Why Uploading Unlisted Boosts Views
60sReveals a counterintuitive strategy that challenges common YouTube habits, sparking curiosity and debate.
▶ Play Clip"Delivers a solid, actionable checklist that matches the title's promise, though some points are common knowledge."
This video by Matt Par presents a seven-point checklist for what successful YouTubers do immediately after uploading a video to maximize its performance. It covers uploading as unlisted, optimizing monetization, adding end screens, engaging with comments, pinning comments, avoiding premature sharing, and resisting the urge to check analytics. The advice is grounded in practical experience and aims to help creators grow their channels effectively.
Upload your video as unlisted first to allow YouTube to fully process and transcribe the content. This also lets you use tools like Tube Magic to generate titles, descriptions, and tags before publishing.
YouTube's AI transcribes every word, analyzes visual content frame by frame, and checks advertiser-friendly policies. If the video passes, it gains 'trust points' that help it get recommended.
For monetized channels, enable all ad types (display, overlay, unskippable). For videos over 8 minutes, manually place mid-roll ads at natural breaks to maximize revenue without hurting retention.
For non-monetized channels, create a 'money video'—a long, high-value video that offers a paid solution (course, affiliate, service) at the end. All other videos funnel to it via end screens.
Always add an end screen linking to your money video or a relevant playlist. A playlist keeps viewers watching automatically, increasing session time.
Reply to comments with questions to keep the conversation going, encouraging more engagement and building community. This is crucial for early channel growth.
Pin a comment that directs viewers to your money video or another valuable resource. This provides an additional clickable link above the fold.
Avoid sharing your video with friends/family or on unrelated platforms, as disinterested viewers can hurt your retention and algorithm performance. Only share to relevant audiences.
Avoid obsessing over analytics right after upload. Check them weekly or monthly to identify trends and craft your content strategy, rather than making impulsive decisions.
What is the first thing to do after uploading a video?
Upload it as unlisted to allow YouTube to fully process the content.
00:42
What are the three things YouTube's AI does when analyzing a video?
Transcribes every word, analyzes visual content frame by frame, and checks advertiser-friendly policies.
02:11
What are 'trust points' in YouTube's algorithm?
Trust points are gained when a video passes all AI checks, signaling YouTube that the content is good and safe to promote.
02:37
How often should you place mid-roll ads in videos over 8 minutes?
Every 3 minutes or so, at natural breaks in the content.
03:52
What is a 'money video'?
A super long, high-value video that offers a paid solution (course, affiliate, service) at the end.
05:41
What should you link to in your end screen if you don't have a money video yet?
A playlist about the subject of the video you're linking from.
06:33
Why should you avoid sharing your video with friends and family?
Because they may not be interested, leading to low watch time and hurting your video's performance in the algorithm.
10:10
When is it okay to share your video externally?
Only when you have an audience in the specific niche of your video, e.g., a basketball Instagram account promoting a basketball video.
11:25
How often should you do a deep dive into your analytics?
Monthly, to see general trends and craft your content strategy for the next month.
13:37
Trust Points Concept
Explains how YouTube's AI grants trust to videos, which is a key factor in recommendation.
02:37Ads Boost Views
Reveals that videos with more ads can get more views because YouTube promotes them more.
05:01Money Video Method
Provides an alternative monetization strategy that doesn't require YouTube Partner Program eligibility.
05:41Avoid Premature Sharing
Highlights a counterintuitive mistake that can hurt video performance.
10:10Don't Obsess Over Analytics
Emphasizes the importance of patience and long-term thinking over impulsive reactions.
12:05[00:02] YouTube video, and now you're here because you want to know what every smart YouTuber does after uploading a video. Because the thing is, the success of your video is not just determined by what you do before it's uploaded,
[00:15] including your thumbnails, packaging, titles, and content. All of that stuff about it a lot here on the channel. But what you do in the first hour after difference between getting a few hundred views and getting hundreds of thousands
[00:29] personally run tons of different YouTube channels. I've gotten millions of subscribers across my channels. And so I've put together a checklist of a few doing after you upload every single video on your channel. And thing number
[00:42] one is to initially upload your video as unlisted. This does several things. Number one, it allows YouTube to fully process the content to see if there's so I'll upload a bunch of different videos, take some time, let them
[00:54] process, go through them all, adding titles and descriptions and tags. And by the way, another added benefit of uploading as unlisted is you can then take that unlisted video link, go to my tool Tube Magic, and then go to the warp
[01:06] upload feature, and then upload that unlisted link there, and then it'll description, and a great set of optimized tags that you can then go ahead and just easily copy-paste onto your video. That'll save you a ton of
[01:19] do. And then after everything's finished processing, then you can go ahead and schedule those videos to be released at a regular interval. For the majority of have a few that upload daily as well.
[01:32] well for YouTube to fully transcribe your video, to index all of the words else. So I think it makes a lot of sense to upload as unlisted at first and let publishing the second it finishes uploading, because I just want to do
[01:46] every single little thing I can that might give me any sort of advantage when want to do the same if you're here watching this video. And you might be theory, but how does YouTube's system actually work? What's going on in those
[01:59] first few hours after you upload a video that YouTube is actually all processing? And that's a great question. So, YouTube's AI is doing a few specific things. And since we're talking about AI, why don't we call AI Matt to explain
[02:11] background. >> Hey guys, I'm AI Matt and I'm going to tell you how YouTube's AI system analyzes your video. First, it transcribes every single word you say in the video and matches that against
[02:24] search queries and trending topics. Second, it analyzes the visual content frame by frame to understand [music] the context. And third, it checks your video advertiser friendly content policies. [music]
[02:37] And here's the important part. If your video passes all these checks and YouTube fully understands the content, your video gets what I call [music] trust points in the algorithm. It's basically YouTube saying, "Okay, we've
[02:49] [snorts] analyzed this thoroughly. It's good content. We can safely promote this." And that trust is what helps your video get recommended to more people what you want to do is upload your video, set it to private or unlisted,
[03:03] fill out all your metadata, which we'll talk about in a second, and then just let it sit there for a full day or two. Then when you flip it to public, YouTube is ready to promote it to the right audience immediately. back to the real
[03:15] was cool, by the way. I'm going to have a tutorial on how I make those AI channel now and everything as well. But now it's time for the second thing you uploading your videos. And that's setting up your monetization settings
[03:28] correctly. What you want to do if you're monetized is go to your monetization settings and make sure that all monetization types are enabled. Display ads, overlay ads, unskippable ads, and all of it. Enable everything unless you
[03:40] have a specific reason not to. And now YouTube, if your videos are longer than 8 minutes, will automatically put mid-roll ads throughout your video. But I found that the automatic ad placements aren't always the best. And personally,
[03:52] I think I can place the ads better than YouTube's system can. So, I like to add manual ad placements throughout the video after I upload it but before I hit mid-roll ads every 3 minutes or so throughout the video and you can feel
[04:06] video as well. And now I know what you're thinking, Matt, won't that hurt viewers having ads popping up throughout the video? And the answer is that if you place ads at strategic points, it won't hurt your audience retention at all
[04:19] and they want to get the answer to whatever question they had and they have it benefits you because you make significantly more money per thousand Now, you might be thinking, Matt, I want to make money but I also don't want to
[04:34] find that balance? Well, that's actually easier than you think. The key is to place your mid-roll ads at natural breaks in your content. So, if you're transitioning from one point to another, that's a perfect spot for a mid-roll ad.
[04:47] starting a new one, put the ad there. Never place an ad right in the middle of here's something interesting. YouTube actually rewards videos that have more ads because it means YouTube makes more money. So, if your video is making
[05:01] going to promote it more. I've personally tested this across multiple channels and videos with properly placed mid-roll ads consistently get more views than videos without them even when the content quality is identical. So, don't
[05:14] be afraid of monetization. Just be strategic about ad placement and both you and your viewers will be happy. Yes, perfect AI Matt. That's 100% correct. But this strategy is for people who are in the YouTube Partner Program. What if
[05:27] monetized on your channel? Well, if you ask me or any of my students, I always from day one. And no, I don't mean YouTube's monetization. I mean your own monetization. So, the first video that my students and I always make for our
[05:41] channels is something called a money video. And this is a super long holy grail video that you offer then a paid solution at the end of it. This can be a course, an affiliate program, an affiliate software, or a service. And
[05:53] you can offer as long as there's a market for it, of course. And then every other video you upload on your channel will all funnel people to that video via via end screens. And the best thing
[06:05] 1,000 subscribers or 4,000 hours of watch time just to be eligible to earn money. Plus with the money video method, you'll likely make a lot more money per the topic at hand and talk about the third thing that you need to do
[06:18] immediately after uploading your first video. And that is to add an end screen. videos, for your end screen, you should always link back to your money video. I don't already have my money video uploaded? What should I put as my end
[06:33] screen?" Well, my recommendation is not to put an individual video then, but rather to put a playlist. By putting a playlist, you get people into an environment where the next video will automatically play for them. Now you
[06:45] want your playlist to be about the subject of the video that you're linking from. So if you're linking from a video about body weight exercises, then link to a playlist about a bunch of different body weight exercises. And also, what
[06:57] will really help the click-through rate to that end screen will be doing a verbal call to action in the actual video, saying, "And if you got a ton of playlist right here. It's basically a free course for doing exercises." And
[07:11] they'll get a bunch more value. Plus you're keeping people for an extended period of time, which increases your session time. That's how long people video. And ideally, you have enough videos in that playlist to make up at
[07:25] least the next hour of their time. So you're giving viewers an option of how with you, instead of just leaving it up to chance. Now the fourth thing to do immediately after uploading is to respond to a few comments in a very
[07:39] specific way. If somebody says, "Great video," don't just reply to them and say, "Thanks so much." That ends the conversation right there. Yes, it builds a bit of goodwill, but you're not gaining any additional feedback or
[07:51] additional engagement, and you can actually change that by saying something What did you really like about it? What was the most valuable thing about the video. They might watch more of it as well to remind them about what the best
[08:05] leave an [music] more in-depth comment. You can also say, "Thanks so much. Do help you with?" Then, they'll leave a question, and you can go ahead and conversation open. And then, you can even end it with another question, and
[08:18] as long as you end your comments with a question, it causes people to come back your videos, and build more of a relationship between you and them. And personal brand channels. And in fact, if you want to sell something from your
[08:33] channel specifically, and you want to monetize outside of just ads, building a relationship with your community is incredibly [snorts] important. Now, I'm every single comment, obviously, but in the very beginning of your channel, this
[08:45] is especially very crucial. And even as it grows, even if you take 5 minutes to thoughtful way, I always try to do it even when I upload videos here on this section, you'll see that I always make an effort to reply to some comments. So,
[09:00] this video so far, make sure to hit that subscribe button and comment I I'll do my best to reply to you. Now, since we're on the subject of comments, the fifth thing that you can do would be to add a pinned comment. And you can do
[09:14] Number one would be to pin a very thoughtful and a very supportive comment This definitely builds a goodwill even more, but strategically, if you just want to grow your channel as much as possible and get as many views as
[09:27] comment is going to be a comment that directs people to that money video on that money video, then you can just pin a comment saying, "Hope you got a ton of value from this. Feel free to check out this video next, which goes on this
[09:42] from that comment, pin it, like it yourself, and that's just one more place that people can see the link to that video, and it gives them one more option about it, your description section will not display the entire section unless
[09:57] have links in your description that you're trying to get people to click, often times they won't be able to even see them because they're hidden below the fold, so to speak, of that show more button. Now, thing number six is more so
[10:10] something not to do. Never, after uploading a video, should you share it the fact that if you share your video with friends, with family, or even with isn't particularly interested in the subject of the video that you're
[10:26] hurt the performance of that video more than helping it. And this actually gets into kind of how paradoxical it is to do things like sub for sub, or where you in return. This is actually hurting your algorithm more than helping it, and it's
[10:41] because I don't want to see you make this mistake and inadvertently ruin your on my channel a few months ago where I talked about why you should never share that's due to the fact that most of your friends, most of your family, and most
[10:56] the subject, and even worse, they might watch your video, but they'll only watch a few seconds of it, maybe leave a comment, and then YouTube sees this as interested if they're just watching a few seconds of the video. So, they're
[11:10] audience. Or, even worse, if they do promote it to a wider audience, they're promoting it to people similar to the people that you just showed it to, who to the people who would actually get value and actually enjoy that video.
[11:25] Now, the one exception to this would be if you have an audience in the specific you have an Instagram account about basketball and your channel is about basketball, then definitely promote it on your story when you upload a video.
[11:38] marketing and your video's about online marketing, send an email to the list. You should promote, but only if you're promoting to the correct audience. I channel. Now, this does matter less as your channel grows more and more. And
[11:52] you're getting over 10,000 views a video, one person's really not going to example, if you share it with a family member. But when your channel's small, make sure that you can grow a big channel on YouTube and you don't
[12:05] inadvertently mess that up. Now, thing number seven is to not check your analytics. This is the hardest thing ever when you upload a video that maybe excited about. You just want to go check your analytics every 5 minutes. I give
[12:18] myself a rule when I upload new videos, I upload and I leave. I either do some other work, ideally focusing on another video, or I just leave my computer completely. And that's because if you obsess over your analytics when you just
[12:30] crazy and it will not give you any useful information at all. Especially when your channel is smaller, first of all, you're not getting statistically have a big channel, I don't recommend making impulsive decisions when your
[12:44] than it usually is. So then you swap out the thumbnail, but if you would have left that thumbnail up for another few days, it might have actually performed analytics can go up and down and in my opinion, you have to give it time. Now,
[12:57] this. This is just what I personally do, but I've had a lot of success with it. really helped my mental health as well because you can drive yourself crazy if you're constantly going in the analytics every 5 seconds, refreshing, seeing if
[13:10] you got a new view. This will drive you crazy. You will get much bigger results experience, if you put that time into just making another better video. And don't focus on anybody else, just focus on yourself trying to consistently do
[13:23] might be saying, "Matt, you're telling me not to look at my analytics, but how Should I ever look at my analytics?" Absolutely. Make sure to look at your analytics, but do it on a weekly, monthly basis. Don't be too in the weeds
[13:37] like right after you upload a video. You want to do a deep dive in your analytics every month on your channel and see the general direction and the general trend of the videos that are doing the best on your channel compared to the ones that
[13:49] ahead and craft your content strategy for the next month. This will save you better life. Plus, it'll probably actually help your channel perform "Matt, I want to learn more about that money video that you talked about." If
[14:02] you do, I give you my script template and everything else within my YouTube link down below if you want to book a call and see if that program is a good fit for you. We can work together. You can potentially also even get access to
[14:15] you're kind of on the fence on the program, you're not exactly sure yet, to me right here, which is basically a free course that goes over my method very in-depth. This course right here is going to help you a ton, give you a ton
[14:30] of information showing you the best niches, the best ways of doing YouTube right now, and a new way of doing faceless YouTube channels right now. In this video right here, check it out. My name is Matt Par and I'll see you there.
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