Yep. Everything. whatever camera gear, mounts, um, anything you need, it's on my website, guys. Blueprints, everything. is it even worth streaming on Twitch anymore without community, without

[1:43:48] discoverability? I mean, I'm doing it over. Okay, let me explain my Twitch over. Okay, let me explain my Twitch streaming strategy right now. In 2026, if you guys haven't noticed, I didn't tell anybody. I made a new Twitch. Um,

[1:44:01] so for those that didn't know, I deleted my old Twitch. Uh, I don't know why. I think it was like a little bit of like uh kind of like a [ __ ] you to some people, I guess. Stupid. Very, very stupid. It was one of those things that

[1:44:16] like people would say, "Well, of course your stream's doing well. You had [ __ ] so many followers on Twitch." That didn't mean [ __ ] dude. So, it was like kind of one of those things that I wanted to show like I don't guys that

[1:44:28] Twitch is providing no value to anything I'm doing. I was tired of te people taking credit from something else and and discrediting me as a as a creator. and discrediting me as a as a creator. So I and that and I hate hate Twitch. I

[1:44:41] it. Um so I was just like ah [ __ ] it. I'll just delete the channel. So what I started noticing as I've been moving in this direction of being, you know, tech lifestyle creator focused, creating creative products and and helping other

[1:44:55] people and [ __ ] with whatever I can. Uh, I noticed the natural thing like these Tik Tok streams do well typically when Tik Tok's not down. And what I noticed is the first natural natural interaction based off of the habits, this is what we

[1:45:10] current habits is a lot of people just naturally are advertised so much to go from Tik Tok to Twitch. So naturally, by me being live on Tik Tok, I get to advertising it, without telling people to go look at it to like people just

[1:45:27] naturally will go to Twitch from Tik Tok. It's just one of those connections that I said right now. That's what the site relies on. Tik Tok or Twitch relies understand that people will outgrow that. That won't be a normal thing

[1:45:40] anymore. As people get more acclimated to streaming on YouTube and more people people are going to start the narrative won't be, oh, you stream, you must be on Twitch for a a small group of individuals. You guys got to understand

[1:45:53] streaming space is, you're talking about like down. What percentage of the population probably doesn't even know that Twitch exists still? Like they don't even know that Twitch exists.

[1:46:08] They might even be watching YouTube streams and now in 2026 and be like, hard for a lot of people to comprehend because we're so involved in the community. There's a theory that this is called and it's basically like this idea

[1:46:21] that we are so deep into our bubble of something that we think it's the world. The world knows about it, but the reality is it's not that popular. It's reality is it's not that popular. It's not as popular as what we perceive.

[1:46:33] Yeah. So, oh really interesting. I've never would probably go to Facebook streams before Twitch. Interesting. I didn't Am

[1:46:45] before Twitch. Interesting. I didn't Am I sleeping on Facebook, not doing this on Facebook, too? I know you're Bert Peanut. I just can't prove it yet.

[1:46:58] starting on Tik Tok gaming streams. No one knows the green platform. Only some people. Well, that's that's what kick is desperately not desperately. It's smart what they're doing. I like you guys understand that, right?

[1:47:12] At the they they give so much because they want to create they want to try to change that narrative. They want you saying go to kick cuz I They want you saying go to kick cuz I get more money there. But it's like as

[1:47:25] these other platforms monetize naturally, it's going to be harder to do naturally, it's going to be harder to do that. What's the why? Okay. When I told when I had my stream saying I'm moving my main focus to YouTube streams

[1:47:39] YouTube streaming is going to be the I'm multit streaming but YouTube's the main focus. I used a little clickbait. My last stream on kick moving to YouTube or some people off but as a response kick reached out and was like whoa wait

[1:47:53] what's going on? Why? Um and I I told the guy I said you guys don't for what you you don't have the tools at all. You're not even close. The fact that

[1:48:05] like the second I'm not live anymore on my channel, I'm disconnected from my audience over there. That's red flag number one. That's a huge red flag. Number two, the the monetization aspect. I think ads are coming at some point,

[1:48:19] but community support kick pay from funneling people over there. It's great pay. Um it is I think it's a little exacerbated by the way that it's only consider if you're multitaming, some people are naturally going to watch you

[1:48:32] people that only watch me on on YouTube now because they know I'm live on viewership over there. So, your rate's going to go down on that as well. And I going to go down on that as well. And I don't think it's a a pure 50% cut. I I I

[1:48:45] think they juice pay to certain creators if they know that if they get paid well get paid well on kick. Does that make sense? Which again, nothing to hate against that. It's smart marketing at the end of the day because that's what

[1:49:01] a lot of their focus is competing with Twitch right now. Um, but you know, Twitch right now. Um, but you know, honest question, if I can naturally go live on a platform where I can target the conversation I'm talking about in a

[1:49:15] title and thumbnail and the VOD can monetize, the the stream can make ad revenue in itself, the VOD of the stream can monetize and bring me in new viewers and new subscribers. Um, and from that platform, I can sell merchandising. I

[1:49:28] can create actual valuable membership incentives and tiers. Um, on there, I just like why would I funnel people out of that? I have way more control over my audience and my brand on YouTube than I do on Twitch and kick. Again, the

[1:49:45] general idea is, oh, people gift more subs over there. I don't want to make the subscriber uh amount be I would rather look at subs as I would rather have a hundred people who

[1:49:59] are just actively subbed than try to stress about funneling people over to gift more subs because I know the hundred that are actually individually because they've invested into the channel and the content. Does that make

[1:50:14] channel and the content. Does that make sense? to add to OBS, please. Uh, did you buy the legacy pack? You know what I need to the legacy pack? You know what I need to do? I need to put the PDF from the

[1:50:29] signature pack of how to install into the legacy pack. For so for those that don't know, I have two L pack options, which by the way, the the sale the sale prices are about to go away. Just heads up. I did a launch sale. So,

[1:50:43] I took all the LUTs that I had from all the previous years. I bundled them up. So, it's three L packs is bundled up into one. That's the legacy pack. It's a the a little bit cheaper option. Some of those lots aren't aren't the best, but

[1:50:56] those lots aren't aren't the best, but you get more. You get more. Um, but I don't have any information on that. Yeah. So, you got the legacy pack. I I tell you what, what I need to do is I'm

[1:51:09] going to double check it that it's relevant. I'm going to put the PDF installation guide from my signature pack. That's the new one I just put out where you can get this look. I'm going to put the PDF from that into that and

[1:51:21] you'll get an email update. I I'll update that this week. I'll So, yeah, just But I I mean, brother, um, hold on, let me write that down. Uh,

[1:51:41] happened right there? I know this sounds like a little lame, but you guys just like a little lame, but you guys just see what happened watching me play games or anything as I'm documenting vlogging on my YouTube

[1:51:56] channel. How I'm I'm building a a real creator brand in 2026. How I'm trying to scale and grow into different aspects, help other creators build digital products and maybe physical products. Wink. Um, did you see how we just took a

[1:52:11] bit of conversation and turned it into content? Essentially, I got real constructive feedback. That's a that's a problem, by the way. I don't want media problem, by the way. I don't want media buying my L pack my my LUT pack and not

[1:52:25] aspects, even though I had advertised what to do with it in certain aspects. brands, companies, creators are going to start seeing from live streaming. It's

[1:52:39] going to be big this year. Live live sales and brands, entrepreneurs, CEOs, high ups at company putting themselves out there and stream. Uh Old Peeps is over on kick right now. He does that, right? He he he does that.

[1:52:56] All of his streams are He's actually a really good guy. all of his streams. First off, he doesn't monetize his streams. Anything that any monetization, any monetization he gets, he uh donates it to charity. So, that's a dopeness

[1:53:11] number one. Uh and specifically, he helps and works with veterans. So, they he uh he does server work, he does PC work, but he basically streams him like operating his business live. And this is why I yell at him all the time. I'm

[1:53:26] like, "Why are you not multireaming? Why are you not on YouTube?" because that's Eventually, this type of stuff, people are going to see so much reward from Tik Tok, Instagram, YouTube. Um I think Instagram needs to work on some stuff

[1:53:39] with their stream. I tested it out. It's just not there yet. Uh X, same thing. better places. Like there's going to be a time where like in this in the Tik Tok stream while we're live right now in the the YouTube stream, I'm going to be able

[1:53:53] to just click a button, I would assume, and I can tagline and and promote a product directly from the site that you can buy directly from the site. Uh cuz don't want you to leave. You know, there

[1:54:06] there's most likely going to be a time where I can instead of getting you guys to go to biggie.co, I can just input my digital products. Digital products are a little harder because there you can't like the platform can't actually

[1:54:19] register that you got the sale and then if somebody's trying to get refunded for something you there there's a lot of red tape with that. So so multi stream Twitch, YouTube and Tik Tok now more people come to my Twitch naturally. No,

[1:54:32] people come to my Twitch naturally. No, I think the goal is take advantage of your Twitch being live so you can get some of the Hello. Oh god, I hate that sound. Are we still here? I [ __ ] hate when that happens. Well,

[1:54:46] I just disconnected. Did you guys hear that? I got the [ __ ] USB sound. We good. Uh I I think as long as you're just live on Twitch to take advant Okay, let's let's say you can just get five extra

[1:55:02] about that and it doesn't take you Twitch anyways. It's like why not take advantage of that? But like the whole goal is like I talked about in last week's episode

[1:55:15] about in last week's episode is your your stress. No, it was it was me. It was me. Your the stress shouldn't be get people to Twitch from Tik Tok. Does that make sense? I only live stream to Twitch to take advantage of the

[1:55:30] people that have just built that natural system of, okay, I'm watching in vertical. Let me go watch the horizontal version. and they they think they go to Twitch because I think long term they'll end up just going to YouTube.

[1:55:43] Personally, I I truly believe that. I I I believe that long term anybody that will eventually just go to YouTube. And if they don't, hey, I I still give them view like I still give them a stream over on Twitch. Who cares? Let them be a

[1:55:57] viewer there. It is what it is. It is what it is. There's still going to be value in it. Uh, bro, I'm literally offloading in the desert right now in Oregon and your live is still connected. This is so lit. What are you using?

[1:56:10] Too many interests in my 30 seconds. No license, no nothing help. Wait, what?

[1:56:22] Excuse me. Too many interest in my 30 seconds. No license, no nothing help. I'm not sure what you mean by that. Just a friendly reminder, I am I am multistreaming and my chat has everybody

[1:56:36] from every platform. So what you see on your end like I am talking to people from multiple platforms. So if anything gets missed, just bear with me, man.

[1:56:56] God, I got to take a piss. I gotta take a piss. stream or something. Just download the Tik Tok studio app, right? And that Do you need a certain following on Tik Tok to stream, guys?

[1:57:15] interest, and no license. Wait, what? there's something that you're into. Well, and that's a problem with this

[1:57:28] streaming world, is people think that like the only way to share interest is This is this is why I say like some people are sleeping on huge results for for themselves. They like some somebody will like have a garage where they work

[1:57:43] on cars and then they'll be like, "Well, I want to I want to be a content creator, so I seen a gaming content creator, so I got to game streams and that's how I grow a following." But like it, you could just set up a GoPro in

[1:57:56] while you're working on your car, mic yourself up, and I almost feel like that genuinely into it and you're working on something. I feel like that would be better content than you just being like, "Oh, well, I see people stream games."

[1:58:10] So, and then people stress about like whenever I say that, people are like, "Well, how do you bridge the gap? How do you do gaming content and that?" Oh, gaming content. Not everything has to be content. Just because you're in a a few

[1:58:23] things doesn't mean everything you do has to be its own specific form of content. You have to gain a following from it. You can in fact be a person that does woodworking or or plays football or or you know or works

[1:58:37] on cars and you can create your content around that and you can grow your following around that and you can just enjoy video games. I I I play games. That's what the setup is over here. I don't stream them.

[1:58:49] confidence for becoming a content creator? stream. You're going to die someday. Yeah, confidence is uh confidence is a and just getting over the [ __ ] hurdles of like the awkwardness.

[1:59:06] to a camera over time, but you got to do it. it. You got to do it.

[1:59:18] say I wanted to stream uh vibe coding, but the AI does it all? Wait, what do you mean? Like, you're gonna still code or you're gonna use AI to do it so you feel like it'd be less entertaining,

[1:59:31] guys. At the Good God. Let me know what you mean by that because

[1:59:44] how that relates with coding bit but AI does it all cuz when you say code purist I feel like okay so like the best example is and maybe I'm misunderstanding the term I feel like if I was to say I like this keyboard

[1:59:59] purist like I put out in the video yesterday would be like super involved. But maybe I'm misunderstanding it. Vibe coding means

[2:00:11] misunderstanding it. Vibe coding means means AI codes for you. Most coders are not happy about it because you're not doing it. Oh well,

[2:00:27] because you're not doing it. Oh well, who gives a [ __ ] [ __ ] use AI to do this [ __ ] because they're like

[2:00:39] you you you use AI to help make thumbnails from times. Yeah, it's not fair. Okay, [ __ ] live in La La Land, dumbass. What? Who cares? that good, right? But see, that's the leverage that you can have. You know,

[2:00:54] like Chris just said, AI coding tools are terrible. But if you're finding some efficiency, I I would assume that what most people do with that is they use AI Right. How dare you use a calculator to do

[2:01:10] How dare you use a calculator to do math. a time and you get the right prompts and you don't just take the results you get from AI and you just again AI's an assistant. That's the best way to

[2:01:25] assistant. That's the best way to actually use it. that good. But if you know Yeah. If you know enough about coding in general and

[2:01:38] you're using AI, most use it to enhance. It's frowned upon if you're having no input. So, do you literally have no input whatsoever and you don't have any extreme background in coding and used to

[2:01:50] code yourself and now you're using AI and you can help bridge that gap cuz you have you you're that's a problem-solving um content. That's problem solving content right there.

[2:02:11] could ruin my algorithm, buddy. Whoever is telling you that, tell them this. You're not going to ruin any algorithm if you can get people to click, stay, and watch. That's all the algorithm is. If people watch and you

[2:02:24] can get an audience for it, you ain't ruining anything. There's no People did this for years on YouTube. It's funny, dude. It's so funny. I can think of this one creator. I rarely am not a big fan of them. Um, they're a gaming content

[2:02:38] creator. Very over the top, very successful. They they work very hard at their content. This [ __ ] used to argue with me all the time about YouTube. He used to he used to talk to because he had more subscribers. No,

[2:02:50] man. You can't do that. I'm literally, guys, I'm literally getting in calls with [ __ ] YouTube. They're breaking down how their algorithm works. They're breaking down how like what you can do in one page, the shorts, the the live

[2:03:02] yada yada yada. And this [ __ ] would start these arguments with me on social media. You're giving bad advice. You should not be uploading shorts to the same channel that you're stream you shouldn't be streaming from the ch same

[2:03:14] should have a gaming channel, a streaming channel, a shorts channel. Guess what they have now? And they have over a million subs on that channel. All of it's in one place. All of it is in one place. because it

[2:03:28] encapsulates everything that we were talking about today. At the end of the day, there's three inc crucial things to getting pushed on platforms. It's not it's not that you can't use one tool

[2:03:42] and only using a specific tool that the platform offers it. If you can use every tool that a platform offers, they're live and they're posting and you can get people to click, stay, and watch and interact, you will get pushed. period.

[2:03:58] well, if you want your Tik Toks to do well, you can't stream every day because there's some kind of magical thing that will push you out of the algorithm. like that. If you can get people to click say watch your Tik Toks and get

[2:04:13] you'll get people to stay and watch. You'll get pushed. Now, the difference is here's where a lot of people don't want to hear the constructive criticism side from this. I'm a prime example of this. When I was first testing Tik Tok

[2:04:26] live streaming, I really [ __ ] on it in itself because I was like, "This is a bad tool." The thing is, I was separating how I was creating content verse my streams. Lo and behold, once I started doing streams like this, they

[2:04:41] work, huh? And and you know what's actually ironic? Ever since I started doing these streams, my videos are doing better now, too. Ever since I'm making the direct connection, what you get in my content

[2:04:54] is also what you're getting in my my stream and I made that connection. So, like for an example, if you make highlight videos of your gaming content scripted well like and you get good

[2:05:08] views with those, but then you go live, you're not talking to chat, you're not engaging, you're not high energy like you are in your clips, you're not actually providing the value that you're advertising. So, of course, your streams

[2:05:20] always have to use him as an example right now because it's just he's just [ __ ] him at the moment, apparently. But the thing about Burnt Peanut, he said that in the Optic podcast, his whole objective is the second he goes

[2:05:33] live, he's on. You're you're there to be entertained. You're there to forget about your shitty day. You're there forget that your [ __ ] wife left you or your girlfriend left you or that your [ __ ] dog died. Like, he is pure

[2:05:45] entertainment while he's there. He is on while he's live. Imag he would not do anything remotely what he's doing now if you watch a clip of his and you see this you're like oh my god this is funny and

[2:05:58] didn't get that reason he's blowing up is cuz every clip that you see the second you open up that stream it's clip clip clip clip clip the second that [ __ ] goes live he's on and this is where I say that like you can't also

[2:06:13] just say I'll just replicate that you're not him man Some of you guys cannot be on like that, dude. It's It's that is why I say it's generational talent. You Everybody knows who Gary Vee is.

[2:06:28] Everybody knows who Gary Vee is, right? But at least a lot of you guys. He's been saying the same [ __ ] for [ __ ] 12 years. But that [ __ ] is on. He is always passionate. He is always

[2:06:41] there. You always know he's going to say something. He does the same [ __ ] He gets viewers from it. I'd love your thoughts on this. One of the best lives I saw for numbers and subs was a live short of a person looking at a camera

[2:06:53] eating ice. Well, it's it's because it's such a shock factor. Like, what the [ __ ] is this? That's like uh there was there was a trend blowing up. Not like a trend. This one video blew up because it was like a

[2:07:08] world and there was nothing on the screen, but it was getting all these [ __ ] views because everybody was so inter like what the [ __ ] is this? Like it's not, this is what I was talking about. It's not hard to get clicks and

[2:07:21] views in certain aspects. That's like more scratching a curiosity itch. Um, dude, the Okay, great example of this. One of the biggest uh uh Tik Tok guys who just sold his [ __ ] identity to AI, all he did was this.

[2:07:38] to it. It's a whole show clips, which is why it's so easy to watch even with a bad attention span. Now,

[2:07:50] to take a piss. I got to take a piss. I got to pee, dude. I got to pee.

[2:09:03] You're all right. Sorry about that. Oh, man. Sorry. Sorry. My bad. Are you man. Sorry. Sorry. My bad. Are you burnt, Peanut? No. [ __ ] sakes, dude. If I'm always live when he's not live. Think about that. He would never sleep

[2:09:17] if I was him. Be a cyborg. be live 30 hours a day. Be a cyborg. be live 30 hours a day. It's not possible. It's not possible.

[2:09:37] I Let me make sure to Did I um uh Oh, yeah. I didn't I didn't give uh God need to stick on topic a little bit more, not veer off. But um to the to the signal rate, to the to getting people to share, save, comment, watch time,

[2:09:54] session time, be active on your page. Um good thing uh to to try to get extras for this. Ask polarizing questions, ask questions in general. You can if you can try to elicit a response from your

[2:10:08] or you just blatantly even ask, "What are you guys' thoughts on this?" or something. uh to engage comments helps. Um say something disagreeable. I I lean into this all the time intentionally. Uh

[2:10:20] into this all the time intentionally. Uh I made that that clip um was it last week where I reacted to the person stressing about funneling everybody to to Twitch. There's a point where I was

[2:10:32] like trying to over complicate the edit and because I I had said a line that was like uh and plus Twitch takes half your pay. thought about cutting that out because I thought of the criticism we would get

[2:10:48] they take a percentage of your pay, too." But I knew that if I left that in there, people would literally interact about that. And it's not that it's not true. Twitch does take a large portion of your pay.

[2:11:03] There's nothing wrong with that. For for for them f them relying on you funneling people over to take 50%. That's a bad deal. Holy [ __ ] that's a horrible deal. Tik Tok is like they take a large portion of like the gifts or whatever,

[2:11:18] but it's like they're actually providing you discovery. They're give they're actually giving you brand deals and connections on here. That's the cut that you're paying for. Um, but nonetheless, I knew that keeping

[2:11:32] disagreeable to some people. It's kind of a sense of uh rage bait. You know, if you if you can invite some sense of somebody trying to correct you in your content,

[2:11:44] I mean, the camera tippid videos and [ __ ] like that. I know those videos aren't put together to put every nuance together. And I know for a fact if I make a tip on lighting or cameras, you're going to have the over guru who

[2:11:58] thinks they they they went to college, so they're going to tell you more. Um, if Oh, good. Good valuable one. good valuable one for people here. If you can

[2:12:10] create content verticals, long form where people would want to save that because it was informative, it was helpful, like that you got value. Oh my god, it's been helping me so much. I

[2:12:25] tweets and stuff. That's what helps me on Twitter. People like bookmark my discussion and conversations, especially if they're informative. Um, at the end of the day, guys, here's here here's a caveat to like once you get the hook,

[2:12:40] once you get uh some of the views, if nobody interacts, the the platform just assumes that they don't care. They don't give a [ __ ] It It really is like a bit of recipe to get pushed. That's the whole point of

[2:12:54] talking about this, to get pushed. How are you creating something to where the platform will be like, "Okay, green flag, green flag, green flag. Push this. Push this to new people." Now, what when uh Chris, I think it was

[2:13:07] earlier mentioned niche, some of those pushes might be more targeted because your niche is a target audience. My my niche, if you would, it's not as broad, but it's it's targeted. And that's how I'm able to convert sales in my

[2:13:24] blueprints. I'm able to convert sales in the LUT packs. Brands find value in that. You know, if a brand looks at it across the board and says, How do I compare this? Okay, if I could

[2:13:36] show a brand that, hey, this is how many clicks I can get on a 10,000 viewed video and they they see it's a much larger percentage than average because of the target that I'm going after. That's

[2:13:49] target that I'm going after. That's value. They want to pay for that value. gets a million views." But this is where I got that big life lesson years ago. the G-Fuel story when my G-Iuel manager at the time when I was like, I don't

[2:14:02] know what I'm doing in this [ __ ] uh this booth. this booth right now. I'm I'm in there with these big ass [ __ ] creators. I have no idea what I'm what I'm doing there. None.

[2:14:16] And they were like, "You see that person over there? They got a million followers on your plat on their platform." I had like [ __ ] 30,000. and I outperformed their sales by an astronomical amount that

[2:14:28] month. They're like, you you can get views, you can get clicks, but just remember like a brand will put more money in your pocket because you can take out of 10,000 people, a thousand people will believe in you enough to

[2:14:42] actually click on something. It's way it's way more valuable than just the the traffic. Especially, you guys got to understand nowadays brands can just pay for the traffic. Every site is offering this now. do a brand deal, they want to

[2:14:55] get it in nice. Here's [ __ ] $2,000. Push it to a whole bunch of people. Yeah. The conversion rate is just so much higher because of who I target.

[2:15:07] What I'm going after. I'm going after all you [ __ ] with your hopes and dreams and just trying to manipulate you into buying my products to do you into buying my products to do nothing. No. But

[2:15:22] in seriousness, I am give I've acknowledged the idea of moving forward of giving up. How can I get another million viewed How can I get another million viewed video over? Okay, if I make this video

[2:15:35] that will get tens of thousands of views, maybe how many people will it actually help? Dead ass. I know that, dude. It sounds [ __ ] cringe. We talked about it earlier, but like it's it's seriously been something that I've

[2:15:47] been just trying to align with. Soul, take my first born. I'm just I'm giving you guys my uh objective from this. When I go to create something and make something, what whether the video itself is created to have a little controversy,

[2:16:01] get a click, get a reaction, at the end of the day, the overall result is will it like somehow help somebody down the line? Um yeah. So I I want to give this portion here too talking about everything. I want this is why I want to

[2:16:16] this by the way to have uh you know tactical Tuesday. The whole point of uh you know today's stream is for the next Okay guys I'm going to post this in my discord too by the way if you guys want

[2:16:28] to actually like have this. So if you guys need uh need to check in with this guys need uh need to check in with this and whatnot. Um, so tactical reset, guys, next couple days, rewrite 10 hooks.

[2:16:43] Um, what you now obviously you can't go change videos, but the thing is you can take videos that are doing well that you could replicate and you could ask hooks better? And the thing is, this is where you can utilize

[2:16:57] where you can utilize AI in general, chat, GBT. I just did this in uh in that setup video. I took one of the best performing videos on my channel and I with AI I said I think we can do

[2:17:11] this better. I think we could do this an updated version just better to help with that's why that video just a couple weeks has got 30,000 views in long form

[2:17:23] clicks on that by the way that's that's exactly what I'm talking about too. Um, dude, the [ __ ] clicks on that, so many people are are they found value in can now take that. I can go to the brand and and say, "Look what I did." So, for

[2:17:39] the next one to two days out of this next week, go check back on some videos or if you're working on some videos, rewrite the hooks. Use AI a little bit to help get the assistance from it. It can just give you better ideas. Okay?

[2:17:55] Day one to two, rewrite hooks. 10 hooks, roughly, five to 10. Day three to four, roughly, five to 10. Day three to four, shorten three videos by 15%.

[2:18:07] When you're editing some of your next videos over the next few days, slow down before you hit render and publish. Rewatch it a couple times. Listen to see if you have dead space where you're veering off track. If

[2:18:21] there's something streamers do this all the time, you include an extra thing that doesn't align with the [ __ ] point just because you like, "Oh, it was it was a moment for me." Like in your clip. Your clip could be like how to

[2:18:34] clip. Your clip could be like how to level up a thing or a crazy moment. And then you also include like you getting a sub and you thinking that sub. This is While it's nice that you're like showing your community supporting you, it it

[2:18:48] takes away from the context. There's no point. It's dead space. People are going to click off of that cuz they don't care. You You got their attention with your hook. Now you need to respect the

[2:19:02] time they're giving you by sticking to the story. to a stream, that's when they can see the fluffy [ __ ] But day three to four, the fluffy [ __ ] But day three to four, focus on shortening videos by 15%.

[2:19:17] Take the transcript from the video you're working on, plug it into AI. Does it flow? Is there any parts of this that I can cut out? I use Premiere at times to help with this because Premiere gives you you can actually export your

[2:19:33] transcript with timestamps and chat GBT can literally say at this many seconds at this time, cut this out. You already said this. Um, said this. Um, add stronger call to action for signal.

[2:19:47] Encourage people to interact. Again, this could be through the asking polarizing questions, say something disagreeable in your video, invite some reason for somebody want to correct or give value in some way where people

[2:20:01] would want to would want to say and interact. the the call to action and and by the way when CTA is being used a lot more in the vertical landscape and content creation and everybody immediately jumps to call to action of

[2:20:15] going to my website converting somebody from Tik Tok to Twitch. No, focus on your call to action be the interaction on the very platform wanting to signal on the very platform wanting to signal somebody to interact.

[2:20:31] Day six, post one disagreeable but valuable take in whatever it is that you do. I hate fat people say I'm here, man. Have a good one. Post one disagreeable value but valuable

[2:20:44] take. Just try it. And whatever it is that you do, just give a little take. Give a little take. But here's the big thing. Day seven, by next Tuesday. So, after you rewrite some hooks, shorten some of your videos over this next week,

[2:20:59] add stronger call to action in the comments, get people to actually comments, get people to actually interact, save videos, communicate. After you try maybe a disagreeable but valuable take in whatever thing that

[2:21:11] you're doing, analyze your metrics next Tuesday morning. What videos performed well? What videos had a longer retention? Most of these sites will also tell you this video is perform. I know YouTube does

[2:21:24] this. This video is performing better because this video is bringing in a larger percentage of but day seven analyze the metrics. right? Cuz then you start to figure out

[2:21:38] what you can repeat cuz you've done it. You made this change. Something starts to work for you. Okay, do that. You see another area where something didn't work. Okay, change how you did that again. and next week you [ __ ] try

[2:21:51] again. and next week you [ __ ] try some new [ __ ] This is this is why the in the uh the blueprints in both versions of them, the analytic portion is on a weekly basis. It's it's because you can freak out over the 10 of 10

[2:22:06] video up for those that don't know on YouTube if you upload a long if you it's shorts and and videos, you get a you get a rating. How did this do out of your last 10 videos? I'm not [ __ ] burnt peanut. Uh, how do you get this

[2:22:20] video? How did this video do out of your last 10 videos? And we jump to that and we freak out right away. Dude, [ __ ] man. Prime example. I almost did that with uh the camera video on Sunday. In the first 30 minutes, that video was not

[2:22:35] the first 30 minutes, that video was not doing good. click-through rate and obviously in the first x amount of minutes you can't see how long people are staying but I was like it's getting

[2:22:49] good clickthrough rate and here here's like the the green flag. I was like people are commenting pretty fast. So the people that are watching this are almost ready to like change the title, change the thumbnail and I said you know

[2:23:02] was a nine of 10 video within the first hour. Two days later, it's a it's a three of 10 video. And the only reason it's not a one of 10 is because the it's not a one of 10 is because the other two that are one and two are

[2:23:15] outperforming all my recent videos, long form videos. Uh, one's at 31K, one's at 10K. But this this video that doesn't have overediting, it does it's not over complicated. It's just a sitdown, me talking about cameras, my thoughts, what

[2:23:30] I use, what I'd recommend. I didn't have a script for that. I had a a a narrative direction. Make sure you have a hook. Make sure you tell the Let me tell let me say what I use first. Let me say what I would suggest and let

[2:23:47] me get a a a conclusion, an overall lesson from it. I followed that. Outside of that, I just kind of went off in my own world on that video. It's doing own world on that video. It's doing well. It's doing [ __ ] well. So, uh,

[2:24:00] yeah. Next week, guys, Tactical Tuesday, every every Tuesday now, we're going to What's up, Pink? We're going to set you guys up on a mission. Take the skill sets or whatever we talk about on the day. Um, and for this week, I want you

[2:24:16] guys to rewrite a few hooks. Go back to some videos that did well that maybe you hooks. Some of the videos you're currently working on, try to rewrite the hooks of them. Day three to four, shorten videos by like 15%. Try to get

[2:24:33] more people to comment, interact, and post a disagreeable but valuable take just to see what happens in that and to start to see the result of how a video could do well if you I'm not saying that these videos are going to blow up by any

[2:24:47] metrics and you're going to start to figure out the tools that you can figure out uh to control the [ __ ] a little bit more. You know what I mean? So yeah, hope that was helpful, guys. Hope that was helpful. How much did your lighting

[2:25:01] was helpful. How much did your lighting and film filming set cost? $69 on Etsy. Crazy. Crazy, dude. Seeing that Dorito emote. I don't know the last time I had a Dorito.

[2:25:16] [ __ ] Dorito. That sounds actually good right now. A little. Now the question is, cool ranch or nacho? This is where I got to really judge a couple of you guys. Cool ranch or nacho.

[2:25:30] you answer. You got to watch your filthy [ __ ] mouths when you answer this. Cool ranch or cool ranch. OH,

[2:25:44] WHAT? I mean, I like them both, but you not Come on, man. You guys are all cool ranch. Holy [ __ ] what a disappointing group of viewers.

[2:25:59] what a disappointing group of viewers. Oh my god. Nacho Oh my god. Nacho feather gets it. Spicy nacho. Never had absolutely both. Okay, I can get by. Cool ranch is good, but it's it's not

[2:26:11] Dorito, you guys. Uh, so we come from Farville, Ohio, and every event that we have, we have walking tacos. And I grew up walking taco was. Show of hands. Walking taco people in here. Type T type one if

[2:26:28] you know what a walking taco is. Type two if you don't. I actually had no I thought it was a uh thought it was like a a worldwide thing.

[2:26:41] [ __ ] walking taco is. Oh my god. So, okay. Here's what a walking taco is. You take a bag. You got to do nach nacho. If you do cool ranch with this, you're a you do cool ranch with this, you're a psychopath. You take a bag of nacho

[2:26:53] Doritos or you can do free fritos as well. You cut you take it sideways. You well. You cut you take it sideways. You cut it down the side. Open it up. Cook a batch of taco meat. Get cheese,

[2:27:06] sour cream, tomato, little salsa, little [ __ ] little guacamole. Come on. What are we talking about? You take all that up, right? up, right? You [ __ ] crushed crush the bag of

[2:27:20] Doritos, right? Crumble it all up. Throw the [ __ ] meat in there. Stir it up. walking taco. Walking taco.

[2:27:35] They're game changing. How do you think I got so fat? So good, dude. So good. I on the menu, guys? I'm about to about to make me a ribeye. About to have me a little ribeye. Break my fast. Doritos might uh make great

[2:27:51] kindling for fires. Shut the [ __ ] up. Do they really? Are you It's so fascinating. Are you like super Do you do like the super overland stuff? Megan do like the super overland stuff? Megan and I watch that [ __ ] all the time.

[2:28:09] food [ __ ] [ __ ] you guys. [ __ ] you. [ __ ] you. Respectfully speaking, [ __ ] [ __ ] you. Respectfully speaking, [ __ ] you. Respectfully speaking, I gota I I gotta stick to my [ __ ] man. I gotta stick to my [ __ ] Yeah, any any corn

[2:28:23] stick to my [ __ ] Yeah, any any corn chip will do. Any corn chip will do. How do you like your ribeye cooked? Ribeye is It's just such a fatty cut. I much. If you stay in a medium territory,

[2:28:36] it's fine. It's like I Well, overcooking ribeye, it's kind of nasty. Uh, it's like a cheeseburger that's not processed, I guess. But, uh, I just feel like you can't really like ribeye is just such a hard cut

[2:28:49] to [ __ ] up, right? So, like like a like a medium range, but if it's like a a something, I got to do I got to go medium rare. Got to go medium rare. See, I don't I just don't think ribeye has to be medium

[2:29:06] Got to have some pink in that [ __ ] But I think it's just so fatty. It doesn't need to be medium rare. For me, at least. I don't know. No, we don't have should definitely have some certain days that are dedicated to channel reviews

[2:29:20] that'll get me to join uh the elitist in your channel. If I do join, I'm afraid good thing that you said that because you missed the portion of the stream you missed the portion of the stream where I announced that in a structure

[2:29:33] for me to show up and and and uh provide for you guys that now we have dedicated days of the week. Uh lockin Monday, which is like more of a motivational which is like more of a motivational Monday, I guess I if you would. Um, we

[2:29:48] got lock in Monday, we got tactical Tuesday, we got uh I don't know what to cool, but essentially building on building on Wednesday. Um, you guys will see that tomorrow. And then on Friday, we have free game Friday.

[2:30:05] we have free game Friday. Free game Friday. Yeah. So, that will be the day that we do that. That would be the day that we do content audit, check out channels, [ __ ] like that. We we were doing the

[2:30:18] channel reviews before and it was becoming way too YouTube focused. So, forward is if you're in the premium membership, I actually got to reach out to uh uh to Deadly today and get the Let me get that actually noted down.

[2:30:35] me get that actually noted down. Get set up. So, I'm going to be creating a channel to where as long as you have channel to where as long as you have your YouTube connected to your Discord.

[2:30:50] You if you're a premium member, you'll get automatic access to that. And the the benefit from this is I want people to be able to if they can't be in the stream, I want to have a uh a section where we can talk about [ __ ] that people

[2:31:05] can't attend, but only only the premium members will get access to that. So yeah, hope hope that hope that helps. I know it's going to be a learning curve have to make sure that their Discord is connected to uh to YouTube. So that's

[2:31:21] going to suck. Uh it's gonna it's just going to be challenging. Um, but also too, like as I grow what I'm doing, I I have to understand that if somebody is going to uh you I I can only just provide the [ __ ] [ __ ] At the end of

[2:31:35] the day, you like even as a consumer, you got to be in control of your [ __ ] If I was to pay somebody for something for a consulting call or for a workshop or to [ __ ] be a part of the reviewed and get answer answers,

[2:31:51] I would be if I'm paying for that, I'd be figuring out how to [ __ ] use it paying for an editing service, it'd be silly to pay for an editing service and you don't use the editing software. Like, you'd want to educate yourself.

[2:32:04] It'd be daunting at first. would be like a little little uh little confusion, but uh it would you you'd obviously want to take advantage of it, right? So, yeah. Uh Electrovoice

[2:32:18] RE20, it's on my website if you need the actual link. Yeah. Opportunity cost. actual link. Yeah. Opportunity cost. Yeah. So, yeah, guys. Um holding a lot of people back from getting pushed on these platforms. Um,

[2:32:34] take advantage of these things. Start structuring the [ __ ] You'll you'll adapt with how you make content, what works best for you. Uh, and I think it'll be I don't think I know it'll be huge for a lot of you guys harnessing

[2:32:49] it, using the tools. Um, yeah, everything available on the questions, it's all there under the gear list. Just check out anything there. Uh,

[2:33:02] creator streamer blueprints on the site. LUT packs are on the site. I'm going to try to update the legacy LU pack for you guys to have a better installation guide uh, for that. So, we we'll get that figured out. Sale

[2:33:15] the launch sale price is coming to an end. Probably run it throughout today LUTs, snag them up. Nice. All sagging up now. Advice on finding people to collab with.

[2:33:28] Collab with your friends, man. SHUT UP, CARRIE. WHAT UP, T DOG? I had you up on the big screen the other day, baby. Spitting some facts over there. Um, yes. Uh, tomorrow's Wednesday. So,

[2:33:41] Monday, Tuesday, Wednesday, and Friday. No, no streaming on upload day. And Saturday is our day, my day off. Told you guys I cannot sit here and [ __ ] tell you guys that you have to create structure. You have to take

[2:33:55] same. So, we're locking in. We're we're locking into an actual structure, an locking into an actual structure, an actual routine. Um, so yeah, LUT packs them on sale throughout the rest of the day and then they're going to be going

[2:34:08] up to out of sale. You you see the price for them. Snag them up before they go uh go away. Uh guys, the consulting questions and [ __ ]

[2:34:22] up, man. Hit me up. whatever you need to [ __ ] learn. You need to renegotiate something, you need to [ __ ] understand a little bit the deeper side of things and you want to like be more direct and [ __ ] I got you. I got you.

[2:34:37] Yeah, I I love doing those things. Obviously, they help me. Uh but also too, it's again, it's a [ __ ] win-win because being able to provide value for somebody else, too. It feels [ __ ] good. It's

[2:34:51] stuff is available on biggie.co. You guys head on over there. Make sure you to get better at the newsletter. I know. I know. I need to get the [ __ ] going and rolling through that. Actually, my buddy who's at Shopify is like, "Dude, what

[2:35:04] newsletter." I know. Uh, hey man, I bought the Lutz packs, but it doesn't bought the Lutz packs, but it doesn't work on Mel. Do you have a workaround? I This has been my big gripe with Mel. Unfortunately, nothing works with Mel

[2:35:19] right now. They don't allow bls. They said that it's coming. I don't know when. I The only thing that I can think of is depending of the camera that you have, Mike, if you like, for example, if you have a newer Sony camera, you can

[2:35:33] put the L packs on an SD card. You can just buy a cheap SD card, put the L packs on those, and you can load them onto your camera. I don't know if they output I don't know if I don't know if Terry knows that actually. I don't know

[2:35:46] if if I put a lot on my camera to view it on there. I don't know if it bakes it into the output footage. I would assume that Sony would have but I don't know what camera you use. The only other thing that it's annoying but it's just

[2:36:01] it's a solution for Mel cuz with Mel it doesn't matter if you buy my L pack or anybody's they don't have you can't use lots on Mel yet which is I don't use them because of that. Um, the only other cav the only other thing.

[2:36:15] Okay, so if you have a certain camera, you can output the L. So there you go. you can output the L. So there you go. Sony ZV10 too is what I have. Um, I'm pretty sure you can. Let's just chat GPTs that, shall we? Can

[2:36:30] Let's just chat GPTs that, shall we? Can you install a lot? Oops.

[2:36:43] 102. Can you install a lot into the Sony Can you install a lot into the Sony ZV102? Yes. Yes. You can install a lot of the camera for monitoring uh and even apply them to recordings via public

[2:36:55] profiles. Uh so yeah, that's what you can do. You can take the LUTs that you downloaded. You take those LUT cube files. Make sure it's the cube files. Don't just put the general file in there. Reformat an SD card. By the way,

[2:37:07] there. Reformat an SD card. By the way, it's all chat GBT, but uh create a folder in the SD card uh on the card computer. Create the path private Sony Pro/LUT. So, just go to chat GBT to see how to set this up. Just go to chat GBT

[2:37:20] how to set this up. Just go to chat GBT and say, "How do I install LUTs onto my and say, "How do I install LUTs onto my Sony ZV E10 Mark II? Yep. Cool. [ __ ] yeah. I'm actually glad that you asked that because I actually

[2:37:32] didn't even [ __ ] dude. Holy [ __ ] Wait a second. going to be the future of streaming services.

[2:37:50] in your camera, you'll actually have to go Okay. Hey, that and that's good cuz it switches you out of if you shoot S Log 3. That's the only annoying thing is you'd have to sweat your if you record

[2:38:06] all your [ __ ] in S Log 3, for example, cuz that's flexible ISO, you'll have to go into your pro picture profile before you go live to switch it to the the L you want. That's the only annoying thing. Huh?

[2:38:20] don't even know. I guess I'm just assuming that you showed Slog 3. I don't assuming that you showed Slog 3. I don't know if you do. I should install that on one of my cameras and I can use Mel cuz Mel has

[2:38:36] horizontal and vertical together, but you can only record one, right? Can only you can only record one, right? Can only clip one at a time.

[2:38:48] create content. Trying to balance full-time job, relationship, content, stream, and small homestead. Damn, you you got it made, brother. Uh I envy not enough hours in the day. Go buy my creator blueprint.

[2:39:02] That That's where I need to start having more confidence. Go buy the creator blueprint. That's literally what those are for you. Everything when you don't structure, everything just seems so daunting and it's like you can't figure

[2:39:15] out time. It it's it's system. It's foundational. I'm telling you right now, there's a reason why people that are just as active as you or even more just as active as you or even more active have found time to [ __ ] do it.

[2:39:28] And it's because they create systems and habits. So that's what the blueprints are. I'm actually glad that you said that. The blueprints are a general idea [ __ ] figure out a way to balance it and it gives you structure to balance

[2:39:41] it. It tells you the direct things that you should be focusing on, how you thing because for you, you might not actually need balance. It might actually only take I actually just watched a video on Alex Alexi talk about this. The

[2:39:55] go to sit down, we're like, I got to go edit something. And the reality is is you could have that done in 5 10 minutes, but you haven't create systems and structure to get it done in 10 minutes. And so that 10-minute thing,

[2:40:10] taking you 10 minutes is taking you an hour. The whole point of that is that's why it's written, that's why I overexlain editing process, editing softwares, why you're not trying to edit on this idea to appease to editors.

[2:40:24] You're trying to edit on an idea to appease to your community. It's dude, systems, foundations, the most important thing. I'm I'm [ __ ] telling you. I take a lot of pride in the blueprints. I take a lot of [ __ ] pride in them. A

[2:40:38] lot of pride. I think they are probably one of the best things that I could have ever created. If there's a very valuable thing that I think is just [ __ ] worth thing that I think is just [ __ ] worth it, it's that um in that two, you'll get

[2:40:52] a you'll get a file download that you use Google Sheets, you track your monthly or you track your daily, you track your track your quarterly. So the whole entire thing is about taking everything

[2:41:05] you do art creators blueprints get out of here. It's about everything you do over the next 90 days building a system so that way it doesn't feel like you don't have time. Does that make sense?

[2:41:18] Does that make sense? the literally best advice I can give the literally best advice I can give over overall free advice set daily habits show up don't make the content creation

[2:41:31] portion should not take a large majority of your time with what you do it it should be kind of free flow same thing with streamers if you're a streamer vertical content creation should be 10% of your [ __ ] effort you're you're a

[2:41:45] issues they're taking too much time overstressing [ __ ] The amount of other editors thinking their shit's good or other content creators thinking their shit's good. Uh, it's astonishing. You're not Well, caveat because I

[2:42:00] actually am. Creators do follow me, but I'm I'm a whole different ballpark with what I'm focusing on. The most general people, if you're just creating content, you're not trying to create content to impress other creators. You're trying to

[2:42:13] audience that you're creating content for. industry. He does camera gear and [ __ ] And you know, one of the things that comes with the gig of doing camera [ __ ] is what do we got here? Jave Mau with

[2:42:27] the 35 month. Looking hung, handsome, healthy, brother. I appreciate you. Um, the the tough caveat with doing camera gear is I'm making a video to help somebody that has no idea about videos. And I'm going to get in the comments

[2:42:42] people that have experience in cameras that disagree and think everything needs to be by by their book. And first off, you know, thank you. You're just going to [ __ ] interact with it and uh give me traffic. But I'm

[2:42:55] don't [ __ ] care that you went to film school. I don't give a [ __ ] I don't care that you know what native ISO is. The 10,000 people that have never picked up a DSLR camera, they don't know what [ __ ] native is ISO is. They don't

[2:43:09] know what S Log 3 and CLOG is. They don't know dynamic range. 15 stops of dynamic range in this. It's just one simple thing. They're like, I want to get into using a camera. What are the basics? ISO, aperture, f uh uh shutter

[2:43:23] speed. Those are going to be the three basic things. Now, I can make a video explaining just a simple breakdown. Make sure your ISO is low. Make sure your shutter speed is like one over 50, one over 48 if you can do that. and uh make

[2:43:38] sure your f-stop is as low as possible. If you want background blur or if you up, but then you're going to have to adjust your lighting. The like that's just the most simple way to break it down. But in today's world, so many

[2:43:50] down. But in today's world, so many creators overstress about trying to be trying to have other creators respect them that they completely miss the mark talking to the people that have no [ __ ] idea.

[2:44:05] No idea. The average person doesn't know what a [ __ ] ISO is. Why are you trying to over complicate my [ __ ] video? Go, you go make a video talking about native ISO between cameras cuz you're going to find a nightmare trying

[2:44:17] to figure that out because you make that to a general audience. Next thing you know, you realize, oh, people shoot on Nikon, they shoot on Sony, they shoot on uh Canon, they shoot on a DJI, they showed on a GoPro. In these different

[2:44:30] respects, different cameras and landscapes, every camera doesn't have a research into those things. You're not going to make a [ __ ] 60-second long clip explaining native ISO to every [ __ ] camera that exists. So, you're

[2:44:45] just looking for the deeper nuances and things. This is just an example. People do this in [ __ ] gaming mice. The pull out the pulling rate in this versus the [ __ ] weight does. Shut the [ __ ] up. The average person that's just watching

[2:44:58] is just like, "For some reason, this mouse is not good at gaming. Should I buy a better gaming mouse?" Yeah, buy something that's This is not a good gaming mouse. It's just that simple. That simple. That simple.

[2:45:12] That simple. That simple. That's why I'm getting out of cameras. It's a t like I'm trying to I love cameras so much. I I'm trying to sprinkle it in there sometimes. I envy I was just talking about Jay-Hawk that uh

[2:45:25] about this about this with Jay-Hawk last year, you know, part of my identity crisis last year, Terry, when I was like leaning into like the streaming heavy stuff and moved away from a lot of the the creative and tech and and [ __ ] It

[2:45:38] was nice that I escaped that landscape, which is just you you guys will learn so which is just you you guys will learn so fast that I I mean I get people that come in here and tell me that I'm doing my [ __ ] wrong, right? And I shouldn't be

[2:45:50] telling people yada yada yada. You get that tenfold when you talk about camera gear and [ __ ] Everybody's a [ __ ] guru in the camera space cuz everybody [ __ ] went to school and everybody has their [ __ ] knowledge. Shut the [ __ ]

[2:46:04] up. Um, it's it's kind of a double-edged sword, isn't it? Cuz like you got to deal with some of those people. But man, dude, you like I I look back I look at like you and Jay and I see you guys go to these Sony events, Samsung and

[2:46:19] [ __ ] all these creative plugins and [ __ ] man, I I would be lying if I said I'm not envious of not opening myself to those opportunities. So like, you know, I just want to give you another perspective as a as a creator. You know,

[2:46:34] I get it, man. What's up, suitor? I I get it, T dog. I I [ __ ] get it. I in that industry. Especially too when it really do be your own that are like the content creators that are really like the biggest [ __ ] It just [ __ ]

[2:46:48] sucks, man. It's just the business gig side of it. Uh but dude, connections, too. You're in a pretty crazy uh pretty crazy situation. There's

[2:47:00] somebody envys of something else where, you know, one man's one man, what is the phrase? one man's um uh downside is another man's upside. You know what I mean? So, uh [ __ ] it. I'd kill to be [ __ ] going to Sony events and [ __ ]

[2:47:14] with y'all. Obviously, I put myself in a position to not get the attention for that. I'm looking to change that myself, but uh I got to find a balance of that cuz like I can't just dive into making everything camera [ __ ] because I'd be

[2:47:26] [ __ ] that I know you got to deal with, man. It's tough, dude. It's tough. The good thing is, I mean, your your entire lifestyle and everything you do is a representation of you work hard for something, it'll pay off. So, whatever I

[2:47:39] I'm sure whatever changes you're making this year is going to [ __ ] work out, man. You're a great creator. Great creator. You guys don't know Terry, by and [ __ ] You probably seen a video of his. You just don't know it yet. Like,

[2:47:52] you just don't you're just hearing me read a chat. Guarantee if you guys have comparisons and and [ __ ] you've probably seen T- Dog. Just a [ __ ] just jacked handsome tall man. Yep. Yep. If I may ask, what's the

[2:48:11] best platform to support you on? Twitch, YouTube, etc. Uh, if I had to break it down, it'd probably be YouTube. Yeah, YouTube would probably be the best place if you're like, "Hey, I'm willing to watch you anywhere." See how that

[2:48:24] what I talk about where you guys should stop forcing [ __ ] on people. Eli watched general question. Maybe he just finds a lot of value and he's just like, "I'll with that being said, I do have an Only Fans link. No, I'm just kidding. Um, I'

[2:48:40] I'd have, if I had to break it down, if your viewership is best just by you being a viewer, YouTube's probably the most valuable place. YouTube is probably the most valuable place. I get the more reward for you

[2:48:52] being here. I get ad revenue even if you have YouTube Premium. Um, if you do the memberships, I have better membership incentives on YouTube. Sure, you get 955 on kick, but the fact that on YouTube I could create a $1 tier, a $3 tier, a $15

[2:49:08] tier, a $200 tier. Yeah, some of the biggest streamers give no [ __ ] about the camera quality. Yeah, spot on. It It really do be the people that over complicate it that stress the most about it, right? Yeah. the streaming content

[2:49:21] being entertaining and content strategy is what y'all's audience, right? Yeah. So, appreciate you, Terry. I'm I'm shutting down anyways. Give the family some love for you. I hope that our paths cross this year, brother. I hope that

[2:49:34] our paths cross. I work as a tour photographer, so I love hearing about the camera knowledge. It's a good time, man. Damn, dude. Tour photographer. That's sick. Sick gig. I want to get into real estate a little bit this year

[2:49:46] just for the funsies of it cuz like you really could as a this see this is what we have as creatives and [ __ ] If you know your way around a camera the [ __ ] real estate company and make an extra $5,000 a month. It's [ __ ]

[2:50:01] an extra $5,000 a month. It's [ __ ] crazy crazy. brother, what's your take on trying to collaborate with other creators or how

[2:50:13] to reach or start? Um, uh, people over overstress the collaboration thing. Collaboration is huge. Uh, for sure. Uh, if you look at any group of people that with like a group of people. Uh, prime

[2:50:26] example, me, Jay-Hawk, Rob, Sooner, uh, Scott, like you, you know, the group of of people around us, right? There's a reason why we all have had amount of success throughout the years. Here's where people miss the mark on this. When

[2:50:39] we started, we didn't we didn't reach out. It was natural. We're just homies. get hungry with the the the people around you at your level, instead of

[2:50:51] people that are bigger to reach up instead if you look at it as how do me and my group of people kill it? How can I uplift somebody else? How can I get information back from somebody else?" That's how you really collaborate and

[2:51:05] that's how you find your friend groups end up growing as a core group because you guys are working with each other to make it happen. I Yeah. Yeah, dude. I didn't get to where I am because Jay-Hawk had a large following or Rob

[2:51:20] utilize their following and that's how the collaboration happened. We got to interested in something. We were all boys. We all had similar

[2:51:32] boys. We all had similar humor, right? Uh, backgrounds and we [ __ ] with each other. So, we had conversations about that [ __ ] We built friendships and along that way, we seen each other's strong suits. We hold each

[2:51:44] other accountable. We learned from each other. Hey, Sooner, what what what have lately? Uh, hey, by the way, I've seen you do this. You got Sooner in chat this. I think you could do a lot better if you do this. Oh, hey, thanks for the

[2:51:57] if you do this. Oh, hey, thanks for the idea. we like we don't following didn't matter the reach we didn't need to reach out we were homies and the caveat to this is you might respond then and say well I don't have people around me like

[2:52:10] that well that's your problem you need to stop worrying about collaborations in your life don't motivate you they don't drive you to do better it's time to start branching out into other areas and just build relationships with people

[2:52:25] like here's here's the reality of this Kayla welcome to the supporter member over on the YT. Here's the reality of this. Some of the guys in this chat today are going to make a connection with each other and

[2:52:37] make a connection with each other and and my stream will just be a memory of up going down the line and killing it. There's a phrase that I seen not too long ago that like hit deep with this. Some of you guys are amongst legends and

[2:52:49] you have [ __ ] no idea yet. Some of you guys as friends, some of the people and you're like, I really [ __ ] with this person. They're not big or anything, but like I talk to them on Discord. I stop by their streams. I I see them in

[2:53:03] streams with other people. You you you could be building relationships with these people where you they are demons. You can be a demon with them and you guys just [ __ ] kill it together. But the idea of collaboration is so [ __ ]

[2:53:16] misunderstood as this. How do I reach out to people that have a following so I It's ass backwards, man. No, you you work with the people that have nothing then you guys will have everything. It it really does work like that. Yeah. All

[2:53:30] right, I got to stop yapping, boys. Uh biggie.co g.co. Uh streamer creator blueprint. Get it. Get it. Get it. Uh, if anybody

[2:53:44] and whatnot, but if anybody needs help with trying to you're growing your monetization, your brand, you're optimizing [ __ ] on one side, but you

[2:53:56] don't understand something about YouTube. You're you're finally getting you're getting screwed. You don't know if you how you should uh be readjusting. consulting. It is on my website. Reach out via that way. We'll set up some

[2:54:12] time. We'll see if I can help. Uh before we actually even commit to anything, I will [ __ ] tell you if I can help or cannot help. So, um yeah, guys, stick to those things over the next week. Let's focus on uh [ __ ] trying to be better.

[2:54:28] Let the schme hang out. All right, guys. Love y'all. Appreciate y'all. I will see Love y'all. Appreciate y'all. I will see you guys in the next one. Peace.